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KAUNISTE Ik interviewed Kauniste via mail een bedrijf dat textieltontwerpen maakt en deze print op stiffen.

. Ook al studeer ik nu grafische vormgeving, toch zou ik later liever iets doen in deze richting. Daarnaast heb ik ook een ontwerper genterviewd die hier tekeningen voor maakt. Ik vind die echt super goed, en wat ik zo tof vind aan zijn interview, is dat uit het interview ook al is het maar op papier duidelijk zijn enthousiasme voor zijn vak blijkt. Echt leuk om te lezen dus! 1. How and why did you decide to start a company? We started our company in 2008, but it was not until 2009 that we launched our first product line. We were very much inspired by the illustrations and graphic design work of some Finnish young designers. At the same time we thought there is not enough variety at the Finnish textile market today, even though we have great traditions. 2. I read on your website that you manufacture your own textiles. I assume this wasn't the easy way out? Was it hard to find out how to do this? At the beginning, our inspiration was our greatest asset. So we did not start off big with investing into huge production. Best way to do it was to do everything by ourselves. It was not the easy way out, but it is the most flexible way because we can make small batches and test color combinations. 3. In comparison with where I come from (Belgium), Scandinavian countries have more designers who work with (graphic design on) textile. The drawings are funny and simple, but without being childish. Is this because Scandinavian countries have some kind of tradition or historic with textile? In the 50's there was great appreciation for folk style craft works, that were a little rough, simple and even clumsy in nature. The designers took those as their inspiration and modernized them. I think these are the roots of Scandinavian graphic design. 4. How do you select new designers? How do you stay up to date with what is happening in the graphic world? Luckily, we are located in Helsinki, which is a small town and it is easy to keep up to date by just visiting studios and seeing works. Normally it is not good to have small circles, I guess, but in this point it is really our advantage point. Other than that, once you start working in the field, you are always looking at patterns, designs, colors anywhere you go. 5. Which emotions should the designs give you? What do you want to express with the linens? We do want people to enjoy the pattern, but our emphasize is that they enjoy it past current seasons and trends. From the beginning we want to avoid trendy topics, but we want to create something that will not become boring over time. 6. I see your website is also for Japanese visitors. Are those typical Finish products well received in Japan? It is said that Japanese and Finnish esthetic is very similar. I think they somehow complement each other, so yes we have been lucky to find retailers in Japan. 7. Do you have new plans for the company? Maybe experiment with

new products? With textile the potential is unlimited, it feels. We are proceeding step by step. 8. Has this been a grateful job so far? The best part about the job is when we get a new pattern and print it for the first time on fabric. It makes all the hard work worth it.

9. Could you give young designers like myself some tips? Don't be afraid to take jobs that maybe don't pay so much but that feel most interesting to you personally. MATTI PIKKUJMS 1. I couldn't find much information on internet about you, so could you introduce yourself shortly? How did it all start for you? I am Matti Pikkujms, soon 35-years old man, illustrator, graphic designer, living and working freelancer in Helsinki, Finland. I have always been interested in design and graphics, since very young. I have admired and collected vintage Marimekko-textiles since I was 13. I also liked old picture books and wanted to make a picture book very young. I applied to University of Arts and Design when I was 19 and I got in. Ive been always working as a freelancer, making mostly illustrations for several magazines, and also picture book illustrations and book covers. Recently I have got a chance to do textile design (my biggest dream) after I met Hiro and Milla of Kauniste when they were starting their company. 2. Where do you find inspiration for your work? How do you start with a new painting/drawing? I get inspired very easily.If I hear some good song, I get into certain mood and I see things inspiring way...Spotify is my favourite hobby. Recently Ive been listening to jazz. Reading magazines and books, old and new. Walking, thinking, cooking, surfing internet. Not being too serious and adult all the time. I collect 50s and 60s Finnish design, ceramics and glass and textiles, its very big inspiration! I start drawing messy small sketches, they always look ugly first. 3. Is a country like Finland a good place for your drawings in particular? Do you think you could make these drawings in the rest of the world, or is the country a big inspiration source? I love Finnish design, and I feel nice to work in such small country. I feel that the beginning for designer was easier to start in small country. But I love Japan also, I could imagine myself to live and work there sometimes. 4. Would you say your work is nostalgic? Yes...I am very nostalgic, Its part of my nature. I have always liked old things more than new, old picture books, old design...more than new. 5. What do you like most about your job? I like its freedom (because I m my own boss) And I love to paint, make color combinations. It always changes and its endless. 6. Do you think the linens give a bigger satisfaction than a drawing, because you really have a product you can hold in your hands? (in

comparison to 'just' a poster in graphic design) I kind of respect linens, they are in use everyday, poster can be visible short time, then thrown away. Textile lives longer. 7. Could you give young designers like myself some tips? Be honest to yourself, try to show your own personality without pretending being something you are not. When I was student, one of my teachers said to me: Enjoy, dont take it too seriously!

tekening van MATTI PIKKUJMS

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