Taxation 2(1) LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank

Question The basic advantage of having an agent in the export market is ________.
Correct Answer He is knowledgeable of the marketing condition

Multiple Choice Multiple Answer

Question How does the customer know about the product & is influenced to buy it?
Correct Answer Publicity , Advertising , Sales promotion

Multiple Choice Single Answer

Question Which of the following is not included in foreign environment?
Correct Answer Local dimension

Multiple Choice Single Answer

Question Why should a market researcher check a country's import tariffs when he is investigating it as an export
market?
Correct Answer It can affect the competitiveness of product against products made within the market

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". What are the distribution channels used for
imports of silk products into USA market?
Correct Answer Merchant intermediaries , Departmental stores

True/False
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental entered the US market in 1970
with a moderate export of Rs.20 million.
Correct Answer False

Match The Following

Question Correct Answer Your Answer
Indirect exporting Home-based merchant Copyright
Business dimensions Channel network Channel network
Legal dimensions Copyright Use of patent
Licensing arrangement Use of patent Home-based merchant

Multiple Choice Single Answer

Question What is important to take pricing decision?
Correct Answer Competition

Select The Blank

Question In ________, the firm faces only one set of customers.
Correct Answer Domestic marketing

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of some
councils, which are those?
Correct Answer Apparel Export Promotion Council , Woolen Export Promotion Council

Multiple Choice Single Answer

Question This question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises
product in the market?
Correct Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Multiple Answer

Question What are the important infrastructure factors in evaluating production site?
Correct Answer Industrial site , Transportation & communication

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Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Which are the two years the imports of silk
fabrics from Japan by USA was almost same?
Correct Answer 1982 , 1983

Select The Blank

Question ________dimensions include customs and practices
Correct Answer Business

Multiple Choice Multiple Answer

Question What is the nature of direct export market?
Correct Answer Concentrated , Large potential sale

Multiple Choice Single Answer

Question What does product-mix decision include?
Correct Answer Packaging

Multiple Choice Multiple Answer

Question What are the internal sources of information?
Correct Answer Sales record , Correspondence from salesmen

True/False
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he
appraises his agents' performance relating to the vast & expanding US market.
Correct Answer True

Multiple Choice Multiple Answer

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". What were the options Mr.Patnaik had to
operate in the US market?
Correct Answer Opening a branch office , A subsidiary company

Select The Blank

Question In indirect export channel, the market is ________.
Correct Answer Dispersed

True/False
Question Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for
existing products, product-market, diversification for new products & new markets.
Correct Answer True

Multiple Choice Multiple Answer

Question Why is packaging so important for product planning?
Correct Answer As it enhances protection , As it gives shelf life for a product

True/False
Question If foreign retailers are used, the products in question are industrial products rather than consumer products.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer

Question How is the nature of international strategy?
Correct Answer Depends on company's objectives , Varies from country to country

Select The Blank

Question "make site booking" is a point of checklist of ________
Correct Answer Before the fair

Multiple Choice Single Answer

Question What marketing technique is used to know international marketing need?
Correct Answer Marketing information & research

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Multiple Choice Multiple Answer
Question What are the benefits of participation in trade fair?
Correct Answer To get to know about competition , To know about the extent of product adaption

Select The Blank

Question Experience survey, which is also called as ________.
Correct Answer Key informant survey

Multiple Choice Single Answer

Question What is a foreign agent?
Correct Answer Independent middleman

Multiple Choice Single Answer

Question What does political environment include?
Correct Answer Legal dimension

Match The Following

Question Correct Answer Your Answer
External factor Competitive profile Competitive profile
Ethnocentric orientation Overseas operation conducted from home country Overseas operation conducted from
home country
Polycentric orientation Each market is unique Each market is unique
Target market Marketing strategy Marketing strategy

True/False
Question In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price
Correct Answer True

True/False
Question Policies or regulations regarding quality control & inspection vary considerably between nations.
Correct Answer True

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________
unit, was one of the leading Indian manufacturers & exporters of silk fabrics & made-ups
Correct Answer 100% export oriented

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". The bulk of the trade was handled by
________
Correct Answer Central buying organizations
Your Answer Foreign agents

True/False
Question If business is variable, the company will choose the purchasing or subcontracting alternatives.
Correct Answer True

Multiple Choice Single Answer

Question What is the meaning of offshore purchasing?
Correct Answer Relationship between independent buyer & seller for exchange of good for money

Select The Blank

Question Many companies modify their products/promotion strategies to suit ________ of the population of the
different countries.
Correct Answer Tastes & preferences

True/False
Question Companies with smaller needs, an independent supplier will be less active.
Correct Answer False
Your Answer False
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True/False
Question Catalogues contain a list of all competitors with product details.
Correct Answer False

Multiple Choice Multiple Answer

Question What is correct according to geocentric orientation?
Correct Answer Companies view the entire world as a single market , Uniform inventory management & training

True/False
Question The area of change relates to product adaption requires upgradation of technology and huge investment in
brands.
Correct Answer True

Select The Blank

Question This question is based on the case study "Chow Flowers Co. Ltd.". ________ was Thailand's second largest
export market for artificial flowers, mostly polyester or hand-wrapped.
Correct Answer Canada

Multiple Choice Single Answer

Question What are the similarities between domestic & international marketing?
Correct Answer Satisfying consumers need

Multiple Choice Single Answer

Question What is the need of marketing research for export-import trade?
Correct Answer To reduce the distance between an exporter & his customers in terms of marketing

Multiple Choice Single Answer

Question What is the avenue of entry into foreign markets?
Correct Answer Contract manufacturing

Multiple Choice Single Answer

Question What is the principal functional division of ministry of commerce & industry?
Correct Answer Export Industries Division

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Taxation_2(ii) LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question What are the factors to be considered in cluster analysis?
Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not water tight
compartment , Evaluating the quality of cluster is difficult

Multiple Choice Single Answer

Question Clarity of questions and instructions for filling the form is essential in :-
Correct Answer Mail survey
Your Answer Data analysis

Multiple Choice Single Answer

Question The technique through which objects/ cases are classified into relative homogeneous groups or clusters is
known as :-
Correct Answer Cluster analysis

Multiple Choice Single Answer

Question Mean or average value is used to estimate when data have been collected using :-
Correct Answer Interval or ratio scale

Select The Blank

Question In ________ method the research analyst is not concerned with cause and research relationship.
Correct Answer Diagnostic

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Multiple Choice Multiple Answer
Question Which are the New Delhi based Research Institutions?
Correct Answer NRDC , CSIR , Cement Research Institute of India

Multiple Choice Single Answer

Question Market Research is done to
Correct Answer Explore the Opportunities

True/False
Question "Consumer Panel" is a specialized market research technique.
Correct Answer False

Match The Following

Question Correct Answer Your Answer
"What might this be ?" Inkblot test Inkblot test
Aided Recall Depth Research Depth Research
Doesn’t intend to tell Projective techniques Projective techniques
Ease of construction Likert scale Likert scale

True/False
Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables.
Correct Answer True

True/False
Question When company prepares a long range plan it is unpublished internal source of information.
Correct Answer True

Select The Blank

Question Association technique is a type of ________.
Correct Answer Projective technique

Multiple Choice Single Answer

Question The impact of promotional slogans on the consumers can be studied with
Correct Answer Association technique

True/False
Question Brand image building is not important in case of industrial product for quality.
Correct Answer False

Multiple Choice Multiple Answer

Question Which publications are used for research on Chemical Industry?
Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals Journal

Multiple Choice Single Answer

Question Spreading the sample through the entire population following a regular pattern is known as :-
Correct Answer Systematic sampling

Select The Blank

Question In absence of proper________ the market research becomes a data collection exercise.
Correct Answer Problem Definition
Your Answer Analysis

Multiple Choice Multiple Answer

Question Which institutions should be contacted for research on Paint Chemicals?
Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center ,
Building Research Institute
Select The Blank
Question Through cluster analysis objects/cases are classified into relatively________ group called cluster.
Correct Answer Homogeneous

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Multiple Choice Multiple Answer
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore the new markets ,
To analyze the competitors

Multiple Choice Single Answer

Question Ultra violet ink is used to disguise customer coding. This activity is :-
Correct Answer A disapproved method
Match The Following
Question Correct Answer Your Answer
Dangler POP POP
POP Communication medium Communication medium
Opinion Polls Daily basis Daily basis
Corporate Image Study Advertising research Advertising research

Multiple Choice Multiple Answer

Question Ethical issues to be observed while writing a report are :-
Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda ,
Complete confidentiality and secrecy of data

Select The Blank

Question Multiple Choice is a ________type of question.
Correct Answer Close ended

Multiple Choice Single Answer

Question The conjoint analysis helps to enable company's to :-
Correct Answer Conduct brand swot analysis

Multiple Choice Single Answer

Question In the Internet era, qualitative research is possible through :-
Correct Answer Chat sessions

Select The Blank

Question ________is an important communication medium that helps recall advertising.
Correct Answer Point of Purchase(POP)items

True/False
Question In the Funnel approach, specific questions come first and general questions later.
Correct Answer False

Multiple Choice Multiple Answer

Question In resources for marketing research skilled staff plays an important role in :-
Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research

Select The Blank

Question Convenience Sampling is used for ________.
Correct Answer Exploratory research

True/False
Question The person conducting pharma research should be well qualified so that not to waste Doctors time.
Correct Answer True

True/False
Question The limitations with regression forecasting is that independent variables must be forecasted before
forecasting the dependent variables.
Correct Answer True

Multiple Choice Multiple Answer

Question Main features of Technical Report are :-
Correct Answer Minute details of planning data collection , Analysis , Interpretation
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Multiple Choice Single Answer
Question How people allocate their time and money to certain products and factors is depicted by
Correct Answer Psychographic Variable

True/False
Question Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer True

True/False
Question The popularity of Likert scale is due to its ease of construction and administration.
Correct Answer True

Multiple Choice Multiple Answer

Question Which are the Export Promotion Councils?
Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council ,
Gem & Jewellery Export Promotion Council

True/False
Question The written contract of a research should cover the penalty clause covering deficits such as delays,
inadequate data.
Correct Answer True
Multiple Choice Single Answer
Question The producers in the sellers' market are also forced to take decisions based on the market information
because
Correct Answer The resources are scarce

Multiple Choice Single Answer

Question Scale Intervals can be used for
Correct Answer Age

Select The Blank

Question Bibliography contains ________.
Correct Answer Information of references and secondary data

Multiple Choice Multiple Answer

Question Online survey methods include :-
Correct Answer Email survey , HTML survey , Downloadable interactive surveys

Multiple Choice Single Answer

Question Data of market research cannot be maintained :-
Correct Answer Without experienced and educated research staff

Multiple Choice Multiple Answer

Question Pretesting of Questionnaire includes testing of :-
Correct Answer Question content , Time taken to answer questions , Categorisation

Multiple Choice Multiple Answer

Question Identification of Target Population is facilitated by :-
Correct Answer Well defined research objectives , Alternative, reasonable/target population definitions ,
Specifications for exclusion in target population

Select The Blank

Question ________are used for National Panel Studies.
Correct Answer Quota controls

Select The Blank

Question Finding out the number of vehicles at a given junction is a ________ method.
Correct Answer Direct Observation
Your Answer Direct Observation