CONTENTS

CHAPTER-1 : (INTRODUCTION)

OBJECTIVE OF STUDY

SCOPE OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS CHAPTER-2 (COMPANY PROFILE) BRIEF HISTORY LOCATION OF PLANTS PRODUCT AND SERVICES CHAPTER -3 CONCEPTUAL OVERVIEW CHAPTER-4 DATA ANALYSIS INTERPRETATION CHAPTER-5 FIND AND RECCOMODATION CHAPTER-6
CONCLUSION AND DIRECTION FOR FURTHER STUDY BIBLIOGRAPHY APPENDICES

RESEARCH METHODOLOGY

Universal of study: Bhubaneswar

Sample size:

200

Method of study personal: questionnaire method and direct Interview method and distributor or Store audit method. Primary data collection Secondary data collection

Primary data were collected through the open end and a close. End questions of the questionnaire, direct interaction with the customers and the outlets and some data are collected from the distributors and from the stores were done. Secondary data were collected from the website of pepsi.com and some management organizations.

Research plan :
To find out the stock of Different Mineral water in BBSR. I divided BBSR city some geographical areas and each part I visit 5 times to find out a particular sale of Mineral water.

Research instrument :
Here the common research instrument is the questionnaire through which primary data is collected from different consumers.

Contact method :
At first I directly met the consumers and introduced myself as M.B.A student and then collected the data required for my project work such as name ,address and their perception about mineral waters.

Respondent:
*General store. *Apartments

LIMITATION OF THE STUDY

The major limitation of the study was that in depth study in the subject couldnt be done due to time consideration. The other limitations are : The company doesnt declare all the data and internal data are kept confidential. Though every sincere and possible effort has been made to collect the data, some consumers were uncooperative in providing data .

Even though some of the consumers were scolded me when I was talking about mineral water. The study was small in size to gather accurate information about the project. The project is done in BBSR city may not represent the whole India. Since the data collected was representative based, the accuracy was questionable.

CHAPTER .2

INDUSTRY PROFILE

COMPANY PROFILE (COCA COLA)

BRIEF HISTORY The coca cola company is the world largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverages in the united states. Coca Cola is a carbonated soft drink sold in store, restaurants and vending machines in more than 200 countries .it is produced by the cola company and is often reffered to as simply coke. The company best known for its flagship product Coca Cola invented by pharmacist john smith in 1886.The coca cola formula and brand was bought in 1889 by asu candler who incorporated the company in 1892.Besides its name , coca cola currently offers nearly 400 hundreds brands over 200 countries and territories and serve 1.5 billion each day.The coca cola companys head quarter is at Atlanta,Georgia The company actually produces concentrate, which is then sold to various licensed coca cola bottlers through out the world.The bottlers who hold the territorially exclusive contracts with the company produced finished product in cases and bottles from the concentrate in combination with filtered water and sweetners.The bottle then sells ,distribute and merchandised coca cola in cane and bottles to retail stores and vending macghine.such bottles include cocacolala enterprises which is the largest single coca cola bottles in North America and western Europe.The coca cola company also sells concentrate for fountain sales to major restaurant and food service distributor .The coca cola company has an occasion to introduce other cola drinks under the coke brand name. The coca cola has different product or different types of flavor cold drinks in india such as coke,maaza,thumps up,sprite,fanta etc.All are under brand name of coke.

MORE FUN FACT AND TRIVIA

COCA COLA can be used to bake a ham.pour one can into the baking pan,rap the ham in aluminium foil,and bake.Thirty minutes before the ham has finished cooking, remove the foil,allowing the drippings to mix with the COCA COLA to make a delicious brown gravy.Mexico and Iceland have the highest per capita consumption of COCA COLA.COCA COLA translated to Chinese means,To make mouth happyEvery second over 7,000 COCA COLA products are consumed.The tallest COCA COLA bottling plants are in hong kong. The plant in quarry Bay is 17 floors, and the plant is Setting in 25 floors.The bottling plant at the highest elevation in the world is located in Bolivia, at 12,000 feet. The worlds longest COCACOLA truck is in Sweden. It is 79 feet with a four-azle trailer.The best selling non-carbonated soft drink in Japan is a product of THE COCA COLA COMPANY named GEORGIA, a coffee flavored beverage.

COCA COLA first crossed the Atlantic on board the Graf Zeppelin, the German dirigible.The varsity Restaurant in Atlanta, Georgia, has earned the distinction of serving the highest volume of COCA COLA anywhere. It dispenses nearly 3 million serving of COCA COLA annually.If the COCA COLA company constructed a sign like the ones McDonalds uses to count their millions of customers, by 1983 it would have read over 1 trillion servedIf all the COCA COLAever produced were in 6 oz. bottles and placed end to end they would wrap around the earth more than 11,863 times.Sold in 1994 were in 8-ounce bottles laid end to end , those bottles would reach to the moon and back 76 times. Vending machines in the U.S were stacked one on top of each other, the pile would be over 450 miles high. Ever produced were to erupt from Old faithful at its normal rate of 1.5 billion gallons per second , the falls would flow for three hours.Th Coca Cola Company began bottling operations in..1907-in Hawaii.1912-in the philipines 1920-in france 1927- in Belgium, Bermuda, Columbia, Honduras, Italy ,Mexico, Haiti and Burma.1928-in Antigua, China, Guatemala, Holland, Spain, Venezuela and the Dominican Republic.1929-in Germany and Spanish Morocco. 1938Australia,Austria,Gutana,Surinam,Jamaica,Curacao,Luxembourg,Norway,Scotland,South Africa,T he virgin Island, and Trinidad.1940-in Ecuador, and EI Salvador. 1942-in Nicaragua, Argentina ,Brazil, Costa Rica, Iceland and Uruguay 1945-in Egypt, and Martinique1946-in Barbados, Japan, and Okinawa.1947-in Morocco and Tangier 1948-in Liberia,Rhodesia, and Guadeloupe. HISTORY OF COCA COLA: The worlds most recognize trademark in the world it is recognized by 94% of the population.this world has changed in many ways since pharmacist,johnstyts,penberton first introduce the the refresing taste of coca cola in Atlanta,Georgia.however the pure and simple magic of one thing remais the same coca cola.the name and the product mean so many things to hundreds of millions of consumer around the globe .Coca cola pr5oducts are served more than 705 millions time everyday,quenching the thirsts of consumers in more than 195 countrys in climarte.Thats a long way to come after such a modest beginning. May 1886 pemberton concluded a caramel colored syrup in a there legged brass kettle in his back yard.He first distributed the new product by carring coca cola in a jug down the street to Jacobs pharmacy.For five sents consumers could enjoy a glass of coca cola at the soda fountain. Wheather by design or accident carbonated water was tea0ed w5th new syrup,producing a drink that was proclaimed delicious and refreshing.Docter pembertons partner book keeper Frank M.Rabinson,suggested the name and penned,in the unique flowing script that is famous world wide today . 1886 sales of coca cola averaged 9 drinks per day .That first year,docter Pemberton sold 25 gallons of syruo,shipped in bright red wooden kages.Red has been a distinctive color associated with the no1 soft drink brand ever sins. 1891 Atlanta entrepreneur asa g.candlor have acquir complete ownership of the coca cola business.Pemberton was forced to sell because he was in a poor health and was in debt.He had paid $76.96 for advt. but he only made $50 in profit.Candler acquired the whole company for

$2300.Within 4 years Canlers merchandising flair helped expand consumption of coaca cola to every states and territory. 1893 in jan. coca cola was registered in the US patent office 1894 the first syrup plant out side of the Atlanta was opened in dallas 1899 Candlors great accievedment large scale bottling of coca cola . 1906 the first two countrys out side the USA to bottle cocacola cuba and panama . 1915 the root glass company created the coca cola contour glass bottle . 1917 there millions coke sold per day is the worlds most recognized trademark. 1919 the coca cola company was sold to a group of investors of $25 million . 1923 coca cola company was sold after the prohibition era to earnest wood ruff for $25 million.He gave coca cola to his son one Robert woodruff,who would be the president for 6 decades. Woodruff leadership took the business to on unrivaled heights commercial success making coca cola an institution the world over .wood ruff was an influencial man unatlanta because his ciontribution to area colleges ,Universities ,businessesand organizations.when he made a contribution,he would never leave his name,this is jhow became to be known as mr.anonymous. During the woodruff era mr.woodruff made a promise to the armed forces of the united state to supply coca cola to every service person. He said that cost and location did not matter he supplied 5 billion bottles to the service. Robert woodruff did have one dubious distinction, he raise d the syrup price for distributor. But he improved efficiency at every step of the manufacturing process.Woodruff also increased productivity by approving the sales department emphasizing quality control and beginning large scale advt. and promotional campaigns.Woodruff made coke available in every state of the union through the fountain. For all of these accievment he earned the name THE BOSS. 1923 woodruff introduced the six bottle cartons. 1925 6 million cokes sold per day. 1927 the first coca cola radio advt. 1928 sales of the bottle coca cola surpassed fountain sales for the first time. 1929 coca cola was made available through vending machine the coca cola bell glass made available ./ 1931 the coke fanta was introduced as crismas promotion .

1934 johnny Weissmuller and Olympic champion swimmer and Maureen osullevan a motion picture star appeared on ametal serving tray for coca cola . 1940 coke is bottled in over 40 countrys . 1943 on june 29 ,an urgent cablegrams arrived from general dwigsteisenhower allied headquarters in North Africa, requesting 10 coca cola bottling plants to serve American servicemen overseas. Eventuallly, 64 plants were set up during WWII. 1950-Advertising on the television began.currently coca cola is advertised on over five hundred TV channels around the world. 1952-The Big Beverage, the first novel about coca cola , was written by William T. Cambell. 1960-The twelve ounce Coke can was introduced. 1961-Sprite was introduced. 1971-The song Id like to Buy the world a coke was released. 1977-The coca cola contour bottle was patented. 1978-The two litre bottle was introduced, and during that same year the company also introduced plastic bottles. 1979-Fifteen hundred employees moved to the new corporate headquarters in Atlanta located on North Avenue.The new corporate headquarters came to be known as The Tower. 1982-Diet coke was introduced in july. 1985-The coca cola company made what has been known as one of the biggest marketing blunder.They stumbled into a new formula in efforts to produce diet coke. They put forth 4 million dollars of research to come up with the new formula.

The decision to change their formula and pull the old coke off the market came about because taste tests showed a distinct preference for the new formula.The new formula was a sweeter variation with less tang ,it was also slightly smoother.Robert woodruff s death was a large contributor to the change because he stated that he would never change coca colas formulaa.Another factor that influenced the change was that cokes market share fell 2.5 percent in four years.Each percentage point lost or gain meant 200 million dollars.This was the first flavor change since the existence of coca cola company.The change was announced April 23,1985 at the Vivian Beaumont Theatre at the Lincon centre.some two hundred TV and Newspaper reporters attend this very glitzy announcement. It Included a question and answer session, and a history of Coca cola .The debut was accompanied by an advertising campaign that revived the Coca cola theme song of the early 1970s,Id like to Buy the World a coke The change to the worlds best selling soft drink was heard by 81 percent of the United states population within twenty-four hours of the announcement.within a week of the change, one thousand calls a day were flooding the company s eight hundred number.most of the callers were shocked and/or outraged, many said that they were considering switching to pepsi.within six weeks, the eight hundred number was being jammed by six thousand calls a day. The company also fielded over forty thousand letters,which were all answered and each person got a coupon for the new coke . Many American consumers of COCA COLA asked if they would have the final say.when pepsi heard that the COCA COLA company was changing its secret formula they said that it was a decision that pepsi tastes better.Roger Enrico,the president and CEO of PEPSI-COLA wrote a letter to every major newspaper in the U.S to declare the victory. COCA-COLA management had to decide: Do nothing or buy the world a new coke.They decided to develop the new formula. 1985-July 10, eighty seven days after the new Coke was introduced, the old Coke was brought back in addition to new one.This was greatly due to dropping market share and consumer protest.T he market share fell from a high of 15 percent to a low of 1.4 percent.This was said to be a classic marketing retreat.COCA COLA executives admitted that they had goofed by taking the old coke off the market.The coca cola companys eight hundred number received eighteen thousand calls of gratitude. One caller said they felt like a lost friend had returned home. The comeback of old coke drove stock prices to the highest level in twelve years.This was said to be the only way to regain the lead on the cola wars. 1988-COCA-COLA was the first independent operator in the Soviet Union. 1993-COCA-COLA exceeds 10 Billion cases sold worldwide. 1993- Advertising slogan-ALWAYS COCA-COLA

1995-Coke was consumed aboard the space shuttle Discovery marking the third trip into space for COCA COLA and the first for Diet coke. 1996-The summer Olympics will be held in Atlanta,Georgia,the home of COCA COLA.For more than 65 years, COCA COLA has been a sponsor of the Olympics. One great earmark that the coca-cola company has is helping the people of Atlanta.They accomplish this through scholarships,hotlines,donations and contributions.Another large accomplisgment that the COCA COLA has, is being the first company to make and use recycled plastic bottles.one ways to see all of the achievements of the COCA COLA company is to visit the world of coke in Atlanta.It houses a collection of memorabilia ,samples of the products,exhibits, and many other exciting items.All of what has been said is the basis of what COCA-COLA was built on. Without societies help,COCA COLA could not have becomes over a 50 billion dollar business.keep on consuming the worlds favorite soft drink, COCA-COLA. Until the 1960s, both small town and big city dwellers enjoyed carbonated beverages at the local soda fountain or ice cream saloon.often housed in the drug store ,the soda fountain counter served as a meeting place for people of all ages.often combined with lnch counters,the soda fountain declined in popularity as commercial ice cream, bottled soft drinks, and fast food restaurants are came to the fore. The term soda water was first coined in 1798. In 1810, the first U.S. patent was issued for the manufacture of Imitation mineral waters,The first soda fountain patent was granted to Samuel Fahnestock in 1819.In 1858,G.D. DOWS invented and operated the firstmarble soda fountain, which he patented in 1863.In 1883, James W.TUFTS patented a soda fountain , which he called the Arctic.Tufts went on to become huge soda fountain manufacturer.On January 25,1870,Gustavus Dows patented a modern form of the soda fountain.In October of 1874, Robert M. Green created the first ice cream soda.In 1903, a revolution in soda fountain design took place with the front service fountain patented by Dr. Heisinger.

1998Sales of Coca-cola and other company products exceed 1 billion servings per day.

2000Doug daft elected chairman and chief executive officer.

COCA-COLA BEVERAGE
BRANDS:

Coca-cola Thums up Maaza Sprite Fanta Kinley Sun fill COCA-COLA

SLOGAN:THANDA MATLAB COCA-COLA JO CHAHO HO JAYE COCA-COLA ENJOY SAR UTHA KE PIYO
The worlds famous drink, the world 1st valuable brand. He most recognizable word across the world after OK. Cocacola has truly remarkable heritage. Developed in a brass pot in 1886, the Coca-cola is the most recognized and admire trademark around the globe. Not to mention the best selling soft drink in the world.

In india Coca cola was the leading soft drink till 1977 when government polices necessitated its departure. Coca cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available inaccessible parts of the nation. to more and more people, even in the remote and

THUMS-UP
SLOGAN:-

I WANT MY THUNDER THUMPS UP TASTE THE THUNDER

Originally introduced in 1977,Thums Up was acquired by The Coca-Cola Company in 1993.Thums Up is a leading carbonated soft drink and most trusted brand in India. Thums

Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine Attitude. This brand clearly seeks to separate the men from the boys. Coca Cola has also Launched several contests for the promotion of Thums Up like Hai Dum and Ninja Jeeto Contest to attract the Youth. Coca Cola spent $3.5 million to beef up advertising and distribution for Thums Up. By 2002,it had become Indias No.1 cola drink India.

MAAZA
SLOGAN:-

Taaza Mango, Maaza Mango Botal mein Aam, Maaza hain Naam.
Maaza was launched in 1976.Hare was a drink that offered the same real taste of fruit juices and was available throughout the year. In 1993, Maaza was acquired by Coca-Cola India. Maaza currently dominated the fruit drink category. It is available in SKUs of 200ml RGB,250ml RGB, 125ml Tetrapack and 200ml Tetrapack.

SPRITE
SLOGAN:-

SPRITE BUJHAYA ONLY PYAAS, BAKI ALL BAKWAAS DHIKHAWE PE MAT JAO APNI AKHAL LAGAO

In India, Sprite was lunched in year 1999.Sprite is perceived as a youth icon. With a strong appeal to the youth. Sprite has stood for a straightforward and honest attitude. Its clear crisp refreshing taste encourages the todays youth to trust their instincts, influences them to be true to who they are and to obey their thirst. Sprite is available around the country in 200ml, 300ml, 500ml, and 500ml + 100ml free,1.5ltr, 2ltr, 2.25ltr, 330ml cans. Today Sprite is perceived as a youth icon. Why? With a strong appeal to the youth, Sprite has stood for straight forward and honest attitude. Its clear crisp refreshing taste encourages the todays youth to trust their instincts, influences them to be true to who they are and to obey their thirst.

FANTA
SLOGAN:-

KUCH BHI HO SAKHA HAI MASTI KA APNA TASTE

Internationally , Fanta - The orange drink of The Coca-Cola Company is seen as one of the favorite drinks since 1940s. Fanta entered the Indian market in year 1993.Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouranging one to indulge in the moment. This positive imagery is associated with happy,cheerful and special times with friends. Over the years Fanta has occupied a strong market place and is identified as The Fun Catalyst. Fanta advertising over a time has the biggest association with fun and friends that have reflected through past TV commercials like Masti ka Apna Taste, Bajao Masti.

LIMCA
SLOGAN:JUST TAKE IT EASY

Born in 1971, Limca has been the original thirst choice, of millions of consumers for over 3 decades. The brand has been displaying healthy volume growths year on year and Limca continues to be the leading flavour soft drink in the country. The success formula_ The sharp fizz and lemoni bite combined with the single-minded positioning of the brand as the ultimate refresher has continuously strengthened the brand franchise. Limca energizes, and transforms. The brand has been displaying healthy volume growths year on year and Limca continues to be the leading flavor soft drink in the country.

KINLEY SLOGAN:Boond Boond Mein Vishvass.

Water, a thirst quencher that refreshes, a life giving force that washes all the toxins away. A ritual purifier that cleanses, purifies, transforms. Water, the most basic need of life, the very sustenance of life, a celebration of life itself. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be. Water you can trust to be truly safe and pure. Kinley water comes with reverse-osmosis along with the latest technology to ensure the purity.

CHAPTER-3 (CONCEPTUAL OVERVIEW)

SWOT ANALYSIS

SWOT analysis is a simple for generating strategic alternatives from a situation analysis. It is applicable to either the corpoate level or the business unit level and frequently appears in marketing plans. Swot stands for strength, weakness, opportunity and threat. STRENGTH: *Brand image of the company * Market share of the company * The staff of the companies are very corporative . * Operational capacity of the company * Variety of scheme for retailers throughout the year WEAKNESS: *The price of kinley is more than high in compare to aquafina * High demand low supply * Poor feedback from the retailers OPPORTUNITY: Giving more offer to the retailers Retailers will get the maximum profit Profit margin will be good by adopting update and aggressive marketing strategy THREATES: * Competitor may come with new strategy * External problem may affect company image *Breaking of Pepsi monopoly outlets * Market demand very seasonal

CHAPTER-4 CONCLUSION AND SUGGESTION Going through the project service, I came across plently of customers who were consuming COCA COLA products .besides I also met many, who were yet to test. The one and half market survey finally and successfully the project topic.At last I personally feel that I should foot forward certain recommendation through which consumers will be entitled.

They can be collectively summarized as *Product availability should be more action oriented. * Quality may be improved, keeping the price constant or decreased. *Areas sales manager by sales executives should visit the concern area properly. *In shop of outlets should be encouraged * Competition should not be avoided.

CHAPTER-5:

QUESTIONAIRE

BIBLIOGRAPHY

CHAPTER-4

(DATA ANALYSIS & INTERPRETATION)

1* What do you perceive about the purity of the following brands?

VERY BAD KINLEY AQUAFINA BISLERI BUBBLES HIMALAYA BAD GOOD VERY GOOD

2* What do you perceive about the price of the following brands?

VERY BAD KINLEY AQUAFINA BISLERI BUBBLES HIMALAYA BAD GOOD VERY GOOD

3* What do you perceive about the quality of the following brands?

VERY BAD KINLEY AQUAFINA BISLERI BUBBLES HIMALAYA BAD GOOD VERY GOOD

4* What do you perceive about the IMAGE of the following brands?

VERY BAD KINLEY AQUAFINA BISLERI BUBBLES HIMALAYA BAD GOOD VERY GOOD

5* What do you perceive about the PACKAGING of the following brands?

VERY BAD KINLEY AQUAFINA BISLERI BUBBLES HIMALAYA BAD GOOD VERY GOOD

6* What do you perceive about the AVAILABILITY of the following brands?

VERY BAD KINLEY AQUAFINA BISLERI BUBBLES HIMALAYA BAD GOOD VERY GOOD

7* What do you perceive about the VISIBILITY of the following brands?

VERY BAD KINLEY AQUAFINA BISLERI BUBBLES HIMALAYA BAD GOOD VERY GOOD

8*YOUR SUGGESTION ABOUT IMPORTANCE OF COCA COLA