okia is the Top Brand in the Philippines. This was revealed in a recent survey on consumer preferences conducted by Nielsen, the leading global information and measurement company. In the survey, Nokia bested other top brands such as Nescafe, Lucky Me and Jollibee, among others. According to the survey, Nokia is the dominant market leader in the country, besting other top brands that are mostly categorized as Fast Moving Consumer Goods (FMCG).
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Other brands included in the list are generally local and established brands which are leaders in their respective product categories.To be recognized as the most soughtout mobile brand and the top brand among other FMCG giants, is truly an honor," said Aveline Siy, Head of Marketing, Nokia Philippines. Nokia is well-known for its wide range of handset models from basic mobile phones to sophisticated smartphones. With the commitment of connecting people, the company is constantly designing products that cater to different users needs: en-
tertainment, social networking, business, and more. The exclusive Top 10 brands report was compiled by Nielsen to offer insights into the countrys consumer base, as part of a monthly focus on individual markets across the region. One thousand respondents in randomly selected urban areas nationwide were asked through a faceto-face interview which one (1) brand of a specific product category they consider as their favorite brand. The ranking was then determined through the number of respondents who chose the brand.
up our capability in developing and supporting Microsoft solutions. Our efforts have paid off as Dimension Data is now collaborating with Microsoft and PLDT in delivering best-in-class cloud-computing solutions to our clients in the Philippines. Dimension Datas success can be attributed to its aggressive, investment-heavy approach to developing innovative Microsoft solutions, which range from desktop virtualisation to cloud computing. Microsoft noted that Dimension Data stood out from competition because of its philosophy of Selling not just Microsoft technologies, but Microsoft solutions. On the back of these achievements, Dimension Data has also established itself as a reliable go-to solutions partner for Microsoft in Core Infrastructure, Management and Virtualization, Unified Communications and Optimized Desktop as well as cloud computing. Dimension Data is Gold-certified in 21 countries around the world and its qualified Microsoft experts hold more than 1,400 Microsoft certifications
SERVING SMEs: Miguel Ramirez, Globe Business Corporate Account Manager, Andy Santos, VP for Sales and Marketing Messaging solutions Providers Inc. and Manny Aligada, Globe Business Corporate and SME Segments Head; were in full force to offer Globe Business' affordable, high-value and high-quality products and services at the Globe Business Negostar event.
is in helping SMEs is its Business Starter package, which SMEs can subscribe to for only P499 a month. Business Starter is the most affordable communications package for SMEs today with great value for money: it already includes a cellular phone handset with unlimited calls to Globe and TM networks and 300 free texts to other networks. The Business Starter package is ideal for entrepreneurs who want to start right away but want to be careful about costs. Not all businesses need to be huge enterprises from the outset. Starting out as an SME is actually a good strategy especially for budding entrepreneurs. Starting a business for the first time requires learning the basics. You wont be successful right away, and sometimes, youll need to start over. So the Business Starter pack-
age allows to you start a business, learn the basics of what works and what does notbut without exposing you to huge costs right away, said Aligada. He added that the Business Starter package is also ideal for retail stores (clothing, jewelry, hobby shops, etc.); manufacturers of food items, garments, etc.; restaurants, salons or spas; pawnshops; and other SMEs that are starting out or are not yet in the process of expanding into multiple branches. Business Starter package not only provides the most affordable subscription plan for SMEs--it is also supported by the wide network and high-tech capabilities of Globe Telecom, the leading telecommunications provider in the country. This assures SMEs of quality service and support as Business Starter subscribers.
The light sensor is what makes Lytros product different from any other consumer camera. In a conventional camera, the sensors pixels come in three versions that record red, green, and blue light to build a fullcolor image. On Lytros lightfield sensor, pixels are more discriminating. As well as being specialized to red, green, or blue, each detects only light coming from a particular angle.
image. The photos are dynamic and interactive. When viewing them on the camera, a user taps on the devices touch screen to choose the object or area that should be in focus. Everything closer or farther away is artfully blurred. A photo can also be set to show everything in sharp focus. The same experience is possible when viewing an image on a PC, with Lytros software, or online, with tools for sharing images via Facebook or embedding them in a Web page. Rather than just a convenience for bad photographers, photos that can be refocused also allow more playful and creative photography, says Ren Ng, who founded Lytro to commercialize research he began at Stanford University. Refocusing the image becomes a new way to tell the story, he says. It injects a drama into the viewing moment, like when you discover a face that was out of focus in the background. It seems ambitious for a startup to take on the camera industry, but Ng says Lytro is more than a camera maker. Its not just a consumer electronics companyits a Web 2.0 company as well, he says, referring to the Facebook sharing tools and other online features. Ng says he expects word of mouth to drive interest in Lytro when people encounter and like the photos it pro-
duces. The light sensor is what makes Lytros product different from any other consumer camera. In a conventional camera, the sensors pixels come in three versions that record red, green, and blue light to build a full-color image. On Lytros lightfield sensor, pixels are more discriminating. As well as being specialized to red, green, or blue, each detects only light coming from a particular angle. Knowing the angles that different rays of light travel allows the cameras software to simulate the photo that would be produced by a virtual cameras focused in a particular way. When a person interacts with a Lytro photo, software tweaks the settings of that virtual camera to produce the new, refocused image. Lytros sensor is made by bonding a carefully etched sheet of glass on top of a conventional digital-camera sensor. (NYT)