INTRODUCTION:
Microsoft Corp. (Nasdaq: MSFT) and Skype Global have entered into a definitive agreement under which Microsoft will acquire Skype, the leading Internet communications company, for $8.5 billion in cash from the investor group led by Silver Lake. The agreement has been approved by the boards of directors of both Microsoft and Skype. The acquisition will increase the accessibility of real-time video and voice communications, bringing benefits to both consumers and enterprise users and generating significant new business and revenue opportunities. The combination will extend Skypes world-class brand and the reach of its networked platform, while enhancing Microsofts existing portfolio of real-time communications products and services. The sellers include eBay Inc. and private equity firms Silver Lake and Andreessen Horowitz, CPP Investment Board, Joltid Limited in partnership with Euro play Capital Advisors. Skype have a huge market penetration that Microsoft can exploit with tight integration to existing solutions, but Skype already has well established processes and billing mechanisms that Microsoft can use for up-selling and cross-selling while entering the communication business both for individuals and corporate markets.
There are some reasons why Microsoft is buying Skype. 1) To inject excitement into existing Microsofts products Microsoft is buying Skype, which has 170 million active users, to connect the service to its Outlook e-mail, Xbox game console, Windows mobile phone and corporate-phone software. Somehow it thought it was a freaking cool idea in allowing users to easily call their friends and colleagues with Skype integrated into the products. 2) To rejuvenate Microsofts advertising revenue Ballmer is aiming to revive Microsofts Internet advertising revenue. The companys online services division had an operating loss of almost $2.6 billion in the 12 months ended March. Microsoft has been trying but is still eating dust behind Google in web search and related advertising. Ballmer is hoping Skype which would start showcasing advertising could help Microsofts Bing search engine in the online-search market hope to narrow the huge gap between its Bings 14% versus Googles 66%. 3) To lure more users to its Windows Phone 7 Microsoft plans to add Skype to its Windows-based mobile phones to lure more customers after losing ground to Apples iPhone and Googles Android devices. It was also hoped that Skype can help boost the popularity of Windows-powered devices such as tablet computers. Its all about competition and Microsoft hates Apple and Google very much. 4) To prevent rival Google from buying Skype As much as Google likes to tell everyone that it has Google Voice so it doesnt really need Skype, the fact remains that Google Voice is nowhere near Skype. It would be nice to add Skype into Googles portfolios but not at crazy-price. But Microsoft simply cannot afford to sleep only to wake up one fine day that Google has bought over Skype. That would be disastrous and with deep
pockets, it would be better to buy Skype and let it rot even if the deal is proven to be a flop. 5) To diversify Microsofts traditional business For as long as you can remember, Microsofts business has relied heavily on sales of its Windows and Microsoft Office programs, which runs on hundreds of millions of computers. Its venture into other business such as search engine and Microsofts Windows Smartphones are nowhere near Google and Apple. Skype is a bet that may eventually turn into a gold mine, hopefully. 6) Microsoft is simply jealous of Apple and Google Microsoft is desperate to become relevant. Theyve tried everything on their own from Bing search engine to Windows Phone 7 but nothing seems to work and can put them as the leader on the latest technology map. Luckily they didnt manage to buy Yahoo the value of Yahoo has halved since then. Apple has just overtaken Google to become the most valuable brand and Microsoft brand ranking will only drifts further away if it doesnt do anything now. Of the top-10 valuable brands, Microsoft improves the least. Now Microsoft can claim it has a new sexy product on par with Google and Apple. 7) To have a stronger bargain power with carriers At the moment, carriers dont really care if Microsoft wants to work with them or not. Googles Android and Apples I Phone are sufficient in generating tons of money for the carriers. Now with Nokia behind Microsoft, Skype will be a must-have service/application that Windows Phone 7 can uniquely offers to the carriers. Surely Microsoft will still make Skype free of charge but youll never know. Maybe Skype can be tweaked to compete with Apples Face time.
MICROSOFT IN NUMBERS 1975 Microsoft founded $217.82billion market cap worth $68.62billion turnover in 2010 $50.09billion pre-tax profit in 2010 -10.75 per cent share price drop over in 2010 350million Windows 7 licenses sold to date SKYPE IN NUMBERS 2003 Skype founded 663 million registered users $860m revenues last year and an operating profit of $264million $7million lost last year overall
$686million long-term debt 207 billion minutes of voice and video conversations in 2010
So Who Made What? Using the $8.5 billion price as the likely sale price, eBay gets $2.55 billion for its 30-percent stake in Skype. Niklas Zennstrm and Janus Friis, the co-founders, with their 14-percent stake, take home about $1.19 billion. Silver Lake, Andreessen Horowitz and the Canada Pension Plan Investment Board (CPPIB) own 56 percent of the company, and that stake is worth $4.76 billion.
Andreessen Horowitz had 30 percent of the deal and made $205 million profit on their $50 million initial investment. BIBLIOGRAPHY: FOLLOWING ARE THE VARIOUS SOURCES FROM WHERE I HAVE COLLECTED THE DATA: NEWSPAPERS The Economic Times The Times of India, 10th May 2011 International Business Times, 11th May 2011 Business Today 15th May 2011 issue Investors Skeptical Of Microsoft's Skype Acquisition (MSFT) Tuesday May 10, 2011 - 19:49 PM EDT
Following Websites
http://www.financetwitter.com/2011/05/microsoft-skype-deal-seven-reasons-the-sucker-didit.html http://www.microsoft.com/presspass/default.mspx http://www.dailymail.co.uk/news/article-1385472/Microsoft-buy-internet-phone-serviceSkype-8-5bn.html http://www.ibtimes.com/articles/143750/20110511/skypes-owners-set-to-makebillionsource.htm http://www.itpro.in/625843/microsoft-closes-skype-deal-for-8-5-billion
As George Bernard Shaw famously said, We are made wise not by the recollection of our past, but by the responsibility for our future