"
John Lennon (as a cartoon character) in the movie Yellow Submarine (1968)
time" that we can never recapture. And we have only ourselves to blame. Robert Ringer, author of Million Dollar Habits, says: I believe that the source of most peoples frustration is that there are only 24 hours in a day, and we can never really seem to find the time to work on the really important things, the things that take creativity. Ringer advocates the "self-discipline" to devote at least four hours a day to "quite, creative thought." He tells people in any career to "learn to do it religiously if you aspire to rise above mediocrity." And then, there are the time management trainers. Rather than just a slice of advice, they offer an entire system to help capture time.
Unfortunately, a lot of people cant deal with thatAnd so they importune us for snap decisions. They make us supply the answers as quickly as they ask the questions. And that is a dangerous way to work. High technology is one of the reasons for this rush to decide: Word processors smother us with documents, seducing us into believing we are adequately informed. FAX machines make even the most trivial request seem urgent. Overnight deliveries force us to respond in kind: We make decisions overnight McCormack believes that modern office technology may be "prodding us too quickly to make decisions that need far more thought." Sometimes people push up the pace just to appear busy. A. Roger Merrill, co-author of First Things First (1994), writes about an R&D division in which he was expected to teach time management. Before offering any training, Merrill did some analysis: As I was escorted from one office to another, I became increasingly intrigued to see the identical scene over and over again. In each office, a somewhat frazzled man or woman--one hand on the phone, another on the computer, desk literally piled with papers--would look and say, "just a minute! Ill be right with you." After hurriedly completing some task or phone conversation, the person would sigh, take a quick look at the clock, and push papers aside long enough to tell me how incredibly busy they were and how there was literally more to do than could possibly be done. When walking between offices, they rushed down the halls. They increased their pace whenever they walked in front of someone elses door. There was "a sense of gushing energy and panic everywhere." These people, Merrill decided, did not want time management. The wanted to look overwhelmed. Their business was busy-ness. Merrill returned to the manager of the division: I said, "These people love urgency. Theyre out there trying to convince each other and themselves that they have more to do than anybody else. This is where theyre getting their security. Urgency dominates the culture. I suspect that the real problem is that nobody really knows what the priorities are." She sighed, "Thats right. Theres a big power struggle between the vicepresidents in terms of what R&D is supposed to do. Each one has a following. Frankly were at odds with each other. Theres not a clear set of signals. We dont know how long it's going to last, but one of these days things are going to come unglued." The employees were keeping frantically busy in order to maintain their identity and security in the organization. They wanted to seem as if they were really needed. Shortly thereafter, the big shakeup came and many lost their jobs anyway. Merrill writes: Before their reorganization we could have taught traditional time
management till we were blue in the face. The core problem was a lack of a shared vision. Whether or not it is always productive, the breakneck pace will only increase in the years ahead.
As late as 1967, expert testimony before a Senate subcommittee predicted that by 1985 we would be able to choose between a 22-hour workweek, a 27-week work year, and retirement at age 38.
BACK TO REALITY
By 1989, the world looked very different. The paucity of time (the reality) had reached a point where it rated a cover story in Time (the magazine). Nancy Gibbs wrote in the April 24 issue: These are the days of the time famine. Time that once seemed free and elastic has grown tight and elusive, and so our measure of its worth has dramatically changed. One of the factors cutting into free time was the need for constant training and retraining: The pace of change and the explosion mean that professionals are swamped with too many facts to absorb. Meanwhile, the drill press operator discovers that the drill comes with a computer attached to it. Workers find that it takes all of their energy to remain qualified for their jobs, much less acquire new skills that might allow for a promotion. According to Harvard economics professor Juliet B. Schor, "From the end of the 1960s to the present, Americans have increased the time spent at work by almost 160 hours--or nearly one month--per year. In The Overworked American: The Unexpected Decline of Leisure (1992), Schor says Americans work more hours than any other industrial country except Japan. Even that difference, she says, is offset by the fact that Japans mostly male workers do nearly all of their work on the job and almost none in the home. The same can not be said of American workers, whether male or female. Echoing Schors finding, a Lou Harris survey reports that leisure time has shrunk nearly 40 per cent since 1973. The average workweek has expanded from 40 to 47 hours, and in some professions 60 hour workweeks have become common. Ralph Keys, author of Timelock (1991), writes: From telegrams to faxes, one technological innovation after another has met our demands for a faster tempo, then speeded it up some more. Labor-saving devices eased the drudgery of our lives but added to the expense. So we become two-paycheck families, work overtime, and moonlight. Were time warriors who keep huge appointment calendarsbuy gadgets that promise to save us time, give up such activities as reading as luxuries from the past, try to do everything just a bit faster and wonder why none of the above seems to ease times crushing pressure.
THE QUEST FOR THE PERFECT ORGANIZER PART ONE: TIME IN A SEVEN-RING BINDER
In a quest to win back time, many people turn to time management tools to plan and record events. For pragmatic personalities, an organizer can seem like the perfect way to keep up with what to do, when to do it, and how to do it. Steven Covey calls this the "Magic Tool Approach" to time management. In First Things First he writes:The Magic Tool Approach is based on the assumption that the right tool (the right calendar, the right planner, the right computer program, the right handheld or laptop computer) will give us
power to create quality in or lives. These tools typically help us keep track of priorities, organize tasks, and more easily access key information. The basic assumption is that systems and structures can make us more effective. Classy-looking leather planners have even become something of a status symbol--an indicator that people are on the fast track and really have their act together. According to Covey, there is much merit in the idea of using the right tool for the job. A tool can help you keep track of priorities, keep goals in front of you, organize tasks, and organize and quickly access information: The sheer number of both paper-based and electronic tools on the market suggests that this is a highly popular approach. Tools are a symbol of hope. Theres a sense of order that comes from having something in hand that suggests order. Theres a feeling of satisfaction in writing things down, checking things off, keeping track of things in our lives. Covey also points to some weaknesses in the "magic tool" approach. One is that it fails to consider the "extrinsic realities that govern the quality of life." Another is that no tool or technology is a substitute for "vision, judgment, creativity, character, or competence." A person becomes like the frustrated photographer who believes that a highly programmed camera is necessary for a good photograph: A great camera doesn't produce a great photographer. A great word processor doesn't make a great poet. Neither will even a great organizer make a great life -- although a new planner or organizer often carries such an implied promise. A good tool can enhance our ability to create quality of life, but it can never create it for us. The printed organizers come in sizes ranging from pocket size to legal-page size. More and more an organizer is a program for a personal computer or stand-alone digital device. However, the typical organizer is a seven-ring binder with sheets that are half-letter size. The best known organizers are the Day-Timer, the Day-Runner, and the Franklin Day Planner. Here are some elements that most organizers have in common: A place for recording personal goals and goals with an organization. A place to list all the tasks that need to be done. This list includes actions that help achieve the goals. It is also a place holder for other tasks such as ordering office supplies or cleaning out the garage. It can be written either as a single list or as a separate list for each month. Calendars for weekly, monthly, and long-term planning. Most planning tools include one-page monthly calendars and additional one-page calendars for future years. The Steven Covey First Things First system adds weekly calendars to encourage weekly planning. Calendars for daily planning. The daily calendar has separate places for tasks and appointments. In the appointment section, you write only items scheduled for a specific time. The task list is a place to write all the other actions planned for the day. There can also be sections to record expenses and telephone calls. A place for frequently used telephone numbers. A way of organizing material according to the subject matter. An organizer may include tabbed divider sheets. Users can assign tabs to subjects that meet their specific needs. Examples include: values and goals lists, mission statements, ongoing projects, hobbies, persons spoken to on a regular basis, agenda for meetings, and favorite quotations
A system for recording and retrieving information. Most daily planning pages include space for recording data received on that day. A simple retrieval system is to attach a paper clip or Post-It ™ to any page with important information. Another method is to look at the monthly calendars to get back to information on a daily page. A more comprehensive approach is to create a summary index: List each day of the month and write a key word for each item on that date. Some people keep a card catalogue that records all the dates when a subject appears. Any tool is only a tool; it is not the actual control of events. Yet, probably more than any other people in the world, Americans have always searched for methods to help assure success.
A BOOK OF VIRTUES
One example of the early character-based advice is Benjamin Franklin's autobiography. In it, Franklin describes his thirteen "virtues," values that he worked to establish as permanent habits in his life: 1. TEMPERANCE. Eat not to Dullness. Drink not to Elevation. 2. SILENCE. Speak not but what may benefit others or your self. Avoid trifling Conversation. 3. ORDER. Let all your Things have their Places. Let each Part of your Business have its Time. 4. RESOLUTION. Resolve to perform what you ought. Perform without fail what you resolve. 5. FRUGALITY. Make no Expense but to do good to others or yourself: i.e., Waste nothing. 6. INDUSTRY. Lose no Time. Be always employ'd in something useful.--Cut off all unnecessary Actions.--
7. SINCERITY. Use no hurtful Deceit. Think innocently and justly; and, if you speak; speak accordingly. 8. JUSTICE. Wrong none, by doing Injuries or omitting the Benefits that are your Duty. 9. MODERATION. Avoid Extremes. Forbear resenting Injuries so much as you think they deserve. 10. CLEANLINESS. Tolerate no Uncleanness in Body, Cloaths or Habitation. 11. TRANQUILLITY. Be not disturbed at Trifles, or at Accidents common or unavoidable. 12. CHASTITY. Rarely use Venery but for Health or Offspring; Never to Dulness, Weakness, or the Injury or your own or another's Peace or Reputation. 13. HUMILITY. Imitate Jesus and Socrates. Franklin explains how he endeavored to make each virtue a reality: I judg'd it would be well not to distract my Attention by attempting the whole at once, but to fix it on one of them at a time, and when I should be Master of that, then to proceed to another, and so on till I should have gone thro' the thirteen. Franklin produced a book that contained a page for each virtue. At the top of each page was its name and its clarifying statement. He divided each page into rows and columns. Along the left side of the page, he listed all thirteen virtues. Along the top, he wrote the days of the week. This layout created boxes for each virtue under each day of the week. He put a black dot in a box for each time he violated a virtue, but he put his main effort on one virtue at a time: I determined to give a Week's strict Attention to each of the Virtues successively. Thus in the first Week my great Guard was to avoid every the least Offense against Temperance, leaving my other Virtues to their ordinary Chance, only marking every Evening the Faults of the Day. To help satisfy his desire for "Order," he created a schedule for all of his regular activities. Franklin admits that he had trouble actually following his schedule. His reason is one that most people could relate to today: "tho' it might be practicable where a Man's Business was such as to leave him the Disposition of his Time" it became difficult when someone "must mix with the World, and often receive People of Business at their own Hours." American literature also offers example of people who try to plan their day--often with ironic results. We find two examples in F. Scott Fitzgeralds The Great Gatsby (1925). Gatsby is an ambitious entrepreneur who has quickly made a fortune as a bootlegger. He buys a mansion on Long Island to be close to a former lover, Daisy. She is a society woman who has since married a rich husband, Tom Buchanan. Meanwhile, Tom has acquired a mistress, Myrtle Wilson. In a scene early in the novel, Myrtle lists her planned activities: Im going to make a list of all the things I've got to get. A massage and a wave, and a collar for the dog, and one of those cute little ash trays where you touch a spring, and a wreath with a black silk bow for mothers grave thatll last all summer. Ive got to write down a list so I wont forget all the things Ive got to do.When Daisy accidentally kills Myrtle in a hit-and-run accident, Tom convinces her husband that Gatsby was the driver. The husband kills Gatsby before taking his own life. Although Gatsby had conducted lavish parties, involving hundreds of revelers, only two appear for his funeral. Gatsbys father, Mr. Gatz, arrives shortly before the burial. Gatz is met by Nick
Caraway who serves as narrator in the novel. Mr. Gatz shows Carraway a book which Gatsby had owned as a boy. It includes a daily schedule with an exact time for such activities as "practice elocution, poise and how to attain it," and "study needed inventions." It also includes a list of goals ("resolves") such as "bath every other day" and "read one improving book or magazine per week." Caraway describes the scene this way: "I just come across this book by accident," said the old man. "It just shows you, dont it? . . .Jimmy was bound to get ahead. He always had some resolves like this or something." He was reluctant to close the book, reading each item aloud and then looking eagerly at me. I think he rather expected me to copy down the list for my own use. During the climax of his novel, The House of the Seven Gables (1851) Nathaniel Hawthorne contrasts a characters written plan for a day with what actually occurs. In a prologue to the story, Hawthorne describes how Colonel Pyncheon, a Puritan leader in colonial Salem, Massachusetts, had erected the House of the Seven Gables. The Colonel acquired the land by having the original owner, Matthew Maule, tried and hanged for witchcraft. The wizard aims these last words at the Colonel: "God will give him blood to drink!" The Colonel builds his mansion on Maules property and schedules a grand reception. When the Colonel fails to appear, his guests find him seated in his chair with blood on his beard--dead at the moment of his greatest triumph. Nearly 200 years later, one of the colonels descendants, Judge Jeffrey Pyncheon, sits in the very same chair in the very same house. He is like the original patriarch in appearance, temperament, and ambition. The judge is waiting to speak to his cousin Clifford. The cousin has just emerged from prison, having served 30 years for a murder he did not commit. The judge, who played a role in Cliffords confinement, hopes to blackmail him for information on a vast tract of land. Should Clifford fail to provide the information, the judge will have him declared a lunatic and put him away for a second time. The judge allots only 30 minute for his business with Clifford. Using a very simple time management tool, a list on the back of one of his business cards, the judge has planned many activities for the day. Yet, two hours pass and the judge continues to wait in the ancestral chair. In his narrative, Hawthorne chides the normally punctual judge for his sudden "sluggishness": Half an hour? Why, judge, it is already two hours, by your own undeviating chronometer! Glance down your eye at it, and see. Ah; he will not give himself the trouble to bend his head, or elevate his hand, so as to bring the faithful timekeeper within his range of vision. Time, all at once, appears to have become a matter of no moment with the Judge! And has he forgotten all the other items of his memoranda?The judge is dead, struck down by same mysterious ailment that has killed several of his ancestors. Clifford, finding the body, has fled the house, leaving the judge as its only occupant. As the time of day progresses, the narrative details each action that the judge had planned. Each item is sardonically described as if he was still capable of accomplishing it. The list includes buying a new horse, visiting his doctor, replacing a broken gravestone for his late wife ("better, at least, than if she had never needed any!"), and attending a banquet at which he is to be hand-picked as the next governor. With macabre irony, the author exhorts him again and again to rise up and attend to his schedule. As the judge continues his silent vigil, the day fades into night and the night fades into the following day. The morning reveals a fly buzzing around the judges open eyes. Hawthorne concludes:Canst
thou not brush the fly away? Art thou too sluggish? Thou man, that hadst so many busy projects yesterday! Art thou too weak that wast so powerful? Not brush away a fly! Nay, then, we give thee up! It would be hard to find a clearer example of how far real events can veer away from a written schedule. Stories like these also show that it is hard to control events when someone has his values out of alignment with reality. An emphasis on values and principles has been the main contribution of recent time management systems.
a congruity between what you believe to be right and how you perform, you will experience the highest form of self-actualization.Hobbs says he is not trying to impose any particular value system. The purpose of his program is to reach all persons no matter where they are "coming from." Religious persons would go to the inspirational literature of their religions to help them form their unifying principles. Hobbs says many secular sources, such as Shakespeare and other classic literature, may also include the "highest truths." Hobbs found his own best treatment of "humility" in Chaucers Canterbury Tales . He also recommends biographies for generating ideas on unifying principles. He advises against relying on the field of psychology, since much of it is "theory" that has not yet "stood the test of time." All other goals build on these "unifying principles." From that point, planning goes to goals that are increasingly specific. Long-range goals build upon the unifying principles. Intermediate goals build upon the long-range goals. Daily goals include actions that help achieve the intermediate goals. Hobbs calls this the "productivity pyramid." It is illustrated as a pyramid with the unifying principles at the base and daily actions at the top. Hobbs recommends a 15-minute planning session every day to maintain continuity in the planning process. The daily plan, goals, and unifying principles all go into a Day-Timer organizer. The format he recommends has a two-page spread for each day of the month. Available from Day-Timers, Inc., in Allentown, Pennsylvania, they come in sizes ranging from pocket-size to full letter-size. Regardless of the size selected, Hobbs says you must carry the Day-Timer everywhere you go. The idea is to keep all of planning materials constantly available and to have a place to write incoming data. You must limit yourself to only one Day-Timer: If you use more than one, youll be "flitting back and forth" between them trying to find information. The use of the Day-Timer builds upon Hobbs "theory of accessibility," developed in his doctoral dissertation at Columbia University. The theory states: "If a goal is meaningfully, directly, and continually visible, your chances of achieving it increase." By keeping their values, goals, and planning in the Day-Timer, people will be more likely to perform in the ways they had intended. The system includes a series of questions to help select and prioritize the unifying principles, personal life goals, goals with an organization, and items on a daily action list. Time Power also includes "productivity goals." These are ongoing goals that emphasize time management itself. Their purpose is to help keep people focused on the need for time management and to help them succeed with the system. Here are some examples of productivity goals: Do the most vital task now. Limit TV programs to the vital few--if any. Be sensitive to the vital priorities of others. Clean my desk every afternoon before leaving work. Never seek a solution to a problem until it is clearly defined. When talking with someone, take 100% of the responsibility for seeing that communication is achieved. Never say in 100 words what can be better said in ten. Hobbs suggests that you place a list of productivity goals in the Day-Timer and re-write two or three of them on each daily action list.
twelve minutes on the phone. Do you remember that conversation? Bill: Damn. Like Hobbs, Smith tells people to carry their organizer everywhere. In his book, The Ten Natural Laws of Successful Time and Management (1994), he writes: If you dont have it with you, youll end up writing things on scraps of paper and becoming disorganized. And since you will put everything that relates to your values, goals, and daily task list in this tool, you need it with you almost always. I have people ask me all the time, "Hyrum, if this things so important, what happens if I lose it?" I just tell them, "Listen, if you lose this thing, you may as well jump from a tall building, because its all over." Of course, Im just kiddingIn his seminar recording, he answers even more succinctly: "The answer is: You dont lose it." For people who wont carry the Franklin Day Planner everywhere, the company offers "satellite" filler pages. These are pocket-sized sheets that can be added later to the main organizer book. The Day Planner comes with divider sheets. Printed tabs create sections for addresses and telephone numbers, values and goals, finances, key personal information, reference materials, and long-term planning. There are also six numbered tabs for tracking specific people and projects. Despite the light-hearted tone of the program, Smith adds just enough philosophy to put all in a meaningful context. Toward the end of the seminar, he gives his personal definition of "character." It is "the ability to carry out a worthy decision after the emotion of making that decision has passed." He asks the participants to give the program a "serious shot" for 21 days. If they will, he promises "a major reduction in stress." You reduce stress, he says, as you gain a greater sense of control. Smith gives the participants an assignment. Using the Day Planner, they must schedule a letter that they will write to him 21 days later. At that time, they will report how they are doing with their organizer and with their productivity pyramid. Smith says, "We have a whole division of people who do nothing but respond to these letters." He personally sees many of the letters and finds it "wonderful to see what has happened in peoples lives in that short 21 day period. It is almost scary." According to Smith, the key to their success is the time spent on the productivity pyramid:Building this pyramid is the single toughest thing you have ever done. There will be a temptation as surely as you sit there not to build the pyramidIf there is a gap between what you value and what youre doing, there will be pain. The only way to get rid of the pain is to bring in line what you do with what you value. Smith concludes with a poem by an unknown author. At least 100 years old, the words appear on a sundial at Wellesley College: The shadow by my finger cast, Divides the future from the past. Behind its unreturning line, The vanished hour, no longer thine. Before it lies the unknown hour, In darkness and beyond thine power. One hour alone is in thine hands, The now on which the shadow stands.
So it was no small endorsement when USA Today called Covey "the hottest self-improvement consultant to hit U.S. business since Dale Carnegie." No doubt Steven Covey is in vogue. He has made People magazine. Their editors remarked that Coveys maxims "sound like Gump with an MBA. But their bite-size simplicity, as well as their emphasis on principled behavior, is part of the draw." And he draws many kinds of people. In the bookstore, Coveys books sit near the ones about "reengineering" and "reinventing" corporations. Browsers also find them in the "self-help" section near 101 Lies Men Tell Women. The Covey phenomenon began in 1989 with The Seven Habits of Highly Effective People. It was quickly followed by Principle-Centered Leadership . Coveys latest book, First Things First, looks at the management of time. Each of the books is available on audio cassette. The Seven Habits has been recorded in Spanish. There is even a Seven Habits screen saver; it allows Coveys maxims to flash on a computer monitor all day long. In short, Covey is one of the most successful authors of all time. To understand Covey in perspective, it may be helpful to look at all three books. Briefly, here are Coveys Seven Habits : Habit One: Be Proactive . Take the initiative and choose your own response. Habit Two: Begin with the End in Mind . Covey states, "If you are the programmer, write the program. Decide what youre going to do with the time, talent, and tools you have to work with" Habit Three: Put First Things First. This is the "endowment of willpower." Covey explains: At the low end of the continuum is the ineffective, flaky life of floating and coasting, avoiding responsibility and taking the easy way out, exercising little initiative or willpower. And at the top end is a highly disciplined life that focuses heavily on the highly important but not necessarily urgent activities of life. Its a life of leverage and influence. Habit 4: Think Win/Win. This is the "endowment of the abundance mentalityYou go from a scarcity to an abundance mentality through intrinsic self-worth and a benevolent desire for mutual benefit." Habit 5: Seek First to Understand, Then to Be Understood: Most people do not listen with the intent to understand; they listen with the intent to reply. Theyre either speaking or preparing to speak. Theyre filtering everything through their own paradigms, reading their autobiography into other peoples lives. Habit 6: Synergize. "The essence of synergy is to value differences--to respect them, to build on strengths, to compensate for weaknesses." Habit 7: Sharpen the Saw . This habit is to beef up your "PC" or "production capability." It means "renewing the four dimensions of your nature--physical, spiritual, mental, and social/emotional." It includes things like reading and exercise. In Principle-Centered Leadership, Covey tells how to make principles the foundation for leading groups and organizations. He says these are absolute laws that govern people:Our effectiveness is predicated upon certain inviolate principles--natural laws in the human dimension that are just as real, just as unchanging, as laws such as gravity are in the physical dimension. These principles are woven into the fabric of every civilized society and constitute the roots of every family and institution that has endured and prospered. These principles are not invented by us or by society; they are the laws of the universe that pertain to human relationships and human organizations. They are part of the human condition, consciousness, and conscience. To the degree people recognize and live in harmony with such basic
principles as fairness, equity, justice, integrity, honesty, and trust, they move toward either survival and stability on the one hand or disintegration and destruction on the other. Charles Hobbs and Hyrum Smith tell people to make decisions according to their value systems. Covey, however, draws a distinction between values and principles. In Principle-Centered Leadership , Covey tells this story to make his point: When I was in New York recently, I witnessed a mugging skillfully executed by a street gang. Ive sure that the members of this gang have their street maps, their common values--the highest value being, "Dont fink or squeal on each other, be true and loyal to each other"--but this value, as it is represented by the gang, does not represent "true north," the magnetic principle of respect for people and property. These "true north principles" are "like compasses." They always point the way in every situation. They provide vision and direction for groups of people. With leadership based on principles, groups discover long-term solutions to their problems. This happens on four levels: the "organizational, managerial, interpersonal, and personal." The organization weds its mission and values to its strategy, structures, and systems. The approach considers the customers, suppliers, competitors, and other "stakeholders." In the past, organizations have tried leadership based on fairness, kindness, and efficiency. Covey adds "effectiveness" to the other three elements. Effective organizations recognize the "spiritual" needs of everyone involved: People are considered not just as resources or assets, not just economic, social, and psychological beings but also spiritual beings; they want meaning, a sense of doing something that matters. They want purposes that lift them, ennoble them and help them achieve their higher selves. Three things have to happen if you want to turn principles into effectiveness. They are "pathfinding," "empowerment," and "team building." Pathfinding means "creating an exciting vision of how to reach a worthy end." Covey emphasizes that "a worthy end cannot be reached with an unworthy means." A worthy means encompasses and reflects all the stakeholders. Empowerment is teaching people to "become relatively independent and part of interdependent, self-managing teams." Empowerment is the result of trust and win-win performance agreements. Team building means involving people in activities that improve the team's productivity and cooperation. Coveys third blockbuster, First Things First , appeared in 1994. He is joined by co-authors A. Roger Merrill and Rebecca R. Merrill. The book gives an expanded explanation of the third of the seven habits; it also rests on the shoulders of the principle-centered philosophy. The books cover shows a compass superimposed over a clock. The point is that effectiveness requires "true north" principles rather than an efficiency based on the clock. Covey writes: For many of us, theres a gap between the clock and the compass--between the way we spend our time and what is deeply important to us. Decisions are easy when its simply a question of "good" or "bad." We know that some time expenditures are wasteful, mind-numbing, even destructive. But for most of us the issue is not the difference between the "good" and the "bad," but between the "good" and the "best." So often,the enemy of the best is the good. Covey sees interest in time management as an attempt to close the gap between the compass and the clock. He calls this a "popcorn phenomenon" with the "increasing heat and pressure of the culture creating a rapidly exploding body of literature and products." He says there have been three "generations" of time management: 1) The First Generation involves using simple "reminders." You keep track of things you want to do
with notes and checklists. Beyond that, you just "go with the flow." 2) The Second Generation brings in "planning and controlling." Calendars and appointment books enter the picture. 3) The Third Generation adds prioritizing and controlling. People set goals based on their personal values. Covey says that these generations have made people more effective up to a point. Yet none of them present a complete "paradigm." The result is like trying to drive somewhere using the wrong map: "Changing our behavior and attitude wont help us if we have the wrong map ." According to Covey, "traditional" time management theory includes these fallacies: "We are in control" The fact is, control is an illusion. The method ignores an essential reality: Most of our time is spent living and working with other people, who can not be controlled. "Efficiency above all" The underlying assumption is that "more" and "faster" is better. But if youre headed south down the California coast and your destination is New York City youre not being very effective. "Plug in your VALUES"Values are critically important. They drive our choices and actions. Butjust because we value something does not necessarily mean it will create quality of life. When what we value is in opposition to the natural laws that govern peace of mind and quality of life, we set ourselves up for failure. "The clock tells the truth" The clock dictates the rhythm of our lives. But is this idea of time an adequate framework for all of human experience? We think not. Just as some things are more important than others, some moments are more important than others. What is essential, Covey says, is how much value you get out of you time "rather than how many minutes or hours" you put into it. "Competence is king" The idea is that if you can develop competencies, you can create quality of life. But personal effectiveness is a function of both competence and character. We can not truncate what we do from who we are. "Management cures all ills" Time management is a form of management, as opposed to leadership. Management works within a paradigm. Leadership creates new paradigms. Management works within the system. Leadership works on the system Before we consider the question, "Am I doing things right?" we must first ask ourselves "Am I doing the right things?" Covey proposes a "Fourth Generation" time management: one that will retain the strengths of the earlier generations while avoiding their weaknesses. The fourth generation builds upon an "importance paradigm": Knowing what is important, instead of simply responding to what is urgent, is the first step to putting first things. People tend to act on anything that is urgent. Something that is urgent may or may not be important, but it is the urgency that drives people to action: Urgency is an addition, a self-destructive behavior that temporarily fills the void created by unmet needs.Yet urgency itself is not really the problem. The problem is when it is the "dominant factor in our lives, it overrides those things that are merely importantThe more urgency we have in our lives, the less importance we have." To illustrate the difference between urgency and importance. Covey provides an "activity matrix" which is divided into four quadrants. Quadrant I activities are both urgent and important. Examples include handling an irate client, meeting a deadline, and repairing a broken machine. They demand immediate action; we all have to spend some of our time in Quadrant I.
Quadrant II activities are important, but not urgent. This quadrant can involve long-range planning, anticipating and preventing problems, "empowering others," reading, professional development activities, preparing for future activities, and investing "in relationships through sincere effort and deep, honest listening." Neglecting Quadrant II leads to "stress, burnout, and deeper crises" in Quadrant I. By investing time in this quadrant you shrink the amount of time in Quadrant I. Quadrant III is the "phantom of Quadrant I." It includes things that are urgent, but not important. Because of its urgency, it creates the illusion of importance. Examples include unimportant phone calls and meetings. Quadrant IV activities are neither urgent nor important. The reading of pulp novels, mindless TV viewing, and gossiping are examples of Quadrant IV time wasters. Covey states: Quadrant IV is not survival; its deterioration. We quickly find theres nothing there.The key to effectiveness is to maximize the time in Quadrant II. In that quadrant we can work on the what Covey calls "the fulfillment of the four human needs and capacities." They are "to live, to love, to learn, to leave a legacy." Covey suggests that you plan on a weekly basis, including Quadrant II activities into your schedule: To translate goals into action: The key is not to prioritize your schedule but to schedule your priorities. First Things First assumes that everyone either has a mission statement or would want to write one: This is a written statement about what you value most on a lifetime basis--what kind of person you want to become, what unique contributions you want to make, the principles upon which you build your life. Just like a compass, it can help direct your path. A mission statement can help lead your activities toward "true north."You write goals that grow out of your mission. You schedule activities that contribute to your goals. The program also brings "roles" into the planning process: We have important roles at work, in the family, in the community, and in other areas of life. If we are unhappy, it is often because were succeeding in one role at the expense another. A clear set of roles creates order and balance. A person can have more than one role in the same environment. At home, roles can include both "wife" and "mother" or both "husband" and "father." You can also cover all the relationships at home with just one role: "family member." At work, one job may include several roles, such as "administrator, marketer, personnel officer, and long-term planner." To help implement the system, the Covey Leadership Center markets a Seven Habits Organizer. Also available from Day-Timers, the organizer provides a two-page spread for planning each week. Along the left side of the spread are boxes for the name of each role. There is also space for writing goals for the week that contribute to each role. Besides the weekly planning space, each role receives a tab section within the organizer. The user receives instructions to record information behind the role tabs, rather than chronologically. Each role gets its own goal sheet, activities checklist form, telephone and address page, and note page. The organizer also has places for planning and recording "sharpening the saw" (Habit Seven) activities. Because of its popularity, First Things First is bringing time management theory to many people for the first time. A few comments may be in order. Although the Covey Leadership Center has obtained a trademark for "Quadrant II Time Management," the idea is not new. Most other well-known time management trainers are careful to distinguish between the terms "important" and "urgent." Charles Hobbs included an
importance/urgency matrix with his 1983 audio program "Insight on Time Management." So it may be questionable whether Coveys emphasis on "importance" really constitutes a new "generation" in time management. What Covey does do well is to bring a fresh perspective to some old ideas. For example, other time management trainers tell people to set goals for different areas of their lives. The result is goals for the family and for the different responsibilities at work. So, "roles" have been covered before even if the trainer never mentions the word. Likewise, other programs tell you to set up sections in an organizer for different responsibilities and people. So, again, roles have been covered before. What is unique in First Things First is its emphasis on the roles themselves. The earlier programs simply tell you to set goals for each important area of your life. What Covey is saying is that you should think deeply about the underlying roles and integrate them into your week. By looking at goals from that perspective, a person might set some that might have been overlooked. In its discussion of principles, First Things First gets into some slippery terrain. Covey states that "Third Generation" trainers (i.e., his competitors) tell people to become "a law unto themselves." This is because they tell people to write down their values according to their own belief systems. This is unacceptable, he says, unless you also bring natural law, or "true north" principles, into the picture. However, it is not true that other trainers tell people that they can get away with anything they write as a value. They are simply acknowledging that different people will approach life differently because of their background and beliefs. The laws of human behavior are not always as clear as the rising and setting of the sun. There must surely be a way to reconcile Covey with the other time management theorists. When he compares values to principles, all that Covey really seems to be saying is this: Be sure your values are the ones that really work. And that is a point worth keeping in mind--whether youre an executive making a decision or Judge Pyncheon planning his day.
actions, it seems much more manageable and under your control. The more you plan, the more you drive the goal into your subconscious mind where it takes on a motivational power of its own. The pay-off from good planning is enormous. It is estimated that one minute in planning saves at least five minutes in execution. Put another way, your investment in planning pays you a 500 per cent return. 3) Analysis. Make a list: You can bring order out of chaos faster with a list than with any other time management tool. If, at any time, you feel yourself overwhelmed with work, stop and take the time necessary to list every single thing you need to do. The very act of organizing your responsibilities on a list will enable you to bring them under control. 4) Set priorities. Determine what is relevant and irrelevant. Ask: "What is the most valuable use of my time, right now? What impact will this have on the future?" Also ask: "What is the limiting step that determines how quickly I can go from where I am to where I want to be. What is the bottleneck that determines the speed at which I get there?" 5) Concentrate: "Concentration means the ability to stay with a task until it is complete. Concentration means to work in a straight line from where you are to where you want to go, without diversion or distraction, without getting sidetracked into doing things of less importance." 6) Setting deadlines and rewards: Create a reward system for the completion of a major task and refuse to give yourself the reward until the job is 100 per cent complete. Deadlines act as a forcing system that causes you to work harder and more effectively as the deadline approaches. 7) The time log: Tracy suggests that you set an alarm to go off every fifteen minutes: Make a note of what you're doing each time the alarm rings. Ask yourself, "Is what I am doing now a good use of my time?" This will bring your full attention to what you are doing. Tracy says, "All of life is the study of attention." 8) Procrastination: It can be either positive or negative. "You must learn to procrastinate creatively on the 80 per cent of things that you have to do that account for only 20 per cent of the value." 9) Delegate: "You should assign, delegate, or have someone else do any job that can be done at a wage less than what you earn or desire to earn." 10) Interruptions: Control the telephone and walk-in visitors. Tracy recommends a line from John Malloy, author of Dress for Success and How to Run the Competition into the Ground. Just say, "Back to work!" 11) Key result areas: Your key result area is the answer to the question, "Why am I on the payroll." Each person has one or two key result areas where they can make an important contribution to the organization. By concentrating on your key result areas you will achieve the most significant results in the shortest period of time. 12) Batching Tasks: "When you do a group of similar tasks together, the amount of time it takes you to do each subsequent task declines." 13) Neatness: "Before you start to work clear your work space of everything except what you need to complete the highest priority task on hand."
14) Chunks of time: Allow time for important work. "It is not possible to accomplish meaningful tasks in less than 60 to 90 minutes." Be willing to come in early or stay late. To create uninterrupted time, work through the noon hour while everyone else is at lunch. 15) Transition time: Turn waiting time into learning time. According to Tracy, you can become "one of the best-educated persons in North America" simply by listening to audio cassettes in your car. 16) The telephone: Tracy says that anyone who picks up a telephone without something to write on "is a fool." 17) Punctuality: "Get a reputation for being on time." 18) Work simplification: "Systematize the work process." 19) Saying no: Say no "early and often." You should value all your time the same as your time at work: If your hourly rate is $25, and someone wants an hour of your time, that person is, in effect, asking you for $25. If a person or activity is not important enough for you to open your wallet and peal off twenty dollar bills and give them away, then discipline yourself not to do it. 20) Balance: Use your increased productivity to "get more time to spend with the people you care about." The purpose of time management is to help you "get more pleasure out of life." Spend time on physical fitness. Remember that "relaxing is often a valuable use of time." Tracy says the key to successful time management is to have a "long time horizon." He quotes Edward Banfield of Harvard University, author of The Unheavenly City. Banfield sought the cause of social mobility: Dr. Banfield finally concluded that there was only one factor that could accurately predict whether or not you were going to move upward and onward financially. He called it "time perspective." He defined time perspective as "the period of time that you take into consideration when making your day-to-day decisions and planning your life." Banfield found that successful people planned five, ten, and twenty years ahead: What Dr. Banfield found was that as you go down the social and economic ladder, the time perspective at each income level shortens. When you get to the very bottom of the social pyramid to the hopeless alcoholic or drug addict you find a time perspective of one shot or one drink. The average working person has a time perspective of about two pay periods.You begin to move yourself into a higher social class the day you begin to take the long view in your own life. Tracy concludes that "long view" helps "sharpen the short view." One way to set short-term priorities is look at the future impact of present decisions. Reading a book, or listening to an educational tape, or taking a course are activities with a "high potential future impact on your career." Watching television, reading the sports page, and taking a coffee break are activities that-no matter how well you do them--"will have no possible impact on your life." At the conclusion of his audio program, How To Master Your Time, Tracy sums up his philosophy of time management Time management is really life management, a discipline and a habit that can be learned. Time management must be practiced every day, all the days of your life. It is the one habit--the one skill-that is essential for a satisfying, fulfilling, high-performance life.
attacked. Mackenzie states: When you grasp the universal fact that there will never be 25 hours in one day.when you internalize this basic truth of contemporary existence.you will have armed yourself with a piece of knowledge you can use as the groundwork for making radical changes in the way you manage yourself and achieve your goals. He says the time log will create the motivation leads to change: The time log is necessary because the painful task of changing our habits requires far more conviction than we can build from learning about the experience of others. We need the amazing revelation of the great portions of our time we are wasting to provide the incentive and the determination required to manage ourselves. Many of Mackenzie's participants complain that the time log itself will take up too much time. He tells them: It's something you can't afford not to take. Since you take the log while you are doing the activity, it takes much less time than you originally think. Jot down the entry during the phone call, while a visitor is on the way in, and at the beginning of an interruption. Mackenzie says a time log brings its own reward: The most astonishing time saver which results from a time log is the powerful selfcorrecting tendency which sets in automatically once you start the log. The time log is not only an essential diagnostic tool, it is an extremely effective time management device in itself. One senior AT&T executive liked it so much that he "never stopped taking it." Mackenzie also introduces employees to the "ideal day." They decide the best times for various activities and try to do them at the same time every day: The ideal day is a template, in effect, for your daily plan. It indicates blocks of time for major categories of activities. Then, for each day's plan, you schedule the specifics in those major categories. Mackenzie asks the organization to set up a "quiet hour," a period when everyone is able, in theory, to work without interruption for 60 minutes. He says that one hour of uninterrupted work is worth the weight of three which are constantly interrupted. Mackenzie endorses the use of an organizer to plan and keep track of time. His Time Tactics organizer includes "Control Sheets" to track projects and a "Contact Log" to record decisions and follow-up items. Also available: a "Time Waster Eliminator" form. When he discusses the problem of the cluttered desk, probably the most prosaic of all time management topics, Mackenzie recalls the story of an executive in Heidelberg, Germany. The man turned to him and said: Herr Doctor, do you know why we stack our desks? It's all those things we don't want to forget. We put them on top where we'll see them. The trouble is it works too well. Every time our gaze wanders, we remember them, and we forget what we we're working on. Mackenzie's prescription is to "keep your desk clean for the rest of your life" and never have anything on it but what you are working on at the moment. Along with the minutia of time management training, Mackenzie teaches a system to set and manage goals. Mackenzie sees goals as the way to cope with turbulence in the U.S. economy: People in contemporary society are likely to make at least seven significant career changes during their adult lives--and not all of their own choosing. This is a subject
which should be dealt with universally in secondary schools and colleges so that it is less overwhelming when it occurs. The person who has thought through the concepts of success, failure, and change to determine what they really mean will be better equipped to approach change of this kind as learning experiences and as opportunities or challenges.
weekly planning. Covey states: While the objective of most daily planning approaches is to help us put first things first, the reality is that daily planning keeps us focused on doing the urgent things first. The perspective is insufficient to accomplish the result. Of course, we can't just be focused on the big picture either. If we don't translate that vision into action, we lose touch with reality, become idealistic dreamers, and lose credibility with ourselves and with others. Covey compares this to the lenses for a camera. A telephoto lens makes objects appear closer than they really are. A wide angle lens makes them seem further away. Both kinds of lenses distort the appearance of objects. Only a "normal" lens, one of a particular focal length, can make objects appear as the eye sees them. Similarly, weekly planning helps us see events in their proper perspective: The week represents a complete patch in the fabric of life. It has the workdays, evenings, the weekend. It's close enough to be highly relevant, but distant enough to provide context and perspective. Covey suggests three other reasons for weekly planning: 1) Balanced renewal. "The perspective of the week prompts us to plan for renewal--a time for recreation and reflection." During a weekly day of renewal, you can plan for the week ahead: Quadrant II weekly planning itself is a renewing activity. Through it, we renew our awareness of our needs and capacities and true north principles. 2) Whole-parts-whole. You look at the whole picture; then you look at its parts: We bring them together again into the whole, marrying the strengths of both perspectives through the normal lens of weekly organizing. As we bring them together again, we see the interrelatedness of the parts. 3) Content in context: Weekly organizing puts content--the activities of our lives--into the context of what's important.It creates a powerful framework that represents our best thinking around what first things first are and how we can put them first during the next seven days of our lives.
discuss with each person. With a paper-based system, you write notes on the daily calendar pages. Over time, the notes on a particular subject can become scattered among widely separated pages. It can be difficult to look at all the information at one time. With an organizer program you can quickly pull all the information together in one place. Harvey Mackay, author of Swim with the Sharks without Getting Eaten Alive, is marketing a program called Sharkware. In his books, Mackay has repeatedly promoted the idea of keeping a big Rolodex file. This, he says, is the key to building a "network of power relationships." The Sharkware software combines the functions of a Rolodex and a time management system. Although Sharkware is a time management tool, the main selling point is its use as a contact manager. IDG Books has also gotten into the contact management ACT! The company became a publishing phenomenon with its For Dummies series of computer books. It is now extending the For Dummies idea into subjects that are not purely digital. They include Sex for Dummies and Time Management for Dummies. (Only the latter book will be quoted here.) In Time Management for Dummies, author Jeffrey Mayer touts ACT!, a program created by Symatec Corporation in Cupertino, California. Mayer states: In would like to mention I don't work for Symatec, and I don't own stock in the company. I'm just an everyday user who thinks ACT! is a very good productivity improving tool. Well, to be honest, I'll be writing ACT! For Dummies.so I'm more than just an everyday user. Mayer points out another advantage that a computerized organizer has over a paper-based one: It takes a lot of work to keep a list of things to do up to date. We meticulously write down the names of various tasks, projects, or other items of business that need to be done on a specific day's page in our daily planning book. But if that item isn't done on the day it was entered, it must be moved to a future day. And if it's not moved, we run the risk of forgetting about it. A computer-based organizer will automatically move an unfinished item to the next day. Similarly, all that it takes is a few clicks of a mouse to change an appointment to another date. There are some drawbacks to having your time management inside a computer. Most time management trainers say that you should take your organizer everywhere you. That won't happen if it's in a desktop--or even a lap-top--computer. To help get around this problem, Day-Timers encourages its software users to print out all the daily pages. The user can then put them into a regular Day-Timer binder and carry them around. This, however, seems to break another time management "rule": Only record data into one time management tool. Inevitably, people will type into the computer some of the time and write on their printed pages the rest of the time. It would take an ongoing effort to keep the two versions aligned with one another. For example, someone might set an appointment while carrying the printed book and forget to enter it into the computer. The emerging palm-top computers may offer hope in resolving the paper versus PC dilemma. In the fall of 1995, radio stations around the country aired this ad: Woman: I knew it the moment I held you. Announcer: People grow rather passionate about the new Psion Series 3A palm-top computer. Woman: Oh, the magic of your touch! Announcer: For good reason. The Series 3A's small size belies its strengths. Woman: You anticipate my innermost thoughts and needs.
Announcer: The 3A can hold your appointment calendar for the year or twelve months worth of sales data. It's like having an office in your pocket. Woman: I couldn't possibly put a price on what you mean to me! Announcer: The Psion Series 3A palm top computer starts at just $400 which makes it easy to fall in love with a Psion today. The palm-top computer seems to address the need for a tool that is portable. Now, someone needs to make one that won't break if you drop it and that few people would want to steal. The paper organizers still have those advantages.
Surprisingly, these are the words of Alec Mackenzie, who told Fortune magazine: "Managing time is a lot more difficult than what I imagined when I wrote The Time Trap." The problem, he says, is that the techniques go against human nature, like exercise or sound money management. The Fortune article concludes: The courses offer wisdom, but you probably can't corral time between cow skin covers. Consider this: When Mackenzie spoke with us, he asked if we had tried his Time Tactics organizer. "You really should," he urged. He promised to mail it the following day. But despite Mackenzie's theories, his best-seller, and his system, human nature intervened. He forgot to send it.
season. Nonetheless, it is in the nature of people to try to bring it all under control. In Future Shock, Alvin Toffler came to this conclusion about the effort to cope with change: No matter how individuals try to pace their lives, no matter what psychic crutches we offer them, no matter how we alter education, the society as a whole will still be caught on a runaway treadmill until we capture control of the accelerative thrust itself. Most of us would rather just own our time than manage it.
BIBLIOGRAPHY
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