Implications
Adversely Impacting Productivity & quality of the produce Weak Bargaining Power - No access to Real time Information - Expensive to deliver Information
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Single farmer multiple crops Investment Needs, Cash flow ability, soil conditions . Difficult to Customise
Institutional Credit : Constrained by difficult Counterparty risk management. Govt Agri Extension worker High Cost and low impact Agri Input Companies- Typically Product Focus Cooperative Societies Benefits Cornered by a few . Mandi Ideal Price Discovery, Sunk cost on transportation , forces Farmers to Sell. Higher Transactions cost and malpractices by the middlemen
Which resulted in ..
Low Risk Taking Ability
Low Incomes
Low Investment
Low Productivity
Which resulted in
The eChoupal
Information and Communication Technology Infrastructure at each eChoupal. Computer with printer Internet connection Solar Panel VSAT This farmer called Sanchalak is Educated A progressive farmer middle size farmer. Well respected by fellow farmers Not a businessman
A formal training is imparted to the Sanchalaks on the usage of the ICT infrastructure.
Power
Connectivity
Overcoming Odds
Training
Content
Power of scale to farmers Overall improvement in productivity Sanchalak has build tremendous Trust and Credibility in the Village.
Customised Knowledge
Farm Management, , Risk Management
Education
Power of Scale to the Small Farmer Customized Knowledge despite Heterogeneity Real time information despite Distances
Marketing Services thru eChoupal Distribution Research Communication Micro Marketing Sampling Product Demonstration
Recap ICT Ingredients of ITC eChoupal Deliver real-time information and customised knowledge Aggregate demand and access high quality products at lower cost Act as a direct marketing channel allowing efficient logistics management Provide products as per the needs of the villagers
Thank You