DATA ANALYSIS AND INTERPRETATION

Q1. Which brand you prefer most?

JAYPEE ACC PRISM BIRLA OTHER

OPTION PERCENTAGE
JAYPEE
ACC
PRISM
BIRLA
55
5
38
2



55 of the dealers most prefer 1aypee cement, 38 of the dealers most prefer
most prefer Prism, 5 of the dealer prefer ACC and 2 of the dealer prefer
Birla. It shows that maximum dealer most prefer 1aypee cement

reference
!aypee
ACC
rlsm
8lrla


Q2. Do you prefer jaypee cement?
Yes No

OPTION PERCENTAGE
YES
NO
68
32



68 of the dealer prefers 1aypee cement and only 32 of the dealer not
prefers 1aypee cement. It shows maximum dealer support 1aypee cement.






fee
yes
no


Q3. Do you want to take dealership 1AYPEE cement?
YES NO ALREADY HAVE

OPTION PERCENTAGE
YES
NO
ALREADY HAVE
5
40
55



55 of dealers have dealership of 1aypee cement and 5 of the dealer wants
to take dealership of 1aypee cement and 40 don`t want to take dealership of
1aypee cement




efersh|
yes
no
alredy have


Q4. Do you like the quality of 1AYPEE cement
YES NO
OPTION PERCENT
AGE
YES
NO
77
23



77 of the dealer and builders like the quality of 1aypee cement and 23 of
the dealer doesn`t like quality of 1aypee cement. It shows the better quality of
1aypee cement.





;f|t
yes
no


Q5. Are you satisfied with packaging of 1AYPEE cement?
YES NO
OPTION PERCENTAGE
YES
NO
88
12





88 of the dealers are satisfied with the packaging of 1aypee cement.







fckf|n
yes
no


Q6. Are you satisfied with price list of 1AYPEE cement?
YES NO
OPTION PERCENTAGE
Y ES
NO
100





Everyone mean 100 dealers are satisfied with thw price list of 1aypee
cement. It shows that price of 1aypee is reasonable






r|ce
yes
no


Q7. Are you satisfied with discount schemes of 1AYPEE cement?
YES NO
OPTION PERCENTAGE
YES
NO
82
18



82 OF THE DEALERs are satisfied with the discount schemes of 1aypee
Cement.




|scont Scheme
yes
no


Q8. Are you satisfied with the agent of 1AYPEE cement?
YES NO
OPTION PERCENTAGE
YES
NO
70
30



70 of the people are satisfied with the agent of 1aypee cement rest
30 are not satisfied. It shows that agent of 1aypee cement are doing
hardwork.







ent
yes
no


Q9. Are you satisfied with facilities of 1AYPEE cement?
YES NO
OPTION PERCENTAGE
YES
NO
92
8




92 of the dealers are satisfied with the facilities of 1aypee cement, like
transportation facilities . 8 of the dealers are not satisfied because of
supply, but it is not fault of 1aypee, it is general problem of demand and
supply.





fc||t|es
yes
no


Q10. Are you satisfied with advertisement campaign of 1AYPEE
cement?
YES NO
OPTION PERCENTAGE
YES
NO
100





Everyone mean 100 of the dealer, consumer, builders like the
advertisement of 1aypee Group. Mr .Sachin Tendulkar is the brand
ambassador of 1aypee in advertisement 1aypee shows all the thing related
to 1aypee which touch the heart of people.



ert|sement
yes
no



Q11. Are you satisIied with promotion strategies oI JAYPEE cement
YES NO
OPTION PERCENTAGE
YES
NO
85
15




85 of the dealers are satisfied with the promotional activities of 1aypee
cement, wall writing, banners, etc. and 15 are not satisfied with the
promotional activities. It shows the promotional strategies of 1aypee are too
strong



romot|on Strfte|es
yes
no



Q12. Are you satisfied with service of 1AYPEE cement?
YES NO
OPTION PERCENTAGES
YES
NO
95
5




95 of the dealers are satisfied with the services of 1aypee






Ser|ce
yes
no



Q13. Through which brand you earn most profit?
JAYPEE ACC PRISM BIRLA OTHER











55 of the dealer earn profit from 1aypee cement, 38 of the dealer earn
profit from Prism, 5 from ACC and 2 from Birla. It shows that maximum
dealer earn profit from 1aypee cement
rof|t
!aypee
rlsm
8lrla
ACC
CLher
OPTION PERCENTAGE
JAYPEE
PRISM
ACC
BIRLA
OTHER
55
38
5
2
-



Q14. To which brand consumer attract most?
JAYPEE ACC PRISM BIRLA OTHER

OPTION PERCENTAGE
JAYPEE
ACC
PRISM
BIRLA
52
5
40
3



52 of the people attracts towards 1ayee cement, 5 toward ACC cement,
40 towards Prism and 2 towards Birla. It shows consumer like jaypee.




ttrfct|on
!aypee
ACC
rlsm
8lrla



Q15. Are you satisfied with the social work of 1AYPEE cement
YES NO
OPTION PERCENTAGE
YES
NO
100






100 of the dealers are satisfied with the social work of 1aypee Group
like tree plantation in city, donating fund to charity, developing the city,
funding for street lights etc.




Soc|f Work
yes



Q16. Is 1AYPEE is promising/reliable?
YES NO
OPTION PERCENTAGE
YES
NO
95
5




95 of the dealers think 1aypee is reliable/ promising.





e|f|t
yes
no



Q17. Are you satisfied with gift/award schemes of 1AYPEE cement?
YES NO
OPTION PERCENTAGE
YES
NO
75
25





75 of the dealers are satisfied with the gift/ award scheme of 1aypee
cement.





fr$ G|ft
yes
no



Q18. Do you have good relation with 1AYPEE?
YES NO
OPTION PERCENTAGE
YES
NO

92
8





92 of the dealer and builders have good relation with 1aypee.
8 have not good relation with 1aypee because of misunderstanding



eft|onsh|
yes
no



Q19. Do you want to switch to other product?
YES NO
OPTION PERCENTAGE
YES
NO
3
97



97 of the dealers don`t want to switch to other product, because of brand
loyalty and 3 of the dealer want to switch to other product, these are not of
1aypee. These are dealer of ACC, Prism, birla who want to switch to 1aypee



People consume 1aypee cement more than other. And 1aypee is the
brand who cover the market more than 50 .

S|tch
yes
no








CONCLUSION


Product:
O It should Iocus on the issue with the weight oI cement bags.
O Packing should, Iully sealed with tag.
O Colour should be lightened.




Price:
O Prise is good and every one like it.

Place:
O ield oIIicers visited the shops regularly and have good relation with
dealers.
O It should Iocus on increasing eIIiciency oI distribution channel by
speeding the processalers .

Promotoion:

O Jaypee cement should Iocus on loyalty oI customers.
O No. oI meeting with dealears and consigness should be increased.
O It should provide more giIt to motivated and consigness.
O More Iocus on cash discount Iollowed by bonanza scheme and quality
discounts.


O In advertisement mediums it should more Iocus upon local activities
sponsorship.
O It should Iocus on higher level sales promotion and schemes should be
properly executed.
O Regularly.




SUGGESTION

O Advertisement should be done with hosrdilings &wall paintings.
O Dealership should be clear with price with no discrimination at all.
O More advertisement is required to clear customer douts.
O More meeting with mason are required.


O ield oIIicer should contact customers and dealear regularly.
O Distribustion oI useIul items like karni, basuli , etc. should be
distributed as giIt to masons.
O Heavy