BusinessResearchMethods

Classof Credit : 2011 : 2 AcademicYear Semester Sessions : First : II : 22

CourseCode : SLRM502

Objective
To enable students conceive and execute business research by giving essential inputs on research methodology. REFERENCEBOOKS BusinessResearchMethods BusinessResearchMethods,7 e BusinessResearchMethods,9 e
th ResearchMethods,7 e th th

AUTHOR/PUBLICATION ICMR Zikmund,WilliamG.ThomsonSouthWestern Cooper,Donald/Schindler,Pamela.Tata McGrawHill2006 McBurney,DonaldH.WadsworthPublishing 2006 Hutton,P.Basingstoke.Macmillan1990

ResearchforManagers:HowtoUseSurvey inManagementDecision MakingSurvey nd 2 e

th StatisticsforManagement7 e

Levin,RichardI/Rubin,David.S.,Prentice Hall

DetailedSyllabus
Introduction to Research: Meaning & definition of Research Relevance and significance of ResearchinbusinessTypesofResearchResearchproblemsEvolutionofResearchOverview ofResearchmethodology ResearchProcess:IntroductionTheoreticalFramework ResearchHypotheses Research Design: IntroductionNatureof andClassification ofdesignDevelopinganappropriate research design Experimental Research Design Randomized Design, Latin Square Design and FactorialDesignBasicprinciples,typesofexperimentaldesignvalidity externalandinternal. Scales and Measurements: Measurements Types of measurements Different Scales Comparison between different scales Characteristics Validity Different Methods of measurement Developing Scales Classification of scales Rating Scales Attitude Scales ThurstonscaleLikertscaleSemanticDifferentialscaleTypesofErrorsinmeasurement Test ofReliability MeasuresofStability ThreatstoReliability Survey Research: Introduction Purpose Methods of data collection Interviews, observation, schedule, Questionnaire other methods of data collection Panel research, warranty cards, Pantry auditandconsumerpanelMechanicalDevicesProjectiveTechniquesSociometry

DetailedSyllabus TheClassof2011

SecondSemester

DataPreparation:DataCoding,DataCleaning,IdentificationOutlier,HandlingMissingValues Multivariate Analysis and use of statistical packages: Introduction Nature and techniques of MultivariateAnalysisAnalysisofdependence MultipleRegression.Assumptionsintheregression model,dummyvariabletreatment,testingofgoodnessoffitofthemodelandDiscriminantAnalysis. Analysis of interdependence Factor analysis and Cluster analysis Application of Major software packages(SPSSetc.) Report writing: types of reports planning and organizing a research project, Harvard system of referencing Bibliography footnoteschecklist evaluationofreport. CasesandExercises RenamingComputerPowerGroup AllenSolly:EnteringtheIndianWomensWesternWearMarket MarketResearchinInsurance TheLaunchofNewCoke MarketingResearchatP&G LaunchingtheScorpio QuantitativeResearchorQualitativeResearch:ADilemma RetailResearchinIndia ConsumerResearchinanAgeofCynicism TelephonicInterviewinBusinessResearch HLLVsAmul:HeatinguptheIceCreamMarket ImprovingtheQualityofBusinessResearch ImportanceofAnalysis&Reporting ConsumerResearchatKiranMusic FocusGroupsinBusinessResearch

(Source:CaseStudiesinManagement VolumeVIII)

DetailedSyllabus TheClassof2011

SecondSemester

SuggestedScheduleofSessions Topic Introductiontoresearch(includingcasediscussion) Researchprocesses Researchdesign (includingexperimentalresearch)(includingcasediscussion) Scalesandmeasurements(includingcasediscussion) Surveyresearch,datapreparationforstatisticalanalysis,useofstatistical packagesforanalysis(includingcasediscussion) IntroductiontoMultivariateanalysis MultipleRegression (includingexercises) Discriminantanalysis (includingexercises) FactorAnalysis (includingexercises) Clusteranalysis (includingexercises) Reportwriting Total No.ofSessions 1 1 3 1 3 1 3 3 3 2 1 22

DetailedSyllabus TheClassof2011

SecondSemester