Sify Final Report

PREFACE
This is a very great opportunity for us at the end of second semester of M.B.A. In summer training, the great chance is given to us for making an important and practical based project. The basic objective for preparation of this research project report is to apply the knowledge about BRM which concern the Study of:
1. To study the success rate of Internet telephony in the
cyber cafs and find out the feasibility of Voice Business of in Ahmedabad City for Sify Limited.
2.
To study the feasibility of launching the Sify Tele Centers in PCO Booths/Centers in Ahmedabad city. STD/ISD/
Since this Research survey has been conducted to know the basic information from both Cyber cafs and STD/ISD/PCO centers. This information are such as countries in which Maximum calls happens, country, Call Rate, customers preference, average business/day and etc. We have collected information from which we analyzed and interpreted the consequences. This research report would be
very helpful to the management level people so that they can formulate various strategies accordingly.
Date: 15/07/2005 Parikh Place: Ahmedabad Joshi
Hiren Utkarsh Pravin Patel
ACKNOWLEDGEMENT
We take this opportunity to humbly express our thankfulness to all those concerned with our project entitled STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY FOR SIFY LIMITED. We express our very sincere thanks to Mr. Salil Saram (Area Manager), for providing us an opportunity to work on such an interesting project, in reputed organization. We want express our deep sense of gratitude Mr. Sagar Borgaonkar (Territory Manager) and Mr. Gaurang Upadhyay (Sales Officer). Without their help we could not have completed it satisfactorily. Their invaluable guidance has proved to be a key to our success in overcoming challenges we faced during the project work.
STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY
Lastly, we would like to acknowledge all the people who helped us in any form, during our project work.
EXECUTVE SUMMERY
Before launching any new product or service in the market, market research is required necessarily. No matter of how your product or service is excellent, without getting accurate market information or demands. Product or service may be fail. So market condition, scenario, demands and its expectation must be understandable by the organization. Initially this project is undertaken for studying the feasibility and adaptability of the service of Voice Business that is launched by Sify Limited. Thats why weve surveyed in the market and collected the data to find out the market condition. There are mainly two part of our project. And the detail summery of our project is given below: NAME OF COMPANY: - Sify (Satyam Info way) - Ahmedabad TITLE OF THE PROJECT: - STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY FOR SIFY LIMITED. STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY 3
DURATION OF PROJECT: -21/4 months AREA OF PROJECT - Ahmedabad City OBJECTIVE OF THE STUDY: Main Objectives: 1. To study the success rate of Internet telephony in the cyber cafs and find out the feasibility of Voice Business of in Ahmedabad City for Sify Limited. 2. To study the feasibility of launching the Sify Tele Centers in STD/ISD/PCO Booths/Centers in Ahmedabad city
Sub Objectives: - Voice Business Analysis To find out the ISP Provider taken by Cyber Cafs To know the Bandwidth provided by ISP. To find out the Average Business/Day for internet telephony To know out the countries in which maximum calls happens. and give the ranks of these countries accordingly To study the customers preferences while calling in foreign countries. To find out the Calling rates of the countries in which maximum calls happens. Methodology: Area of Sampling: - Ahmedabad City. Sampling Size: - 135 Respondents (Actual 138) Sample design: - Non probability sample (convenience sampling.)
Sub Objectives: - STD/ISD/PCO Analysis
To find out the Communication services used by ISD Booths/Centers. To know the Bandwidth provided by ISP in ISD Centers, which provides Internet telephony service. To find out the Average Business/Day for internet telephony To know out the countries in which maximum calls happens. and give the ranks of these countries accordingly To study the customers preferences while calling in foreign countries. To find out the Calling rates of the countries in which maximum calls happens. To know their willingness, whether they would like to convert their current business into Tele Centers Methodology: Area of Sampling: - Ahmedabad City. Sampling Size: - 252 Respondents (Actual 257) Sample design: - Non probability sample (convenience sampling.)
INDEX
Chapters page nos.

Executive summary Company profile . Project Profile Geographical map of Ahmedabad city .. Major Areas and sub areas. 08 11 12 13
Chapter 1: Company brief

1.1 1.2 1.3 Sify - Company Highlight . Network 1.2.1 Sify Domestic Network 1.2.2 Sify Global Network. Achievements. 14 15 15 16 17 5
1.4 1.5
Archives.. Services.. 1.5.1 Corporate service. 1.5.2 Consumer service. 1.5.3 International service..
18 20 20 24 29
Chapter 2: Research Methodology.

31 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Nature of study ... Type of data... Data Source... Data Collection method . Research instrument.. Sampling plan... 31 31 31 31 32 32
Analysis of plan. 32
Chapter 3: VoIP Technology.

33 3.1 3.2 3.3 VoIP Introduction.. 33 How it works.. 34 Advantage of VoIP. 34
Chapter 4: Voice business Market potential .

36 4.1 4.2 Indian potential market ... 36 International market for voice business . 37
PART I: CYBER CAFS WITH INTERNET TELEPHONY ANALYSIS Chapter 5: Analysis & interpretation
5.1 5.2 5.3 5.4 5.5 Analysis notations/abbreviation. Analysis detail.. Main area analysis.. Service Vs Area analysis 5.4.1 Descriptive analysis of service Vs Area 5.4.2 Graphical analysis of service Vs Area Speed Vs Area 5.5.1 Descriptive analysis of speed Vs Area . 5.5.2 Graphical analysis of speed Vs Area. 41 42 43 45 45 46 46 46 47 6
5.6
5.7
5.7.10 5.7.11 5.7.12 5.8
5.8.10 5.8.11 5.9
Average business/day (money) Vs Area analysis 48 5.6.1 Descriptive analysis of money Vs Area . 48 5.6.2 Graphical analysis of money Vs Area. 49 Calling Countries Vs Area analysis. 51 5.7.1 Descriptive analysis of USA/Canada Vs Area . 51 5.7.2 Graphical analysis of USA/Canada Vs Area . 52 5.7.3 Descriptive analysis of UK Vs Area .. 52 5.7.4 Graphical analysis of UK Vs Area . 53 5.7.5 Descriptive analysis of Europe Vs Area 54 5.7.6 Graphical analysis of Europe Vs Area . 55 5.7.7 Descriptive analysis of Aus/Nz Vs Area 55 5.7.8 Graphical analysis of Aus/Nz Vs Area . 56 5.7.9 Descriptive analysis of Gulf Vs Area .. 57 Graphical analysis of Gulf Vs Area . 58 Descriptive analysis of other countries Vs Area. 58 Graphical analysis of other countries Vs Area 59 Customers preferences Vs Area analysis. 59 5.8.1 Customers preference detail... 59 5.8.2 Descriptive analysis of Voice quality 60 5.8.3 Graphical analysis of Voice quality.. 60 5.8.4 Descriptive analysis of Rates/Prices 61 5.8.5 Graphical analysis of Rates/Prices .. 62 5.8.6 Descriptive analysis of Cabin comfort 62 5.8.7 Graphical analysis of Cabin comfort .. 63 5.8.8 Descriptive analysis of Bill.. 63 5.8.9 Graphical analysis of Bill.... 64 Descriptive analysis of other factors.... 64 Graphical analysis of other factors..... 65 Calling Rates Vs Area Analysis .. 65 5.9.1 Descriptive analysis of calling rates in USA/CANADA Vs Area 65 5.9.2 Graphical analysis of calling rates in USA/CANADA Vs Area 66 5.9.3 Overall analysis of calling rates in USA/CANADA 67 5.9.4 Descriptive analysis of calling rates in UK(Land Line) Vs Area 68 5.9.5 Graphical analysis of calling rates in UK (Land Line) Vs Area 69 5.9.6 Overall analysis of calling rates 7
5.9.10 5.9.11 5.9.12 5.9.13 5.9.14 5.9.15 5.9.16 5.9.17 5.9.18
in UK (Land Line) 69 5.9.7 Descriptive analysis of calling rates in UK(Mobile) Vs Area 70 5.9.8 Graphical analysis of calling rates in UK (Mobile) Vs Area 71 5.9.9 Overall analysis of calling rates UK (Mobile) 72 Descriptive analysis of calling rates in Australia/New Zealand Vs Area 73 Graphical analysis of calling rates in Australia/New Zealand Vs Area 74 Overall analysis of calling rates in Australia/New Zealand ..... 75 Descriptive analysis of calling rates in Europe Vs Area .. 76 Graphical analysis of calling rate in Europe Vs Area .. 77 Overall analysis of calling rates in Europe.. 77 Descriptive analysis of calling rates in Gulf Vs Area. 79 Graphical analysis of calling rate in Gulf Vs Area.. 80 Overall analysis of calling rates Gulf 80
Chapter 6: Finding..................................................
82 83 85
Chapter 7: Recommendations and suggestions .......... Chapter 8: Cyber cafs Hypothesis Testing...............
PART II STD/ISD/PCO BOOTH/CENTER ANALYSIS
Chapter 9: Analysis & interpretation. 91

9.1 9.2 9.3 Analysis Details91 Main area wise analysis 92 Service Vs Area analysis. 93 9.3.1 Descriptive analysis of service Vs Area . 93 9.3.2 Graphical analysis of service Vs Area. 94 9.3.3 Overall analysis of service Vs Area..95 Average business/day (money) Vs Area analysis 96 9.4.1 Descriptive analysis of money Vs Area . 96 9.4.2 Graphical analysis of money Vs Area. 97 9.4.3 Overall analysis of money Vs Area.. 97 Speed Vs Area analysis.99 Calling Countries Vs Area analysis.. 99 9.6.1 Descriptive analysis of USA/Canada Vs Area . 99 9.6.2 Graphical analysis of USA/Canada Vs Area .. 100 9.6.3 Overall analysis of USA/Canada ... 100 9.6.4 Descriptive analysis of UK Vs Area 101 9.6.5 Graphical analysis of UK Vs Area .. 102 9.6.6 Overall analysis of UK .... 103 9.6.7 Descriptive analysis of Europe Vs Area 103 9.6.8 Graphical analysis of Europe Vs Area . 104 9.6.9 Overall analysis of Europe Vs Area ... 105 Descriptive analysis of Aus/Nz Vs Area 106 Graphical analysis of Aus/Nz Vs Area . 107 Overall analysis of Aus/Nz Vs Area . 107 Descriptive analysis of Gulf Vs Area .... 108 Graphical analysis of Gulf Vs Area . 109 Overall analysis of Gulf Vs Area . 110 Descriptive analysis of other countries Vs Area. 111 Graphical analysis of other countries Vs Area 112 Overall analysis of other countries Vs Area 112 Customers preferences Vs Area analysis. 114 9.7.1 Customers preference detail... 114 9.7.2 Descriptive analysis of Voice quality 114 9.7.3 Graphical analysis of Voice quality.. 115 9.7.4 Descriptive analysis of Rates/Prices 115 9.7.5 Graphical analysis of Rates/Prices .. 116 9.7.6 Descriptive analysis of Cabin comfort 116 9
9.4
9.5 9.6
9.6.10 9.6.11 9.6.12 9.6.13 9.6.14 9.6.15 9.6.16 9.6.17 9.6.18 9.7
9.8
9.8.10 9.8.11 9.8.12 9.8.13 9.8.14 9.8.15 9.8.16 9.8.17 9.8.18
9.7.7 Graphical analysis of Cabin comfort .. 117 9.7.8 Descriptive analysis of Bill.. 118 9.7.9 Graphical analysis of Bill.... 118 Calling Rates Vs Area Analysis .. 65 9.8.1 Descriptive analysis of calling rates in USA/CANADA Vs Area 65 9.8.2 Graphical analysis of calling rates in USA/CANADA Vs Area 66 9.8.3 Overall analysis of calling rates in USA/CANADA 67 9.8.4 Descriptive analysis of calling rates in UK(Land Line) Vs Area 68 9.8.5 Graphical analysis of calling rates in UK (Land Line) Vs Area 69 9.8.6 Overall analysis of calling rates in UK (Land Line) 69 9.8.7 Descriptive analysis of calling rates in UK(Mobile) Vs Area 70 9.8.8 Graphical analysis of calling rates in UK (Mobile) Vs Area 71 9.8.9 Overall analysis of calling rates UK (Mobile) 72 Descriptive analysis of calling rates in Australia/New Zealand Vs Area 73 Graphical analysis of calling rates in Australia/New Zealand Vs Area 74 Overall analysis of calling rates in Australia/New Zealand ..... 75 Descriptive analysis of calling rates in Europe Vs Area .. 76 Graphical analysis of calling rate in Europe Vs Area .. 77 Overall analysis of calling rates in Europe.. 77 Descriptive analysis of calling rates in Gulf Vs Area. 79 Graphical analysis of calling rate in Gulf Vs Area.. 80 Overall analysis of calling rates Gulf 80
Chapter 10: Finding................................................

82
STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 10 CITY
Chapter 11: Recommendations and suggestions .......

83 85
Chapter 12: STD/ISD/PCO boothsHypothesis ..........
Chapter-13 Limitation Chapter-14 Bibliography
COMPANY PROFILE.
Sify is India's pioneer and leader in Internet, networking and ecommence services, and the first Indian Internet Company to be listed by NASDAQ national market in the U.S. Sify provides integrated and endto-end solutions for both corporate & consumers, with a range of products and service delivered over a common Internet backbone infrastructure. Everything that Sify has done or achieved since Sify began commercial operations in April 1998 stems from our purposes and vision. Sify began by developing India's TCP\IP network and offering multiple services on a common backbone infrastructure for an integrated Internet, networking and ecommerce business model. This was first such business model in the world, and appropriate for catalyzing the growth of the Internet and networking in an infrastructure starved market. It also enabled a virtuous cycle, where each business supported other, while catalyzing the market to growth. Fortune magazine, in its December 2000 issue, selected Sify (then Satyam Infoway) as one of the world's ten hot technology companies to watch out for based on his innovative business model! From the start commercial operations in April 1998, Sify has become the market leader in most lines of business, winning global recognition for its expertise, performance, customer focus and standards along the way. Sify completed five years on the NASDAQ on October 19, 2004. Our CEO Mr. R. Ramaraj was invited to open the NASDAQ national market for trading on our fifth anniversary, which fell on October 19, 2004. Not every company listed on the NASDAQ is invited to open the market on completion of five years of listing. STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 11 CITY
Sify is leader in every line of business and has won national and international recognition for both Market leadership and the quality of our services. Sify is unmatched in Internet and network services expertise and technology, with the best tools, software and processes in the business. Sify had a compounded annual growth rate of 46% over the five years since listing on the NASDAQ, from RS. 62 crore in 1999-00 when Sify is listed on the NASDAQ to RS. 280 crore in 2003-04, and are cash profitable. It's no wonder that the NASDAQ invited us to open the market on October 19, 2004 and felicitated us on the occasion! Corporate networking services: Sify pioneered corporate networking services in the country and helped revolutionize business computing in India, with interconnectivity between multi-location offices, flexibility of platforms; applications software and smooth transfer of data for corporate. Sify is India's only ISO 9001:2000 certified service provider for network operations, data center operations and customer support and has been certified ISO 9001:2000 for providing of Vans, internet bandwidth, voip solutions and integrated security solutions. Recently, Sify was awarded the prestigious Frost & Sullivan Market leadership award for IP VPN markets for the year 2003. Network, data center and customer care certified ISO 9001\2000 : The company's network services, data center operations and customer relationship management processes have been certified ISO 9001:2000. Sify is the first and only company to receive this certification. This certification comes as a validation of trust placed in the company by over 800 corporate customers, who run their business critical applications as diverse as SAP, BAAN, Oracle, CRM, and ERP solutions on sify's backbone network. First world class level 3 hosting centers in India : To enable world-class hosting services in India, Sify commissioned the country's first level 3 Internet data center of 20000 sq. feet at the vashi Infotech Park, navi mumbai. Sify now has second such center in chennai, as well as distributed hosting in the main cities across the country. STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 12 CITY
The company was awarded the Frost & Sullivan marketing engineering award for business development for 2001 in data center markets for its innovative approach to developing the market. Today, sify is the only company in the country to offer disaster recovery and business process continuity between its two major level 3 data centers in vashi and chennai. Sify also offers these services to overseas clients with the increasing availability of quality international bandwidth.
SIFYS MANAGEMENT TEAM 1 R.Ramaraj CEO & Managing Director 3 Anil K Ahuja Chief Financial Officer 2 George Zacharias President & Chief Operating Officer 4 Ajit G. Abraham Chief Human Resources Officer 6 Rustom Irani Chief Technology Officer
5 John Devasahayam Managing Director SafeScrypt 7 Rahul Swarup 8 Shrikant P. Joshi President - Enterprise President - Access Media Solutions 9 Avinash J 1 S.Hari Kumar President - Hosting Services 0 Vice President - eLearning 11 David Appasamy Chief Communication Officer
PROJECT PROFILE
Since lots of year, in India there is a traditional communication line is existed for calling purpose. And up to 1980, there is a monopoly of government in Telecom sector. But due to globalization and liberalization government is also forced to change its policy in telecom sector. As more and more private players came into this sector, competition has increased, to retain the customers as well as to decrease the call rate. But it was not enough. New Technology revolution has also played an important role. And VoIP technology came into the picture so for voice business and internet telephony came. This is the our beginning our project. To provide very voice quality, cheapest rate for calling purpose, these are the main criteria, that users are always keep in their mind. So and voice business fulfills it. And we have taken this challenge to find out the feasibility of launching this voice business in Ahmedabad city for Sify Limited. What are the benefits, reasons and other details are explained in thoroughly in this project. This project is mainly divided into two broad categories. These are: 1 Voice Business Analysis in Cyber cafs of Ahmedabad City. 2 Voice Business Analysis in STD/ISD/PCO Booths of Ahmedabad city Our target area is Ahmedabad city. And weve covered many area of Ahmedabad and thus the of the area, sub- area and geographical map of Ahmedabad city is shown below for reference.
GEOGRAPHICAL MAP OF AHMEDABAD CITY
MAJOR AREAS AND SUB AREAS

Detailed Area wise Analysis (covered area) N o 1 Major Area Ambawadi Sub zones covered Ambawadi bazaar Gulbai tekra Panchwati Panjrapole 2 3 Bapunagar Ghatlodia Bapunagar 10 Sola road Satathar Sun N step 4 5 6 Khadiya Lal Darwaja Maninagar Khadiya Inner Raipur khamasa Rambaug station road jawahar chowk Daxini society awakar hall Pusp kunj Kankaria Uttamnagar 7 Meghaninag Civil ar Shahibaug Memnagar Gurukul road 13 Vastrapur bodakdev judges bunglow nehru park shyamal char Navarangp ura vijay cross road commerce six road stadium road c. g. road mithakhali six road vasna bhatta v. s. hospital fatehpura vikas gruh road shivrangani jodhpur char rasta bidiwala park 132 ring road nehrunagar vejalpur N o 9 Major Area Naranpura Sub zones covered shastrinagar pragatinagar sarder patel colony ankur bhuyang cross road
11
Paldi
12
Satellite
Drive in Sonal Road Thaltej 14 Ranip 15 Naroda Naroda Naroda Patiya
rasta mansi complex ramdev nagar ranip
16 Ashram Road
17 Geetamand Jamalpur ir Astodia chakla Astodia Darwaja

Geetamandir ST stand
Ellisebridge Income Tax Wadaj
COMPANYS BRIEF
SIFY - COMPANY HIGHLIGHTS

Indias leading Internet Company. Multiple revenue streams: Corporate, Consumer. No1 or No 2 in key lines of business. Core competence and focus on IP technologies. Brings cutting edge technologies to India. Global Partnerships. Global Processes (ITIL, ISO). World Class Network, Domestic and International. 1600+ people, Preferred Employer on Tech Campuses. Indias First Internet Company to list on NASDAQ. Financially strong. Zero Debt. Cash on hand Rs 1356 Million ( USD 31 Million) Revenues of Rs 3614 Million (USD 82.8 Million) in FY* 2004-05. EBITDA of Rs 226 Million (USD 5.17 Million) Declining Net Losses, Rs 307 Million (USD 7.0 Million) in FY 200405
Sify: NETWORK Domestic Network
99 Cities Entire Network is MPLS enabled World class design and service standards Built in redundancy Last mile ownership through Wireless broadband Capabilities: Fully Converged Voice, Video & Data Network Cisco Gigabit Switch Routers in the Core that can transport terabits of data Sify: Global Network
ACHIEVEMENT
IDC report 2001 puts SIFY as the clear cut leader in VPN services in India. Sify Becomes First Indian Company to be Certified ISO 9001, 2000. For Network Services, Data Center Operations and Customer Relationship Management Sify wins the Golden Web Award for the year 2001 for the website http://www.india.ford.com/
Sify bags the ISP of the Year Award at the Internet World Asia Industry Awards, 2001
The Golden Mouse Award for Web Evangelist 2000 goes to R. Ramaraj, CEO and Managing Director.
Sify bags Techies Award 2000 for the Best ISP.
Sify bags the Company of the Year 2000 Award, at the SiliconIndia Annual Technology and Entrepreneurship Conference, San Jose, California.
Sify's corporate site http://www.sifycorp.com/ wins the Golden Web Award for the year 2000.
Frost & Sullivan Market Leadership Award: for the IP VPN Market in India (August 2004)
SIFY ARCHIEVES
SifyMax partners with the AELTC and IMG/TWI to offer Wimbledon 2005 Tennis Action on Video for Broadband Users.
About Sify Max :

www.sifymax.in is India's first broadband content portal with an enormous range of music, news & exciting audio and video entertainment content. This includes ten radio channels with 24X7 music across genres like Bollywood hits, Indipop, Pop, and International in Hindi, English and Tamil. Music videos, movie clips with behind the scenes footage, interviews & the latest movies trailers from Hollywood, Bollywood and other Indian films are available to entertain users at the time of their choice. News from trusted & popular channels including BBC World and Aajtak ensure users can catch up with the news when convenient. SifyMax also aggregates the best pod casts on the web! The site is designed to be absolutely delightful for broadband Internet users.
About Sify:
Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 99 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber caf chain across 90 cities. The STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 21 CITY
company's network services, data center operations and customer relationship management are accredited ISO 9001:2000.
Forward Looking Statements:

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements. India's first broadband portal, www.SifyMax.in from Sify Limited (NASDAQ National Markets: SIFY), India's leading Internet, Networks and eCommerce services company has teamed up with the AELTC (All England Lawn Tennis Club) and IMG/TWI to provide Wimbledon 2005 tennis action on video to broadband users in India for the first time. The video clips service, which will cover this year's tournament between June 20 and July 4th, is being produced by TWI's interactive division exclusively for SifyMax.in and will include: Live Content on multi-court audio commentary Daily Round-up Player interviews Individual Match Highlights Archived Content will include: The 2004 Championships Round-up Golden moments Full length classic matches including the 2004 Men's and Lady's Finals Live data feed for scoring and statistics of the full tournament
SIFYS SERVICE
There are mainly three types of Services: I. Corporate Services II. Consumer Services III. International Services
I: Corporate Services:
There are many types of Corporate Services like: 1. 2. 3. 4. 5. 6. 7. 8. Enterprise Solutions Sify eLearning Web Hosting Network Services Application Services Security Services Digital Certification Infrastructure Management
Enterprise Solutions: Sify Enterprise Solutions is the corporate services arm of Sify Limited, and is India's leading provider of continuous corporate network, application and security services. It helps you extend your enterprise through intelligent network, security and applications services that maximize your employee productivity with the collaborative efficiencies that they unlock.
It uses their expertise, mature processes and experience to set the standards for the industry in pursuit of our mission of ensuring customer delight. That is why Sify Enterprise Solutions is the first and only service provider in India to be ISO 9001:2000 certified in network operations, data center operations and customer relationship management. Sify is the clear market leader in India for VPN solutions and have a history of pioneering IP based services. Some of our many firsts include: First managed IP network First National ISP in India First to implement Multi-Protocol Label Switching (MPLS) First to deploy Cisco Gigabit Switch Routers (GSRs) in the national backbone Hosting Services: Indias first Level 3 Internet Data center of 20,000 square feet at Mumbai and Chennai. Fort Knox, an SLA based Security Services to protect servers. Over 100 customers including National Stock Exchange, HDFC Bank, NDTV, State Bank of India and GE. Co-location and Remote Managed services Infrastructure Management Services for the physical and network infrastructure of enterprises.
Sify eLearning: Sify eLearning provides unique end-to-end solutions and dedicated services for corporate and eLearning organizations, with a radical approach to developing eLearning techniques. A division of Sify, one of the premier Internet and E-business companies in India, Sify eLearning is headquartered at Chennai, the knowledge capital of India. Security Services: Sify Guardian - The Ultimate Security Power House Sify Guardian is the dedicated corporate Security Services division of Sify Enterprise. It provides a comprehensive suite of Enterprise STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 24 CITY
Assurance, Implementation & Procurement and Managed Security Services. We are a full-fledged security practice with an in-depth understanding of the business processes and practical technological expertise. Sify believes in providing high value and quality services to our Customers. We have been able to maintain such high standards across our services by continuously upgrading and sharing skills. Expertise Team of around 50 certified professionals in CISSP, CISA, and BS7799. (Including EAPs professionals) Team of around 30 certified people in deploying security products Team of around 100 certified people in deploying IP, FR, and MPLS based networks
Experience In excess of 5 In excess of 4 In excess of 5 In excess of 5 India, the Sify
years in deploying security products years in Security Consulting years in managing networks and applications. years in managing one of the biggest private networks in Backbone.
Process Driven ISO 9001 certified Partners not vendors Customer list in excess of 100 corporate clients Application Services: Web Services An array of customizable intranet and extranet web applications, ranging from websites to workflow automation and eBusiness applications. Easy to deploy, cost-effective solutions that can quickly web enable your enterprise. DocImage
Sify DocImage (Digitized Document Management System) Reduces the need for expensive storage area, by enabling one can electronically store and retrieve documents in seconds. Inner Space Sify Inner Space (A Daily Operating Platform) is a comprehensive, integrated intranet and enterprise knowledge management portal.
Sify SFA Sify SFA (Sales Force Automation) has been designed to manage customer interaction through the sales cycle, from prospecting through order fulfillment. Sify SFA comes in two flavors Corporate & Pharma Workflow Sify Workflow Solution combines robustness with the flexibility, scalability, and accessibility of the web. It is designed to enable Six Sigma teams, Business Analyst, Knowledge Workers or Business Users to build and deploy sophisticated business process without assistance from developers. SifyM@il A range of email solutions suitable for small offices to large corporate. Available in both Intranet and hosted versions, with single number access across the country. Web Conferencing
Antarya Boardroom is a full-featured server- based Web Conferencing and Collaboration suite that is designed specifically for multi-modal Internet communications. Antarya Boardroom includes several integrated components for multi-user text chat, voice chat, remote application sharing, annotation tools, drawing board, remote presentations, document collaboration, and file transfer Network Management Services Beacon is a comprehensive network infrastructure management solution designed to aid you in managing your network. More than just the software tools, Beacon provides an expertise driven approach that combines best-in-class network management software with process know-how and training. Managed IT Services (MITS) Sify's Managed IT Services (MITS) is a comprehensive offering designed to meet the IT needs of any organization.
eMarket Services Online communities (over 40,000 SME members) and B2B exchange services featuring web storefronts, virtual office facilities and online buy-sell transactions. Popular services include SeekAndSource.com and SatyamPlastics.com. Network Services: Secure Connect A comprehensive array of secure, reliable and scalable IP VPN solutions that meet both mission-critical data networking and converged voice, video and data connectivity needs. Variety of Intranet and extranet configurations for connecting offices, remote sites, traveling employees and business partners, whether in India or abroad. Express Connect STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 27 CITY
Platinum, Gold and Silver grades of premium Internet Bandwidth services with customized SLAs tuned to meet varying protocol, latency and throughput needs. First mile connectivity options include fixed wireless broadband, leased lines and ISDN. Express Talk Near toll quality, Internet telephony service for corporate. Can be used to make international and intra-company calls. Saves up to 50% on telephone bills.
II: Consumer Services:

Sify online: Consumer Internet accesses Sify pioneered the concept of "Off-the-shell", ready to use Internet connections in a temper proof CD pack for consumers to benefit from the power of internet. Sify launched its services in November 1998 with these packs with a host of value additions-software worth RS. 6000 that included email, virus control, multi media training software that Taught consumers to use internet, parental control and so on. Sify pioneered 24-hour customer support service for subscribers across the country with access over the phone, email & chat. This service is the only ISO 9001/2000 certified support even today. The CD packs were made available not only in computer and computer peripheral stores, but also in all good stores everywhere including bookstores, department stores and so on. This retail distribution also became the standard for the industry t follow. Sify's focus on the consumer, their wants & needs, continued with a focused brand launch that presented internet access as branded service for the first time in the country. Connecting to the Internet was made simple, easy and fast through intellidial-a unique dialer that consumers were provided for the first time in India. An easy registration process with intelligent software that guides, user account information, renewal alert, auto recognition of user ids, a modem optimizer all make this the most advanced dialer for users. Broadband connectivity for consumers :
After successfully launching broadband connectivity services for corporate services, Sify launched broadband services for the residential segment using fixed wireless broadband technology the first ISP in India to make available such a service to its consumers. Sify is now a leading provider of broadband services in India, both directly and through cable operators, and currently has over 50000 home users for the service. Making the Internet available to the masses: cyber cafes In keeping its purpose of empowering Indians with the Internet, sify launched the iway chain of cyber cafes across many cities in India. This initiative is helping bridge the digital divide with an ever-increasing number of Indians accessing the Internet for information, communications and entertainment in cost effective manner. Over 650000 users from over 2000 iway cyber cafs across 67 cities in the country use this service, with more planned as the demand for them increases. Empowering consumers online In addition to connecting consumers to the internet. Sify's leading consumer portal www.sify.com provides them with tools and channels to improve the quality of their lives. This spans the basic communication and search tools including email, messaging, chat, greetings, a search engine to jobs, travel, online portfolio management, personal finance Ensuring online security for ecommerce. To catalyze the growth of ecommerce in India by enabling secure online transactions safescrypt a company promoted by sify is offering online authentication and certification services in association with the world leader verisign. Safescrypt is the first company in India to receive the certifying authority license for digital signatures from the controller of certifying authorities, ministry of it, government of India. E-Learning for corporate and consumers. Sify ELearning is a comprehensive ELearning solutions provider and brings world class technology, tools and content services to customers both in India and abroad with tie-ups with world leaders. Sify's elearning's services are targeted at corporate, educational intituitions and elearning companies. It offers a gamut of services which include custom content and courseware development, performance consulting, simulation based training and learning management systems implementation. There are many types of Consumer Services like : 1. Sify Broadband STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 29 CITY
2. 3. 4. 5. 6. 7.
Sify Sify Sify Sify Sify Sify
I way Gold way2talk Portal imeet wizone
Sify Broadband: Sify's Broadband Service offers a highspeed, high quality, low cost and easy to use Internet connection for homes, empowering consumers to explore the true potential of the Internet. Sify Broadband as a service is not just ahead of any other service, but is flexible and scalable to keep pace with increasing Internet needs. Sify Broadband enables: High Speeds Flexible Products No telephone
It therefore does not require a modem, does not block the telephone line, nor run up telephone call charges. This is because Sify Broadband runs on a Hybrid Technology that includes an Ethernet Network and Wireless Network for the last mile to a building. In a world of changing needs, accelerating pace, advancing technology and shrinking distances the Internet is becoming integral for communication, entertainment and information. Sify I Way
Sify helps to facilitate all this through I-way, our extensive network of Internet browsing centers, which are the coolest and most happening
cyber cafs in town with 2000 I-way centers operational in over 66 cities. As we plan to introduce more I-ways across various cities and towns in the near future, we are constantly on the lookout for the active participation and partnership of business savvy entrepreneurs who can join us in this revolution as franchisees for the I-way chain of Internet Browsing centers. Sify way2talk
Way2Talk is the Internet Telephony solution from Sify Ltd, India's largest Internet Service Provider (ISP) who has earlier bought you offerings such as Sifygold Dial-up Internet Service, Sify IWay, India's largest Cyber Caf chain and an integrated India-centric web portal. With Sify Way2Talk, you can now call from the convenience of your Home. You can start using the service by buying and registering our Pre-paid cards and thereon calling your near and dear ones using our PC 2 Phone Dialer. Your Calls will be metered and charged based on the destination and the duration of your call. The Rates per destination may differ. Your Pre-paid account will get debited based on usage. You can recharge your account and top-up your amount balance (much like a Pre-paid Mobile card) and continue using our services Sify Way2Talk provides you with a high voice quality for your PC to Phone telephone calls because only Sify uses: High-performance MPLS backbone: Provides optimum speed through trans-national backbone links. Global route-coverage: Provides one-stop shopping for Internet connectivity. Shortest Routing path: Offers route optimization. Diverse and redundant routing options: Offers route reliability. Carrier grade facilities: Provides highest quality service. Multi-homing: Enables connectivity with the Sify Internet and other Internet network(s) worldwide. Sify Portals: STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 31 CITY
5 language channels 5 mail languages 122 advertisers Services such as Wireless internet content growing rapidly
Sify wi-zone : Presenting Sify Wi-Zone, the Wi-Fi service from Sify. With Sify WiZone, experience a whole new world of interesting places for you to surf the Net. Surf the Internet from a restaurant table, in your car near the parking lot, in a conference room, in a hotel lounge - without wires. Sify Wi-Zone offers blazing Internet speeds at up to 11 mbps local connectivity and up to 384 kbps to the Internet! Now, that means freedom from wires at speeds you never imagined possible. Sify iMeet: Welcome to Sify iMeet, an unique Video Conferencing service brought to you by Sify, the leader in the internet space. Sify iMeet is set to revolutionize the communications market! It is likely to have the social and business impact that the STD booths had when they became available everywhere. The service would be a boon for business, saving them time and money, while enabling important discussions without having to travel. For consumers, Sify iMeet provides a way to regularly meet loved ones in distant cities without traveling to them. Sify iMeet has a simple iMeet provisioning setup including the iMeet camera and a regular Television. The service is enabled over Sify's Tier I backbone infrastructure and the broadband connectivity of the iWay chain. Sify iMeet is currently available in more than 81 iWays in over 26 cities!
III: International Services
IT Infrastructure today reflects the complexities of doing business in a borderless world: multiple locations in multiple countries, dozens if not hundreds of servers housing multiple operating systems, multiple applications and multiple databases over multiple platforms. An organization might own a mix of legacy and open architecture systems spanning two or three hardware and software generations.
This global network and IT infrastructure must be monitored and attended to 24 X 7 X 365; uptime, back-up, help desk, disaster recovery and business continuity must conform to strict performance standards: failures in IT infrastructures lead to failures in business. With voice, data and applications technologies changing fast and becoming increasingly complex, organizations the world over are finding it difficult to manage these infrastructures in-house. Organizations are starting to realize that they must focus their time and energy on core business issues and get specialists to manage their IT infrastructure and systems.
Other Services:
RMS Sify Remote Management Services enable you to maintain total internal control of your IT investments and infrastructure while outsourcing the day-to-day management of infrastructure. IDMS A one stop shop for all your IT infrastructure requirements, Sify Infrastructure Development and Management Services provide end-toend solutions for building your IT infrastructure
2 RESEARCH METHODOLOGY
Research is an art of scientific investigation, which helps to search for knowledge. Research methodology considers following items: 5.1 Nature of study: The nature of this research is exploratory one. Because exploratory research studies are normally concerned with finding out the general nature of the problem and the different variables that are related to the problem. These kinds of research are very flexible, convenient and done by simple survey. It gives subjective evaluation of the research. 5.2 Type of Data: There are main two types of data, (1) Primary Data (2) Secondary Data Primary data are those, which are collected for the first time and thus happen to be original in character. Secondary data, on the other hand are those, which have already been collected by someone in the past. For this research study primary data is used. STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 34 CITY
5.3 Data Source: Secondary data are collected from the magazines, different reports, publishes, internet etc. And for primary data respondents are the main source for getting information. So we collected primary data directly from the respondents. 5.4 Data collection method: For collecting primary data these are main two important methods. (1)Observation method (2)Interview method Personal interview Telephone interview Questionnaires method Schedule method For this research study primary data are collected through personal interview method and questionnaires method.
5.5 Research Instrument: A questionnaire is used as a data collection instrument for collecting the primary data by taking personal interview of the consumer in the field. A questionnaire consists of a numbers of questions printed or typed in a definite order on a form or set of forms. 5.6 Sampling plan: -
Target population: The population for this research study is consists of the owner of Cyber cafs as well as ISD booths of Ahmedabad city. Sampling Size: o Voice Business Analysis in Cyber Cafs (135 Samples) o STD/ISD/PCO Analysis in Cyber Cafs (252 Samples) Sampling method: The samples are selected by using conveniencesampling method. A convenience sample is one in which the only criterion for selecting the sampling unit is the convenience of the samples. 5.7 Analysis of the plan: -
After the data have been collected, the researchers task is to analyzing of the data, which is collected from the field. Editing Coding Tabulation Tabulation is a part of the technical procedures other in the classified data are put in to table. There are main two method of tabulation, coefficient and percentage comparison. For analyzing the data simple percentage comparison method is used because it is an easier way to accurate result.
6 VOIP TECHNOLOGY
Since Voice business or internet telephony is based the VoIP technology, it is really essential to understand what VoIP is, and how it works and its advantage. VoIP stands for Voice over Internet Protocol. As the term says VoIP tries to let go voice through IP packets and, in definitive through Internet. VoIP can use accelerating hardware to achieve this purpose and can also be used in a PC environment. A category of hardware and software that enables people to make telephone calls via the Internet. Voice signals are converted to packets of data, which are transmitted on shared, public lines, hence avoiding the tolls of the traditional, Public - switched telephone network (PSTN). VoIP applications work with a simple microphone and computer speakers, but IP telephones or VoIP boxes can also be used, providing an experience identical to normal telephoning. In the past year, the quality and reliability of VoIP services such as Broadvox, Net2Phone, and Cooltalk, has improved to the point that vast numbers of users STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 36 CITY
have abandoned their standard telephone contracts entirely, in favor of VoIP. It's the practice of using the internet - instead of standard telephone lines - to carry voice communications. It's also called internet telephony or IP telephony. Using VoIP, when you speak, your voice is converted into data packets that can be routed over the internet just like an email or any other kind of data. VoIP calls are extremely cheap, even if you're calling internationally. PC-to-PC calls are low cost. Calls using a gateway are usually cheap too. However, as with standard phone service, different companies offer different rates, so you'll need to shop around to find the best plan. The savings are perhaps greatest for businesses with offices around the world, which historically have had to pay the highest rates to call during the day. Internet phones offer features standard phones can only dream of. They work closely with your computer, so you could, for example, receive voicemail messages as email attachments or dial numbers by clicking on a name in your address book. You can also set up conference calls easily and cheaply and have calls to a main number ring on several different phones (a handy feature for businesses). In addition, internet phones aren't tied to area codes, meaning you can take your number with you when you move or give customers the ability to reach you at a local number when really your office is located far away. You give up voice quality, for one. This mainly has to do with the loss of data from compressing the voice packets so they can be sent quickly. VoIP technology has gotten better over the years, and the services offered today generally provide an acceptable level of quality - just don't expect it to be exactly the same as your standard phone. Also, remember, your phone system will be controlled by computers - if the computers crash (as they can do) you can't use the phone. And you do need an always-on broadband net connection to use VoIP at home or at the office.
How VOIP Works?

Many years ago we discovered that sending a signal to a remote destination could have be done also in a digital fashion: before sending it we have to digitalize it with an ADC (analog to digital converter), transmit it, and at the end transform it again in analog format with
DAC (digital to analog converter) to use it. VoIP works like that, digitalizing voice in data packets, sending them and reconverting them in voice at destination. Digital format can be better controlled: we can compress it, route it, convert it to a new better format, and so on; also we saw that digital signal is more noise tolerant than the analog one (see GSM vs TACS).
Advantages using VoIP rather PSTN?

When you are using PSTN line, you typically pay for time used to a PSTN line manager company: more time you stay at phone and more you'll pay. In addition you couldn't talk with other that one person at a time. In opposite with VoIP mechanism you can talk all the time with every person you want (the needed is that other person is also connected to Internet at the same time), as far as you want (money independent) and, in addition, you can talk with many people at the same time.
Product - Calling card rate

Sify Way2Talk Internet Telephony can be used by buying & registering Pre-paid cards, available in 3 denominations Rs 100, Rs 250 for starters and Rs 500 & Rs 1000 for regular callers. Using these pre-paid cards, one can Register your Way2Talk account and also keep Recharging it when your Amount balance gets exhausted or your Account Expires! N o 1 2 3 Calling Card Value 100 Rs 250 Rs 500 Talk Time Value 90.74 Rs 226.86 Rs 453.72 Validity 1 Month 3 Months 6 Months
4
4.1
VOICE BUSINESS MARKET POTENTIAL
INDIAN POTENTIAL MARKET- INTRODUCTION
First of all general public don't have any idea about Internet telephony. So the need to know what is Internet telephony and how it works. For instance, in area of Ranip in Ahmedabad city, a member of each family is in foreign country. So their relatives are calling them via traditional phone call and they pay more than 8-10 RS/minute. If they are aware about Internet telephony so more intensity of general public increases for net to telephony. Thus revenue will also increase. There is a one advantage for Internet telephony, which is their cheap rate. So general public can easily afford for this. So what are the main factors and points which can help to grow the voice business in Indian market, listed below: Strong Economic Fundamentals GDP: $ 600 Billion
GDP Growth: 6.5% (2004-05) (one of the fastest growing economics) Forex Reserves: $ 140 Billion Portfolio Investment Approx : $ 9 Billion Strong Capital market Preferred Destination for IT/BPO Business and Investments
Significant Potential Tele Density at 9% (Up from 3% in 1999) Million plus Mobile subscribers being added every month 5.5 Million Internet subscribers (Internet Density 0.5 %) Broadband density only 0.07 % Government targeting 3 millions subscribers by 2007 Government encouraging broadband expansion
4.2 THE INTERNATIONAL MARKET FOR VOICE BUSINESS

Emerging VoIP providers, specifically PC-to-phone providers, are making their way into non-regulated and regulated markets to provide low-cost termination. Since voice business is based on VoIP, so well focus on VoIP with respect to international scenario. In 1995, the very first IP telephony products made their appearance, marking the birth of Voice over Internet Protocol (VoIP) and concurrently dialing the first call of death of todays Public Switched Telephone Network (PSTN). Considered then a play-toy of the techno geeks, these services carried voice almost as well as kids string telco networks. Fortunately, todays VoIP networks are vastly improved and are maturing at a quick pace. To even consider PSTN traffic as yesterdays technology is hard to imagine, but the VoIP dominated market is arriving faster than most people think. VoIP is simply a newer method to bypass higher-cost PSTN termination. The ultimate quest to save pennies and in some cases dollars per minute has always been attractive to the general public. This low cost lure potentially means large market opportunities for emerging telecom pioneers willing to invest in the blood, sweat, and tears of STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 40 CITY
startup financial costs and the burdens that tend to accompany a developing technology. Emerging VoIP providers, specifically PC-to-phone providers, are making their way into non-regulated and regulated markets to provide low-cost termination. The staying power of VoIP is supported by a dual evolution within the space. Bandwidth availability and mediation devices drive a slow, elongated concurrent evolution of PC-to-phone and other VoIP termination services. These progressive forces, coupled with voice quality that is acceptable by todays PSTN standards, creates outstanding opportunity in underserved markets and for many new players in the field. According to Internet World Statistics (IWS)* in January 2005, only 12 percent of our worlds population had Internet access. Even considering the top twenty Internet advanced countries of the world, less than 24 percent of the population has Internet access. In light of these simple statistics, one can quickly surmise that not only are market opportunities available now with VoIP, but as the Internet continues its slow global sprawl, the future of new markets will be exposed. Looking further into the numbers, only 1.3 percent of the worlds people have a broadband connection. A broadband connection provides exponentially more opportunity for consumers and businesses to participate in a VoIP related market. As bandwidth makes itself available through Internet access provided by local ISPs, the bandwidth itself shifts from thin dial up connections to DSL, ASDL, cable broadband and eventually secure broadband wireless connections. The changes begin slowly at first and evolve to provide prolonged market exposure opportunities parallel to this evolution. As bandwidth becomes available globally, mediation devices are maturing to carry VoIP transmission. In the PC-to-phone market, software enabled clients are playing an increasing role in the proliferation of VoIP. The soft client allows for low-bandwidth environments to successfully connect and terminate phone calls via the Internet. Given the slow global evolutionary sprawl of the World Wide Web, as with the bandwidth, the curve for market entry is prolonged given the pace of development. Reviewing current statistics about the worlds exposure to the internet STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 41 CITY
reveals regulatory controls and varying factors incumbent to developing nations responsible for the slow curve of VoIP market opportunities. Regulatory controls are inhibitors to development. Regulatory strategies invoked by various global countries only slow the evolutionary curve. They do not extinguish the fact that as long as there is internet access and large gaps exist between PSTN termination and VoIP termination, viable opportunities are present in these markets. Limited may be the opportunities, but opportunities the same. In many cases, these market opportunities may be very high in consumer demand and are increased for companies willing to launch within these regulated markets. Geographical barriers, economic regulations and controls slow the spread of bandwidth access to areas of developing nations. As a nation grows and the Internet makes itself available to the public domain, VoIP progresses and advances in a symbiotic relationship. These barriers can and eventually will be overcome. They simply allow longer deployment opportunities. For those considering a marketed opportunity in international VoIP, interoperability issues between carriers becomes an added hurdle. Most protocols like H.323, SIP and MGCP were not necessarily built specifically for the sole purpose of carrying voice. Many of these protocols have been adapted out of the data networking space and are rather immature for the voice world. Due to the recent upswing in demand for VoIP services, these protocols have been thrust into action for voice networks. Especially common in H.323 networks, are possibilities of network confusion between vendors that find themselves with mixed compatibilities. Though many vendors claim compatibilities with other vendor gateways, the real life scenario can paint a different picture of interoperability. The net solution may call for a prescription to implement a gatekeeper or soft switch platform to bring the two carrier networks together. The result can have detrimental effects on the overall voice quality of the call. Software solutions are currently being tested and implemented into networks that allow various gateways to cooperate more smoothly or enhance the chosen protocol, eventually enabling a positive overall calling experience. Many opportunities do exists for any VOIP related product to deploy itself in the expansive international world. Time is ripe for players to establish their channels early within the phases of many developmental nations. A market window has opened to overtake revenue streams currently existing with established channels due to recent availability of advanced codec licensing not inherent to the incumbent channels. As standards of protocols and vendor STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 42 CITY
interoperability advance to conform to each other, greater efficiencies across future voice networks will allow new players to take full advantage of the cost effectiveness of this development and value added services that pair with advanced technologies. Larger incumbent carriers not willing to dedicate the financial commitments to forge the developmental hours to revamp their established networks may find themselves vulnerable to any upstart international market carrier. A new study conducted by research firm Frost & Sullivan sees that domestic and international long distance service providers need to equip themselves with the appropriate tactical strategies as VoIPbased calling services and wireless media change the competitive scenario and technological dynamics of the market. According to the firms findings, with new VoIP offerings entering the mainstream market, it is expected to emerge as a strong contender for traditional circuit-switched telephony services. Paid subscribers of VoIP have grown from just over 130,000 in 2003 to over 1 million by the end of 2004. The new analysis from Frost & Sullivan titled North American Domestic & International Long Distance Markets, reveals that revenue in this market totaled $66.64 billion in 2004 and it is projected to come down to 60.89 billion in 2011. "As broadband usage grows and VoIP's quality of service reaches those offered by traditional circuit-switched telephony vendors, international long distance traffic in both the residential and business segments is expected to gradually migrate toward VoIP," states Frost & Sullivans industry analyst Piyush Arora. The firm explained that it expects that in 2011, 30 percent of the international long distance demand will shift from switched wireline to VoIP. Experts believe that the economical cost structure and low retail prices has been a major contributor to VoIP's growing popularity in the international long distance markets. In fact, the study revealed that international long distance calling is up to 50 percent cheaper through VoIP plans. Analysts found that with zero access fees, almost all VoIP offerings have a flat rate plan, which combines local and domestic long distance calling rates that are far below the typical bundled plans of circuit-switched telephony services. "This enables traditional telecom providers, cable providers, and ISPs to now offer one another's core services, which were until recently STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 43 CITY
economically unfeasible due to high costs of replicating the networks," adds Arora. Frost & Sullivans study noted the Federal Communications Commission's (FCC's) decision in November 2004 to bar the United States from imposing telecommunication regulations on the Internet phone providers also expects to bring down costs for both local and long distance services. Experts believe that while VoIP is expected to take up a significant portion of the international traffic, wireless mediums that account for a majority of domestic long distance minutes are positioned to overtake wireline demand. "Wireless carriers offer national wireless calling plans that include domestic long distance minutes with no extra roaming charges," added Arora. "This has spurred growth in long distance minutes as usage shifts from wireline to wireless." The study revealed that other emerging trends such as the falling prices, flat rate, and high minute bucket plans are making domestic and international long distance calling far more affordable for customers. However, the changing revenue models and bundling of long distance with local access and other services such as wireless, Internet access, and video make it increasingly difficult for providers to maintain long distance as a separate service line. Research also noted that with the entry of cable multiple service operators (MSOs) and VoIP providers that offer voice services, long distance service providers need to accept bundled solutions as a tool to up-sell and gain a competitive edge in the market.
PART I:
5. CYBER CAFS WITH INTERNET TELEPHONY ANALYSIS

5.1 ANALYSIS NOTATIONS/ABBREVIATIONS:
We have analyzed all the primary data, which is collected during in our research survey that is in SPSS software. Cyber cafs with internet telephony Analysis as well as STD/ISD/PCO booths Analysis has been done in SPSS, so there are some abbreviations like included, Excluded, Cases, count etc. so in our whole analysis well use these abbreviations. The details of the variable and abbreviations are shown below: Types Data Description
Different types of information
Cases
Included/ Valid
Excluded/ Missing
N or Count
Percent
needed for project research No. of Types or sections like Included, Excluded and Total which means number of cyber cafs or STD/ISD booth considered for our analysis purpose. which means number of cyber cafs or STD/ISD booth are not considered for our analysis purpose. Number of Cyber cafs or ISD/STD Booths Percentage of the N.
(Note: The example is shown using these variables and abbreviations in service Vs Area analysis)
5.2 ANALYSIS DETAILS

DATA Included N Percent Cases Excluded N Percent Total N Percen
t SERVICE SPEED MONEY CALL AT USA/CANADA (RANK) CALL AT UK (RANK) CALL AT EUROPE (RANK) CALL AT AUS/NZ (RANK) CALL AT GULF (RANK) CALL AT OTHER COUNTRIES (RANK) PREFERENCE VOICE QUALITY (RANK) PREFERENCE RATES (RANK) PREFERENCE CABIN COMFORT (RANK) PREFERENCE BILL (RANK) PREF OTHER (RANK) CALLING RATE USA/CANADA CALLING RATE UK (LANDLINE) CALLING RATE UK (MOBILE) CALLING RATE AUS/NZ CALLING RATE EUROPE CALLING RATE GULF COUNTRIES AREA COVERED 135 135 135 135 135 87 130 72 80 135 135 117 118 70 135 135 129 128 80 64 135 100.0% 100.0% 100.0% 100.0% 100.0% 64.4% 96.3% 53.3% 59.3% 100.0% 100.0% 86.7% 87.4% 51.9% 100.0% 100.0% 95.6% 94.8% 59.3% 47.4% 100.0% 0 0 0 0 0 48 5 63 55 0 0 18 17 65 0 0 6 7 55 71 0 .0% .0% .0% .0% .0% 35.6% 3.7% 46.7% 40.7% .0% 7.0% 13.3% 12.6% 48.1% .0% .0% 4.4% 5.2% 40.7% 52.6% .0% 135 135 135 135 135 135 135 135 135 135 135 135 135 135 135 135 135 135 135 135 135 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Note: Sample size: 135 cases.
5.3 MAIN AREA ANALYSIS

30
(Nos. of Cyber Cafs)
20
18 16 13 14 16 14
20
10
10
Count
5 3 3
0
A r pu ra st Va t e lli te Sa p ni Ra ra i ld pu P a an g ar a av N p ur an ar gar N n a gar a em M n in ha e g ar M ag in an ja M rwa a ld La a iy ad a kh di lo at r Gh aga n pu i Ba wad ba m
AREA
Conclusion: After analyzing the areas of Ahmedabad city, we conclude that there are more numbers of cyber cafs in satellite, vastrapur, Navarangpura and Maninagar. Whereas there are less cyber cafs in areas like bapunagar, khadiya and Lal darwaja. This means Sify should focus on those areas, for their service, where more cyber cafes are existed.
Note: Since for cyber cafs with internet telephony analysis, we have prepared a simple questionnaire. So well analyze and interpret this information one by one and also on the basis of the area.
Notes: Since all the analysis is done in SPSS software, we will explain this description in detail.
- Here N or Frequency stands for Nos. of Cyber cafs. - Percent stands for Percentage of N. - Case stands for Type of Data or information has been processed. - Valid stands for Nos. of Cyber cafs are included for analysis purpose. - Missing stands for Nos. of Cyber cafs are not included for analysis purpose - Area: area Ahmedabad City. - Service: Name of ISP Providers. - Area * Service: Area Vs Service Analysis (Two Dimensional analysis variable analysis)
Well analyze each and every variable with respect to area. And also a question is included below to the main point, which has been asked to the respondents
5.4 SERVICE Vs AREA ANALYSIS

(Q: Which type of communications service you use for ISD calls?) 5.4.1 Descriptive Analysis Of Service Vs Area Case Processing Summary Valid N Percen t 135 100.0% Cases Missing N Percen t 0 .0% Total N Percen t 135 100.0%
AREA * SERVICE
AREA * SERVICE [Cross tabulation]
SERVICE (Name of ISP Providers) A R E A

I C E T E L N E T 2 P H O N E B S N L R E L I A N C E I Q U A R A W E B T E L L G I P L W O R L D P H O N E I C O N N E C T I N N O S P H E R E S U P H I N T O C A B L E
T O T A L
Ambawadi Bapunagar Ghatlodia Lal darwaja Maninagar Meghanina gar Memnagar Naranpura Navarangp ura Paldi Ranip Satellite Vastra pur khadiya
AREA
1 1 1 1 2 1 4 1 1 2 5 5 6 11 8 1 2 4 2 2 3 2 1 1 3 1
3 1 2 1 3 1 1 1 1 2 1 1 1 4 1 1
5 1 10 1 16 3 13 14 16 14 3 18 20 1 13 5
Tot al
8 7 1 13 53 22
1 3
3 3
1 1
4 8 5
1 2 7 1 1 1
11 10
5.4.2 Graphical Analysis Of Service Vs Area
Ambaw adi Bapunagar Ghatlodia khadiya Lal darw aja Maninagar Meghaninagar Memnagar Naranpura Navarangpura Paldi Ranip
4
Name
SERVICE
4
Into cable SUPH Innosphere
I-Connect World Phone
5 6
3 3 11 8
GIPL Web Tell I Quara Reliance BSN L
AREA
Satellite Vastra pur 0
8 7
3 3
3 4
N et2Phone Icetel
10
20
30
Count (Nos. of Cyber

(Sample 135 Cyber cafes) Conclusion: Since there are different types of the communication service used in cyber cafs. So by analyzing the cross table, we can say that majority of cyber cafs uses Net2Phone service, followed by BSNL service. And both of this covers more than 55% of total sample size. And if we analyzing graphically services vs. areas, the Net2phone service is used more in the area of Navarangpura, which is 11 out of 16. That means almost in every area Net2Phone service is used.
5.5 ASPEED Vs AREA ANALYSIS

A
Speed is in Kbps (Kilo bytes per second)
(BQuestion: What is the bandwidth provided by your current ISP?) 5.5.1 Descriptive Analysis Of Speed Vs Area Case Processing Summary Valid N Perce nt 135 100.0 % Cases Missing N Perce nt 0 .0% Total N Percen t 135 100.0%
AREA * SPEED
AREA * SPEED [Cross tabulation] SPEED (Kbps) AREA 56 Ambawadi Bapunagar Ghatlodia Lal darwaja Maninagar Meghaninaga r Memnagar Naranpura Navarangpur a Paldi Ranip Satellite Vastra pur khadiya 64 1 128 256 320 512 576 1 3 1 4 4 2 1 6 2 1 2 1 1 1 4 5 2 6 1 6 8 1 47 4 3 6 2 9 8 42 1 4 4 8 1 1 1 24 1 1 Total 5 1 10 1 16 3 13 14 16 14 3 18 20 1 135
4 1 2 4 2 2 3
Total
19
A question which is asked to the respondents, that is below the title point.
5.5.2 Graphical Analysis Of Speed Vs Area

30
SPEED
20 576
8 2 2 4 4 3 5 4 4 2 2 6 2 6 6 8 8 9
512 320 256 128 64
10
2 4 3
6 4
Count
4 2 2
0
A
56
AREA
Conclusion: Bandwidth of the ISP provider or speed of internet is an important aspect. If there is a broad band service, 256 kbps speed has to be minimum criteria for ISP providers. It is clearly shown in the tabular chart that there are 47 out of 135 cyber cafes having 128 kbps speed. Whereas 66 out of 135 cyber cafes having broad band facility
r pu tra as V ite ll te Sa p ni Ra a ur i ld gp Pa an r v a ra Na pu n r a ar Na ag ar n g em na M ani h r eg M aga in ja a an M rw a ld La a iy ad a kh di tlo r a ha G nag pu di Ba w a ba m
5.6 AVERAGE BUSINESS/DAY Vs AREA ANALYSIS

(Q: What is your average business/day in internet telephony service?) 5.6.1 Descriptive Analysis Of Money Vs Area Case Processing Summary Valid N Percent 135 100.0% Cases Missing N Percent 0 .0% Total N Percent 135 100.0%
AREA * MONEY
AREA * MONEY [Cross tabulation] MONEY (In Rupees/Day) 5 6 8 1 1 0 0 0 0 5 0 0 1 1 1 2 2 3 3 0 5 0 5 0 0 0 0 1 1 1 2 2 4 4 5 6 7 7 8 9 Tota 0 5 0 0 0 5 0 0 l 0 0 0 0 0 0 0 0 2 5 1 3 2 10 1 4 1 2 3 1 1 16 1 2 3 2 1 3 2 1 2 2 1 4 2 5 4 1 1 5 1 2 3 1 1 1 13 1 14 16
Ambawadi Bapunagar Ghatlodia Lal darwaja Maninagar 1 Meghaninag ar Memnagar 1 Naranpura Navarangpur a Paldi Ranip Satellite Vastra pur khadiya Total 1 1 1 AREA
1 2 1 1 1 1 1
3 2
4 1 2 1 1 1 1 3 1 1 1 3 1 7 3 16 3 24 3
14 3 5 2 2 1 18 6 1 2 1 1 20 1 26 1 31 3 6 1 4 4 135
5.6.2 Graphical Analysis Of Money Vs Area Are AREA

50 60 80 100 150 200 250 300 350 400 450 500 600 700 750 800 900 0 10 20 30 40
4 4 5 6
Lal darwaja khadiya Ghatlodia Bapunagar Ambawadi Vastra pur Satellite Ranip Paldi
Navarangpura Naranpura
4
Memnagar
Meghaninagar Maninagar
MONEY

Conclusion: Cafs)
Since the average business/day or money earned for internet telephony in cyber cafs is not 100% accurate information due to some of reasons. Like competitors might know their revenue. Other persons dont like to give their money related information to other peoples. They have common perception that, they might be in trouble with income tax department if they say more money. Never the less, we have collected this information from cyber caf. And found that, 104 out of 135 or 77% of cyber caf STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 55 CITY
admitted that their average business/day is ranging from 200 Rs to 500 Rs.
5.7 CALLING COUNTRIES Vs AREA ANALYSIS

(Q: In Which countries maximum calls happen?) 5.7.1 Descriptive Analysis Of Calling in USA/CANADA Vs Area
Case Processing Summary Valid N Percent 135 100.0% Cases Missing N Percent 0 .0% Total N Percen t 135 100.0%
AREA * COUNTRY USA/CAND A
AREA * COUNTRY USA [Cross tabulation] Call happens in USA (Ranking) 1 2 Total AREA Ambawadi Bapunagar Ghatlodia Lal darwaja Maninagar Meghaninag ar Memnagar Naranpura Navarangpu ra Paldi Ranip Satellite Vastra pur khadiya 4 1 9 1 14 3 11 13 14 12 2 16 14 1 115 1 1 2 2 1 2 2 1 2 6 20 5 1 10 1 16 3 13 14 16 14 3 18 20 1 135
Tot al
5.7.2
Graphical Analysis Of Calling in USA/Canada Vs Area

30
20
6 2 2 14 2 11 9 13 12 2 14 2 16 14
USA / Canad
Rank
2
10
Count
0
A
AREA
r pu tra as V te lli te Sa p ni Ra ra i pu ld Pa ang r va a Na ur np ra r Na aga r n ga em a M nin ha r eg M aga in a an aj M rw a ld La a iy ad kh dia tlo ha ar G ag n pu di Ba w a ba m
Conclusion: Its clearly interpreted from the tabular chart that there are maximum call happens in USA/CANADA. This is 115 out of 135. And the owners of cyber cafes have given 1st Rank for maximum calls happen in foreign countries. 5.7.3 Descriptive Analysis Of Calling in UK Vs Area Case Processing Summary STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 57 CITY
AREA * COUNTRY UK
Valid N Perce nt 135 100.0 %
Cases Missing N Perce nt 0 .0%
Total N Percen t 135 100.0%
AREA * COUNTRY UK [Cross tabulation] Call happens in UK (Ranking) 2 3 4 Total 3 1 5 1 1 9 10 1 1 12 3 16 1 2 3 11 13 11 2 14 13 1 16 12 14 2 3 12 4 18 11 4 20 1 1 100 16 1 135
AREA
Ambawadi Bapunagar Ghatlodia Lal darwaja Maninagar Meghaninagar Memnagar Naranpura Navarangpura Paldi Ranip Satellite Vastra pur khadiya
1 1 1 1 2 1 2 2 1 2 5 18
Tot al
5.7.4 Graphical Analysis Of Calling in UK Vs Area
30
20
4 3 2 12 11 11 9 13 12 12
U
Rank
4 3
11
10
Count
5 2 2 2 2 2 2
2 1
0
A
AREA
r pu tra as V e llit te Sa p ni Ra ra i ld gpu n Pa ra va a Na ur np ra r Na ga r na ga em ina M n ha eg ar M ag in ja a an M rw a ld La a iy ad kh dia tlo ha gar G na pu di a Ba w ba m
Conclusion: Its clearly interpreted from the tabular chart that there are 2nd highest calls happens in UK. This is 100 out of 135. And the owners of cyber cafes have given 2nd Rank for highest calls happen in foreign countries. 5.7.5 Descriptive Analysis Of Calling in EUROPE Vs Area Case Processing Summary AREA * COUNTRY EUROPE Valid N Perce nt 87 64.4% Cases Missing N Perce nt 48 35.6% Total N Percen t 135 100.0%
AREA * COUNTRY EUROPE [Cross tabulation] Call happens in EUROPE STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 59 CITY
AREA
2 Ambawadi Bapunagar Ghatlodia Maninagar Meghaninagar Memnagar Naranpura Navarangpura Paldi Ranip Satellite Vastra pur khadiya
(Ranking) 3 4 3 1
5 1 1 2 3 3 2
Total 4 1 5 11 2 6 9 9 9 1 16 13 1 87
3 2 1 2 1 2
1 2
8 3 22
Total
6 2 2 4 6 6 1 7 2 1 41
1 8 20 2
5.7.6 Graphical Analysis Of Calling in EUROPE Vs Area
30
Rank
Euro pe
6 5
(Nos. of Cyber
20
7 2 6 3 3 4 2 6 6 8
Count Cafs)
10
3 5 2
2 3
4 3 2
2 7 3 5 2
2 5
2 5 2 2
0
A
Missing
AREA
r pu tr a as V lite l te Sa p ni Ra a ur i ld gp Pa an r va ra Na pu n ra ar Na ag ar n g em na M ani h eg ar M ag in ja a an M rw a ld La a iy ad kh dia tlo r ha ga G na pu di Ba w a ba m
Conclusion: Its clearly interpreted from the tabular chart that there are 4th highest calls happens in Europe. This is 41 out of 87. Whereas other 48 cyber cafes are not providing calling services in this country. So that 48 cyber cafes are eliminated for analysis purpose. 5.7.7 Descriptive Analysis Of Calling in AUSTRALIA/ NEW ZEALAND Vs Area
Case Processing Summary AREA * COUNTRY AUS/NZ Valid Perce nt 130 96.3% N Cases Missing N Perce nt 5 3.7% Total Percen t 135 100.0% N
AREA * COUNTRY AUSTRALIA/NEW ZEALAND [Cross tabulation] STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 61 CITY
AREA
Call happens in AUSTRALIA/NEW ZEALAND (Ranking) 1 2 3 4 Total Ambawadi Bapunagar Ghatlodia Maninagar Meghaninag ar Memnagar Naranpura Navarangpu ra Paldi Ranip Satellite Vastra pur khadiya 1 1 1 2 1 1 4 1 7 9 1 12 10 14 12 2 6 12 1 91 5 1 10 15 3 13 14 15 14 2 18 19 1 130
3 4 1 3 2 9 3 25
1 2
3 3 12
Total 5.7.8
Graphical Analysis Of Calling in AUSTRALIA/ NEW ZEALAND Vs Area
30
Australia / New
20
9 4 3 14 2 12 6 7 4 2
3 12
Rank
4 3 2
10
9 3
12
10
Count
3 2 3
1 Missing
0
A
AREA
r pu tr a as V lite l te Sa p ni Ra a ur i ld gp Pa an r v a ra Na pu n r ra Na aga ar n g em na M ani h eg ar M ag in ja a an M rw a ld La a iy ad kh dia tlo r ha ga G na pu di Ba w a ba m
Conclusion: Its clearly interpreted from the tabular chart that there are 3rd highest calls happens in Europe. This is 91 out of 130. Whereas other 5 cyber cafes are not providing calling services in this country. So these cyber cafes are eliminated for analysis purpose. 5.7.9 Descriptive Analysis Of Calling in GULF Vs Area Case Processing Summary Valid Perce nt 72 53.3% N Cases Missing N Perce nt 63 46.7% Total Perce nt 135 100.0 % N
AREA * COUNTRY GULF
AREA * COUNTRY GULF [Cross tabulation]
Area Ambawadi Ghatlodia Lal darwaja Maninagar Meghaninagar Memnagar Naranpura Navarangpura Paldi Ranip Satellite Vastra pur khadiya
3 1
Call happens in GULF (Ranking) 4 5 6 7 1 2 1 3 3 1 1 1 2 2 1 1 4 5 2 1 4 2 3 1 15 3 1 42
AREA
2 1 1 1 6 12 1
Tot al
16
Total 4 7 1 6 3 5 7 4 3 1 17 13 1 72
5.7.10
Graphical Analysis Of Calling in GULF Vs Area
30
Gulf
Rank
20
15 5 2 4 12 10 3 3 2 3 2 2 2 2 8 7 7 11 4 2 3 3
7 6 5 4 3 Missing
10
Count
0
A
AREA
r pu tra as V lite l te Sa p ni Ra a ur i ld gp Pa an r v a ra Na pu n ra ar Na ag ar n g em na M ani h eg ar M ag in ja a an M rw a ld La a iy ad kh dia tlo r ha ga G na pu di Ba w a ba m
Conclusion: Its clearly interpreted from the tabular chart that there are 5th highest calls happens in GULF. This is 42 out of 72. Whereas other 63 cyber cafes are not providing calling services in this country. So these cyber cafes are eliminated for analysis purpose. 5.7.11 Descriptive Analysis Of Calling in OTHER COUNTRIES Vs Area Case Processing Summary Valid N Perce nt 80 59.3% Cases Missing N Perce nt 55 40.7% Total N Perce nt 135 100.0 %
AREA * OTHER COUNTRIES
AREA * OTHER COUNTRIES [Cross tabulation] Call happens in OTHER COUNTRIES (Ranking) 3 4 5 6 Total Ambawadi 1 2 3 Ghatlodia 4 4 2 10 Maninagar 2 1 4 7 Meghanina 2 2 gar Memnagar 6 2 3 11 Naranpura 3 3 5 11 Navarangp 1 5 2 1 9 ura Paldi 1 1 Ranip 1 1 Satellite 1 10 11 Vastra pur 6 4 4 14 Tot 1 27 18 34 80 al 5.7.12 Graphical Analysis Of Calling in OTHER COUNTRIES Vs Area AREA
30
20
Other countr
4 10 4 3 5 2 5 13 4
Rank
6 5 4
10
2 4 2 4
2 9
2 6
3 3 7 7 6
Count
3 Missing
AREA
r pu ra st V a lite l te Sa p ni Ra a ur i ld gp Pa ran v a ra Na pu n ra r Na aga ar n g em a M anin gh r Me aga n ni aja Ma r w a ld La ya i ad kh odia l at ar Gh nag pu di Ba w a ba Am
Conclusion: Its clearly interpreted from the tabular chart that there are 6th highest calls happens in other countries. This is 34 out of 80. Whereas other 55 cyber cafes are not providing calling services in this country. So these cyber cafes are eliminated for analysis purpose.
5.8 CUSTOMERS PREFERENCES Vs AREA ANALYSIS

(Q: What are the customers preferences?) 5.8.1 Customers preferences detail Statistics
PREFERENCE
VOICE QUALITY RATES /PRICES CABIN COMFORT BILL OTHER
Valid Missing
135 0
135 0
117 18
118 17
70 65
Conclusion: After analyzing the different criteria regarding customers preference, Voice quality and rates/prices are major factors when customer comes in the cyber cafes for internet telephony. So all the data are valid. Whereas 18 and 17 cyber cafes deny that customers are consider the cabin comfort and bill factors. And also 65 cyber cafes admitted that customers are not considering other factors 5.8.2 Descriptive Analysis Of Voice Quality Rank Frequen Percent Valid Cumulati cy Percent ve Percent 1 85 63.0 63.0 63.0 Valid 2 42 31.1 31.1 94.1 3 7 5.2 5.2 99.3 4 1 .7 .7 100.0 Total 135 100.0 100.0
5.8.3 Graphical Analysis Of Voice Quality
100
80
85
60
40
42
20
Count
0 1 2
7 3 4
Rank Voice Quality PREF_VQ Conclusion: After analyzing the voice quality regarding customers preference, its clearly shown in the graph that most customers give 1st rank for voice quality, which is 85 out of 135 samples. 5.8.4 Descriptive Analysis Of Rates/Prices Rank Frequenc Percent Valid Cumulati y Percent ve Percent 1 39 28.9 28.9 28.9 2 76 56.3 56.3 85.2 3 17 12.6 12.6 97.8 4 2 1.5 1.5 99.3 5 1 .7 .7 100.0 Total 135 100.0 100.0
Valid
5.8.5 Graphical Analysis Of Rates/Prices
80 76
60
40 39
20 17
Count
0 1 2 3 4 5
PREF_RS Prefere
Rank Rates/Prices
Conclusion: After analyzing the rates/prices regarding customers preference, its clearly shown in the graph that most customers give 2nd rank for rates, which is 76 out of 135 samples.
5.8.6 Descriptive Analysis Of Cabin comfort Frequenc Percent Valid Cumulati y Percent ve Percent 1 6 4.4 5.1 5.1 2 12 8.9 10.3 15.4 3 71 52.6 60.7 76.1 4 28 20.7 23.9 100.0 Total 117 86.7 100.0 System 18 13.3 135 100.0 Rank
Valid
Missing Total
5.8.7 Graphical Analysis Of Cabin comfort STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 70 CITY
80
71 60
40
28 20 18 12 0 Missing 6 1 2 3 4
Count
PREF_CC Prefere
Rank Cabin Comfort
Conclusion: After analyzing the cabin comfort regarding customers preference, its clearly shown in the graph that most customers give 3rd rank for cabin comfort, which is 71 out of 135 samples. Whereas 18 cyber cafes says that customers are not consider this criteria 5.8.8 Descriptive Analysis Of Bill Frequen Percent Valid Cumulat cy Percent ive Percent 1 2 1.5 1.7 1.7 2 5 3.7 4.2 5.9 Valid 3 31 23.0 26.3 32.2 4 72 53.3 61.0 93.2 5 8 5.9 6.8 100.0 Total 118 87.4 100.0 Missing System 17 12.6 Total 135 100.0 5.8.9 Graphical Analysis Of Bill STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 71 CITY Rank
80 72 60
40
31 20 17 5 Missing 1 2 3 4 8 5
Count
PREF_BIL Prefere
Rank Bill
Conclusion: After analyzing the bills regarding customers preference, its clearly shown in the graph that most customers give 4th rank for cabin comfort, which is 72 out of 135 samples. Whereas 17 cyber cafes says that customers are not consider this criteria
5.8.10
Descriptive Analysis Of Other factor Rank
Frequen Percent Valid Cumulat cy Percent ive Percent Valid 1 2 1.5 2.9 2.9 3 7 5.2 10.0 12.9 4 16 11.9 22.9 35.7 5 45 33.3 64.3 100.0 Total 70 51.9 100.0 Missing System 65 48.1 Total 135 100.0 5.8.11 Graphical Analysis Of Other factor
70 60 50 65
(Nos. of Cyber
40 30 20 16 10 0 Missing 1 7 3 4
45
Count Cafs)
Prefere PREF_OTH
Rank Other factor
Conclusion: After analyzing the other factors regarding customers preference, its clearly shown in the graph that most customers give 5th rank for cabin comfort, which is 45 out of 135 samples. Whereas 65 cyber cafes says that customers are not consider this criteria
5.9 CALLING CRATES Vs AREA ANALYSIS

(Q: What are the Calling Rates for following countries at your ISD booth?) 5.9.1 Descriptive Analysis of Calling Rates in USA/Canada Vs Area Case Processing Summary Valid Perce nt 135 100.0% N Cases Missing N Perce nt 0 .0% Total Perce nt 135 100.0% N
AREA * RATE USA/CANADA
All the rates are in Rupees/Minute
AREA * COUNTRY USA/CANADA [Cross tabulation] Call Rates in USA/CANADA (Rupees/Minute) 1.5 AREA Ambawadi Bapunagar Ghatlodia Lal darwaja Maninagar Meghanina gar Memnagar Naranpura Navarangp ura Paldi Ranip Satellite Vastra pur khadiya 1 1 1 1.8 2.0 2 3 8 2 5 3 3 2 5 4 2 1 37 3 3 18 2 2.5 1 1 2 5 1 2 2.7 1 3.0 2 1 4 1 3 1 3 9 9 11 3 9 11 1 68 3.5 4.0 5.0 Total 5 1 10 1 16 3 13 14 16 14 3 18 20 1 135
2 1 1 2 1 1 2 3
Tot al
5.9.2 Graphical Analysis of Calling Rates in USA/Canada Vs Area
Call Rates in USA / CANADA Vs Area

30
Rates
5.0 4.0
20
9 11
3.5 3.0 2.7 2.5 3 2 3 5 2 3 2 3 2 3 5 2.0 1.8 1.5
2 3 3 5 9 9 11
10
4
2 8
3 4
Count
AREA
5.9.3 Overall Analysis of Calling Rates in USA/CANADA Statistics N Valid Missing 135 0
Valid
Rates Frequen Percent Valid Cumulati (Rs/Min) cy Percent ve Percent 1.5 2 1.5 1.5 1.5 1.8 1 .7 .7 2.2 2.0 37 27.4 27.4 29.6 2.5 18 13.3 13.3 43.0 2.7 2 1.5 1.5 44.4 3.0 68 50.4 50.4 94.8 3.5 2 1.5 1.5 96.3 4.0 2 1.5 1.5 97.8 5.0 3 2.2 2.2 100.0 Total 135 100.0 100.0
r pu tr a as V te lli te Sa p ni Ra ra i pu ld Pa ang r v a ra Na pu n ra ar Na ag r n ga em ina M n ha eg ar M ag in ja a an M rw a ld La a iy ad kh dia tlo ha gar G na pu di Ba w a ba m
80
68 60
40 37
20 18
Count
0 1.5 1.8 2.0 2.5 2.7 3.0 3.5 4.0 5.0
(Rupees/Minu Rates te)
Conclusion: After analyzing calling rates in USA/CANDA by area wise and overall. Weve conclude that 68 of 135 cyber cafs charge 3 Rs/Min. whereas 37 cyber cafs charge 2 Rs/min. 5.9.4 Descriptive Analysis of Calling Rates in UK (LANDLINE) Vs Area Case Processing Summary Valid AREA * RATE N Percen UK t (LAND LINE) 135 100.0 % Cases Missing N Percen t 0 .0% Total Percen t 135 100.0 % N
AREA * COUNTRY UK (LANDLINE) [Cross tabulation] STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 76 CITY
Call Rates in UK (LANDLINE) [Rupees/Minute] 1.8 2.0 2.5 2.7 3.0 3.5 4.0 5.0 17. Total 0 1 1 3 5 1 1 3 2 1 4 10 1 1 1 2 4 8 1 16 2 1 3 4 2 2 2 5 4 1 3 3 2 6 1 2 1 3 9 10 11 3 8 11 73 1 2 1 1 2 1 1 1 4 1 3 1 13 14 16 14 3 18 20 1 135 AREA Total
Ambawadi Bapunagar Ghatlodia Lal darwaja Maninagar Meghanina gar Memnagar Naranpura Navarangp ura Paldi Ranip Satellite Vastra pur khadiya
27 22
5.9.5 Graphical Analysis of Calling Rates in UK (LANDLINE) Vs Area UK Landli
30
Rate
17
20
11 2 8 3 9 10 11 8
5.0 4.0 3.5 3.0 2.7 3 4 3 2 3 2 2 4 2 2 2 2 3 1.8 5 3 4 2.5 2.0
10
4 6
Count
0
A
AREA
5.9.6 Overall Analysis of Calling Rates in UK (LANDLINE) Statistics N Valid Missing 135 0
Valid
Rates Frequen Percent Valid Cumulati (Rs/Min) cy Percent ve Percent 1.8 1 .7 .7 .7 2.0 27 20.0 20.0 20.7 2.5 22 16.3 16.3 37.0 2.7 2 1.5 1.5 38.5 3.0 73 54.1 54.1 92.6 3.5 2 1.5 1.5 94.1 4.0 4 3.0 3.0 97.0 5.0 3 2.2 2.2 99.3 17.0 1 .7 .7 100.0 Total 135 100.0 100.0
r pu a tr as V e llit te Sa p ni Ra ra i pu ld Pa ang r va a Na ur np ra r Na aga r n ga em ina M n ha eg ar M ag in ja a an M rw a ld La a iy ad kh dia tlo ha gar G na pu di Ba w a ba m
80 73 60
40
27 22
20
Count
0 1.8 2.0 2.5 2.7 3.0 3.5
4 4.0 5.0 17
(Rupees/Min Rates in UK (Landline)
Conclusion: After analyzing calling rates in UK (LAND LINE) by area wise and overall. Weve conclude that 73 of 135 cyber cafs charge 3 Rs/Min. whereas 27 cyber cafs charge 2 Rs/min. 5.9.7 Descriptive Analysis of Calling Rates in UK (MOBILE) Vs Area Case Processing Summary Valid Percen t 129 95.6% N Cases Missing N Percen t 6 4.4% Total Percent
AREA * RATE UK (MOBILE)
135 100.0%
AREA * COUNTRY UK (MOBILE) [Cross tabulation] STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 79 CITY
Area AREA
Call Rates in UK (MOBILE) [Rupees/Minute] 3 6 8. 10 11 12 13 14 15 16 17 18 19 20 21 24 25 Total 5 2 1 1 1 5 1 1 3 4 2 1 10 1 4 1 7 1 1 15 2 1 3 1 1 1 1 2 1 1 1 1 13 13 16
Ambawadi Bapunagar Ghatlodia Maninagar Meghanina gar Memnagar 1 8 1 Naranpura 1 2 3 1 2 4 Navarangp 1 2 5 1 4 ura Paldi 1 2 2 5 Ranip 1 Satellite 1 5 3 5 Vastra pur 7 3 4 4 khadiya Tot 1 1 1 3 6 40 13 8 31 al
13 2 1 1 1 17 1 1 20 1 1 8 3 8 1 1 2 1 1 129
5.9.8 Graphical Analysis of Calling Rates in UK (MOBILE) Vs Area Area
AREA
Missing 3.0 6.0 8.5 10 11 12 13 14 15 16 17 18 19 20 21 24 25 0 10 20 30 40 50
Vastra pur Satellite Ranip Paldi Navarangpura Naranpura Memnagar Meghaninagar Maninagar Lal darwaja khadiya Ghatlodia Bapunagar Ambawadi
Rates UK (Mobile) (Rupees/Minute)
Count (Nos. of Cyber Cafs)

5.9.9 Overall Analysis of Calling Rates in UK (MOBILE) Statistics
N
Valid Missing
129 6
Valid
Rates Frequen Percent Valid Cumulati (Rs/Min) cy Percent ve Percent 3.0 1 .7 .8 .8 6.0 1 .7 .8 1.6 8.5 1 .7 .8 2.3 10.0 3 2.2 2.3 4.7 11.0 6 4.4 4.7 9.3 12.0 40 29.6 31.0 40.3 13.0 13 9.6 10.1 50.4 14.0 8 5.9 6.2 56.6
Missing Total
15.0 16.0 17.0 18.0 19.0 20.0 21.0 24.0 25.0 Total System
50
31 8 3 8 1 1 2 1 1 129 6 135
23.0 5.9 2.2 5.9 .7 .7 1.5 .7 .7 95.6 4.4 100.0
24.0 6.2 2.3 6.2 .8 .8 1.6 .8 .8 100.0
80.6 86.8 89.1 95.3 96.1 96.9 98.4 99.2 100.0
40
40
Count (Nos. Of Cyber Cafes)
30
31
20
10
6 6 3
13
8 3
0 Missing 3.0 6.0 8.5
10 11
12 13
14 15
16 17
18 19
20 21
24 25
Rates UK (Mobile) [Rupees/Minute]
Conclusion: After analyzing calling rates in UK (Mobile) by area wise and overall. Weve conclude that 40 of 135 cyber cafs charge 12 Rs/Min. whereas 31 cyber cafs charge 15 Rs/min. 5.9.10 Descriptive Analysis of Calling Rates in AUSTRALIA/NEW ZEALAND Vs Area Case Processing Summary STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 82 CITY
AREA * RATE AUS/NZ
Valid Perce nt 128 94.8% N
Cases Missing N Perce nt 7 5.2%
Total Perce nt 135 100.0 % N
AREA * COUNTRY AUSTRALIA/NEW ZEALAND [Cross tabulation]
Call Rates in AUSTRALIA/NEW ZEALAND (Rupees/Minute) 1.8 2.0 2.5 3.0 4.0 4.5 5.0 5.5 6.0 7.0 8.0 Tot al 1 2 1 1 5 1 1 1 1 3 1 2 1 1 10 1 2 2 5 2 2 1 15 1 2 3 3 1 1 5 1 12 1 5 4 4 6 1 7 5 35 3 6 7 7 7 36 1 1 1 1 5 1 2 5 1 21 1 2 1 10 3 1 2 12 14 14 14 2 18 19 1 128 AREA
Ambawadi Bapunagar Ghatlodia Maninagar Meghaninag ar Memnagar Naranpura Navarangpu ra Paldi Ranip Satellite Vastra pur khadiya
1 1 1 3
Tot al
5.9.11 Graphical Analysis of Calling Rates in AUSTRALIA/NEW ZEALAND Vs Area
Ambaw adi Bapunagar Ghatlodia khadiya Lal darw aja Maninagar Meghaninagar Memnagar Naranpura Navarangpura Paldi Ranip 3 4 6 7 5 4 3 6 7 5 3
Aus /NZ
Rates
8.0 7.0 6.0 5.5 5.0 4.5 4.0 3.0 2.5 2.0 1.8 M issing
AREA
Satellite Vastra pur 0
5 5 10
7 7 5 20 30
Cafs) 5.9.12 Overall Analysis of Calling Rates in AUSTRALIA/ NEW ZEALAND Statistics N Valid Missing 128 7
Valid
Rates Frequen Percent Valid Cumulati (Rs/Min) cy Percent ve Percent 1.8 1 .7 .8 .8 2.0 12 8.9 9.4 10.2 2.5 5 3.7 3.9 14.1 3.0 35 25.9 27.3 41.4 4.0 36 26.7 28.1 69.5 4.5 1 .7 .8 70.3 5.0 21 15.6 16.4 86.7 5.5 1 .7 .8 87.5
Missing Total
6.0 7.0 8.0 Total System
3 10 3 128 7 135
2.2 7.4 2.2 94.8 5.2 100.0
2.3 7.8 2.3 100.0
89.8 97.7 100.0
40 36
35 30
20
21
10 7
12 10 5
Count
0 Missing 1.8 2.0 2.5 3.0 4.0 4.5 5.0 5.5
3 7.0 6.0
8.0
Rates
Australia / New Zealand (Rupees/Minute)
Conclusion: After analyzing calling rates in Australia / New Zealand by area wise and overall. Weve conclude that 71 of 135 cyber cafs charge 3 to 4 Rs/Min. 5.9.13 Descriptive Analysis of Calling Rates in EUROPE Vs Area Case Processing Summary Valid N Percen t 80 59.3% Cases Missing N Percen t 55 40.7% Total N Percen t 135 100.0 %
AREA * RATE EUROPE
AREA * COUNTRY EUROPE [Cross tabulation] Call Rates in EUROPE (Rupees/Minute) 2 2. 3 5 Ambawadi 1 1 Bapunagar Ghatlodia Maninagar 3 Meghanina gar Memnagar 1 Naranpura Navarangp ura Paldi Ranip Satellite 4 5 Vastra pur 2 khadiya Tota 5 1 11 l AREA 4 5 6 7 8 9 10 11 12 15 Total 1 1 1 2 1 2 1 1 2 1 1 1 2 1 4 1 5 10 3 6 8 8 6 1 16 11 1 80
2 1 1 1 2 1 2 3 2 1 2 2 1 3 1 1 1 1 3 2 1 1 4 3 1
1 9 14 8 15 10 1 2 1 2 1
5.9.14 Graphical Analysis of Calling Rates in EUROPE Vs Area
Rates
A mbaw adi Bapunagar Ghatlodia khadiya Lal darw aja Maninagar Meghaninagar Memnagar Naranpura Navarangpura Paldi Ranip 6 8 8 3
3.0 2.5 2.0 Mis s ing 15 12
11 10 9.0
8.0 7.0
7 3
6.0 5.0 4.0
AREA
Satellite V astra pur 0
4 9
3 4 3 20 30
10

5.9.15 Statistics N Valid Missing 80 55 Overall Analysis of Calling Rates in EUROPE
Rates Frequen Percent Valid Cumulati (Rs/Min) cy Percent ve STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 87 CITY
Valid
Missing Total
2.0 2.5 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 11.0 12.0 15.0 Total System
5 1 11 9 14 8 15 10 1 2 1 2 1 80 55 135
3.7 .7 8.1 6.7 10.4 5.9 11.1 7.4 .7 1.5 .7 1.5 .7 59.3 40.7 100.0
6.3 1.3 13.8 11.3 17.5 10.0 18.8 12.5 1.3 2.5 1.3 2.5 1.3 100.0
Percent 6.3 7.5 21.3 32.5 50.0 60.0 78.8 91.3 92.5 95.0 96.3 98.8 100.0
60
55
50
40
30
20
15 10 8
10
5
14 11 9
Count
0 Missing
2.5 2.0 3.0
4.0 5.0
6.0 7.0
8.0 9.0
10 11
12 15
Rates
Europe
Conclusion: After analyzing calling rates in EUROPE by area wise and overall. Weve conclude that only 37 out of 135 cyber cafs charge 5 to 7 Rs/Min. whereas 55 cyber cafs are not providing calling service for this country. STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 88 CITY
5.9.16 Descriptive Analysis of Calling Rates in GULF Vs Area Case Processing Summary Cases Missing Total N Percen N Percen t t 71 52.6% 135 100.0 %
AREA * RATE (GULF)
Valid N Percen t 64 47.4%
AREA * COUNTRY GULF [Cross tabulation] Call Rates in GULF 4 5 6 7 8 9 10 11 12 13 15 18 25 30 Tot al Ambawadi 1 2 3 Ghatlodia 2 1 1 1 1 6 Lal darwaja 1 1 Maninagar 2 1 1 1 5 Meghaninaga 2 1 3 r Memnagar 1 1 1 1 1 5 Naranpura 1 1 1 1 1 1 1 7 Navarangpur 1 1 1 1 1 5 a Paldi 1 1 2 Ranip 1 1 Satellite 6 1 2 3 1 13 Vastra pur 2 3 2 3 1 1 12 khadiya 1 1 Tot 8 5 10 9 8 9 2 1 6 1 1 2 1 1 64 al AREA
5.9.17
Graphical Analysis of Calling Rates in GULF Vs Area
AREA
Missing 4.0 5.0 6.0 7.0 8.0 9.0
Naranpura M em nagar M eghani nagar M ani nagar Lal darwaja k hadiy a Ghatlodia B apunagar A m bawadi
11
11
12
V as tra pur S atellite Rani p P aldi Nav arangpura
(Rupees/Minute)
10 11 12 13 15 18 25 30 0 20 40 60 80
Rates Gulf
5.9.18 Statistics N
Overall Analysis of Calling Rates in GULF
Valid Missing
64 71
Rates Frequenc Percent Valid Cumulati (Rs/Min) y Percent ve Percent 4.0 8 5.9 12.5 12.5 5.0 5 3.7 7.8 20.3 6.0 10 7.4 15.6 35.9 7.0 9 6.7 14.1 50.0 8.0 8 5.9 12.5 62.5 9.0 9 6.7 14.1 76.6 10.0 2 1.5 3.1 79.7 11.0 1 .7 1.6 81.3 12.0 6 4.4 9.4 90.6 Valid 13.0 1 .7 1.6 92.2 15.0 1 .7 1.6 93.8 18.0 2 1.5 3.1 96.9 25.0 1 .7 1.6 98.4 30.0 1 .7 1.6 100.0 Total 64 47.4 100.0 Missing System 71 52.6 Total 135 100.0
80
71
60

Count
40
20
10 5
9 6
0 Missing 4.0
5.0 6.0
7.0 8.0
9.0 10
11 12
13 15
18 25
30
Rates Gulf
Conclusion: After analyzing calling rates in Gulf by area wise and overall, Weve conclude that only 36 out of 135 cyber cafs charge 6 to 9 Rs/Min. And maximum 10 cyber cafs charges 6 Rs/Min. whereas 71 cyber cafs are not providing calling service for this country.
6. FINDINGS
After analyzing the areas of Ahmedabad city, we conclude that there are more numbers of cyber cafs in satellite, vastrapur, Navarangpura and Maninagar. Whereas there are less cyber cafs in areas like bapunagar, khadiya and Lal darwaja. The majority of cyber cafs uses Net2Phone service, followed by BSNL service. And both of this covers more than 55% of total sample size. Bandwidth of the ISP provider or speed of internet is an important aspect. If there is a broad band service, 256 kbps speed has to be minimum criteria for ISP providers. We found that, 77% of cyber caf admitted that their average business/day is ranging from 200 Rs to 500 Rs. 85% of the owners of cyber cafes have given 1st Rank for maximum calls happen in USA/CANADA. 74 % of the owners of cyber cafes have given 2nd Rank for maximum calls happen in UK
67 % of the owners of cyber cafes have given 3rd Rank for maximum calls happen in Australia/New Zealand. 30 % of the owners of cyber cafes have given 4th Rank for maximum calls happen in Europe countries 31 % of the owners of cyber cafes have given 5th Rank for maximum calls happen in Gulf countries 25 % of the owners of cyber cafes have given 6th Rank for maximum calls happen in other countries. Where other countries are like Malaysia, Thailand, South Africa, Sri lanka etc After analyzing the different criteria regarding customers preference, Voice quality and rates/prices are 1st and 2nd criteria respectively when customer comes in the cyber cafes for internet telephony. Whereas, Bill and Cabin Comfort is 3rd and 4th criteria respectively when customer comes in the cyber cafes for internet telephony. 63% of the owners of cyber cafs admit that the customers are considering voice quality as 1st criteria 56% of the owners of cyber cafs admit that the customers are considering Rates quality as 2nd criteria 53% of the owners of cyber cafs admit that the customers are considering Cabin comfort as 3rd criteria 53% of the owners of cyber cafs admit that the customers are considering Bill as 4th criteria 50% of the cyber cafs charge 3 Rs/Min for USA/Canada. Whereas 27% of the cyber cafs charges 2 Rs/Min for USA/Canada. 54% of the cyber cafs charge 3 Rs/Min for UK (Land Line). Whereas 20% of the cyber cafs charges 2 Rs/Min for UK (Land Line) 30% of the cyber cafs charge 12 Rs/Min for UK (Mobile). Whereas 23% of the cyber cafs charges 15 Rs/Min. for UK (Mobile). 53% of the cyber cafs charge 3 to 4 Rs/Min for Australia / New Zealand 27% of the cyber cafs charge 5 to 7 Rs/Min for Europe countries. 27% of the cyber cafs charge 6 to 9 Rs/Min for Gulf countries.
7 RECOMMENDATIONS AND SUGGESTIONS

After completing survey on cyber cafs with internet telephony in Ahmedabad city, we would like to give some recommendation, which shall be very helpful to the organization like sify. The recommendations are as follows: First of all Sify should concentrate to those cyber cafs, where maximum calls are happens like U.S./Canada and U.K. o The reason behind this point is that, in our analysis we found that the most of the users are calling for USA/Canada and U.K via internet telephony service. Since sifys rate for these countries are 2.49 Rs/Min which is approximately 50 paise less than other service provider, who gives this service on the rate of 3 Rs/Min (see. Graph analysis) If Sify focus on those cyber caf whose revenues or Average business per day are greater than 300 Rs, which will be beneficial to the organization.
o Since more revenue generated by the cyber caf, leads to generate more benefit to the Sify. Sify should also try to concentrate in territory in which competition is really tough. o i.e The intensity of the cyber caf is much more in that area. Like paldi, bhatta, maninagar, swastik char rasta, Guj university road. o Since it not possible to convince all cyber caf to accept our service at the instance, so if we can start any one of cyber caf in this area, and can show the better performance. So by looking the success of the competitor shall also go for our service. Voice quality of the Sifys Way2Talk should be good and clear as compared to other Services like Net2Phone and BSNL. Since Way2Talk is a new service so advertisement and publicity for this service is necessary. Some sort of skim or lucky draw should be given for owner of Cyber caf for their motivation.
8. CYBER CAFS -HYPOTHESIS TESTING.

Before going for a sample survey we have some perception about the population, which also works as a benchmark. By employing hypothesis testing we just want to check whether out perception is correct or not. Hypothesis testing begins with an assumption called a hypothesis that we make about a population parameter. Then we collect sample data, produce sample statistics, and use this information to decide how likely it is that our hypothesized population parameter is correct. Significance level: Testing hypothesis at some set level means that we will reject the null hypothesis if the difference between the sample statistics and the hypothesized population parameter is large. STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 95 CITY
The significance level we have chosen for testing hypothesis is at 5% and the table value of z comes out to be 1.645. If it is one tail test. And if it is two tail test then Z = 1.96 Null hypothesis: In hypothesis testing we must take the assumed or hypothesized value of the population parameter before we begin sampling. The assumption we wish to test is called the null hypothesis and is symbolized Ho Alternative hypothesis: Whenever we reject the null hypothesis alternative hypothesis which is symbolized H1. we accept the
8.1 50% of owner of the cyber cafs use the Net2Phone service.
Null hypothesis: PH 0 = 50% of the owner of cyber cafs uses Net2Phone service. Alternate hypothesis: PH 0 50% of the owner of cyber cafs not uses Net2Phone service n = 135 (sample size), = 0.05 (5%) , PH 0= 0.50 , qH 0= 0.50 p = sample proportion of respondents qualifying for null hypothesis = 53 = 0.39 135 q = sample proportion of respondents not qualifying for null hypothesis = 1-p = 0.69 z = 1.96
Standard error of sample proportion p = PH 0 x qH 0 / n = (0.50*0.50) /135 = 0.043 UL/LL = PH 0 Z* p (where UL /LL stands for Upper Limit and Lower Limit) =0.5 (1.96) * 0.043 =(0.584, 0.415)
Acceptance region 47.5% 47.5%
PH 0=0.5 2.5% Rejection region

p=0.39
LL=0.415
2.5% Rejection region

UL=0584
Here value of sample of proportion p is falling outside the acceptance region. So we will reject the null hypotheses. And say that 50% of the owner of cyber cafs not uses Net2Phone service
8.2 50% of owner of the cyber cafs having more than 128 kbps speed
Null hypothesis: PH 0 = 50% of the owner of cyber cafs having more than 128 kbps speed. Alternate hypothesis: PH 0 50% of the owner of cyber cafs not having more than 128 kbps speed. n = 135 (sample size) , = 0.05 (5%), PH 0= 0.50, qH 0= 0.50 p = sample proportion of respondents qualifying for null hypothesis = 68 =0.504 135 q = sample proportion of respondents not qualifying for null hypothesis = 1-p = 0.496 z = 1.96 Standard error of sample proportion p = PH 0 x qH 0 / n STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 97 CITY
= (0.50*0.50) /135 = 0.043 UL/LL = PH 0 Z* p (where UL /LL stands for Upper Limit and Lower Limit) =0.5 (1.96) * 0.043 =(0.584, 0.415)

LL=0.415

UL=0584
p=0.504
Here value of sample of proportion p is falling inside the acceptance region. So we will accept the null hypotheses that 50% of the owner of cyber cafs having more than 128 kbps speed.
8.3
75% of the cyber cafs having average business is greater than 250 Rs/day.
Null hypothesis: PH 0 =75% of the cyber cafs having avg business is greater than 250 Rs/day Alternate hypothesis: PH 0 < 75% of the cyber cafs having avg business is greater than 250 Rs/day n = 135 (sample size) , = 0.05 (5%), PH 0= 0.75, qH 0= 0.25 p = sample proportion of respondents qualifying for null hypothesis = 103 =0.763 135 q = sample proportion of respondents not qualifying for null hypothesis = 1-p = 0.237 z = 1.645 Standard error of sample proportion p = PH 0 x qH 0 / n = (0.75*0.25) /135 STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 98 CITY
= 0.037 LL = PH 0 - Z* p (where LL stands for Lower Limit) =0.75 - (1.96) * 0.037 =0.677
Acceptance region
45% PH 0=0.75 5% Rejection region region

LL=0.677
50%
Acceptance
p=0.763
Here value of sample of proportion p is falling inside the acceptance region. So we will accept the null hypotheses that 75% of the cyber cafs having avg business more than 250 Rs/day.
PART II: 9. STD/ISD/PCO BOOTHS ANALYSIS

9.1
ANALYSIS DETAILS
DATA SERVICE SPEED MONEY CALL AT USA (RANK) CALL AT UK (RANK) Included N Perce nt 252 100.0 % 178 70.6% 252 241 245 104 100.0 % 95.6% 97.2% 41.3% Cases Excluded N Perce nt 0 .0% 74 0 11 7 148 29.4% .0% 4.4% 2.8% 58.7% Total N Perce nt 252 100.0 % 252 100.0 % 252 100.0 % 252 100.0 % 252 100.0 % 252 100.0
CALL AT EUROPE (RANK)
CALL AT AUS/NZ (RANK) CALL AT GULF (RANK) CALL AT OTHER COUNTRIES (RANK) PREFERENCE VOICE QUALITY (RANK) PREFERENCE RATES (RANK) PREFERENCE CABIN COMFORT (RANK) PREFERENCE BILL (RANK) RATES USA/CANADA RATES UK(MOBILE) RATES UK(LL) RATES AUS/NZ RATES EUROPE RATES GULF
146 113 84 252 252 221 107 241 243 246 152 110 121
57.9% 44.8% 33.3% 100.0 % 100.0 % 87.7% 42.5% 95.6% 96.4% 97.6% 60.3% 43.7% 48.0%
106 139 168 0 0 31 145 11 9 6 100 142 131
42.1% 55.2% 66.7% .0% .0% 12.3% 57.5% 4.4% 3.6% 2.4% 39.7% 56.3% 52.0%
252 252 252 252 252 252 252 252 252 252 252 252 252
% 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % 100.0 %
Note: Sample size is Limited to 252 cases.
9.2
MAIN AREA WISE ANALYSIS
Statistics Area wise N Valid Missing 252 0
Frequen Percent Valid Cumulati cy Percent ve Percent Ambawadi 6 2.4 2.4 2.4 Ashram Road 33 13.1 13.1 15.5 Bapunagar 2 .8 .8 16.3 Geetamandir 11 4.4 4.4 20.6 Ghatlodia 14 5.6 5.6 26.2 Khadiya 5 2.0 2.0 28.2 Lal darwaja 16 6.3 6.3 34.5 Maninagar 23 9.1 9.1 43.7 Meghaninagar 6 2.4 2.4 46.0 Memnagar 26 10.3 10.3 56.3 Valid Naranpura 36 14.3 14.3 70.6 Naroda 9 3.6 3.6 74.2 Navarangpura 22 8.7 8.7 82.9 Paldi 16 6.3 6.3 89.3 Satellite 16 6.3 6.3 95.6 Vastrapur 11 4.4 4.4 100.0 Total 252 100.0 100.0
Area
Notes: For ISD analysis, we have covered almost all the areas of Ahmedabad city. And taken the sample of those areas. Overall our sample size is 252. These samples represent that sample taken from almost each sub area of the particular area. For instance, if 23 samples has been considered, which means all sub area of Maninagar covered. Here in analysis Missing acronym stands for the data is inaccurate, discarded or not given. So this data is not applicable for analysis purpose.
40
36
30
33
(Nos. of STD/ISD
26
20
16 14
23
22
Count Booths
16
16
10
6
11 9 5 6
11
0
A r pu tr a as ug V iba ah Sh e llit te a Sa ur i ld gp Pa ran va Na da ro ra Na npu ra ar Na ag n r em a M ag in aja an M arw ld La iy a ad a Kh lodi ir d t ha an G am t ar ee G nag ad pu Ro Ba m ra i sh ad w ba m A
AREA
9.3 SERVICE Vs AREA ANALYSIS (Q: Which type of communications service you use for ISD calls?) 9.3.1 Descriptive Analysis Of Service Vs Area Case Processing Summary Cases Missing N Percen t 0 .0%
AREA * SERVICE
Valid Percen t 252 100.0 % N
Total Percen t 252 100.0 % N
AREA Vs SERVICE [Cross tabulation] SERVICE (Name of firm) Icetel Net2 BSNL Relianc Tata SUPH GNFC Sify Total Phon e Indico e m Ambawadi 6 6 Ashram Road 33 33 Bapunagar 2 2 Geetamandir 10 1 11 Ghatlodia 2 7 1 4 14 Khadiya 1 3 1 5 Lal darwaja 1 1 9 2 2 1 16 Maninagar 18 1 2 1 1 23 Memnagar 3 18 3 2 26 Naranpura 4 29 2 1 36 Naroda 7 1 1 9 Navarangpur 3 16 1 2 22 a Paldi 15 1 16 Satellite 11 4 1 16 Shahibaug 6 6 Vastrapur 7 4 11 Total 1 32 187 15 14 1 1 1 252
9.3.2 Graphical Analysis Of Service Vs Area
AREA
l
40
SERVICE
Sify
33 29
30
GNFC SUPH Tata Indicom

16
(Nos. of STD/ISD Count Booths
20
18
18
15
Reliance
4
10
10 7 6 3
11
BSNL Net2Phone Icetel
7 3 4 3
AREA
9.3.3 Overall Analysis Of Service used in ISD centers Statistics SERVICE N Valid Missing Service Icetel Net2Phone BSNL Reliance Valid Tata Indicom SUPH GNFC Sify Total 252 0 Frequenc Percent y 1 32 187 15 14 1 1 1 252 .4 12.7 74.2 6.0 5.6 .4 .4 .4 100.0 Valid Cumulati Percent ve Percent .4 .4 12.7 13.1 74.2 87.3 6.0 93.3 5.6 98.8 .4 99.2 .4 99.6 .4 100.0 100.0
r pu ra st ug Va iba ah Sh llite te ra Sa i pu ld ng Pa ara av N da o ra ar u N np r a ar ga N na r em ga M ina ja an a M arw ld La iya ad ia Kh tlod dir n ha a G tam r ee ga G na oad pu R Ba am i hr ad As aw b Am
200
187
(Nos. of STD/ISD Booths
100
Count
32
0 Icetel Net2Phone BSNL
15
14
Tata Indicom Reliance SUPH
GNFC Sify
SERVICE
Conclusion: Since there are different types of the communication service used in ISD Centers. So by analyzing the cross table, we can say that majority of ISD Centers uses BSNL service, followed by small numbers of Net2Phone service. And only BSNL service covers more than 74% of total sample size. So almost at each and every area, service of BSNL is existed. 9.4 AVERAGE BUSINESS/DAY Vs AREA ANALYSIS (Q-2: What is your average business/day for ISD calls?) 9.4.1 Descriptive Analysis Of Service Vs Area Case Processing Summary Valid N Perce nt 252 100.0 Cases Missing N Perce nt 0 .0% Total N Percen t 252 100.0%
MONEY * AREA
% [MONEY * AREA Cross tabulation] MONEY (Rupees/Day) 100 125 150 200 250 300 350 400 500 600 Total Ambawadi 2 3 1 6 Ashram 8 8 13 3 1 33 Road Bapunagar 1 1 2 Geetamand 4 1 5 1 11 ir Ghatlodia 2 1 1 3 6 1 14 Khadiya 2 1 2 5 Lal darwaja 2 4 3 3 4 16 Maninagar 5 6 6 2 2 2 23 Memnagar 4 4 4 12 2 26 Naranpura 1 3 1 13 9 9 36 Naroda 1 1 1 4 2 9 Navarangp 3 2 9 4 4 22 ura Paldi 2 1 5 4 3 1 16 Satellite 1 1 4 1 3 1 3 2 16 Shahibaug 1 3 2 6 Vastrapur 2 1 3 1 4 11 Total 6 1 13 53 31 68 5 30 40 5 252
AREA
9.4.2 Graphical Analysis Of Money Vs Area
40 9 30 3 13 9 12 20 8 10 8 3 0
A
MONEY
600 500 400 350
(Nos. of STD/ISD Count Booths
4 4 6 5 3 4 3 3 4 6 6 5 4 4 4 3 4 3 13 4 9 3 4 3 5 4 3 3 3 4
300 250 200 150 125 100
AREA
9.4.3 Overall Analysis for average business /day for ISD Calls Statistics - Avg. Business/Day (In Rs) N Valid Missing 252 0
Valid
Money Frequen Percent Valid Cumulati (Rs/Day) cy Percent ve Percent 100 6 2.4 2.4 2.4 125 1 .4 .4 2.8 150 13 5.2 5.2 7.9 200 53 21.0 21.0 29.0 250 31 12.3 12.3 41.3 300 68 27.0 27.0 68.3 350 5 2.0 2.0 70.2 400 30 11.9 11.9 82.1 500 40 15.9 15.9 98.0 600 5 2.0 2.0 100.0 Total 252 100.0 100.0
r pu tra g as u V iba ah Sh e llit te a Sa ur i ld gp Pa ran va Na da ro ra Na npu ra ar Na nag r em a M nag ja i an a M arw ld La iy a ad ia Kh lod dir t ha an G am r t ee ga G na ad pu Ro Ba am i r s h ad A aw b m
100 125 600 150
Rupees/day
500 200 400
350 300
250
Conclusion: Since the average business/day or money earned for ISD Call in ISD Centers are not 100% accurate information due to some of reasons. Like competitors might know their revenue. Other persons dont like to give their money related information to other peoples. They have common perception that, they might be in trouble with income tax department if they say more money. Never the less, we have collected this information from ISD Centers. And we found that, 152 out of 252 or more than 60% of ISD Centers admitted that their average business/day is ranging from 200 Rs to 300 Rs. Where as approx 28% of ISD Centers says that their average/Business is 400 to 500 Rs. Avg Business/day In ISD Centers (In Rs) Less than 200 200 to 300 Between 300 to 400 400 to 500 More than 500 Comined percentage 08 % 60 % 02 % 28 % 02 %
Total
100 %
9.5 SPEED Vs AREA ANALYSIS (Q: What is the bandwidth provided by your current ISP? ) Note: Since the STD/ISD centers uses the traditional services, so speed doesnt matter at all. In the sense that STD/ISD centers having a dedicated line for their communication services and uses multiplex connections, so speed doesnt affect the quality of voice at all. And those STD/ISD booths having internet telephony facilities which uses Net2phone and Other service. And their speed or bandwidth is in between 64 to 128 kbps. 9.6 CALLING COUNTRIES Vs AREA ANALYSIS (Q: In Which countries maximum calls happen?) 9.6.1 Descriptive Analysis Of Calling in USA/CANADA Vs Area Case Processing Summary AREA * COUNTRY USA/CANADA Valid N Percent 241 95.6% Cases Missing N Percen t 11 4.4% Total N Percen t 252 100.0%
AREA * COUNTRY USA/CANADA [Cross tabulation] Call happens in USA/CANADA (Ranking) 1 2 3 Total 5 1 6 15 17 32 2 2 5 3 1 9 12 2 14 2 2 4 12 2 2 16 13 10 23 17 9 26 23 13 36 1 3 4 11 11 22
AREA
Ambawadi Ashram Road Bapunagar Geetamandir Ghatlodia Khadiya Lal darwaja Maninagar Memnagar Naranpura Naroda Navarangpura
Paldi Satellite Shahibaug Vastrapur Tot al 9.6.2
9 12 7 144
5 4 1 4 89
2 3 8
16 16 4 11 241
Graphical Analysis Of Calling in USA/CANADA Vs Area

40
13
Count (Nos. of STD/ISD Booths
30
17
USA/ Cana
23 11
20
15
10
Rank
4 5 12 9 3 7
17 13 11 3 5
3
4
10
12 3 5 5
12
2 1 Missing
0
A r pu tr a g as u V iba ah Sh llite te a Sa ur i ld gp Pa ran va Na da r o ra Na npu ra ar Na nag r em a M inag ja a an M arw ld La iy a ad ia Kh tlod dir ha an G am r t ee ga G na oad pu R Ba r am i d sh a A aw b m
AREA
9.6.3 Overall Analysis Of Calling in USA /CANADA Statistics N Valid Missing Rank 241 11
Valid
Missing
Frequen Percent Valid Cumulati cy Percent ve Percent 1 144 57.1 59.8 59.8 2 89 35.3 36.9 96.7 3 8 3.2 3.3 100.0 Total 241 95.6 100.0 System 11 4.4
Total
252
100.0
Missing
2 89.00
Frequency
144.00
Rank
Conclusion: Its clearly interpreted from the tabular chart that there are maximum call happens in USA/CANADA. And the owners of STD/ISD Centers have given 1st Rank for maximum calls happen in foreign countries. Which is 144 out of 252 or more than 57 % of respondents, Followed by 2nd rank that is 89 out of 252 or more than 35% There are also 11 ISD Centers existed which says that they are not providing this facilities for calling in USA/Canada or no calls happen at all. 9.6.4 Descriptive Analysis Of Calling in UK Vs Area Case Processing Summary Cases Missing N Perce nt 7 2.8%
AREA * COUNTRY UK
Valid N Perce nt 245 97.2%
Total N Percen t 252 100.0%
AREA * COUNTRY [Cross tabulation] Call happens in UK (Ranking) 1 2 3 Total 1 5 6 17 16 33 2 2 5 4 9 2 12 14 2 3 5 3 11 14 10 13 23 9 17 26 13 22 1 36 2 1 3 6 11 11 22 6 3 3 4 88 10 11 2 7 146 2 1 11 16 16 6 11 245
AREA Total
Ambawadi Ashram Road Bapunagar Geetamandir Ghatlodia Khadiya Lal darwaja Maninagar Memnagar Naranpura Naroda Navarangpur a Paldi Satellite Shahibaug Vastrapur
9.6.5 Graphical Analysis Of Calling in UK Vs Area
40
22
30
16
17 13 11
20
17 12 11
Rank UK
10
3
11 7
10
13 10 11 9 3 6 3
4 5 3 3
2 1
Count
0
A
Missing
AREA
9.6.6 Overall Analysis Of Calling in UK

Statistics
r pu tr a g as u V iba ah Sh e llit te a Sa ur i ld gp Pa r an va Na da ro r a Na npu r a ar Na nag r em ga M ina ja a an M arw ld La iya ad ia Kh tlod dir ha an G am r t ee ga G na ad o pu R Ba r am i d sh a A aw b m
Valid Missing Rank
245 7
Frequen Percent Valid Cumulat cy Percent ive Percent 1 88 34.9 35.9 35.9 Valid 2 146 57.9 59.6 95.5 3 11 4.4 4.5 100.0 Total 245 97.2 100.0 Missing System 7 2.8 Total 252 100.0
3 11.00
Missing 7.00
Rank
1 88.00
Frequency
2 146.00
Conclusion: Its clearly interpreted from the tabular chart that there are 2 nd highest call happens in UK And the owners of ISD Centers have given 2nd Rank for maximum calls happen in foreign countries. Which is 146 out of 252 or approx 58 % of total sample size, Followed by 1st rank that is 88 out of 252 or approx 35% There are also 7 ISD Centers existed which says that they are not providing this facilities for calling in UK or no calls happen at all. 9.6.7 Descriptive Analysis Of Calling in EUROPE Vs Area Case Processing Summary AREA * COUNTRY EUROPE Valid Perce nt 104 41.3% N Cases Missing N Perce nt 148 58.7% Total Percen t 252 100.0% N
AREA * COUNTRY EUROPE [Cross tabulation] Call happens in EUROPE (Ranking) 3 4 5 6 Total 1 1 2 7 4 1 12
AREA
Ambawadi Ashram Road
Geetamandi r Ghatlodia Khadiya Lal darwaja Maninagar Memnagar Naranpura Navarangpu ra Paldi Satellite Vastrapur Total 9.6.8
1 4 1 1 7 18 5 1 4 2 48 1 2
1 7 1 4 5 16 23 9 3 12 9 104
3 5 3 2 3 2 7 7 40
6 3 1 1 14 2
Graphical Analysis Of Calling in EUROPE Vs Area

40 3
30
4 7 6 5 21 18 3 12 3 10 4 7
18
Rank EU
5 3 13 9 6 4 13 13 7 7 6 4 5 4 3 Missing
20
10
10 4
A
4 7
Count
AREA
(Where EU stands for Europe countries) 9.6.9 Overall Analysis Of Calling in EUROPE Vs Area
Statistics
r pu tr a g as u V iba ah Sh llite te a Sa ur i ld gp Pa r an va Na da r o ra Na npu r a ar Na nag r em a M inag ja a an M ar w ld La iya ad ia Kh tlod dir ha an G am r t ee ga G na oad pu R Ba ram i d sh a A aw b m
Valid
104
Missing Rank
148
Valid
Missing Total
Frequen Percent Valid Cumulati cy Percent ve Percent 3 40 15.9 38.5 38.5 4 48 19.0 46.2 84.6 5 14 5.6 13.5 98.1 6 2 .8 1.9 100.0 Total 104 41.3 100.0 System 148 58.7 252 100.0
6 2.00 5 14.00 4 48.00
Rank
Frequency
Missing 3 40.00 148.00
Conclusion: Its clearly interpreted from the tabular chart that there are 4th highest call happens in Europe And the owners of ISD Centers have given 4th Rank for maximum calls happen in foreign countries. Which is 48 out of 252 or 19 % of total sample size, Followed by 1st rank that is 40 out of 252 or approx 16% There are also 148 ISD Centers existed which says that they are not providing this facilities for calling in Europe or no calls happen at all.
9.6.10 Descriptive Analysis Of Calling in AUSTRALIA/NEW ZEALAND Vs Area Case Processing Summary Cases Missing N Perce nt 106 42.1%
AREA * COUNTRY AUS/NZ
Valid Perce nt 146 57.9% N
Total N Perce nt 252 100.0 %
AREA * COUNTRY AUSTRALIA / NEW ZEALAND [Cross tabulation] Call happens in AUSTRALIA / NEW ZEALAND (Ranking) 2 3 4 5 6 Total 1 1 2 11 4 15 1 13 1 2 5 21 28 14 5 4 3 108 1 13 1 4 10 25 32 17 7 9 10 146
AREA
Ambawadi Ashram Road Geetamandi r Ghatlodia Khadiya Lal darwaja Maninagar Memnagar Naranpura Navarangpu ra Paldi Satellite Vastrapur
1 1 2
2 5 4 2 3 1 4 7 34 1 1
Total
9.6.11 Graphical Analysis Of Calling in AUSTRALIA/NEW ZEALAND Vs Area

40
30
4 11 4
28
(Nos. of STD/ISD
Rank Aus/Nz
6
3 14 5 12 10 13 4 9 5 9 7 6 3 7 4
20
18 13
21
5 4 3 2 Missing
Count Booths
10
AREA
9.6.12 Overall Analysis Of Calling in AUSTRALIA/NEW ZEALAND Vs Area Statistics N Valid Missing Rank 2 3 4 5 146 106 Frequen Percent Valid Cumulati cy Percent ve Percent 2 .8 1.4 1.4 108 42.9 74.0 75.3 34 13.5 23.3 98.6 1 .4 .7 99.3
r pu tr a g as au V hib a Sh llite te ra Sa i pu ld ng Pa ara v Na da r o ura Na np r ra a Na nag r em ga M ina ja a an w M ar ld La iy a d ha ia K tlod dir n ha a G tam r a ee g d G una oa R p Ba r am i d sh w a ba m
Valid
Missing Total
6 Total System
1 146 106 252
.4 57.9 42.1 100.0
.7 100.0
100.0
6 1.00 5 1.00 4 34.00
Frequency
Missing 106.00
3 108.00
Rank
2 2.00
Conclusion: Its clearly interpreted from the tabular chart that there are 3rd highest call happens in Australia/New Zealand And the owners of ISD Centers have given 3rd Rank for maximum calls happen in foreign countries. Which is 108 out of 252 or 43% of total sample size, Followed by 4th rank that is 34 out of 252 or approx 14% There are also 146 ISD Centers existed which says that they are not providing this facilities for calling in Australia/New Zealand or no calls happen at all. 9.6.13 Descriptive Analysis Of Calling in GULF Vs Area
Case Processing Summary Cases Missing
AREA *
Valid
Total
COUNTRY GULF
N 113
Percent 44.8%
N 139
Percen t 55.2%
N 252
Percen t 100.0 %
AREA * COUNTRY GULF [Cross tabulation]
1 AREA Ambawadi Ashram Road Geetamand ir Ghatlodia Khadiya Lal darwaja Maninagar Memnagar Naranpura Naroda Navarangp ura Paldi Satellite Shahibaug Vastrapur 1 6 1 1
Call happens in GULF (Ranking) 3 4 5 2 2 1 2 1 2 5 1 2 3 8 15 6 1 1 5 50
Total 2 6 10
1 4 5
5 5 3
6 1 3 19
2 1 1
9 2 5 3 17 25 9 10 3 1 6 5 113
2 7
1 8 14 15
Tota l
9.6.14
Graphical Analysis Of Calling in GULF Vs Area
40
5
Rank Gulf
6 5
3 6
30
27 3 20 8 5
15
20
4
15
3
5
10
5 3 6
4 11 9 11
12
13
2 1 Missing
Count
5 3
6 3
AREA
r pu tr a g as u V iba ah Sh e llit te a Sa i ur ld gp Pa r an va Na da r o u ra Na np ra ar Na nag r em a M inag ja a an M arw ld La iya ad ia Kh tlod dir ha an G am r t a ee g G na ad pu Ro Ba am i r d sh a A aw b m
9.6.15 Statistics N
Overall Analysis Of Calling in GULF
Valid Missing
113 139
Valid
Missing Total
Frequen Percent Valid Cumulati cy Percent ve Percent 1 19 7.5 16.8 16.8 2 7 2.8 6.2 23.0 3 8 3.2 7.1 30.1 4 14 5.6 12.4 42.5 5 50 19.8 44.2 86.7 6 15 6.0 13.3 100.0 Total 113 44.8 100.0 System 139 55.2 252 100.0
6 15.00 5 50.00
Rank
4 14.00 3 8.00 2 7.00 1 19.00
Missing 139.00
Frequency
Conclusion: Its clearly interpreted from the tabular chart that there are 5th highest call happens in Gulf And the owners of ISD Centers have given 5th Rank for maximum calls happen in foreign countries. Which is 50 out of 252 or 20% of total sample size, Followed by 1st rank that is 19 out of 252 or approx 8% There are also 139 ISD Centers existed which says that they are not providing this facilities for calling in Gulf or no calls happen at all.
9.6.16 Descriptive Analysis Of Calling in OTHER COUNTRIES Vs Area Case Processing Summary STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 122 CITY
AREA * OTHER COUNTRIES
Valid N Perce nt 84 33.3%
Cases Missing N Perce nt 168 66.7%
Total N Perce nt 252 100.0 %
AREA * OTHER COUNTRY [Cross tabulation] Call happens in OTHER COUNTRIES (Ranking) 2 3 4 5 6 Total 2 2 1 1 6 3 3 12 2 2 2 8 4 8 22 1 2 7 17 27 3 3 2 3 6 11 1 1 1 1 2 2 4 3 18 17 42 84
AREA Tot al
Ambawadi Ashram Road Ghatlodia Lal darwaja Memnagar Naranpura Naroda Navarangpura Satellite Shahibaug Vastrapur
9.6.17 Graphical Analysis Of Calling in OTHER COUNTRIES Vs Area
40
17
30
32
Rank others
8
6
6
20
23 7
5
16 15
4 3 14 8
4 3
9
10
11
3 6 9 5 3 6 4
11
Count
2
5
Missing
AREA
r pu tra g as u V iba ah Sh llite te ra Sa i pu ld ng Pa ara v Na da ro ura Na np r ra ga Na na r em a M inag ja a an w M ar ld La iy a ad ia Kh tlod dir n ha a G tam r a ee g d G na oa pu R Ba ram i d sh a A aw b m
9.6.18 Statistics N
Overall Analysis Of Calling in OTHER COUNTRIES
Valid Missing Rank
84 168
Valid
Missing Total
Frequen Percent Valid Cumulati cy Percent ve Percent 2 4 1.6 4.8 4.8 3 3 1.2 3.6 8.3 4 18 7.1 21.4 29.8 5 17 6.7 20.2 50.0 6 42 16.7 50.0 100.0 Total 84 33.3 100.0 System 168 66.7 252 100.0
6 42.00
Frequency
5 17.00 4 18.00 3 3.00 2 4.00
Rank
Missing 168.00
Conclusion: Its clearly interpreted from the tabular chart that there are 6th highest call happens in Gulf And the owners of ISD Centers have given 6th Rank for maximum calls happen in foreign countries. This is 42 out of 252 or approx 17% of total sample size. There are also 168 ISD Centers existed which says that they are not providing this facilities for calling in other countries or no calls happen at all.
9.7 CUSTOMERS PREFERENCES Vs AREA ANALYSIS (Q: What are the customers preferences?) 9.7.1 Analysis Of Customers preference Vs Area Statistics Voice Quality 252 0 Rates/ Cabin Prices Comfort 252 221 0 31 BILL 107 145
Valid Missing
Conclusion: After analyzing the different criteria regarding customers preference, Voice quality and rates/prices are major factors when customer comes in the ISD Centers for international call So all the data are valid. Whereas 31 ISD Centers deny that customers are considering the cabin comfort and 145 deny that customers are consider the bill. 9.7.2 Descriptive Analysis Of Voice Quality Rank Valid 1 2 3 4 Total Frequen Percent Valid Cumulati cy Percent ve Percent 118 46.8 46.8 46.8 92 36.5 36.5 83.3 32 12.7 12.7 96.0 10 4.0 4.0 100.0 252 100.0 100.0
9.7.3 Graphical Analysis Of Voice Quality

140
120 118
(Nos. of STD/ISD Booths)
100 92 80
60
40 32 20
Count
0 1 2 3
10 4
Rank on Voice Quality
Conclusion: After analyzing the voice quality regarding customers preference, its clearly shown in the graph that most customers give 1st rank for voice quality, which is 118 out of 252 samples. 9.7.4 Descriptive Analysis Of Rates/Prices Statistics N Valid Missing Rank 1 2 3 4 252 0 Frequen Percent Valid Cumulati cy Percent ve Percent 96 38.1 38.1 38.1 128 50.8 50.8 88.9 22 8.7 8.7 97.6 6 2.4 2.4 100.0
Valid
Total
252
100.0
100.0
9.7.5 Graphical Analysis Of Rates/Prices

140 128
120
100 96 80
60
40
20
Count
22
0 1 2 3 4
Rank on Rates/Price
Conclusion: After analyzing the rates/prices regarding customers preference, its clearly shown in the graph that most customers give 2nd rank for rates, which is 128 out of 252 samples, followed by 1st rank for rates which is 96 out of 252.
9.7.6 Descriptive Analysis Of Cabin comfort Statistics N Valid Missing 221 31
Rank Frequen Percent Valid Cumulati cy Percent ve Percent 1 24 9.5 10.9 10.9 Valid 2 27 10.7 12.2 23.1 3 160 63.5 72.4 95.5 4 10 4.0 4.5 100.0 Total 221 87.7 100.0 Missing Syste 31 12.3 m Total 252 100.0
9.7.7 Graphical Analysis Of Cabin comfort

200
160
100
Count
31 0 Missing
24 1
27 10 2 3 4
Rank on Cabin Comfort
Conclusion: After analyzing the cabin comfort regarding customers preference, its clearly shown in the graph that most customers give 3rd rank for cabin comfort, which is 160 out of 252 samples. STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 129 CITY
Whereas 31 ISD Center says that customers are not consider this criteria 9.7.8 Descriptive Analysis Of Bill Statistics N Valid Missing Rank 107 145
Valid
Missing Total
Frequen Percent Valid Cumulati cy Percent ve Percent 1 14 5.6 13.1 13.1 2 5 2.0 4.7 17.8 3 7 2.8 6.5 24.3 4 81 32.1 75.7 100.0 Total 107 42.5 100.0 System 145 57.5 252 100.0
9.7.9 Graphical Analysis Of Bill

160 140 120 100 80 60 40 20 0 Missing 14 1 2 3 4 145
81
Count
Rank on Bill
Conclusion: STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 130 CITY
After analyzing the bills regarding customers preference, its clearly shown in the graph that most customers give 4th rank for cabin comfort, which is 81 out of 252 samples. Whereas 145 ISD Centers says that customers are not consider this criteria 9.8 CALLING RATES Vs AREA ANALYSIS (Q: What are the Calling Rates for following countries at your ISD booth?) 9.8.1 Descriptive Analysis of Calling Rates in USA/Canada Vs Area Case Processing Summary Valid AREA * N Perce RATES nt USA/CANADA 241 95.6% Cases Missing N Perce nt 11 4.4% Total N Perce nt 252 100.0 %
AREA * COUNTRY USA/CANADA [Cross tabulation] Call Rates in USA/CANADA (Rupees/Minute) 1. 2 2. 3 5 7 7. 8 8. 9 9. 10 11 12 13 14 15 Tota 5 5 5 5 5 l Ambawadi 2 1 1 1 1 6 Ashram 1 3 8 15 2 1 1 1 32 Road Bapunagar 2 2 Geetamand 2 3 1 1 1 1 9 ir Ghatlodia 1 1 2 1 2 3 3 1 14 Khadiya 1 1 1 1 4 Lal darwaja 1 2 1 2 3 1 3 3 16 Maninagar 1 1 1 1 7 7 1 2 2 23 Memnagar 1 2 3 9 5 4 2 26 Naranpura 1 5 2 2 1 2 8 5 6 3 1 36 Naroda 3 1 4 Navarangp 1 2 1 2 4 2 5 1 3 1 22 ura Paldi 2 1 3 2 6 1 1 16 AREA
Satellite 1 4 3 3 1 1 1 1 1 16 Shahibaug 1 2 1 4 Vastrapur 1 2 2 2 1 1 1 1 11 Total 2 13 7 19 1 2 8 24 40 22 10 41 20 24 4 2 2 241
9.8.2 Graphical Analysis of Calling Rates in USA/Canada Vs Area

Vastrapur Shahibaug
Rates USA/Canada
Missing 1.5 2.0 2.5 3.0 5.0 7.0 7.5 8.0 8.5 9.0 9.5 10 11 12 13 14 15 0
Satellite Paldi Navarangpura 5 Naroda Naranpura Memnagar
(Rupees/Min ute)
8 15
7 7
Maninagar Lal darwaja Khadiya
9 5 5 6
Ghatlodia Geetamandir Bapunagar Ashram Road Ambawadi
10
20
30
40
50
Are
Count
9.8.3 Overall Analysis of Calling Rates in USA/CANADA Statistics STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 132 CITY
Valid Missing
241 11
Rates Frequency Percent Valid Cumulativ (Rs/Min) Percent e Percent 1.5 2 .8 .8 .8 2.0 13 5.2 5.4 6.2 2.5 7 2.8 2.9 9.1 3.0 19 7.5 7.9 17.0 5.0 1 .4 .4 17.4 7.0 2 .8 .8 18.3 7.5 8 3.2 3.3 21.6 Valid 8.0 24 9.5 10.0 31.5 8.5 40 15.9 16.6 48.1 9.0 22 8.7 9.1 57.3 9.5 10 4.0 4.1 61.4 10.0 41 16.3 17.0 78.4 11.0 20 7.9 8.3 86.7 12.0 24 9.5 10.0 96.7 13.0 4 1.6 1.7 98.3 14.0 2 .8 .8 99.2 15.0 2 .8 .8 100.0 Total 241 95.6 100.0 Missing System 11 4.4 Total 252 100.0
50
40
40
41
30
24
24 22 20
20
19
10
13 11 7 8 4 10
Count
0 Missing 1.5 2.0 2.5 3.0 5.0 7.0 7.5 8.0 8.5 9.0 9.5 10 11 12
14 13 15
Rates USA/CANADA (Rupees/Minute)
Conclusion: After analyzing calling rates in USA/CANDA by area wise and overall. Weve conclude that 137 of 252 or more than 54 % ISD Centers charge 8 to 10 Rs/Min. 9.8.4 Descriptive Analysis of Calling Rates in UK (LANDLINE) Vs Area Case Processing Summary Valid N Percen t 246 97.6% Cases Missing N Percen t 6 2.4% Total N Percen t 252 100.0%
AREA * RATE UK(LANDLINE)
AREA * COUNTRY UK (LANDLINE) [Cross tabulation]

T O T A 2 25 3 4 5 7 7.5 8 8.5 9 9.5 10 11 12 13 14 14. 15 17 23 L 5
Call Rates in UK (LANDLINE) [Rs/Min]
Ambawadi Ashram Road Bapunagar Geetamand ir Ghatlodia 1 Khadiya Lal darwaja Maninagar Memnagar 1 Naranpura 1 Naroda Navarangp 1 ura 2 Paldi Satellite 2 Shahibaug Vastrapur 8 Total
AREA
2 1 2 1 1 2 1 3 12 2 1 1 1 2 1 1 1 2 1 2 1 1 1 1 1 3 1 5 11 3 5 2 2 1 2 2 1 1 1 4 2 2 4 8 9 9 5 11 1 3
1 1 1 3 2 1
6 33 2 1 10 14 5 14 23 26 36 6 22 16 16 6 11 1 24 6
1 1 1 2 1
1 5 6 2 1 1 1 1 23
4 7 2
2 3 1 1 1
7 1 6 2 1 2 1 3 6 1 1 1 3 2 3 3 2 3 6 6 3 11 82 4 3
3 1 1 1 26 4
9.8.5 Graphical Analysis of Calling Rates in UK (LANDLINE) Vs Area
13
12
A mb aw ad i A s hr a m Ro a d B ap u na ga r G ee ta ma nd ir G h a tlod ia K h a diy a L a l da rw a ja Man inag ar Memnag ar Nar a npu ra Na r od a Nav ar a ng p ura Pa ldi S a te llite
6 7 5 5 11 5 9 9 5 4
8 .0
12
12
11
10
9 .5
9 .0
8 .5
8
7 .5
4 6 7
7 .0
5 .0
4 .0
3 .0
2 .5
AREA
S ha hiba ug V a s tr apur 0
2 .0
6
M is s in g
10
20
30
40
Rates UK (Land Line) (Rs/Min)
Count
9.8.6 Overall Analysis of Calling Rates in UK (LANDLINE) Statistics STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 136 CITY
Valid Missing
246 6
Rates Frequen Percent Valid Cumulat (Rs/Min) cy Percent ive Percent 2.0 8 3.2 3.3 3.3 2.5 3 1.2 1.2 4.5 3.0 24 9.5 9.8 14.2 4.0 3 1.2 1.2 15.4 5.0 3 1.2 1.2 16.7 7.0 2 .8 .8 17.5 7.5 3 1.2 1.2 18.7 8.0 6 2.4 2.4 21.1 8.5 6 2.4 2.4 23.6 Valid 9.0 33 13.1 13.4 37.0 9.5 11 4.4 4.5 41.5 10.0 82 32.5 33.3 74.8 11.0 23 9.1 9.3 84.1 12.0 26 10.3 10.6 94.7 13.0 4 1.6 1.6 96.3 14.0 2 .8 .8 97.2 14.5 1 .4 .4 97.6 15.0 4 1.6 1.6 99.2 17.0 1 .4 .4 99.6 23.0 1 .4 .4 100.0 Total 246 97.6 100.0 Missing System 6 2.4 Total 252 100.0
100
80
82
60
40
33
20
24
26 23
Count
11
Missing 2.5
4.0
7.0
8.0
9.0
10
12
14
15
23
Rate UK (Land Line)
(Rupees/Minu te)
Conclusion: After analyzing calling rates in UK (Land Line) by area wise and overall. Weve conclude that 82 of 252 or more than 33 % ISD Centers charge 10 Rs/Min. and overall 175 of 252 or more than 69% ISD Centers charge 9 to 12 Rs/Min. 9.8.7 Descriptive Analysis of Calling Rates in UK (MOBILE) Vs Area Case Processing Summary Cases Missing N Percen t 9 3.6%
AREA * RATE UK (MOBILE)
Valid Percen t 243 96.4% N
Total Percen t 252 100.0 % N
AREA * COUNTRY UK (MOBILE) [CROSS TABULATION] Call Rates in UK (MOBILE) Total [Rs/Min] 5 7. 8 8. 9 10 12 13 14 15 16 17 18 20 5 5 Ambawadi 3 2 1 6 Ashram 1 2 1 1 14 13 1 33 Road Bapunagar 1 1 2 Geetamand 2 3 2 2 1 10 ir Ghatlodia 1 1 7 1 3 1 14 Khadiya 1 1 1 1 1 5 Lal darwaja 1 4 1 4 2 1 13 Maninagar 1 3 1 3 4 8 1 2 23 Memnagar 2 1 2 12 4 2 1 2 26 Naranpura 3 24 3 2 3 1 36 Naroda 1 3 2 6 Navarangp 1 1 2 1 5 8 2 1 1 22 ura Paldi 2 1 5 2 3 1 14 Satellite 3 1 5 3 3 1 16 Shahibaug 2 2 2 6 Vastrapur 3 3 2 3 11 Tot 1 1 6 1 3 8 28 9 55 85 21 9 11 5 243 al AREA
9.8.8 Graphical Analysis of Calling Rates in UK (MOBILE) Vs Area Rates UK (Mobile) (Rs/Min) R_UK_MOB
20
Ambaw adi Ashram Road Bapunagar Geetamandir Ghatlodia Khadiya Lal darw aja Maninagar Memnagar Naranpura Naroda Navarangpura Paldi Satellite
5 5 5 8 12 24 8 7 14 13
18 17
16 15 14 13 12 10 9.0 8.5 8.0 7.5 5.0 M issing
AREA
Shahibaug Vastrapur 0 10 20 30 40
(Nos. of STD/ISD Booths) 9.8.9 Overall Analysis of Calling Rates in UK (MOBILE)
Count
Statistics N Valid Missing 243 9
Rates Frequen Percent Valid Cumulat (Rs/Min) cy Percent ive Percent Valid 5.0 1 .4 .4 .4 7.5 1 .4 .4 .8 8.0 6 2.4 2.5 3.3 8.5 1 .4 .4 3.7 9.0 3 1.2 1.2 4.9 10.0 8 3.2 3.3 8.2 12.0 28 11.1 11.5 19.8 13.0 9 3.6 3.7 23.5 14.0 55 21.8 22.6 46.1 15.0 85 33.7 35.0 81.1 16.0 21 8.3 8.6 89.7 17.0 9 3.6 3.7 93.4 18.0 11 4.4 4.5 97.9 20.0 5 2.0 2.1 100.0 Total 243 96.4 100.0 Missing System 9 3.6 Total 252 100.0
100
80
85
60
55
40
28
20
21
Count
11 5
Missing 5.0
7.5 8.0
8.5 9.0
10 12
13 14
15 16
17 18
20
Rate UK (Mobile)
(Rupees/Minute)
Conclusion: After analyzing calling rates in UK (Mobile) by area wise and overall. Weve conclude that 85 of 252 or more than 34 % ISD Centers charge 15 Rs/Min. and overall 198 of 252 or more than 78% ISD Centers charge 12 to 16 Rs/Min. 9.8.10 Descriptive Analysis of Calling Rates in AUSTRALIA/NEW ZEALAND Vs Area Case Processing Summary Valid Percen t 152 60.3% N Cases Missing N Percen t 100 39.7% Total Percen t 252 100.0 % N
AREA * RATE AUS/NZ
AREA * COUNTRY AUSTRALIA / NEW ZEALAND [Cross tabulation] STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 142 CITY
Call Rates in AUSTRALIA / NEW ZEALAND [Rs/Min] 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Tota l Ambawadi 1 1 2 Ashram 1 1 2 5 3 2 1 15 Road Bapunagar 1 1 Geetamand 1 1 ir Ghatlodia 1 1 1 3 3 1 2 1 13 Khadiya 1 1 Lal darwaja 1 1 1 1 4 Maninagar 2 1 3 1 2 2 11 Memnagar 1 2 4 2 5 4 3 4 25 Naranpura 4 1 1 2 3 10 2 6 1 2 32 Navarangp 1 1 1 1 1 1 5 1 3 1 16 ura Paldi 1 1 1 1 1 1 1 1 8 Satellite 2 3 2 1 2 1 1 1 13 Vastrapur 1 1 4 1 1 1 1 10 Tot 7 4 12 3 4 6 5 4 2 13 9 31 16 20 7 9 152 al AREA
9.8.11 Graphical Analysis of Calling Rates in AUSTRALIA/NEW ZEALAND Vs Area
17
16
A mb a w a d i A s h r a m Ro a d Bapunagar G ee ta ma n d ir G h a tlo d ia K h a d iy a L a l d a rw a ja Ma n in a g a r Me mn a g a r Na r a n p u r a Na r o d a Na v a ra n g p u r a Pa ld i S a te llite S h a h ib a u g V a s tr a p u r 0 10 20 30 40

Rates Aus/NZ (Rs/Min)
6
3 .0 15
18
5
14
10
13
12
11
12
10
12
9 .0
5 10 9 6 8 5 6
8 .0
7 .0
6 .0
5 .0
4 .0
AREA
M issin g
Count
9.8.12 Overall Analysis of Calling Rates in AUSTRALIA/ NEW ZEALAND Statistics N Valid Missing 152 100
Rates Freque Percent Valid Cumula (Rs/Min ncy Percent tive ) Percent STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 144 CITY
3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 11.0 12.0 13.0 14.0 15.0 16.0 17.0 18.0 Total Missing System Total
Valid
7 4 12 3 4 6 5 4 2 13 9 31 16 20 7 9 152 100 252
2.8 1.6 4.8 1.2 1.6 2.4 2.0 1.6 .8 5.2 3.6 12.3 6.3 7.9 2.8 3.6 60.3 39.7 100.0
4.6 2.6 7.9 2.0 2.6 3.9 3.3 2.6 1.3 8.6 5.9 20.4 10.5 13.2 4.6 5.9 100.0
4.6 7.2 15.1 17.1 19.7 23.7 27.0 29.6 30.9 39.5 45.4 65.8 76.3 89.5 94.1 100.0
120
100
100
80
60
40
31
20
Count
20 12 13 6 9 16 7 9
0 Missing
4.0 5.0
6.0 7.0
8.0 9.0
10 11
12 13
14 15
16 17
18
3.0
Rate AUSTRALIA / NEW ZEALAND
(Rupees/Minute)
Conclusion: STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 145 CITY
After analyzing calling rates in Australia/New Zealand by area wise and overall. Weve conclude that 31 of 252 or more than 12 % ISD Centers charge 14 Rs/Min. or overall 89 of 252 or more than 35% ISD Centers charge 12 to 16 Rs/Min. 100 ISD Centers says that no call happens at all in this country. 9.8.13 Descriptive Analysis of Calling Rates in EUROPE Vs Area Case Processing Summary AREA * RATE EUROPE Valid Percen t 110 43.7% N Cases Missing N Percen t 142 56.3% Total Percen t 252 100.0% N
AREA * COUNTRY EUROPE [Cross tabulation] AREA AREA Call Rates in EUROPE
3 4 5 7 8 9 10 12 13 14 15 16 17 18 19 20 24 Total Ambawadi 2 2 Ashram 3 4 3 1 1 12 Road Geetamand 1 1 ir Ghatlodia 2 2 3 1 8 Khadiya 1 1 Lal darwaja 1 1 1 3 Maninagar 2 1 2 1 6 Memnagar 1 2 1 1 2 3 4 2 1 17 Naranpura 1 4 1 10 7 23 Navarangp 1 2 1 1 3 1 2 1 12 ura Paldi 1 1 2 Satellite 1 2 1 2 3 2 2 13 Vastrapur 1 1 4 1 3 10 Tot 2 3 2 5 13 5 8 4 1 5 7 21 3 26 1 3 1 110 al
9.8.14 Graphical Analysis of Calling Rates in EUROPE Vs Area

19
18
A mbaw adi A s hr am Roa d Bapu nagar G eetamand ir G hatlod ia K hadiy a La l da rw aja Ma ninagar Me mnagar Nara npur a Nar oda Nav aran gpur a Paldi Sa tellite S hahibau g V as trapur 0
4
17
21
4
16
10 6 4 13
15
14
13
12
17
10
9 13 9 10 14 4
4 10 7
9 .0
8 .0
7 .0
5 .0
4 .0
6
3 .0
AREA
4
M is s in g
10
20
30
40
Rates Europe (Rs/Min)
9.8.15 Statistics
(Nos. of STD/ISD Booths) Overall Analysis of Calling Rates in EUROPE
Count
Valid Missing
110 142
Rates Frequen Percent Valid Cumulati (Rs/Min) cy Percent ve Percent Valid 3.0 2 .8 1.8 1.8 4.0 3 1.2 2.7 4.5 5.0 2 .8 1.8 6.4 7.0 5 2.0 4.5 10.9 8.0 13 5.2 11.8 22.7 9.0 5 2.0 4.5 27.3 10.0 8 3.2 7.3 34.5 12.0 4 1.6 3.6 38.2 13.0 1 .4 .9 39.1 14.0 5 2.0 4.5 43.6 15.0 7 2.8 6.4 50.0 16.0 21 8.3 19.1 69.1 17.0 3 1.2 2.7 71.8 18.0 26 10.3 23.6 95.5 19.0 1 .4 .9 96.4 20.0 3 1.2 2.7 99.1 24.0 1 .4 .9 100.0 Total 110 43.7 100.0 Missing System 142 56.3 Total 252 100.0
160 140
142
120 100 80 60 40 20 0 Missing 3.0 4.0 5.0 7.0 8.0

13 8 26 21
Count
9.0 10
12 13
14 15
16 17
18 19
20 24
Rates EUROPE (Rupees/Minute)
Conclusion: After analyzing calling rates in Europe Zealand by area wise and overall. Weve conclude that 26 of 252 or more than 10 % ISD Centers charge 18 Rs/Min. and overall 50 of 252 or more than 20% ISD Centers charge 12 to 16 Rs/Min. whereas 142 ISD Centers says that no call happens at all in this country. 9.8.16 Descriptive Analysis of Calling Rates in GULF Vs Area Case Processing Summary Cases Missing N Percent 131 52.0%
AREA * RATE GULF
Valid N Percent 121 48.0%
Total N Percent 252 100.0%
AREA * COUNTRY GULF [Cross tabulation] Call Rates in GULF (Rupees/Minute)

5 6 8 9 10 12 14 15 16 17 18 19 20 21 22 23 24 30 Tot al 2 2 1 1 2 2 2 8 2 1 1 1 1 4 1 2 2 1 1 1 1 1 1 1 4 10 3 6 6 7 4 2 1 1 1 3 5 29 4 34 3 3 1 1 2 2 2 2 2 1 1 1 2 2 3 1 2 1 3 1 12 2 1 2 1 4 1 1 6 7 5 1 1 10 9 2 8 5 17 25 9 11
Ambawadi Ashram Road Geetamandir Ghatlodia Khadiya Lal darwaja Maninagar Memnagar Naranpura Naroda Navarangpur 1 a Paldi 1 Satellite Shahibaug Vastrapur Tot 1 1 al
AREA
3 2 6 4 1 121
9.8.17
Graphical Analysis of Calling Rates in GULF Vs Area

22
21
A mbaw adi 4 A shram Road Bapunagar Geetamandir Ghatlodia Khadiya Lal darw aja Maninagar Memnagar Naranpura Naroda Navarangpura Paldi Satellite Shahibaug V astrapur 0 7 10 20 30 40
5 .0 Mis s in g
25
20
19
18
5 8
17
16
15
18 9 11 11 13 14 4 5 6 12 7
14 12
10
9 .0
8 .0
6 .0
AREA
9.8.18
(Nos. of STD/ISD Booths) Overall Analysis of Calling Rates in GULF
Count
Statistics N Valid Missing 121 131
Rates Frequen Percent Valid Cumulati (Rs/Min) cy Percent ve Percent 5.0 1 .4 .8 .8 6.0 1 .4 .8 1.7 8.0 4 1.6 3.3 5.0 9.0 10 4.0 8.3 13.2 10.0 3 1.2 2.5 15.7 12.0 6 2.4 5.0 20.7 14.0 6 2.4 5.0 25.6 15.0 7 2.8 5.8 31.4 Valid 16.0 4 1.6 3.3 34.7 17.0 5 2.0 4.1 38.8 18.0 29 11.5 24.0 62.8 19.0 4 1.6 3.3 66.1 20.0 34 13.5 28.1 94.2 21.0 3 1.2 2.5 96.7 22.0 1 .4 .8 97.5 23.0 1 .4 .8 98.3 24.0 1 .4 .8 99.2 30.0 1 .4 .8 100.0 Total 121 48.0 100.0 Missing System 131 52.0 Total 252 100.0
140
131
120
100
80
60
40
34 29
Count
20 0 Missing 5.0 6.0 8.0

10 7
9.0 10
12 14
15 16
17 18
19 20
21 22
23 24
30
Rate Gulf (Rupees/Minute) R_GULF Conclusion: After analyzing calling rates in Gulf by area wise and overall. Weve conclude that 26 of 252 or more than 13 % ISD Centers charge 20 Rs/Min. and overall 67 of 252 or more than 26% ISD Centers charge 18 to 20 Rs/Min. whereas 131 ISD Centers says that no call happens at all in this country. 9.9 STD/ISD CENTERS FACILITIES WITH INTERNET TELEPHONY
Statistics - TELPHONY CENTERS N Valid No 42 210 Frequen Percent Valid Cumulat cy Percent ive Percent 42 16.7 100.0 100.0 210 83.3 252 100.0
Valid Total
Yes No
300
200
210
100
Count
42 0 No Yes
TELPHONY
Conclusion: After analyzing this chart, it is clear that only 42 our of 252 ISD Centers Providing internet telephony
10. FINDINGS
The majority of STD/ISD booths use BSNL, followed by Net2Phone service. And Only BSNL covers more than 74% of total sample size. Reasons for existence of BSNL service in almost each area Fist of all service of BSNL is one of the oldest and most trusted according to owner of ISD Centers. The rates are very low as compared to other service. They have dedicated line for calling any countries, while call is established so call disconnections are very less compared to others. Voice quality is very good as compared to other players. Since the owner of ISD Centers believes that general public has common perception of calling in foreign countries only in BSNL Centers.
Those STD/ISD booths having internet telephony facilities which use Net2phone and other services, having the speed of 64 to 128 kbps. We found that, 60% of STD/ISD booths admitted that their average business/day is ranging from 200 Rs to 300 Rs. And only 28% of STD/ISD Booths says that their average business/day is between 400 Rs to 500 Rs 57% of the owners of STD/ISD booths have given 1st Rank to USA/CANADA where maximum calls happen. Where as only 35% of the owners of STD/ISD Booths have given 2nd Rank to USA/CANADA where maximum calls happen 58% of the owners of STD/ISD Booths have given 2nd Rank to UK, where maximum calls happen. Where as only 35% of the owners of STD/ISD booths have given 1st Rank to UK, where maximum calls happen 43% of the owners of STD/ISD booths have given 3 rd Rank for maximum calls happen in Australia/New Zealand. Followed by 4th rank that is 14% of our sample size. Only 19% of the owners of STD/ISD booths have given 4th Rank for maximum calls happen in Europe countries. Followed by 16% of the owners have given 1st Rank for maximum calls happen in Europe countries. 20% of the owners of STD/ISD booths have given 5th Rank for maximum calls happen in Gulf countries. Followed by 1st rank that is 8% of our sample size. 17% of the owners of STD/ISD booths have given 6th Rank for maximum calls happen in other countries. Where other countries are like Malaysia, Thailand, South Africa, Sri lanka etc After analyzing the different criteria regarding customers preference, Voice quality and rates/prices are 1st and 2nd criteria respectively when customer comes in the STD/ISD booths. Whereas, Bill and Cabin Comfort is 3rd and 4th criteria respectively. 47% of the owners of STD/ISD booths admitted that the customers are considering voice quality as 1st criteria 51% of the owners of STD/ISD booths said that the customers are considering Rates quality as 2nd criteria 64% of the owners of STD/ISD booths admitted that the customers are considering Cabin comfort as 3rd criteria 32% of the owners of STD/ISD booths said that the customers are considering Bill as 4th criteria 54% of the STD/ISD booths charge 8 to 10 Rs/Min for USA/Canada. 69% of the STD/ISD booths charge 9 to 12 Rs/Min for UK (Land Line). 79% of the STD/ISD booths charge 12 to 16 Rs/Min for UK (Mobile).
35% of the STD/ISD booths charge 12 to 16 Rs/Min for Australia / New Zealand 25% of the STD/ISD booths charge 14 to 18 Rs/Min for Europe countries. 29% of the STD/ISD booths charge 17 to 20 Rs/Min for Gulf countries. Followed by 8% charge to 9 to 12 Rs/Min. Only 17% of STD/ISD booths provide internet telephony facilities in our surveyed samples.
11. RECOMMENDATIONS AND SUGGESTIONS

After completing survey in STD/ISD booths of the Ahmedabad city, we would like to give some recommendation, which shall be very helpful to the organization like sify. The recommendations are as follows: First of all Sify should concentrate to those STD/ISD booths/centers, where maximum calls are happens like U.S./Canada and U.K. o The reason behind this point is that, in our analysis we found that the most of the STD/ISD Centers Calling rate are approximately 8 to 10 Rs/Min for USA/Canada and U.K
(LL). So if the rates in these countries in Sifys new Tele centers are less than this, it shall be really beneficial and more profit making step. If Sify focus on those STD/ISD Centers whose revenues or Average business per day are greater than 200 Rs, which will be beneficial to the organization. o Since more revenue generated by the STD/ISD Centers, and if converted to Tele centers, leads to generate more benefit to the Sify. Sify should also try to concentrate in territory in which competition is really tough. o Since there may be more than 2500 STD/ISD booths in Ahmedabad city. So Sify should concentrate only those STD/ISD booths, where more customers come for ISD calls. o Since it not possible to convince all STD/ISD Centers to accept our proposal. So if we can covert any one of STD/ISD Center to Tele Center in this area, and can show the better performance. So by looking the success of the competitor shall also go for our service. Since for launching sifys Tele center, Initial advertisement and publicity is necessary. Initially some sort of skim or lucky draw should be given for owner of STD/ISD Centers for adapting our proposal as well as for motivation.
12. STD/ISD/PCO CENTERS HYPOTHESIS TESTING.

Before going for a sample survey we have some perception about the population, which also works as a benchmark. By employing hypothesis testing we just want to check whether out perception is correct or not. Hypothesis testing begins with an assumption called a hypothesis that we make about a population parameter. Then we collect sample data, produce sample statistics, and use this information to decide how likely it is that our hypothesized population parameter is correct. STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 157 CITY
Significance level: Testing hypothesis at some set level means that we will reject the null hypothesis if the difference between the sample statistics and the hypothesized population parameter is large. The significance level we have chosen for testing hypothesis is at 5% and the table value of z comes out to be 1.645. Null hypothesis: In hypothesis testing we must take the assumed or hypothesized value of the population parameter before we begin sampling. The assumption we wish to test is called the null hypothesis and is symbolized Ho Alternative hypothesis: Whenever we reject alternative hypothesis. the null hypothesis we accept the
12.1More than 70% of STD/ISD booths use the BSNL service.

Null hypothesis: PH 0 = 70% of the STD/ISD booths uses the BSNL service. Alternate hypothesis: PH 0 > 70% of the STD/ISD booths uses the BSNL service n = 252 (sample size), = 0.05 (5%), PH 0= 0.70 , qH 0= 0.30 p = sample proportion of respondents qualifying for null hypothesis = 187 = 0.742 252 STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 158 CITY
q = sample proportion of respondents not qualifying for null hypothesis = 1-p = 0.258 z = 1.645 Standard error of sample proportion p = PH 0 x qH 0 / n = (0.70*0.30) /252 = 0.029 HL = PH 0 + Z* p (where HL stands for Higher Limit) =0.7 + (1.645) * 0.029 =0.740
Acceptance region 50% 45%
PH 0=0.7 5% Acceptance region region

HL=0.740 p=0.742
Rejection
Here value of sample of proportion p is falling outside the acceptance region. So we will reject the null hypotheses, and accept the alternative hypothesis, that is more than 70 % of STD/ISD booths uses the BSNL service
12.250% of owner of the STD/ISD booths having average business is greater than 250 Rs/day
Null hypothesis: PH 0 = 50% of the STD/ISD booths having avg business is greater than 250 Rs/day Alternate hypothesis: PH 0 50% of the STD/ISD booths not having avg business is greater than 250 Rs/day n = 252 (sample size), = 0.05 (5%), PH 0= 0.50, qH 0= 0.50 p = sample proportion of respondents qualifying for null hypothesis = 148 =0.587 STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 159 CITY
252 q = sample proportion of respondents not qualifying for null hypothesis = 1-p = 0.413 z = 1.96 Standard error of sample proportion p = PH 0 x qH 0 / n = (0.50*0.50) /252 = 0.031 UL/LL = PH 0 Z* p (where UL /LL stands for Upper Limit and Lower Limit) =0.5 (1.96) * 0.031 =(0.560 0.439)

LL=0.439

UL=0.560 p=0.587
Here value of sample of proportion p is falling outside the acceptance region. So we will reject the null hypotheses and accept alternative hypothesis that 50% of the STD/ISD booths not having avg business more than 250 Rs/day.
11. LIMITATION
During the survey there were few limitations without which the project would have been even more accurate Lack of manpower needed for collecting feedback from respondents Biasness or lying of respondents regarding the any sort of information we need. Respondents denied to give the answers of our questions
* Geographical barrier as the study was limited to only Ahmedabad region an overall study in Gujarat would have been more useful. (* Since the study across all over Gujarat takes lots of time and can not be completed within 2 or 3 month. This study has to be conducted parallely across all over Gujarat.) Time duration is major constraint during our project. Since to cover all the Cyber caf as well as STD/ISD booths in Ahmedabad city is not possible at all within 2 to 3 months.
BIBLIOGRAPHY
Sifycorp.Com I-Way.Com Business Research Method By Donald R Cooper & Pamela R Schindler Questionnaire For Primary Data Collection

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PREFACE

Date: 15/07/2005 Parikh Place: Ahmedabad Joshi

Hiren Utkarsh Pravin Patel

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY

Sub Objectives: - STD/ISD/PCO Analysis

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY

Chapters page nos.

Chapter 1: Company brief

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY

Chapter 2: Research Methodology.

Chapter 3: VoIP Technology.

Chapter 4: Voice business Market potential .

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY

5.7.10 5.7.11 5.7.12 5.8

5.8.10 5.8.11 5.9

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY

5.9.10 5.9.11 5.9.12 5.9.13 5.9.14 5.9.15 5.9.16 5.9.17 5.9.18

PART II STD/ISD/PCO BOOTH/CENTER ANALYSIS

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY

Chapter 9: Analysis & interpretation. 91

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD CITY

9.8.10 9.8.11 9.8.12 9.8.13 9.8.14 9.8.15 9.8.16 9.8.17 9.8.18

Chapter 10: Finding................................................

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 10 CITY

Chapter 11: Recommendations and suggestions .......

Chapter 12: STD/ISD/PCO boothsHypothesis ..........

Chapter-13 Limitation Chapter-14 Bibliography

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STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 14 CITY

GEOGRAPHICAL MAP OF AHMEDABAD CITY

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MAJOR AREAS AND SUB AREAS

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Drive in Sonal Road Thaltej 14 Ranip 15 Naroda Naroda Naroda Patiya

rasta mansi complex ramdev nagar ranip

17 Geetamand Jamalpur ir Astodia chakla Astodia Darwaja

Ellisebridge Income Tax Wadaj

SIFY - COMPANY HIGHLIGHTS

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Sify: NETWORK Domestic Network

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Sify bags Techies Award 2000 for the Best ISP.

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About Sify Max :

Forward Looking Statements:

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 22 CITY

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Experience In excess of 5 In excess of 4 In excess of 5 In excess of 5 India, the Sify

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STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 26 CITY

II: Consumer Services:

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Sify Sify Sify Sify Sify Sify

I way Gold way2talk Portal imeet wizone

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III: International Services

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 32 CITY

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How VOIP Works?

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABAD 37 CITY

Advantages using VoIP rather PSTN?