Global Report on Product Categories - 2010

Published 11-3-2011

40%

36%

35%
30%
25%

22%
17%

20%
15%

8%

10%

3%

5%

4%

2%

2%

2%

3%

Foodstuff &
Beverages

Home Improvement

Utilities

Financial Services

0%
Cosmetics &
Personal Care

Household Goods

Clothing &
Accessories

Wellness

Books, Toys,
Stationery, Etc.

Other

2010 Sales by Product Category

Cosmetics &
Personal Care

Region/Country

Household
Goods

Clothing &
Accessories

Wellness

Books, Toys,
Stationery,
Etc.

Foodstuff &
Beverages

Financial
Services

Home
Improvement

Utilities

Other

Global

36%

17%

8%

22%

3%

2%

2%

2%

3%

4%

Asia/Pacific
Australia
China
Hong Kong
India
Indonesia
Japan
Korea
Malaysia
New Zealand
Philippines
Singapore
Taiwan
Thailand
Vietnam
Other Asia/Pacific

28%
30%
na
24%
31%
10%
29%
29%
19%
33%
na
22%
16%
39%
na
na

15%
18%
na
5%
7%
6%
19%
8%
20%
12%
na
16%
11%
14%
na
na

4%
9%
na
0%
0%
12%
6%
0%
9%
17%
na
0%
5%
0%
na
na

33%
20%
na
68%
47%
19%
28%
38%
35%
27%
na
60%
59%
39%
na
na

4%
0%
na
2%
0%
0%
4%
10%
2%
0%
na
0%
1%
1%
na
na

1%
0%
na
1%
1%
46%
0%
0%
6%
2%
na
1%
2%
3%
na
na

4%
0%
na
0%
10%
0%
6%
0%
2%
0%
na
0%
0%
0%
na
na

1%
0%
na
0%
0%
0%
0%
5%
0%
0%
na
0%
0%
0%
na
na

0%
0%
na
0%
0%
0%
0%
0%
0%
2%
na
0%
0%
0%
na
na

9%
23%
na
0%
4%
7%
9%
10%
7%
7%
na
1%
6%
3%
na
na

37%
21%
23%
80%
55%
78%

24%
29%
31%
1%
4%
9%

7%
0%
25%
7%
5%
7%

12%
13%
1%
13%
23%
3%

4%
8%
14%
0%
0%
0%

4%
3%
2%
0%
0%
3%

6%
0%
0%
0%
0%
0%

3%
0%
4%
0%
11%
0%

1%
0%
0%
0%
0%
0%

2%
27%
0%
0%
2%
0%

Europe/Africa
Austria
Belgium
Bulgaria
Croatia
Czech Republic

(1)

(2)

(1)

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Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Israel
Italy
Latvia
Lithuania
Luxembourg
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Slovenia
South Africa
Spain
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
Other Europe/Africa
Latin America
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Mexico
Peru
Uruguay
Venezuela
Central America/Caribbean
Other Latin America
North America
Canada
United States

(2)
(1)

(1)

(1)

(2)

(3)

(2)

30%
66%
26%
10%
15%
43%
69%
37%
3%
27%
69%
65%
na
21%
45%
71%
na
70%
73%
70%
45%
25%
31%
42%
17%
70%
96%
30%
na

8%
5%
46%
21%
38%
26%
5%
10%
15%
32%
15%
16%
na
8%
10%
10%
na
5%
12%
20%
35%
34%
12%
9%
31%
16%
4%
30%
na

0%
7%
1%
8%
10%
1%
7%
12%
2%
0%
5%
4%
na
0%
0%
8%
na
7%
9%
0%
5%
1%
16%
9%
1%
8%
0%
13%
na

37%
20%
25%
10%
13%
7%
16%
19%
46%
18%
9%
12%
na
54%
37%
9%
na
13%
6%
10%
15%
18%
15%
28%
3%
6%
0%
10%
na

0%
0%
0%
4%
8%
0%
0%
3%
0%
4%
0%
0%
na
0%
0%
0%
na
0%
0%
0%
0%
1%
20%
5%
5%
0%
0%
5%
na

0%
0%
0%
2%
5%
0%
0%
1%
28%
14%
0%
0%
na
0%
2%
1%
na
2%
0%
0%
0%
0%
0%
2%
7%
0%
0%
1%
na

0%
0%
0%
39%
7%
0%
0%
0%
2%
0%
0%
0%
na
0%
1%
0%
na
3%
0%
0%
0%
0%
0%
2%
1%
0%
0%
0%
na

25%
0%
0%
6%
2%
0%
0%
19%
0%
2%
0%
0%
na
14%
5%
2%
na
0%
0%
0%
0%
1%
6%
3%
0%
0%
0%
9%
na

0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
0%
na
0%
0%
0%
na
0%
0%
0%
0%
20%
0%
0%
0%
0%
0%
2%
na

0%
2%
2%
0%
0%
23%
2%
0%
4%
3%
1%
3%
na
2%
0%
0%
na
0%
1%
0%
0%
0%
0%
0%
36%
0%
0%
0%
na

70%
61%
77%
86%
90%
63%
52%
41%
85%
na
na
69%
na

9%
20%
2%
10%
0%
10%
12%
6%
2%
na
na
10%
na

12%
17%
21%
0%
6%
12%
17%
33%
8%
na
na
12%
na

9%
1%
0%
4%
4%
11%
15%
20%
5%
na
na
8%
na

0%
0%
0%
0%
0%
0%
2%
0%
0%
na
na
0%
na

0%
0%
0%
0%
0%
4%
1%
0%
0%
na
na
0%
na

0%
0%
0%
0%
0%
0%
0%
0%
0%
na
na
0%
na

0%
0%
0%
0%
0%
0%
1%
0%
0%
na
na
0%
na

0%
0%
0%
0%
0%
0%
0%
0%
0%
na
na
0%
na

0%
0%
0%
0%
0%
0%
0%
0%
0%
na
na
0%
na

19%
na
19%

23%
na
23%

11%
na
11%

23%
na
23%

3%
na
3%

2%
na
2%

0%
na
0%

6%
na
6%

10%
na
10%

3%
na
3%

Copyright WFDSA 2011

na = not available
Note: Figures are based on DSA member companies unless otherwise noted.
(1) Source: Euromonitor International, Ltd. 2011.
(2) Includes non-member companies.
(3) Central America/Caribbean includes Dominican Republic, Costa Rica, El Salvador, Guatemala, Honduras and Panama.

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