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Solved MCQs of MKT501


Question # 1 Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 2 Relationship marketing is also known as: Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 3 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, What is the buyer really buying? Select correct option: Augmented product Actual product Core benefit Specialty product

Question # 4 Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Question # 5 o A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?

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Select correct option: Commercialization Concept development Beta testing Business Analysis

Question # 7 Which of the following is NOT a part of broad environment? Select correct option: Economy Demographics Technology Corporate culture

Question # 8 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Question # 9 Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier

Question # 11 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items

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Question # 12 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option: Consumer markets Business markets Global markets Government markets

Question # 13 The consumers estimate of the products overall capacity to satisfy his or her needs is called: Select correct option: Product Cost Product Value Product need Product Satisfaction

Question # 14 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product

Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix

Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:

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Financial summary Executive summary Situation analysis Appendix Question # 16 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 17 Which of the following tells about the details of the plan? Select correct option: Title page Mrket analysis Marketing strategy Executive summary

Question # 18 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option: Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Question # 19 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books

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Encyclopedia Funeral plots Insurance policy

Question Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:

Material and parts Consumer products Industrial products Capital items

Question Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:

Business markets Global markets Consumer markets Government markets

Question Many companies prefer to follow rather than challenge the: Select correct option:

Market challenger Market follower Market nicher Market leader

Question The consumers estimate of the products overall capacity to satisfy his or her needs is called: Select correct option:

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Product Cost Product Value Product need Product Satisfaction

Question Which of the following is NOT a type of vertical integration? Select correct option:

Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration

Question Identify the products that the customer usually buys frequently and with a minimu m of comparison and buying effort. Select correct option:

Specialty Convenience Unsought Augmented

Question Which of the following BEST describes the consumers preference for products that are widely available to them? Select correct option:

Production concept Marketing concept Selling concept Product concept

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Question Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option:

Why to launch the product? How to launch the product? Where to launch the product? When to launch the product?

Question # 10 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:

Consumer markets Business markets Global markets Government markets

Question A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:

Real need Stated need Unstated need Delighted need

Question Which of the following is NOT a part of consumer adoption process? Select correct option:

Convenience Trail

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Evaluation Interest Question The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option:

Car Furniture Cmputer Sugar

Question Which of the following is NOT a force in the macro environment? Select correct option:

Cultural Political Economic Supplier

Question Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion

Question Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option:

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Followers Challengers Leaders Nichers

Question Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option:

Challengers Leaders Followers Nichers

QuestionThe loyalty marketing focuses on establishing long term relationship between: Select correct option:

Company and retailer Retailer and customer Retailer and consumer Cmpany and customer

Question At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Select correct option:

Awareness Interest Trial Evaluation

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Question Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience Unsought Specalty Durable Quiz Start Time: 04:04 PM

Time Left

85 sec(s)

Question # 1 of 20 ( Start time: 04:04:14 PM )

Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market

Business market

Global market

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Government market

Quiz Start Time: 04:04 PM

Time Left

86 sec(s)

Question # 2 of 20 ( Start time: 04:04:51 PM )

Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option:

Convenience

Unsought

Specialty

Durable

Quiz Start Time: 04:04 PM

Time Left

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87 sec(s)

Question # 3 of 20 ( Start time: 04:05:26 PM )

Total Marks: 1 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option:

Shifts in unemployment

Shifts in the economy

Shifts in consumer tastes and preferences

Foreign imports

Quiz Start Time: 04:04 PM

Time Left

88 sec(s)

Question # 4 of 20 ( Start time: 04:06:14 PM )

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Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:

Business markets

Global markets

Consumer markets

Government markets

Quiz Start Time: 04:04 PM

Time Left

88 sec(s)

Question # 5 of 20 ( Start time: 04:06:42 PM )

Total Marks: 1 Which of the following is NOT a part of broad environment? Select correct option:

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Economy

Demographics

Technology

Corporate culture

Quiz Start Time: 04:04 PM

Time Left

88 sec(s)

Question # 6 of 20 ( Start time: 04:07:11 PM )

Total Marks: 1 Which of the following firms emphasis on products benefits to the customers rather than on product attributes. Select correct option:

Product oriented

Market oriented

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Sales oriented

Production oriented

Quiz Start Time: 04:04 PM

Time Left

87 sec(s)

Question # 7 of 20 ( Start time: 04:08:19 PM )

Total Marks: 1 Which of the following is NOT a type of vertical integration? Select correct option:

Unbalanced vertical integration

Balanced vertical integration

Forward vertical integration

Backward vertical integration

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Quiz Start Time: 04:04 PM

Time Left

86 sec(s)

Question # 8 of 20 ( Start time: 04:09:17 PM )

Total Marks: 1 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option:

Why to launch the product?

How to launch the product?

Where to launch the product?

When to launch the product?

Quiz Start Time: 04:04 PM

Time Left

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88 sec(s)

Question # 9 of 20 ( Start time: 04:10:13 PM )

Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option:

Styling

Brand name

Warehousing

Packaging

Quiz Start Time: 04:04 PM

Time Left

89 sec(s)

Question # 10 of 20 ( Start time: 04:10:41 PM )

Total Marks: 1

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Additional cost is associated with which of the following strategy? Select correct option:

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy

Quiz Start Time: 04:04 PM

Time Left

77 sec(s)

Question # 11 of 20 ( Start time: 04:11:48 PM )

Total Marks: 1 In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:

Introduction stage

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Growth stage

Maturity stage

Decline stage

Quiz Start Time: 04:04 PM

Time Left

86 sec(s)

Question # 12 of 20 ( Start time: 04:12:22 PM )

Total Marks: 1 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option:

Marketing advantage

Sustainable competitive advantage

Core competency

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Competitive advantage

Quiz Start Time: 04:04 PM

Time Left

88 sec(s)

Question # 13 of 20 ( Start time: 04:12:48 PM )

Total Marks: 1 Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? Select correct option:

Product

Price

Promotion

Place

Quiz Start Time: 04:04 PM

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Time Left

88 sec(s)

Question # 14 of 20 ( Start time: 04:13:09 PM )

Total Marks: 1 Which of the following is a controllable factor for marketers? Select correct option:

Competition

Technology

Corporate culture

Economy

Quiz Start Time: 04:04 PM

Time Left

85 sec(s)

Question # 15 of 20 ( Start time: 04:13:35 PM )

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Total Marks: 1 Which of the following markets

Question The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar Question # 3 Which of the following is used to test the customer preference about the new product design? Select correct option: Concept testing Conjoint analysis Beta testing Business Analysis Question Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging

Question Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Question # 6 Which of the following is Not a component of a marketing plan? Select correct option:

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Marketing advantages Environmental analysis Executive summary Marketing implementation Question Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corpore culture Economy Question A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? Select correct option: Commercialization Concept development Beta testing Business Analysis Question Relationship marketing is also known as: Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Question The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer Question # 1 of 20 ( Start time: 04:52:52 PM ) Total Marks: 1 Whichof the following markets involve buying and selling of goods for theirutility and enabling them to make or re-sell a product to others? Select correct option:

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Consumer markets Business markets Global markets Government markets

Question # 2 of 20 ( Start time: 04:54:48 PM ) Total Marks: 1 The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option:

Car Furniture Computer Sugar Question # 3 of 20 ( Start time: 04:55:18 PM ) Total Marks: 1 Relationship marketing is also known as: Select correct option:

Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 4 of 20 ( Start time: 04:55:47 PM ) Total Marks: 1 A product is showing rapidly rising sales and profits are also high. Identify the product is at: Select correct option:

Introduction stage Growth stage

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Maturity stage Decline stage Question # 5 of 20 ( Start time: 04:56:19 PM ) Total Marks: 1 The decisions regarding bundling of a product are related to: Select correct option:

Product Price Distribution Promotion Question # 6 of 20 ( Start time: 04:57:41 PM ) Total Marks: 1 Which of the following is the first step in the new product development process? Select correct option: Idea generation Idea development Idea screening Idea testing Question # 7 of 20 ( Start time: 04:58:09 PM ) Total Marks: 1 Which of the following gives the exact position of a companys product with respect to market? Select correct option:

Market analysis Consumer analysis Macro analysis Micro analysis Question # 8 of 20 ( Start time: 04:58:40 PM ) Total Marks: 1 Which of the following is also called an Export market? Select correct option:

Consumer market Business market

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Global market Government market Question # 9 of 20 ( Start time: 04:59:26 PM ) Total Marks: 1 Which of the following is included in task environment? Select correct option:

Economy Technology Media Promotion Question # 10 of 20 ( Start time: 05:00:52 PM ) Total Marks: 1 Which of the following emphasizes on profit margins rather than revenue? Select correct option:

Market leader Market challenger Market nicher Market follower Question # 11 of 20 ( Start time: 05:01:25 PM ) Total Marks: 1 Whichof the following 4Ps of marketing mix involves decisions regardingbrand images, sizes, warranties, returns, designs and features? Select correct option:

Product Price Promotion Place Question # 12 of 20 ( Start time: 05:02:33 PM ) Total Marks: 1

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Which of the following is NOT an external source of idea generation? Select correct option:

Top management Competitors Suppliers Customers

Additional cost is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy nancial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation Interest Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment

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Supplier Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad mouth Word of mouth Bad impression Unfavorable products Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option: Marketing mix Promotion mix Offering mix Product mix Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Which stage in the PLC normally lasts longer and poses strong challenges to the

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marketing managers? Select correct option: Introduction Growth Maturity Decline Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option: Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix In which stage of the product life cycle does a product reach its peak sales? Select correct option: Introduction Growth Maturity Decline

Which of the following is NOT included in product decisions? Select correct option :

Styling

Brand name Warehousing Packaging

In the product adoption process, the consumer is stimulated to seek information about the

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innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation

All Mid Term Solved Material of MKT501


Question No: 1 ( Marks: 1 ) - Please choose one Which of the following must be developed at each product level for achieving the goals? Corporate plan Selling plan Marketing plan http://en.wikipedia.org/wiki/Marketing_plan Business plan Question No: 2 ( Marks: 1 ) - Please choose one Which of the following part of a marketing plan defines the plans financial and marketing goals in terms of sales volume, market share and profit? Marketing strategy Action programs Issue analysis Objectives Question No: 3 ( Marks: 1 ) - Please choose one Assumptions, pro-forma income statement, contribution margin analysis, breakeven analysis, ratios analysis must be very formally done in: Executive summary Financial summary (page 16) Promotional plan Business plan Question No: 4 ( Marks: 1 ) - Please choose one Which of the following has the largest market share in the relevant product market? Market leader (page 19) Market challenger Market nicher Market follower Question No: 5 ( Marks: 1 ) - Please choose one A market nicher can reduce their operating expense through less spending on: Market segment and advertising R & D and market segment Advertising and promotion R & D and advertising (page 20) Question No: 6 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product (page 19) Eliminating some features of product

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All Mid Term Solved Material of MKT501 Increasing cost Question No: 7 ( Marks: 1 ) - Please choose one A brand name is one of the elements of the: Discounted product Core benefit Augmented product Actual product http://www.google.com.pk/search?hl=en&source=hp&q=A+brand+name+is+one+ of+the+elements+of+the+Actual+product+++&aq=f&aqi=&aql=&oq=&gs_rfai= Question No: 8 ( Marks: 1 ) - Please choose one Which of the following is TRUE about a product? Every tangible thing the customer receives in an exchange The idea that the customer receives in an exchange The service that is rendered to a customer The physical object the customer receives in an exchange http://www.sykronix.com/tsoc/courses/prin/pr_prod.htm Question No: 9 ( Marks: 1 ) - Please choose one Identify the stage of product life cycle in which sales are at peak. Introduction Growth Maturity (page 25) Decline Question No: 10 ( Marks: 1 ) - Please choose one Which of the followings are considered defensive in nature? Maturity and growth stage Maturity and decline stage (page 26) Introduction and maturity stage Introduction and growth stage Question No: 11 ( Marks: 1 ) - Please choose one Standard Cable cut back advertising expenditures to minimum level and reduced the number of channel members for its industrial cable product. These actions are indicative of a product in which of the following stage of its life cycle? Introduction Growth Maturity Decline (page 26) Question No: 12 ( Marks: 1 ) - Please choose one All Mid Term Solved Material of MKT501 Highest percentage of ideas for new products originates with/from which of the following sources? Top management Customers http://books.google.com.pk/books?id=ZjCGYOdb5bMC&pg=PA92&lpg=PA92&dq =is+Highest+percentage+of+ideas+for+new+products+originates+Customers%3 F&source=bl&ots=J7hnPTAT5i&sig=53_ZBK16GYbq6cQMku4K670vYu4&hl=en &ei=ndfwS-Jyjpg4jYDNAc&sa=X&oi=book_result&ct=result&resnum=3&ved=0CCMQ6AEwAg#v=onepa ge&q=is%20Highest%20percentage%20of%20ideas%20for%20new%20product s%20originates%20Customers%3F&f=false Competitors Employees Question No: 13 ( Marks: 1 ) - Please choose one

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Which of the following are the people who purchase new products almost as soon as the products reach the market? Innovators (page 33) Late majority Early majority Late adopters Question No: 14 ( Marks: 1 ) - Please choose one Which of the following is NOT one of the stages that customers go through in the process of adopting a new product? Desire Awareness Evaluation Interest Question No: 15 ( Marks: 1 ) - Please choose one Which product is MOST likely to be purchased through routine decision making? Television set Soft drink Shirt Car Question No: 16 ( Marks: 1 ) - Please choose one Which of the following has a quick response towards a new product? Opinion leaders Late majority Early majority Early adopters (page 33) All Mid Term Solved Material of MKT501 Question No: 17 ( Marks: 1 ) - Please choose one Which of the following brands is created specifically to counter a competitive threat? Premium brand Economy brand Fighting brand (page 36) Corporate brand Question No: 18 ( Marks: 1 ) - Please choose one Using one brand name for several related products is known as which of the following? Family branding (page 36) Group branding Combination branding Premium branding Question No: 19 ( Marks: 1 ) - Please choose one Packaging used for the ice creams is an example of which of the following? Decorative packaging Transport packaging Secondary packaging Primary packaging Question No: 20 ( Marks: 1 ) - Please choose one According to Research supporting odd pricing theory which of the following number out of all the numbers between 1 and 100 is thought to have least perceived value as compared to its actual value? 90 77 (page 40)

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55 25 Question No: 21 ( Marks: 1 ) - Please choose one To pay premium price for the product customers require: Allowance Flawless performance (page 39) Discounts High promotion Question No: 22 ( Marks: 1 ) - Please choose one Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20% more than his competitors price. Still his sales are increasing. Now his aim is to maintain same pricing. He All Mid Term Solved Material of MKT501 enjoys which type of leadership? Promotion leadership Price leadership (page 42) http://www.investorwords.com/3816/price_leadership.html Cost leadership Product leadership Question No: 23 ( Marks: 1 ) - Please choose one Which of the following price is quoted to a potential buyer, usually in written form? Wholesale price Market price List price (page 43) Retail price Question No: 24 ( Marks: 1 ) - Please choose one A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? 4/10 net 30 (page 43) 10/4 net 30 10/30 net 4 4/30 net 10 Question No: 25 ( Marks: 1 ) - Please choose one Market-penetration pricing will likely to be used most in selling which of the following items? Specialty Convenience Unsought Pharmaceuticals Question No: 26 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: Cost and production function Revenue and cost function Demand and market function Demand and cost function Question No: 27 ( Marks: 1 ) - Please choose one Identify the other name for global market. Consumer market

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All Mid Term Solved Material of MKT501 Import market Export market (page 2) Government market Question No: 28 ( Marks: 1 ) - Please choose one Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms? Product Price (common sense) Place Promotion Question No: 29 ( Marks: 1 ) - Please choose one Customer cost will be considered as which of the following Ps of marketing mix? Product Price (common sense) :) Place Promotion Question No: 30 ( Marks: 1 ) - Please choose one Which of the following is about managing strategically the customers entire experience with the product and company? Customer experience management http://www.greatbrook.com/customer_experience_management.htm Customer retention management Customer life-time value management Customer relationship management Question No: 31 ( Marks: 1 ) - Please choose one Customers viewpoint on a firms products and services can be improved through: Experiential world of customers Experiential innovation (page 5) Customer interface Building experiential platform Question No: 32 ( Marks: 1 ) - Please choose one Which of the following firms emphasizes on products benefits to the customers rather product Attributes? Product oriented Market oriented (page 6) Sales oriented Production oriented All Mid Term Solved Material of MKT501 Question No: 33 ( Marks: 1 ) - Please choose one Which of the following is NOT a technique of measuring customer satisfaction and monitoring customers complaint? Customer complaints database Web and telephone information hotlines Exit interviews Business analysis ( page#6) Question No: 34 ( Marks: 1 ) - Please choose one

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The phenomenon, when a customer dislikes a product and talks against the product, is termed as: Propaganda Unfavorable environment Bad mouth (page 8) Bad impression Question No: 35 ( Marks: 1 ) - Please choose one Products that are usually purchased due to adversity and high promotional back up rather than desire are called Sought goods Unique goods Unsought goods (page 8) Preferred goods Question No: 36 ( Marks: 1 ) - Please choose one A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Question No: 37 ( Marks: 1 ) - Please choose one Which of the following products requires mass promotion by a producer? Convenience Shopping Specialty Unsought (page 8) Question No: 38 ( Marks: 1 ) - Please choose one Which of the following is NOT an aggressiveness strategy? All Mid Term Solved Material of MKT501 Harvesting Building Intensification Holding page#17 Question No: 39 ( Marks: 1 ) - Please choose one Which of the following is NOT a type of innovation strategy? Pioneers Challengers page#17 Close followers Late followers Question No: 40 ( Marks: 1 ) - Please choose one Suppose Nestle wants to expand its line of food products. The managers conduct surveys fromcustomers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development? Idea generation Idea screening Test marketing page#27

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Business analysis Question No: 41 ( Marks: 1 ) - Please choose one Critical path analysis is a part of which of the following? Implementation stage Marketing strategies Executive summary Financial summary page#16 Question No: 42 ( Marks: 1 ) - Please choose one The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called: All Mid Term Solved Material of MKT501 Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy page#20 Question No: 43 ( Marks: 1 ) - Please choose one A brand name is one of the elements of the: Discounted product Core benefit Augmented product Actual product Question No: 44 ( Marks: 1 ) - Please choose one Luxury products, such as Rolex watches, are also known as: Shopping product Convenience product Emergency product Specialty product Question No: 45 ( Marks: 1 ) - Please choose one Which of the following goods are purchased without any planning or search effort? Emergency page#24 All Mid Term Solved Material of MKT501 Specialty Impulse Shopping Question No: 46 ( Marks: 1 ) - Please choose one Which of the following is frequently used in testing the acceptance of new product design? Concept development Business analysis

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Concurrent engineering Conjoint analysis page#28 Question No: 47 ( Marks: 1 ) - Please choose one Identify the commercialization decision which includes decisions regarding locality, region, nationally or even internationally launching the product. Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Page#30 Question No: 48 ( Marks: 1 ) - Please choose one Which product is MOST likely to be purchased through routine decision making? Television set Soft drink All Mid Term Solved Material of MKT501 Shirt Car Question No: 49 ( Marks: 1 ) - Please choose one Which of the following is the leak-proof packaging that provides additional protection for the primary container? Primary packaging Secondary packaging Transport packaging Decorative packaging Question No: 50 ( Marks: 1 ) - Please choose one Which of the following is less likely to damage reputations of a brand if a new product fails? Brand extension branding Individual branding Overall family branding Line family branding
The existing strong brand name can be used as a vehicle for new or modified products

Question No: 51 ( Marks: 1 ) - Please choose one Which of the following brands is created specifically to counter a competitive threat? All Mid Term Solved Material of MKT501 Premium brand Economy brand Fighting brand Corporate brand page#36 Question No: 52 ( Marks: 1 ) - Please choose one

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Gift baskets are the example of which one of the following types of packaging? Decorative Secondary Shipping Primary Question No: 53 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration Physical protection Theft reducing page24 Question No: 54 ( Marks: 1 ) - Please choose one The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used: To promote the product All Mid Term Solved Material of MKT501 To satisfy legal requirements To provide information To fullfil ethical requirenment Question No: 55 ( Marks: 1 ) - Please choose one Packaging used for the ice creams is an example of which of the following? Decorative packaging Transport packaging Secondary packaging Primary packaging Question No: 56 ( Marks: 1 ) - Please choose one Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service? Label Co-brand Brand Product Question No: 57 ( Marks: 1 ) - Please choose one Which of the following is a group of products that are closely related because they function in a similar manner? Convenience product All Mid Term Solved Material of MKT501 Private brand Line extension Product line Question No: 58 ( Marks: 1 ) - Please choose one

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Which of the following is also known as dual branding? Private brand Multibrand Co-brand New brand page#26 Question No: 59 ( Marks: 1 ) - Please choose one The concept of price is central to: Administration Management Macroeconomics Microeconomics page#38 Question No: 60 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion All Mid Term Solved Material of MKT501 Price http://www.google.com.pk/search?hl=en&q=Which+marketing+mix+element+gen erates+revenue%3F&aq=f&aqi=&aql=&oq=&gs_rfai= Place Product Question No: 61 ( Marks: 1 ) - Please choose one ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the following pricing techniques is ABC Company using? Dodging pricing Deceptive pricing Premium pricing Psychological pricing page#39 Question No: 62 ( Marks: 1 ) - Please choose one To pay premium price for the product customers require: Allowance Flawless performance Discounts High promotion Question No: 63 ( Marks: 1 ) - Please choose one Which of the following is NOT an objective of discounts? All Mid Term Solved Material of MKT501 Reward valuable customers Reward competitors Move out-of-date stock Increase short-term sales page#43 Question No: 64

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( Marks: 1 ) - Please choose one 3/10 net 30 is an example of which of the following? Seasonal discount Trade discount Quantity discount Cash discount page#43 Question No: 65 ( Marks: 1 ) - Please choose one Market price is also known as: Effective price List price Retail price Wholesaler price page#43 Question No: 66 ( Marks: 1 ) - Please choose one Which of the following best describes 3/10 net 40 ROG? The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days All Mid Term Solved Material of MKT501 The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days page#43 Question No: 67 ( Marks: 1 ) - Please choose one Which of the following is also known as accumulation discounts? Trade discount Non-cumulative quantity discount Cumulative quantity discount Quantity discount page#44 Question No: 68 ( Marks: 1 ) - Please choose one A company is providing warehousing facility to its channel members. The company is using which of the following? Seasonal discount Trade discount Quantity discount Cash discount page#44 Question No: 69 ( Marks: 1 ) - Please choose one All Mid Term Solved Material of MKT501 To attract customers into stores, the store advertises its milk at a price less than

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cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following? Premium item On- sale item Discounted item Loss leader page#45 Question No: 70 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: Cost and production function Revenue and cost function Demand and market function Demand and cost function Question No: 71 ( Marks: 1 ) - Please choose one Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms? Product Price Place Promotion page#3 Question No: 72 ( Marks: 1 ) - Please choose one All Mid Term Solved Material of MKT501 When need is directed towards a specific object it is called: Actual need Want Demand Satisfaction page#4 Question No: 73 ( Marks: 1 ) - Please choose one In which one of the following orientations companies often design the products with little or no input from customers? Market-oriented Product-oriented Sales-oriented Production-oriented Question No: 74 ( Marks: 1 ) - Please choose one A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need All Mid Term Solved Material of MKT501

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Question No: 75 ( Marks: 1 ) - Please choose one Factors of broad environment affect: Economic environment Task environment Cultural environment Technological environment page#3 Question No: 76 ( Marks: 1 ) - Please choose one Marketing starts with which of the following 4Ps? Product Price Place Promotion page#13 Question No: 77 ( Marks: 1 ) - Please choose one A business wants to create the awareness about the features and befits of the product in the market. Which of the following decisions are important to achieve the goal? Price decisions Place decisions Promotion decisions Product decisions page#14 All Mid Term Solved Material of MKT501 Question No: 78 ( Marks: 1 ) - Please choose one If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. Backward vertical integration Balanced vertical integration Forward horizontal integration Forward vertical integration page#17 Question No: 79 ( Marks: 1 ) - Please choose one Which of the following products requires mass promotion by a producer? Convenience Shopping Specialty Unsought Question No: 80 ( Marks: 1 ) - Please choose one Which of the following is NOT included in the financial summary of a marketing plan? Pro-forma income statement Month-by-month agenda Breakeven analysis

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Assumptions 81-The Call Centers are the best in _______________. page#16 All Mid Term Solved Material of MKT501 Right Product Right Price Right Place Right Promotion 82- A philosophy approach in which, consumers will prefer products that are widely available and are inexpensive is called: Product concept Production concept Marketing concept Societal concept 83- The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy. Price Decisions Place Decisions Product Decisions Promotion Decisions 84-In the current situation of marketing plan, where we must analyze about area size, segmentation, industry structure, strategic groupings and competition are covered under the: page # 13 page #08 Market analysis Consumer analysis Macro environment analysis Internal environmentanalysis page #16 All Mid Term Solved Material of MKT501 85-The entire product class that can satisfy a core need with reasonable effectiveness in the product hierarchy, is known as: Brand http://www.slideshare.net/diarta/chapter12-setting-product-strategy Product class Product family Product variant 86-Which one of the following factors is not a cause of delay in new product development process? Capital shortage Fragmented market Lack of sales force Faster development time 87.Advertisement, publicity, distribution, delivery modes, networking of systems and all other ingredients of marketing are decided under: How to launch the product When to launch the product Where to launch the product Why to launch the product page #30 88-_____ can bring large benefits to consumers and profits to producers. All Mid Term Solved Material of MKT501 Self-service

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Brand image Consumer affluence Innovative packaging 89-Under the brand equity measurement, when most of the customers would not resist to buy some of the specific brands, is known as: Brand loyalty Brand acceptability Brand acceptability Brand leveraging 90- A marketing oriented firm typically shows the limited product lines. True False page #06 91-in the marketing environment, trends must be watched and mechanism should be built to have information well in advance. True False 92-The market segmentation strategy is also called a focus strategy or niche strategy. True False 93- We incorporate the most preferred features into a new product or advertisement during the conjoint analysis process page #21 page# 12 All Mid Term Solved Material of MKT501 True False page #29 or 30 Question No: 94 (Marks: 1) - Please choose one Which of the following is the first step in writing a marketing plan? Situation analysis Opportunity and threat analysis Executive summary http://sbinfocanada.about.com/od/businessplans/a/execsummary.htm Market analysis Question No: 95 (Marks: 1) - Please choose one A market leader firm can expand the total market through:

Decreasing distribution of the product introducing the new usage of the product eliminating some features of product Increasing cost (Marks: 1) - Please choose one (page 19) Question No: 96 Process engineering skills are required for the successful implementation of which of the following strategy?

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Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy ( Marks: 1 ) (page 20) Question No: 97 - Please choose one Any tangible thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called: Service Product (page 23) Demand Idea Question No: 98 ( Marks: 1 ) - Please choose one Luxury products, such as Rolex watches, are also known as: Shopping product All Mid Term Solved Material of MKT501 Convenience product Emergency product Specialty product Question No: 99 ( Marks: 1 ) - Please choose one Aggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline
B. Growth Stage The second stage of the product life cycle, growth, is characterized by rapid increases in sales and competitors appear. Profit usually peaks during the growth stage as the result of more competitors and more aggressive pricing. http://360canadacom.blogspot.com/2010/03/product-life-

cycle.html Question No: 100 ( Marks: 1 ) - Please choose one All of the following are the sources of idea for new product development EXCEPT: Government agencies (page 27) Competitors Suppliers Customers Question No: 101 ( Marks: 1 ) - Please choose one

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Which of the following is NOT a decision required in commercialization? Why to launch the product? (Page 30) How to launch the product? Where to launch the product? When to launch the product? Question No: 102 ( Marks: 1 ) - Please choose one Which of the following are the people who purchase new products almost as soon as the products reach the market? Innovators Late majority (page 33) All Mid Term Solved Material of MKT501 Early majority Late adopters Question No: 103 ( Marks: 1 ) - Please choose one Which of the following is the spread of idea from the source of invention to the ultimate user or consumers?

Innovation adoption process Innovation diffusion process Adoption process New product recognition ( Marks: 1 ) (page 32) Question No: 104 - Please choose one Which of the following is essential requirement for medicines and drugs? Secondary packaging Primary labeling Decorative packaging Mandatory labeling Question No: 105 ( Marks: 1 ) - Please choose one Which of the following is less likely to damage reputations of a brand if a new product fails? Brand extension branding Individual branding Overall family branding Line family branding Brand extension branding Means you already have brand and it is liked by consumers then you made extensions in that brand and modify your product and in this way made a new product of same brand. for example: I was doing the business of black tea, let suppose Yellow Lebel is my brand name, and its very well known and people like my brand then I thought about green tea and start business of green tea with the same brand name.

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and people will like my this extended brand as well as they like my black tea. Question No: 106 ( Marks: 1 ) - Please choose one Which of the following brands cost more than other products in the category? Premium brand Economy brand (page 36) All Mid Term Solved Material of MKT501 Fighting brand Corporate brand Question No: 107 ( Marks: 1 ) - Please choose one Using one brand name for several related products is known as which of the following? Family branding (page 36) Group branding Combination branding Premium branding Question No: 108 ( Marks: 1 ) - Please choose one Gift baskets are the example of which one of the following types of packaging? Decorative Secondary Shipping Primary Question No: 109 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration (page 34) Physical protection Theft reducing Question No: 110 ( Marks: 1 ) - Please choose one Which of the following is a brand created and owned by a larg retailer of a product after purchasing in large quantity from manufacturer?

Co-brand Private brand Manufacturer's brand Licensed brand ( Marks: 1 ) - Please choose one Question No: 111 Which of the following is also known as functional branding?

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Economy branding Co-branding All Mid Term Solved Material of MKT501 Family branding Individual branding Question No: 112 ( Marks: 1 ) - Please choose one Tarang milk is an example of which of the following? Corporate brand (page 36) Co-brand Individual brand Family brand Question No: 113 ( Marks: 1 ) - Please choose one Which of the following price is very close to the maximum that customers are happily and readily willing to pay?

Premium Cooperative Effective Efficient ( Marks: 1 ) (page 39) Question No: 114 - Please choose one Geographic pricing is also known as:

Skimming pricing Zone pricing Psychological pricing Penetration pricing (sure) Question No: 115 ( Marks: 1 ) - Please choose one Which of the following is a pricing technique used by retailers? Costpush pricing Cost-plus pricing (page 41) Demand- push pricing Demand- pull pricing Question No: 116 ( Marks: 1 ) - Please choose one Which of the following method is mostly used in the retailing?

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Courier service Online shops Self-service Counter-service (page 41) All Mid Term Solved Material of MKT501 Question No: 117 (Marks: 1) - Please choose one Market price is also known as: Effective price List price Retail price Wholesaler price Question No: 118 ( Marks: 1 ) (page 43) - Please choose one A company wants prompt payment from the customers. What type of discount will be suitable for the company? Seasonal discount Trade discount Quantity discount Cash discount (page 43) Question No: 119 ( Marks: 1 ) - Please choose one A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? 4/10 net 30 (page 43) 10/4 net 30 10/30 net 4 4/30 net 10 Question No: 120 (Marks: 1) - Please choose one Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price?

Consumer markets Business markets Global markets Non profit markets ( Marks: 1 ) (page 2)

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Question No: 121 - Please choose one Which one of the following 4Ps of marketing mix involves in decisions regarding list prices, discounts, allowances and payment periods or credit terms? Product Price (page 3) Place Promotion All Mid Term Solved Material of MKT501 Question No: 122 ( Marks: 1 ) - Please choose one The Cargo business covers which of the following decisions under the marketing mix strategy?

Product Price Placement Promotional (sure) Question No: 123 ( Marks: 1 ) - Please choose one Customer cost will be considered as which of the following Ps of marketing mix? Product Price http://www.foodexportalliance.org/eweb/DynamicPage.aspx?Site=miatco& WebKey=f5b773e5-593b-4d57-a453-5d80a59a9e7f Place Promotion Question No: 124 ( Marks: 1 ) - Please choose one Which of the following elements of marketing mix directly affects the value of sales?

Price Place Promotion Product ( Marks: 1 ) - Please choose one Question No: 125 The basic human requirement defines which of the following?

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Need Demand Want Satisfaction page#2 Question No: 126 ( Marks: 1 ) - Please choose one Willingness and ability to buy the product leads towards which of the following? Demand page#2 Need All Mid Term Solved Material of MKT501 Want Market Question No: 127 ( Marks: 1 ) - Please choose one The loyalty marketing focuses on establishing long term relationship between:

Company and retailer Retailer and customer Retailer and consumer Company and customer ( Marks: 1 ) - Please choose one Question No: 128 Which of the following is NOT a technique used by marketers to understand the customers?

Focus group Commercialization Web and telephones Surveys ( Marks: 1 ) - Please choose one Question No: 129 Which of the following is NOT an example of unsought goods?

Insurance policy Course book Encyclopedia Funeral plots ( Marks: 1 )

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- Please choose one Question No: 130 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Question No: 131 ( Marks: 1 ) - Please choose one Order processing decisions are related to which of the following? Product Price All Mid Term Solved Material of MKT501 Distribution Promotion page#14 Question No: 132 ( Marks: 1 ) - Please choose one Which of the following is NOT a distribution decision? Inventory management Personal selling Warehousing Distribution centers page#14 Question No: 133 ( Marks: 1 ) - Please choose one If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. Backward vertical integration Balanced vertical integration Forward horizontal integration Forward vertical integration page#17

Which of the following strategies requires premium pricing? Target market strategy Market segmentation strategy Differentiation strategy Cost leadership strategy ---- 2 ( ---Which of the following is NOT a part of a broad environment? Economy Corporate culture Technology Demographics ---- 3 ( ---Products that are usually purchased due to adversity and high

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promotional back up rather than desire are called: Sought goods Unique goods Unsought goods Preferred goods ---- 4 ( ---Identify the concept that is most aggressively practiced for unsought products. Marketing concept Production concept Product concept Selling concept ---- 5 ( ---Which of the following is NOT a technique of measuring customer satisfaction and monitoring customers complaint? Customer complaints database Web and telephone information hotlines Exit interviews Business analysis ---- 6 ( ---Which of the following is a charasteristic of market oriented firms? Product driven Competitor focus Customer focus Product focus ---- 7 ( ---Willingness and ability to buy the product leads towards which of the following? Demand Need Want Market ---- 8 ( ---Customer cost will be considered as which of the following Ps of marketing mix? Product Price Place Promotion

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---- 9 ( ---A company wants to maximize market share, assuming that market is price sensitive. What pricing strategy you would suggest for the company to achieve this objective? Cost- oriented pricing Skimming pricing Premium pricing Penetration pricing ---- 10 ( ---Mr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-market share. As a consultant, you would recommend which of the following strategy? Cost-orientated pricing Psychological pricing Market-penetration Market-skimming ---- 11 ( ---Market-penetration pricing will likely to be used most in selling which of the following items? Specialty Convenience Unsought Pharmaceuticals ---- 12 ( ---Which of the following is NOT an objective of penetration pricing? Long term profit maximization Short term profit maximization Increasing sales volume Increasing market share ---- 13 ( ---A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable? 4/10 net 30 10/4 net 30 10/30 net 4 4/30 net 10 ---- 14 ( ---A book shop has arranged a book fair and offered 20% discount on all types of books. What will be the purpose of offering the discount?

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Reward the customers Move- out- of- date stock Encourage the salespeople To increase short term sales ---- 15 ( ---BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount? Reward the customers Move- out- of- date stock Encourage the salespeople To increase short term sales ---- 16 ( ---Some times companies reduce price for bulk purchases. To which of the following would this statement hold TRUE? Seasonal discounts Trade discounts Quantity discounts Cash discounts ---- 17 ( ---Which of the following is NOT an objective of discounts? Reward valuable customers Reward competitors Move out-of-date stock Increase short-term sales ---- 18 ( ---A pricing method which is designed to encourage purchases that are based on the emotional rather than rational reasons? Cost-oriented pricing Psychological pricing Skimming pricing Penetration pricing ---- 19 ( ---Which of the following marketing mix element generate revenue? Promotion Price Place Product

---- 20 ( ---Which of the following price is very close to the maximum that

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customers are happily and readily willing to pay? Premium Cooperative Effective Efficient ---- 21 ( ---Which of following is an example of corporate brand? Rafhan foods Knorr National foods Mercedes ---- 22 ( ---When a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes it is called as: Line extension Brand extension Multibrands Co-branding ---- 23 ( ---Which of the following is a group of products that are closely related because they function in a similar manner? Convenience product Private brand Line extension Product line ---- 24 ( ---Which of the following is NOT a use of secondary packaging? It is recyclable and environmentally safe It facilitates transportation, storage, and handling for middlemen It can not be reused for purposes other than its initial use It can be used as a promotional tool ---- 25 ( ---Which of the following brands is created specifically to counter a competitive threat? Premium brand Economy brand Fighting brand Corporate brand

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---- 26 ( ---Which of the following is NOT one of the stages that customers go through in the process of adopting a new product? Desire Awareness Evaluation Interest ---- 27 ( ---Which of the following commercialization decision involve decisions regarding launch of product in single or multiple locality? How to launch the product? Where to launch the product? When to launch the product? Why to launch the product?

---- 28 ( ---Which come(s) under the category of new product? New product lines Product improvements Cost reductions All of the given options ---- 29 ( ---During which stage of new product development the firm considers profitability? Idea generation Beta-testing Business analysis Product development ---- 30 ( ---An elaborated version of the idea expressed in the meaningful consumer terms, describes which of the following? Product screening Product test Product concept Product idea ---- 31 ( ---Identify the stage of product life cycle in which sales are at peak. Introduction Growth Maturity

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Decline ---- 32 ( ---Luxury products, such as Rolex watches, are also known as: Shopping product Convenience product Emergency product Specialty product ---- 33 ( ---Life insurance is an example of which of the following goods? Convenience Expected Shopping Unsought ---- 34 ( ---Which of the following goods are purchased by customer after comparisons of competing goods in competing stores on basis of price, quality, style and colors? Specialty goods Shopping goods Impulse goods Convenience goods ---- 35 ( ---Which of the following attacks the vulnerable part of a competitor? Market leader Market challenger Market nicher Market follower ---- 36 ( ---Which of the following is NOT a type of innovation strategy? Pioneers Challengers Close followers

Late followers

---- 37 ( ----

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Critical path analysis is a part of which of the following? Implementation stage Marketing strategies Executive summary Financial summary ---- 38 ( ---Results from the research that have already been conducted are displayed in which of the following part of marketing plan? Marketing strategies Executive summary Appendix Financial summary ---- 39 ( ---The marketing plan is one of the most important outputs of: Business plan Marketing process Production process Selling plan ---- 40 ( ---Which of the following is an actor of task environment? Economy Media
Promotion

Question No: 1 ( Marks: 1 ) - Please choose one The marketing plan is one of the most important outputs of: Business plan Marketing process Production process Selling plan Question No: 2 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost Question No: 3 ( Marks: 1 ) - Please choose one

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Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business? Specialty Industrial Shopping Consumer Question No: 4 ( Marks: 1 ) - Please choose one The high cost, low sales volume and losses are likely to occur at the: Decline stage Introduction stage Maturity stage Growth stage Question No: 5 ( Marks: 1 ) - Please choose one A cle? ggressive pricing is associated with which of the following stage of product life cy Introduction Growth Maturity Decline Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the leak-proof packaging that provides additional protection for the primary container?

Primary packaging g Transport packaging Decorative packaging stion No: 7 ( Marks: 1 ) - Please choose one Que Packaging used for the ice creams is an example of which of the following? Decorative packaging Transport packaging Secondary packaging Primary packaging Question No: 8 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion Price Place Product Secondary packagin

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Question No: 9 ( Marks: 1 ) - Please choose one The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. What is the type of discount offered by ABC Furniture store? Trade Seasonal Non-cumulative Promotional Question No: 10 ( Marks: 1 ) - Please choose one BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount? Reward the customers Move- out- of- date stock Encourage the salespeople To increase short term sales Question No: 11 ( Marks: 1 ) - Please choose one Which of the following is also known as accumulation discounts? Trade discount Non-cumulative quantity discount Cumulative quantity discount Quantity discount Question No: 12 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: Cost and production function Revenue and cost function Demand and market function Demand and cost function Question No: 13 ( Marks: 1 ) - Please choose one Companies that are involved in selling mass consumer goods and services are found in which of the following markets? Business markets Consumer markets Global markets Government markets Question No: 14 ( Marks: 1 ) - Please choose one Which of the following 4Ps of marketing mix involves in decisions regarding channels coverage, assortments, locations, inventories or transports? Product Price Place

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Promotion Q uestion No: 15 ( Marks: 1 ) - Please choose one While considering the place for a product which of the following is important for ustomer? c n Convenience Customer cost Customer solution Question No: 16 ( Marks: 1 ) - Please choose one Which of the following is NOT a technique of measuring customer satisfaction and monitoring customers complaint? Customer complaints database ne information hotlines Web and telepho Exit interviews Business analysis Q uestion No: 17 ( Marks: 1 ) - Please choose one A customer requirement about any product in which he/ she needs to avail core features that product, is called: in Real need Stated need Unstated need Delighted need ne Question No: 18 ( Marks: 1 ) Marketing starts with which of the following 4Ps? Product Price Place Promotion Q uestion No: 19 ( Marks: 1 ) - Please choose one In which section of the marketing plan you would find the detailed information about the s, customers and competitors? marketing environment, market trend Situation analysis Product/market background ies Marketing strateg Market analysis Question No: 20 ( Marks: 1 ) - Please choose one Which of the following is NOT an option available for market leaders? Reduce the product quality Improve customer service Protect the existing market share - Please choose o Communicatio

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Expand the total market 1 ( Marks: 1 ) - Please choose one Question No: 2 Especially for which type of products the marketers should view packaging as a major strategic tool? ts Convenience produc Consumer shopping products Industrial products Specialty products Question No: 22 ( Marks: 1 ) - Please choose one When a firm or store offers a price reduction to customers who buy during off-peak t the year, we say the firm is giving a(n) _____ discount. periods throughou al Function Seasonal Annual Allowance uestion No: 23 ( Marks: 1 ) - Please choose one Q The want satisfying power of a product or service is known as a/an:

Desire Need Utility Motive Question No: 24 ( Marks: 1 ) - Please choose one In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. he selection of cold drink appeals to consumers _________ for liquid and attempts to T _ for the advertised product. shape consumers ________ ces Wants, needs Needs, wants Want, preference uestion No: 25 ( Marks: 1 ) - Please choose one Q Which of the following is the part of implementation section of marketing plan? Critical path analysis Physical distribution Competitor indexing Brand equity Question No: 26 ( Marks: 1 ) - Please choose one Needs, preferen

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These objectives are often the most suitable when firms operate in a market dominated d where their financial resources are limited. by a major competitor an Niche Hold Harvest Diversification uestion No: 27 ( Marks: 1 ) - Please choose one Q Suppose Nestle wants to expand its food products line. The managers conducted surveys rmine which food items would appeal to customers. Nestle is from customers to dete following phase of new product development? currently in which of the Idea generation Idea screening Test marketing Business analysis Question No: 28 ( Marks: 1 ) - Please choose one As a marketer you want to use lower than normal prices as an ingredient in your firms que you would use is: marketing strategy. The techni Price lining Zone pricing Relative pricing Promotional pricing Question No: 1 ( Marks: 1 ) - Please choose one Which of the following has the largest market share in the relevant product market? Market leader Market challenger Market nicher er Market follow rks: 1 ) - Please choose one Question No: 2 ( Ma Which of the following attacks the vulnerable part of a competitor? Market leader Market challenger Market nicher r Market followe ( Marks: 1 ) - Please choose one Question No: 3 Which of the following stage of product life cycle is most expensive? Introduction Growth Maturity Decline 1 ) - Please choose one Question No: 4 ( Marks: How many stages are there in the new product development process?

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Six Seven Nine Eight arks: 1 ) - Please choose one Question No: 5 ( M Which of the following price is very close to the maximum that customers are happily g to pay? and readily willin Premium Cooperative Effective Efficient Question No: 6 ( Marks: 1 ) - Please choose one Which of the following price will be used for the heart pacemaker? Skimming price Penetration price Psychological price Premium price

e Question No: 7 ( Marks: 1 ) - Please choose on Some companies want to maximize their market share and believe that higher sales ______. volume will lead towards __________ and _________ Low unit cost and higher short-term profits High unit cost and higher short-term profits High unit cost and higher long-term profits Low unit cost and higher long-term profits Please choose one Question No: 8 ( Marks: 1 ) Which of the following relating to price is considered as a key element in the marketing mix? The generation of total revenue Quality and cost controls The speed of an exchange The size of the sales force Marks: 1 ) - Please choose one Question No: 9 ( A seller wants payment from buyer within 10 days of sales (whereas customer can made ays) and offers 4% discount if payment is made within 10 days. payment within 30 d at type of cash discount will be suitable? Wh 4/10 net 30 10/4 net 30 10/30 net 4 4/30 net 10 Question No: 10 ( Marks: 1 ) - Please choose one

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Which of the following markets require developing a superior product and packaging along with continuous advertising? Consumer markets Business markets Global markets arkets Non profit/government m choose one Question No: 11 ( Marks: 1 ) All are the expression of marketing concept EXPECT: Meeting needs profitably Find wants and fill them Sell what is produced er, not the product - Please

Love the custom

s: 1 ) - Please choose one Question No: 12 ( Mark When a company produces a product in response to consumer demand, it represents ch one of the following concepts? whi Selling concept Production concept concept Marketing concept

Customer

( Marks: 1 ) - Please choose one Question No: 13 Marketing starts with which of the following 4Ps? Product Price Place Promotion Question No: 14 ( Marks: 1 ) - Please choose one Which of the following best describes the definition of marketing mix? The way product is priced The way product are arranged in the stores The way business elements are combined to meet the needs of customers e products in the market The way business distribute th

s: 1 ) - Please choose one Question No: 15 ( Mark In which section of the marketing plan you would find the detailed information about the mpetitors? marketing environment, market trends, customers and co Situation analysis ackground Product/market b egies Marketing strat Market analysis stion No: 16 ( Marks: 1 ) - Please choose one Que The companies who adopt focus strategy are called:

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Market nicher Market leader Market follower er Market challeng

s: 1 ) - Please choose one Question No: 17 ( Mark When General Motors provides payments or price reductions to its new car dealers as ards for participating in advertising and sales support programs, it is granting which rew of the following discount/allowance? Trade discount Functional discount Quantity discount wance Promotional allo se choose one Question No: 18 ( Marks: 1 ) - Plea The future isnt ahead of us, it has already happened. This sentence is closely related hich of the following concept of marketing? to w Marketing Mix Marketing for the millennium t in marketing and innovation

New advancemen Marketing research (M

arks: 1 ) - Please choose one Question No: 19 Which of the following is a charasteristic of market oriented firms? Company focus Competitor focus Customer focus Product focus Question No: 20 ( Marks: 1 ) - Please choose one A good definition of marketing should include: Production output Only for profit organization Distribution of goods and consumer segments Accounting and financial management

hoose one Question No: 21 ( Marks: 1 ) - Please c Which of the following is the set of controllable variables that constitute the marketing classified according to four major decision areas? mix Product, place, person, and promotion Product, price, promotion, and place Promotion, policy, price and person Place, person, promotion, and policy 2 ( Marks: 1 ) - Please choose one Question No: 2

These objectives are often the most suitable when firms operate in a market dominated by a or competitor and where their financial resources are limited. maj

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Niche Hold Harvest Diversification

Question No: 23 ( Marks: 1 ) - Please choose one The promotional burden falls primarily on the manufacturer of: Convenience goods Shopping goods Specialty goods Health supportive goods Question No: 24 ( Marks: 1 ) - Please choose one Which of the following is a characteristic of the products growth stage? Competitors are attracted High prices are established s First buyers make initial purchase Sellers exhaust their inventory ease choose one Question No: 25 ( Marks: 1 ) A modification of the product offering is referred to as: A product improvement strategy A product segmentation strategy ement strategy A new product development - Pl

A market improv

rks: 1 ) - Please choose one Question No: 26 ( Ma A firm develops checklists to determine whether product ideas should be eliminated or wing? subject to further consideration during which of the follo Idea generation Business analysis Idea screening Idea evaluation Question No: 27 ( Marks: 1 ) - Please choose one During the business analysis stage, consideration of the product idea prior to its actual development is called: Business analysis Idea screening Concept testing Commercialization - Please choose one Question No: 28 Pricing as a marketing mix variable currently ranked as: ( Marks: 1 )

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The single most important variable Second only to product Only above distribution Equally as important as the other variables ved Paper MKT501 Mid Term Sol Q1 uilding, holding, and harvesting are the types of: The b a) Market dominance strategy b) Innovation strategy c) Aggressiveness strategy (page 17) gy d) Diversification strate Q2 thing tha t can be offered to a market for attention, Any tangible n, use, acquisitio nsumption that might satisfy a want or need is called: or co (a) Service (b) Product (page 23) (c) Demand (d) Idea Q3 nd name is one of the elements of the: A bra (a) Augmented product (b) Actual product (page 23) (c) Core benefit (d) Discounted product Q4 ify the strategy that deals with the rate of new product development. Ident (a) Innovation strategy (page 17) strategy (b) Aggressiveness ion (c) Vertical integrat (d) Horizontal integration Q5 igh cost, low sales volume and losses are likely to occur at the: The h (a) Decline stage tage (b) Maturity s stage (page 25) (c) Introduction (d) Growth stage Q6 icing is associated with which of the following stage of Aggressive pr product life

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cycle? (a) Introduction urity (b) Mat (c) Decline (d) Growth Q7

mmon reason of decline in the product Which of the following is NOT a co ? sales (a) Competition increases chnology advances (b) Te (c) Consumer tastes change se in product demand (d) Increa Q8 ged in new product development process. After ABC Company is enga idea ng, concept development and going through the generation, screeni business sis. Identify the next step of the company. analy (a) Consumer testing page 27) (b) Beta testing ( (c) Alpha testing ent testing (d) Home-placem Q9 ith what groups do firms conduct concept testing for new products? W mpetitors (a) Co (b) Target customers ) Employees (c (d) Focus groups Q10 oduct into the market is called: Introducing a new pr (a) Commercialization (page 28) erimenting (b) Exp (c) Beta testing (d) Test marketing Q11

in launching a new product, which To coordinate many activities involved of the ing can be used by the marketers? follow (a) Consumer path scheduling

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(b) Consumer path analysis analysis (page 28) (c) Critical Path duling (d) Critical Path Sche Q12 Which of the following is quick in innovation? l goods (a) Capita (b) Food items ) Industrial goods (c products (d) IT

tio http://www.google.com.pk/#hl =en&biw=1024&bih=523&q=i nnova n&aq=f &aqi=&aql=&oq=&gs_rfai=&fp=d3930372925886c8 Q13

f the ABC Co., a major Swedish multinational, provides an example o wer of po ckaging and customer thinking. ABC Co. is involved in innovative pa which of types of packaging that enables milk, fruit juice, and other the following uted without refrigeration? perishable liquid foods to be distrib (a) Boxes (b) Blister packs ) Cartons (c eated) (d) Aseptic packages (rep Q14 creams is an example of which of the Packaging used for the ice following? (a) Transport packaging ckaging (b) Decorative pa (c) Secondary packaging ary packaging (d) Prim Q15 f the following is a name, term, sign, symbol, design, or a Which o on of combinati ervice? these, that identifies the product or s bel La and Co-br Brand Product i/Brand http://en.wikipedia.org/wik

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Q16 A company has different choices when it comes to developing brands. Which is not one of those choices? ) Width and depth extension (a and extension (b) Br (c) Multibrands e extension (d) Lin http://en.wikipedia.org/wiki/Brand Q17 troduces additional items in a given product category When a company in nder u same brand name, such as new flavors, forms, colors, ingredients, or the ackage p zes it is called as: si (a) Line extension 3

(b) Brand extension (page 37) ) Multibrands (c ding (d) Co-bran Q18 is a brand created and owned by a larg retailer of a Which of the following hasing in large quantity from manufacturer? product after purc Co-brand te brand (page 36) Priva Manufacturer's brand Licensed brand Q19 he right to use brand name to other company for ABC Company sells t nonpany is following: competing product the com (a) Brand licensing (page 37) o-branding (b) C anding (c) Family br ) Individual branding (d

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Q20 Numerical monetary value of a product is the best description of which of the following? (a) Place ) Price (page 38) (b (c) Promotion (d) Cost Q21\ e price of which of the following? Commission is th (a) Retailer ) Salesperson (c) Executive (d) Wholesaler Q22

(b

stly used in the retailing? mo (a) Online shops (b) Courier service (c) Self-service ) (d) Counter-service Q23

Which of the following method is

(page 41

of the following is NOT an objective of discounts? Which (a) Move out-of-date stock (b) Reward competitors (page 43) customers (c) Reward valuable -term sales (d) Increase short Q24 anies reduce price for bulk purchases. To which of the Some times comp ing would this statement hold TRUE? follow Seasonal discounts scounts Trade di Quantity discounts (page 44) iscounts Cash d Q25 at ABC Furniture Store is informed that if he/she will increase The buyer his/her teen mattress sets to twenty, she will receive a 14 percent recent order of fif price

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reduction. This offer is due to a recent overstock condition at the factory and will able in the future. What is the type of discount offered by ABC not be avail rniture store? Fu asonal (a) Se (b) Non-cumulative l (c) Promotiona (d) Trade Q26

t price is also known as: Marke (a) List price rice (b) Retail p (c) Effective price (page 43) olesaler price (d) Wh Q27 m buyer within 10 days of sales (whereas A seller wants payment fro customer ent is can made payment within 30 days) and offers 4% discount if paym made 10 days. What type of cash discount will be suitable? within (a) 4/10 net 30 (page 43) ) 10/4 net 30 (b (c) 10/30 net 4 (d) 4/30 net 10 Q28 EXCEPT: All of the following conditions favor setting a penetration price

(a) Production and distribution costs fall as sales volume increases

arket is highly price sensitive (b) The m (c) The products quality and image supports the price ourages actual and potential competitors (d) The low price disc Q29 oduce a new product with the goal of quickly Mr. Ahmed wants to intr gaining ultant, you would recommend which of the mass-market share. As a cons following strategy? ) Market-penetration (a ) Market-skimming (b chological pricing (c) Psy (d) Cost-orientated pricing

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http://tutor2u.net/business/marketing/pricing_strategy_skimming.asp Q30 ize market share, assuming that market is A company wants to maxim price strategy you would suggest for the company to sensitive. What pricing

achieve jective? this ob (a) Cost- oriented pricing (b) Skimming pricing (c) Premium pricing (d) Penetration pricing (page 45) Q31 quire developing a superior product and Which of the following markets re ing along with continuous advertising? packag (a) Global markets fit/government markets (b) Non pro (c) Business markets ) Consumer markets(page 2) (d Q32 llowing 4Ps of marketing mix involves in decisions Which one of the fo regarding unts, allowances and payment periods or credit terms? list prices, disco (a) Product age 4) (b) Price (p (c) Place ) Promotion (d Q33 ing 4Ps of marketing mix involves in decisions Which of the follow regarding ge, assortments, locations, inventories or transports? channels covera (a) Product ) Place (page 4) (b ) Price (c Promotion (d) 34 Q hich of the following are value maximizers? W

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6

(a) Customers (b) Sellers (c) Marketers (d) Manufacturers Q35 Which of the following firms emphasizes on products benefits to the customers product attributes? rather (a) Market oriented (page 6) (b) Sales oriented ) Product oriented (c (d) Production oriented Q36 customer dislikes a product and talks against the The phenomenon, when a product, is termed as: (a) Unfavorable environment ) Propaganda (b (c) Bad mouth (page 8) (d) Bad impression Q37 NOT a distribution decision? Which of the following is (a) Inventory management l selling (page 14) (b) Persona (c) Warehousing (d) Distribution centers Q38 farm in order to reduce the risk If a bakery business bought a wheat associated e dependency on flour. Identify the type of integration. with th (a) Backward vertical integration ion (b) Balanced vertical integrat n (c) Forward horizontal integratio (d) Forward vertical integration Q39 one of the following strategies emphasizes on brand image? Which (a) Cost leadership strategy nce strategy (b) Market domina

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(c) Differentiation strategy (page 20) strategy (d) Market segmentation Q40 of the following products requires mass promotion by a producer? Which (a) Convenience (b) Shopping (c) Specialty (page 24) (d) Unsought Q41 or the product is critical task for the marketers. Setting price f What are the do you think a marketer should answer before tical questions cri setting the price and also explain the factors that influence the pricing objectives.
TION
MIDTERM EXAMINA

Fall 2009 ession - 5)


MKT501- Marketing Management (S

Time: 60 min Question No: 1 ( Marks: 1 ) - Please choose one e first step in writing a marketing plan?
Which of the following is th

Situation analysis ysis


Opportunity and threat anal

Executive summary (page 15) Market analysis Executive Summary als and
ry of the plans most important Go The Plan should open with a brief summa

Recommen dations. The


statement, increase sales by 10% this year or summary can be expressed like in a brief

y 5 % or
reduce expenses b

say will enter UK market this year etc. Question No: 2 ( Marks: 1 ) - Please choose one can expand the total market through:
A market leader firm

roduct
Decreasing distribution of the p

e product (repeated)
f th Introducing the new usage o

f product
es o Eliminating some featur

Increasing cost Question No: 3 ( Marks: 1 ) - Please choose one f the


Process engineering skills are required for the successful implementation of which o

following strategy? egmentation strategy


Market s

strategy

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tegy
tion stra Differentia

ership strategy (page 20)


ead Cost l

Question No: 4 ( Marks: 1 ) - Please choose one , acquisition, use, or


Any tangible thing that can be offered to a market for attention

t satisfy a want or need is called:


consumption that migh

Service Product (page 4) Demand

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Idea estion No: 5 ( Marks: 1 ) - Please choose one
Qu

Luxury products, such as Rolex watches, are also known as: Shopping product Convenience product Emergency product
Specialty product

1 ts are consumer products and services with unique characteristics


Specialty produc

for which a significant group of buyers is willing to make a


or brand identification

hase effort. Examples include specific brands and types of cars, highpriced
special purc

ic equipment, designer clothes, and the services of medical or


photograph

legal specialists. Question No: 6 ( Marks: 1 ) - Please choose one ciated with which of the following stage of product life cycle?
Aggressive pricing is asso

Introduction )
Growth (page 18

Maturity Decline Question No: 7 ( Marks: 1 ) - Please choose one for new product development EXCEPT:
All of the following are the sources of idea

Government agencies Competitors Suppliers Customers se one


Question No: 8 ( Marks: 1 ) - Please choo

equired in commercialization?
Which of the following is NOT a decision r

Why to launch the product? (page 31) How to launch the product? Where to launch the product? When to launch the product? The decisions required are: E PRODUCT?
WHEN TO LAUNCH TH

NCH THE PRODUCT?


WHERE TO LA

AUNCH THE PRODUCT?


TO WHOM TO L

H THE PRODUCT
HOW TO LAUNC

Question No: 9 ( Marks: 1 ) - Please choose one e


Which of the following are the people who purchase new products almost as soon as th

arket?
products reach the m

Innovators (page 33)

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Late majority Early majority Late adopters Question No: 10 ( Marks: 1 ) - Please choose one f idea from the source of invention to the ultimate
Which of the following is the spread o

user or consumers? Innovation adoption process Innovation diffusion process (page 33) Adoption process n
New product recognitio

ns is a theory of how, why, and at what rate new ideas and


Diffusion of Innovatio technology spread through cultures

ase choose one


Question No: 11 ( Marks: 1 ) - Ple

edicines and drugs?


Which of the following is essential requirement for m

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Secondary packaging Primary labeling Decorative packaging Mandatory labeling (page 36) Question No: 12 ( Marks: 1 ) - Please choose one roduct
Which of the following is less likely to damage reputations of a brand if a new p

fails? branding
Brand extension

ing
Individual brand

nding
Overall family bra

Line family branding Question No: 13 ( Marks: 1 ) - Please choose one cost more than other products in the category?
Which of the following brands

page 36)
Premium brand (

Economy brand Fighting brand Corporate brand o: 14 ( Marks: 1 ) - Please choose one
Question N

is known as which of the following?


Using one brand name for several related products

Family branding (page 37) Group branding branding


Combination

ding
Premium bran

rand name is used for several related products, this is referred to as Family
When one b

branding. Question No: 15 ( Marks: 1 ) - Please choose one ing types of packaging?
Gift baskets are the example of which one of the follow

Decorative (repeated) Secondary Shipping Primary Question No: 16 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration (page 34) Physical protection Theft reducing gglomeration - Small objects are typically grouped together in one package for reasons
A

efficiency. For example, a single box of 1000 pencils requires less physical handling
of

gle pencils. Alternatively, bulk commodities (such as salt) can be divided


than 1000 sin

re suitable size for individual households.


into packages that are a mo

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1 ) - Please choose one


Question No: 17 ( Marks:

ng is a brand created and owned by a larg retailer of a product after


Which of the followi

purchasing in large quantity from manufacturer? 3 Co-brand 36)


Private brand (page

s brand
Manufacturer'

Licensed brand uy products in bulk from manufacturers and put their own brand
When large Retailers b

name on them, this is called Private Branding, store brand, or private label. Question No: 18 ( Marks: 1 ) - Please choose one Which of the following is also known as functional branding? Economy branding Co-branding

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Family branding Individual branding A functional brand is that one
A concept that is used with respect brand strategy decision.

y the consumers to satisfy a functional need such as to shave, to


which is purchased b

to relieve a headache. Functional brands have the best chance to satisfy


clean clothes,

providing superior performance. Functional brands rely


customers if they are seen as

t or price features
heavily on produc

Not sure. Question No: 19 ( Marks: 1 ) - Please choose one of which of the following?
Tarang milk is an example Corporate brand

Co-brand brand (page 36)


Individual

and
Family br

Question No: 20 ( Marks: 1 ) - Please choose one se to the maximum that customers are happily
Which of the following price is very clo

ay?
and readily willing to p

Premium Cooperative Effective Efficient Question No: 21 ( Marks: 1 ) - Please choose one lso known as:
Geographic pricing is a

Skimming pricing Zone pricing (page 38) Psychological pricing Penetration pricing Question No: 22 ( Marks: 1 ) - Please choose one ing is a pricing technique used by retailers?
Which of the follow

Costpush pricing Cost-plus pricing (page 42) pricing


Demand- push

Demand- pull pricing arks: 1 ) - Please choose one


Question No: 23 ( M

Which of the following method is mostly used in the retailing? Courier service 4 Online shops Self-service (page 41) Counter-service lf-service, many shops offer counterEven though most retailing is done through se

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.g.
service items, e

edicine and small expensive items.


controlled items like m

(page#41 handout) Question No: 24 ( Marks: 1 ) - Please choose one Market price is also known as: Effective price (page 44 List price Retail price Wholesaler price effective price) is the amount actually paid.
The market price (also called

Question No: 25 ( Marks: 1 ) - Please choose one A company wants prompt payment from the customers. What type of discount will be suitable for the company? Seasonal discount nt
Trade discou

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Quantity discount nt (page 44)
Cash discou

( Marks: 1 ) - Please choose one


Question No: 26 A seller wants payment from buyer within 10 days of sales (whereas customer can made

30 days) and offers 4% discount if payment is made within 10 days.


payment within

What type of cash discount will be suitable? 4/10 net 30 10/4 net 30 10/30 net 4 4/30 net 10 ay within 30 days, but will receive a 4% discount if they pay
this means the buyer must p

within 10 days Question No: 27 ( Marks: 1 ) - Please choose one ow


Which of the following markets involve decisions such as: what country to enter in, h

to enter, how to adopt their product and services and how to price? r markets
Consume

Business markets Global markets (page 2) s


Non profit market

No: 28 ( Marks: 1 ) - Please choose one


Question

he following 4Ps of marketing mix involves in decisions regarding list


Which one of t

or credit terms?
prices, discounts, allowances and payment periods

Product 5 repeated)
Price (

Place Promotion Question No: 29 ( Marks: 1 ) - Please choose one mix


The Cargo business covers which of the following decisions under the marketing

strategy? t
Produc

Price Placement Promotional Question No: 30 ( Marks: 1 ) - Please choose one cost will be considered as which of the following Ps of marketing mix?
Customer

t
Produc

Price Place Promotion Question No: 31 ( Marks: 1 ) - Please choose one

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ing elements of marketing mix directly affects the value of sales?


Which of the follow

Price Place Promotion Product Question No: 32 ( Marks: 1 ) - Please choose one irement defines which of the following?
The basic human requ

page 4)
Need (

d
Deman

Want Satisfaction Question No: 33 ( Marks: 1 ) - Please choose one uy the product leads towards which of the following?
Willingness and ability to b

Demand (page 4) Need

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Want Market Question No: 34 ( Marks: 1 ) - Please choose one The loyalty marketing focuses on establishing long term relationship between: Company and retailer
Retailer and customer

onsumer
Retailer and c

Company and customer (page 4) lationship Marketing focuses on establish and building long term relationship between
Re

mer. We also call it loyalty marketing.


the company and custo

1 ) - Please choose one


Question No: 35 ( Marks:

following is NOT a technique used by marketers to understand the


Which of the

customers? Focus group 6 tion


Commercializa

hones
Web and telep

Surveys Question No: 36 ( Marks: 1 ) - Please choose one OT an example of unsought goods?
Which of the following is N

olicy
Insurance p

(page 9 ,25)
Course book

Encyclopedia Funeral plots No: 37 ( Marks: 1 ) - Please choose one


Question

he/ she needs to avail core features


A customer requirement about any product in which

in that product, is called: d


Real nee

need
Stated

Unstated need eed


Delighted n

not sure Question No: 38 ( Marks: 1 ) - Please choose one are related to which of the following?
Order processing decisions

Product Price )
Distribution (page 14

Promotion Question No: 39 ( Marks: 1 ) - Please choose one

http://vuattach.ning.com Which of the following is NOT a distribution decision?

Inventory management Personal selling (page 14) Warehousing Distribution centers Question No: 40 ( Marks: 1 ) - Please choose one If a bakery business bought a wheat farm in order to reduce the risk associated with the dependency on flour. Identify the type of integration. Backward vertical integration tegration
Balanced vertical in

n
Forward horizontal integratio

Forward vertical integration duce some


In backward vertical integration, the company sets up subsidiaries that pro

roduction of its products. For example, an automobile company


of the inputs used in the p

ay own a tire company, a glass company, and a metal company. Control of these three
m

ubsidiaries is intended to create a stable supply of inputs and ensure a consistent quality
s

their final product.


in

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Question No: 41 ( Marks: 10 ) ncept starts with a well defined market, focuses on customer needs,
"Marketing co

ces profit by satisfying the customers".


coordinates all activities and produ

laborate the statement.


E

ION
MIDTERM EXAMINAT

Spring 2010 Management


MKT501- Marketing

Question No: 1 ( Marks: 1 ) - Please choose one re included in which of the


The skimming, penetration, bargaining and discounts a

strategy?
following marketing mix

Product decisions 6)
Price decisions (PAGE 1

Place decisions Promotion decisions Question No: 2 ( Marks: 1 ) - Please choose one re the types of:
The building, holding, and harvesting a

Innovation strategy strategy (PAGE 17)


Aggressiveness Diversification strategy

Market dominance strategy Question No: 3 ( Marks: 1 ) - Please choose one of a competitor?
Which of the following attacks the vulnerable part

Market leader )
Market challenger (PAGE 19

Market nicher Market follower Question No: 4 ( Marks: 1 ) - Please choose one uld
The strategy which involves creating a product that s perceived as unique and sho i

provide superior value for the customer is called: gy


Market segmentation strate Market dominance strategy

gy (PAGE 20)
Differentiation strate Cost leadership strategy

Question No: 5 ( Marks: 1 ) - Please choose one Presenting the product concept to appropriate target consumers and getting their reactions, describes which of the following options?

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Concept development Concept testing (PAGE 7) Commercialization Concept trial Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration (PAGE 34) Physical protection 1 Theft reducing Question No: 7 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion

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Price (PAGE 38) Place Product Question No: 8 ( Marks: 1 ) - Please choose one Which of the following is considered as dead end of distribution? Promotion Warehousing (PAGE 94) Wholesaling Retailing Question No: 9 ( Marks: 1 ) - Please choose one While considering the place for a product which of the following is important for customer? Communication Convenience (PAGE 24) Customer cost Customer solution Question No: 10 ( Marks: 1 ) - Please choose one The loyalty marketing focuses on establishing long term relationship between: Company and retailer Retailer and customer Retailer and consumer Company and customer (PAGE 4) Question No: 11 ( Marks: 1 ) - Please choose one Which of the following is NOT an ancillary service? Warranty Installation Delivery Labeling (PAGE 6) Question No: 12 ( Marks: 1 ) - Please choose one Which of the following best describes the definition of marketing mix? The way product is priced The way product are arranged in the stores The way business elements are combined to meet the needs of customers The way business distribute the products in the market REF http://www.freeworldacademy.com/newbizzadviser/fw15.htm Question No: 13 ( Marks: 1 ) - Please choose one 2 Which of the following strategies requires premium pricing? Target market strategy Market segmentation strategy Differentiation strategy (PAGE 20) Cost leadership strategy Question No: 14 ( Marks: 1 ) - Please choose one Price is the only element in the marketing mix that produces __________. Revenue (page 21) Variable costs Expenses Stability Question No: 15 ( Marks: 1 ) - Please choose one Which of the following is involved in decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price? Consumer markets Business markets Global markets (page 2)

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Vuattach.comSolved MCQs of MKT501


Non profit markets Question No: 16 ( Marks: 1 ) - Please choose one If an NGO purchases furniture for its office, it is purchasing a(an): Consumer good Consumer service Industrial good Industrial service Question No: 17 ( Marks: 1 ) - Please choose one The want satisfying power of a product or service is known as a/an: Desire Need Utility Motive Question No: 18 ( Marks: 1 ) - Please choose one Factors of broad environment directly affect the: Economic environment Task environment Cultural environment Technological environment (page 3) Question No: 19 ( Marks: 1 ) - Please choose one While writing the marketing plan, the analysis of companys own resources comes under which of the following section of marketing plan? Macro environment Market analysis Consumer analysis Internal environment analysis (page 15) 100% Question No: 20 ( Marks: 1 ) - Please choose one 3 The firm objective in the introductory stage of the product life cycle is to: Extend the cycle as long as possible Improve warranty terms and service availability Emphasize market segmentation Stimulate demand for the product ref http://www.scribd.com/doc/3701290/Product-Life-Cycle1 Question No: 21 ( Marks: 1 ) - Please choose one The majority of firms enter in a particular market during the: Introduction Growth Maturity Decline ref http://www.google.com.pk/#hl=en&q=+The+majority+of+firms+enter+in+a+partic ular+market+during+the+growth&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=1&cad=b Question No: 22 ( Marks: 1 ) - Please choose one Which of the following come(s) under the category of new product? New product lines Product improvements Cost reductions All of the given options ref http://www.knowthis.com/principles-of-marketing-tutorials/managingproducts/categories-of-new-products/ Question No: 23 ( Marks: 1 ) - Please choose one Suppose Nestle wants to expand its food products line. The managers conducted surveys from customers to determine which food items would appeal to customers. Nestle is

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Vuattach.comSolved MCQs of MKT501


currently in which of the following phase of new product development? Idea generation Idea screening (page 27) Test marketing Business analysis Question No: 24 ( Marks: 1 ) - Please choose one The stage in the adoption process that has been reached when an individual becomes sufficiently involved with a new product to begin to seek information about it is called: Awareness Evaluation Interest (page Trial Question No: 25 ( Marks: 1 ) - Please choose one Based on pricing objectives, a general guideline that is intended for use in specific pricing decision is called: A product line 4 A pricing policy A strategic pricing An objective pricing Question No: 26 ( Marks: 1 ) - Please choose one The consumers perception of prices such as Rs. 5.95 and Rs. 6.99 is that these prices are: Regular retail prices Wholesale prices Competitive prices Discount prices Question No: 27 ( Marks: 1 ) - Please choose one Which of the following is the traditional pricing objective? Increase market share Maximize profits Meet competitors prices (page 42) Increase market growth Question No: 28 ( Marks: 1 ) - Please choose one A supermarket advertises sugar and coffee at very low prices with the objective of attracting customers who will buy other high profit items. This is called: Product line pricing Multiple unit pricings Odd pricing

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Loss leader ref http://business.yourdictionary.com/multiple-unit-pricing Question No: 29 ( Marks: 3 ) Explain the psychology behind a price of Rs9.99 instead of Rs10.00. Question No: 30 ( Marks: 3 ) Mandatory labeling is still a debatable issue yet in the labeling of product. What should you say to in favor of mandatory labeling? Question No: 31 ( Marks: 5 ) List any five characteristics of a good brand name. Question No: 32 ( Marks: 5 ) Suppose a new detergent has been introduced in the market. List down the stages after which it will enter in the customers buying preference list? 5

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