LAUREL S.

RICHARDSON
Raleigh, North Carolina 27612 (919) 880-1095 laurel.s.richardson@gmail.com

SENIOR MEDICAL SALES MANAGER

Top-tier Sales Producer offering a proven record of building and leading high-performance sales success to penetrate untapped territories, cultivate sustained business relationships with customers, and deliver award-winning, multi-million dollar revenue, market, and profit growth.. A strong, influential leader with a passion for revitalizing a stalled venture. Core competencies include: Sales & Revenue Growth New Product Launch Team Building & Development Strategic Sales Planning Business Development Turn Around Management Consultative Selling Customer Relationship Management Competitive Analysis

AWARDS & RECOGNITION

Ranked in # 1 in Sales 2007 Ranked # 3 in Sales for 2005 & 2006 Generated record sales $600K in 6 months for new product launch & Start-Up (2006) Led district sales to win District of the Division 2005 Circle of Excellence Vice Presidents Cabinet; runner-up 2005 Turned-around sales for product performing at 75% of goal to > 110% within 18 months (2005) Alliance Team of the Quarter for Region out of 73 Teams (3rd & 4th Quarter 2005) Ignited 19% to 146% revenue upswing major clients including Duke within 12 months (2004-05) National # 1 CNS Representative 124% out of 146 (2004) Selected by Management to Captains Table & Present Skills at (2) National Sales Meetings Awarded Quest for Excellence twice out of > 75 representatives (2002, 2004) Awarded Reach for the Stars 2002

PROFESSIONAL EXPERIENCE Sales Management Promoted 12 times to increased areas of responsibility over 15 years. Executed Strategic Business Plans to exceed company goals. Slashed sales cycle to 3-4 months from 12-14 months by initiating Long-term Care Strategy. Conducted data analyses and utilized technology resources to enhance company strategy. Cultivated positive and enduring relationships with internal & external clients, which promoted a solid commitment to company success. Managed Care Proficient in managed care systems; Medicaid, Medicare Part A, B, D and Third-Party Payers, (1994 2010). Ensured product placement in government-managed programs; collaborated state officials & regulatory agencies. Leveraged C-level relations to gain access to state Medicaid board and P & T Committee. (1998 2010). Implemented with Alzheimers Association a program for seniors educating them for Medicare Part-D. Designed, Implemented & Trained National Sales Team benchmark tool to maximize reimbursement from Medicare Part-D in Long-Term Care setting. (2007 2010). EMPLOYMENT HISTORY
VISTA STAFFING SOLUTIONS Cary, NC 2009-Present Division of On Assignment Physician Recruiter Placements and Permanent Search Recruitment/Consulting Sourcing, evaluating, interviewing and preparing the Applicants for job interviews Independently develop and maintain relationships with Clients and Applicants. Negotiating and closing employment offers Billed $228,000 in Permanent placement fees in one year Billed $1,558,020 in Revenue for the Extended placement team with a 25 - 35% gross profit margin

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EMPLOYMENT HISTORY (continued)

HEATHER ALI & ASSOCIATES Cary, NC Start up Recruiting Company Consultant ~ VP Life Sciences SUCAMPO PHARMACEUTICALS Bethesda, MD Emerging Biopharmaceutical Company offering a niche of innovative products. Institutional Account Manager North Carolina U.S., 2007 Institutional Account Executive North Carolina U.S., 2007 Medical Center Representative North Carolina U.S., 2006 PFIZER PHARMACEUTICALS INC., New York, NY Fortune 100 - Worlds largest Pharmaceutical Company. Senior Sales Specialist North Carolina U.S., 2005 Central Nervous System Specialist North Carolina U.S., 2003 Pediatric/Allergy/OB-GYN Specialty Representative North Carolina U.S., 2000 Pediatric/OB-GYN Institutional Hospital Representative North Carolina U.S., 1999 Health Care Representative Medical Center Representative Kentucky U.S., 1997 2008-2009

2006-2008

1997-2006

MEDLINE INDUSTRIES, INC., Mundelein, IL 1994-1997 Large private medical equipment/supply manufacturer and distributor, offering over 100K products. Sales Account Manager Advanced sales in 2 states in long-term care industry, Consulted and provided solutions to maximize Part-B billing reimbursement in 5 Nursing Homes Secured Capital Purchases from largest territory account > $100K on one PO. Ranked #2 of 203 representatives, 1997 JOSEPH DAVIDSONS, INC., Roanoke, VA Upscale mens store Assistant Buyer/ Manager THE GAP, New York, NY Store Manager ($1.3 million operation) Promoted 3 times in 8 months. Recruited, Trained and Promoted 5 Assistant Managers, & up to 50 Staff 1992-1994

1990-1992

EDUCATION
Bachelor of Science: Textiles, 1992 VIRGINIA POLYTECHNIC AND STATE UNIVERSITY, Blacksburg, VA AAS Degree: Retail Business Management, 1987 COLLEGE OF THE FINGER LAKES, Canandaigua, NY

ADDITIONAL TRAINING COURSES

Sales Leadership Multi-Cultural Team Building Myers-Briggs Type Indicator Art of Closing Selling in a Team Matrix Situational Leadership I & II Leading through change The Leader in You Business Etiquette Outcomes: Measurement,
Management and Marketing

Behavioral Interviewing STARS

Consultative Selling

Solution Selling/Action Selling Strength Finders 2.0 Art of Asking Questions DISCovery DNA- Development Needs Analysis Negotiating to Yes