SKOM4432-1
NASKAH TUGAS MATA KULIAH
UNIVERSITAS TERBUKA
SEMESTER: 2023/2024 Genap (2024.1)
Fakultas : FHISIP/Fakultas Hukum, Ilmu Sosial dan Ilmu Politik
Kode/Nama MK : SKOM4432/Komunikasi Bisnis
Tugas :2
No. Soal
1. Jelaskan beberapa pengertian stakeholder, baik secara tradisional, maupun yang telah mengalami
perkembangan!
2. Mengapa komunikasi internal dan eksternal harus dilakukan oleh perusahaan? Uraikan berdasarkan
ruang lingkup stakeholder internal dan eksternal!
3. Jelaskan mengapa dalam komunikasi bisnis perlu dilakukan identifikasi khalayak! Kemudian, jelaskan
kategori yang dapat digunakan untuk mengidentifikasi khalayak dan berikan contohnya!
1 dari 1
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