~A STUDY ON YOUTH RESPONSE TOWARDS UPGRADING

FASHION OF BOYS WITH SPECIAL REFERENCE TO

Dr.G.R.DAMODARAN COLLEGE OF SCIENCE

A PROJECT REPORT
Submitted by
'INESH CHOPRA.1
09BBM53
Under the guidance oI
Mrs.1.DEEPA MBA.,
In partial IulIilment oI the requirements Ior the Award oI the Degree oI
BACHELOR OF BUSINESS MANAGEMENT

Department of Business Management

Dr.G.R.Damodaran college of science
Autonomous & ISO 9001:2008 CertiIied Institution
(AIIiliated to Bharathiar University)
Reaccredited at the A` Grade by the NAAC
COIMBATORE-641 014
CERTIFICATE

Dr.G.R.Damodaran college of science
Autonomous & ISO 9001:2008 CertiIied Institution
(AIIiliated to Bharathiar University)
Reaccredited at the A` Grade by the NAAC
COIMBATORE-641 014

This is to certiIy that this project report entitled

~A STUDY ON YOUTH RESPONSE TOWARDS UPGRADING
FASHION OF BOYS WITH SPECIAL REFERENCE TO
Dr.G.R.DAMODARAN COLLEGE OF SCIENCE

Is a bonaIied record oI work done by
'INESH CHOPRA.1
09BBM53
In partial IulIilment oI the requirements Ior the Award oI the Degree oI
BACHELOR OF BUSINESS MANAGEMENT

__________________________________________ _________________________
Signaiurc of iIc guidc Signaiurc of iIc HOD




Sulmiiicd for iIc Viva-Vocc caminaiion Icld on ______________________

_______________________________________________ _____________________________________________
Inicrnal Eamincr Eicrnal Eamincr

DECLARATION

I 'INESH CHOPRA.1 hereby declare that the project report entitled ~A STUDY ON
YOUTH RESPONSE TOWARDS UPGRADING FASHION OF BOYS WITH
SPECIAL REFERENCE TO Dr.G.R.DAMODARAN COLLEGE OF SCIENCE in
partial IulIilment oI the requirement oI the degree Bachelor oI Business Management was
prepared during my study at Dr.G.R.Damodaran Institute oI management, Coimbatore under
the guidance oI Mrs.J.Deepa MBA., Department oI Management.







Place:
Date:
Signature

'INESH CHOPRA.1
(Reg No:09BBM53)








ACKNOWLEDGEMENT

I would like to express my proIund sense oI gratitude and sincere thanks to our principle
Dr.A.Ponnusamy Bsc (SW), M.Phil, PGDPM, DL, Ph.D, Dr.G.R.Damodaran College oI
science, Coimbatore, who has given the oIIicial permission to undertake the project.
I take immense pleasure in expressing my sincere thanks to the Head oI Department
Mr.A.Gnanasekaran MBA(MM), MBA (FM), MDFT,.
I would like to express my heartIelt gratitude to Mrs.J.Deepa MBA, Department oI
Management (BBM) project guide, Ior her guidance, relentless eIIorts and time in making
this project successIul.
Lastly, I would like to express my sincere thanks to the students oI Dr.G.R.Damodran
College oI Science Ior responding to my institutional training on study on upgrading Iashion
oI boys with special reIerence to Dr.G.R.Damodran College oI Science.












CONTENTS

Chapter No.

Contents Page No.
LIST OF TABLES


LIST OF CHARTS


1. INTRODUCTION TO THE STUDY


2. 2.1 OBJECTIVES OF THE STUDY

2.2 LIMITATIONS OF THE STUDY

2.3 RESEARCH METHODOLOGY


3. DATA ANALYSIS AND INTERPRETATION


4. FINDINGS


5. SUGGESTIONS


6. CONCLUSION


BIBLIOGRAPHY


ANNEXURE











LIST OF TABLES



1able
No.
Titles Page
No

1. Table showing the year oI respondents


2. Table showing preIerence Ior Iashion


3.

Table showing why Iashion is necessary
4. Table showing preIerence Ior dress code


5. Table showing preIerence Ior branded products


6. Table showing through what Iashion attracts the youth


7. Table showing which dress code is more comIortable


8. Table showing in what way Iashion changes standard oI living


9. Table showing why do the respondent leave 1
st
two buttons oI their shirt


10. Table showing whether upgrading Iashion changes liIe style oI
individual


11.

Table showing why do respondent think there should be change in
Iashion


12. Table showing whether Iashion diIIerentiate people


13. Table showing the change oI attitude based on Iashion


14. Table showing whether Iashion is necessary in today`s liIe style


15. Table showing whether parents accept the change in Iashion among
youth


16. Table showing whether upgrading Iashion makes the youth Ieel
attractive


17. Table showing, whether attractive look is necessary Ior Iashion


LIST OF CHARTS


arL
No.
Titles Page
No

1. Chart showing the year oI respondents


2. Chart showing preIerence Ior Iashion


3.

Chart showing why Iashion is necessary
4. Chart showing preIerence Ior dress code


5. Chart showing preIerence Ior branded products


6. Chart showing through what Iashion attracts the youth


7. Chart showing which dress code is more comIortable


8. Chart showing in what way Iashion changes standard oI living


9. Chart showing why do the respondent leave 1
st
two buttons oI their shirt


10. Chart showing whether upgrading Iashion changes liIe style oI
individual


11. Chart showing why do respondent think there should be change in
Iashion


12. Chart showing whether Iashion diIIerentiate people


13. Chart showing the change oI attitude based on Iashion


14. Chart showing whether Iashion is necessary in today`s liIe style


15. Chart showing whether parents accept the change in Iashion among
youth


16. Chart showing whether upgrading Iashion makes the youth Ieel
attractive


17. Chart showing, whether attractive look is necessary Ior Iashion


1.1 INTRODUCTION TO THE STUDY

Fashion is a term, which is reIerred to as a state oI mind. This word comes Irom Latin word,
which means, "to make." Fashion is most commonly associated with clothing, but it even
applies to anything Irom interior architecture, to models oI toys. It is a spirit, where an
individual is comIortable with his mode oI clothing and converts this comIort into a personal
style. It is a way oI measuring a mood that can be useIul in many aspects, culturally, socially
even psychologically. Perhaps the most distinctive quality about the Iashion since the early
times is that it is increasing in simplicity.
Designer Clothes However, Iashion is commonly used to describe a style oI clothing worn by
most people oI a country. Thus, as the word goes, Iashion is generally associated with, textile,
garments and trends. The word textile reIers to woven cloths. It is a way oI celebrating the
diversity and variety oI the world in which we live. A Iashion remains popular Ior the period
oI time that a large segment oI society accepts it; that could be Ior a Iew months or years.
However, it is normal Ior the Iashion trends to change according to the seasons. For instance,
during summers the common colours worn are the pastel shades and lighter Iabric. Come
winter and the preIerred colour ranges are the darker and brighter ones and the Iabric is
heavier.
Each season does bring into Iashion a particular colour and style. The trend oI the sixties and
seventies are in, with the gypsy style being a preIerence. Fashion is not just limited to Iemale
Iraternity even men have been taken over by the Iashion world. They have become more
conscious oI what is in and what is not. They pay more attention to their appearance than they
did earlier. Children are also aware and preIer to wear what is in Iashion. While seasons are a
major contributory Iactor, the glamour world oI modelling and acting are the actual Iashion
leaders. Fashion houses endorse the latest trends through the media. So to know what`s
happening and what`s not, you need to keep a keen watch on what models and actors are
wearing, what kind oI makeup do they have on and even their hair-do depends on the present
Iashion trend. So who said that keeping in times is diIIicult? Expensive maybe, but yet not
beyond one`s reach.
For centuries individuals or societies have used clothes and other body decoration as a Iorm
oI nonverbal communication to indicate occupation, rank, gender, sexual availability,
locality, class, wealth and group aIIiliation. Fashion not only embraces clothing, but also
hairstyles, body art, shoes, bags, jewellery and beauty products all constitute today`s Iashion
trends. Fashion in all its Iorms Irom a tattooed and pierced navel, to the newest hairstyle, is
the best Iorm oI iconography we have to express individual identity. As Iar as clothes are
concerned, Iashion is based on Iabric, colour and cuts.
The collections in Paris, New York and Milan, and now London, typically set the stage Ior
the industry one-year in advance. Fashion stylists too get new Iashion ideas Irom music,
videos, books, television and even movies. Even the street is the real barometer oI style.
More and more designers are drawing their inspiration Irom liIe on the street. II a particular
clothing or accessory is depicted by Iamous personalities, it deIinitely becomes a trend Ior the
people to Iollow the same. Films have become catalogues and people are copying Irom the
particular style oI actors and icons. Actors like Amitabh Bachchan and Shah Rukh Khan, to
name a Iew are considered as the trendsetters Ior the youth
However, Indian consumers are the ones, which give the Indian Iashion a distinctive quality
and a mark oI its own, here in India and in the international market as well. Thus, Irom
various surveys one can say that India has about three categories oI Iashion liker`s.
O The hi-class, people who are Iashion conscious and who go Ior labels and name.
Instead oI the budget, they are more interested in designer clothing.
O The upper middle class people who are Iashion conscious and who make it a point to
stay up to date with the ongoing Iashion trends.
O The last and Iinal category consists oI the youth, corporate group, who look out Ior
regular wear clothesline and are budget conscious.







.1 OB1ECTI'ES OF THE STUDY

To explore the Iuture prospects oI upgrading Iashion

PRIMARY OB1ECTI'ES :
To study the standard oI living style among youth.

SECONDARY OB1ESTI'ES :
- To study about the upgrading Iashion oI youth
- To study the choice oI Iashion among youth
- To know what attracts the youth generation


. LIMITATION OF THE STUDY

- Sample size is limited
- Study is not made on upgrading Iashion oI girls
- Limited time







.3 RESEARCH METHODOLOGY

A Research Methodology constitutes the blue print Ior the data collection measurement and
analysis oI data.
TYPES OF RESEARCH:

RESEARCH DESIGN:
The researcher has adopted Descriptive Research in the study. Design research is a
conclusive research and it mainly uses data collection Irom the primary source. It is also
called as Statistical Research. The main goal oI the descriptive research is to describe the data
and characteristics about what is being studied. The idea behind this type oI research is to
study Irequencies, averages, and other calculations.
SAMPLE SIZE:
The sample size taken Ior the study consists oI 100 respondents, which includes 1
st
year, 2
nd

year 3
rd
year and Post graduation oI Dr.G.R.Damodran College oI Science.
SAMPLING TECHNIQUE:
The sampling technique used is convenience sampling which is a deliberate sampling
technique. The respondents oI the survey were selected by convenience sampling due to cost,
economy and time Iactors. Hence, the sample was selected based on the convenience oI the
researcher. ThereIore, it is non-probability sampling.
COLLECTION OF DATA:
The data collected comprises oI both primary as well as secondary data.
O Primary Data:
Questionnaires were used Ior primary data collection. These questionnaires were
distributed to students and some oI them were personally interviewed.


O Secondary Data:
The data is secured Irom the magazines, newspaper articles, books and other sources.
It is also acquired Irom the search engines on the internet.

METHODS OF DATA COLLECTION

The method oI data collection incorporated is a survey method, where the structured
questionnaires were distributed to the respondents to Iill and return the completed
ones.

INSTRUMENTS OF DATA COLLECTION

The questionnaire comprises of:
Closed Ended.
Dichotomous questions (yes/no).
Demographic Questions.

TOOLS FOR ANALYSIS:
The study assesses the opinions and perceptions oI students oI the college. The statistical tool
used Ior the study is Percentage analysis.











III. DATA ANALYSIS AND INTERPRETATION

TABLE 1:
TABLE SHOWING THE YEAR OF RESPONDENTS

S.No.

Year No. of respondents of respondents
1

1
st
year 24 24
2

2
nd
year 26 26
3

3
rd
year 28 28
4

Post graduate 22 22


Total 100 100


INTERPRETATION:
From the above table it is observed that 24 oI the respondents belongs to the 1
st
year, 26
oI the respondents belongs to the 2
nd
year, 28 oI the respondents belongs to the 3
rd
year, and
22 oI the respondents belongs to the post graduate. The highest number oI respondents are
Irom 3
rd
year that is 28.








CHART 1:
CHART SHOWING THE YEAR OF RESPONDENTS














24
26
28
22
No of respondents
L year
2nd year
3rd year
poL graduaLe
TABLE :
TABLE SHOWING PREFERENCE FOR FASHION

S.No. Fashion

No. of respondents of respondents
1
S
Yes 89 89
2

No 11 11


Total 100 100


INTERPRETATION:
From above table it is observed that 89 oI respondents preIer Iashion and 11 oI
respondents doesn`t preIer Iashion. 89 oI respondents are preIerring Iashion.















CHART :
CHART SHOWING PREFERENCE FOR FASHION
















89

IASnICN
ye
no
TABLE 3:
TABLE SHOWING WHY FASHION IS NECESSARY

S.No.

Why fashion No. of respondents of respondents
1

For a change 52 52
2

To attract others 34 34
3

For prestige 14 14


Total 100 100


INTERPRETATION:
From the above table it is observed that 52 oI respondent agree that Iashion is necessary Ior
a change, 34 to attract others and 14 Ior prestige.














CHART 3:
CHART SHOWING WHY FASHION IS NECESSARY
















2
34
4
Jn IASnICN IS NLCLSSAk
or a cange
1o aLLracL oLer
or preLlge
TABLE 4:
TABLE SHOWING PREFERENCE FOR DRESS CODE

S.No.

Dress code No. of respondents of respondents
1

Formals 17 17
2

Semi-Iormals 24 24
3

Casuals 59 59


Total 100 100


INTERPRETATION:
From the above table it is observed that 59 oI respondent preIer casual dresses, 24 preIer
semi-Iormals and 17 preIer Iormals.














CHART 4:
CHART SHOWING PREFERENCE FOR DRESS CODE

24
9
kLSS CCL
ormal
eml formal
aual
TABLE 5:
TABLE SHOWING PREFERENCE FOR BRANDED PRODUCTS

S.No.

Branded products No. of respondents of respondents
1

Yes 57 57
2

No 8 8
3

Sometimes 35 35


Total 100 100


INTERPRETATION:
From the above table it is observed that 57 oI respondent preIer branded products, 8 oI
respondent don`t preIer branded products and 35 oI respondent sometimes preIer branded
products.













CHART 5:
CHART SHOWING PREFERENCE FOR BRANDED PRODUCTS

8
3
kANL kCDC1S
ye
-o
omeLlme
TABLE 6:
TABLE SHOWING THROUGH WHAT FASHION ATTRACTS THE YOUTH

S.No.

Attraction No. of respondents of respondents
1

Advertising media 20 20
2

Displays 7 7
3

Movies 7 7
4

All oI these 66 66


Total 100 100


INTERPRETATION:
From the above table it is observed that 20 oI Iashion attracts youth through advertising
media, 7 through displays, 7 through movies and 66 through all oI these. So 66 oI
respondents are doing Ior all oI these.












CHART 6:
CHART SHOWING THROUGH WHAT FASHION ATTRACTS THE YOUTH
















20

66
A11kAC1ICN
dverLllng medla
ulplay
,ovle
ll of Lee
TABLE 7:
TABLE SHOWING WHICH DRESS CODE IS MORE COMFORTABLE

S.No.

Comfortable No. of respondents of respondents
1

Casuals 63 63
2

Formals 18 18
3

Semi-Iormals 19 19


Total 100 100


INTERPRETATION:
From the above table it is observed that casuals is most comIortable dress i.e., is 63,
Iormals 18 and semi-Iormals 19.














CHART 7:
CHART SHOWING WHICH DRESS CODE IS MORE COMFORTABLE
















63
8
9
CCMICk1AL
aual
ormal
eml formal
TABLE 8:
TABLE SHOWING IN WHAT WAY FASHION CHANGES STANDARD OF LI'ING

S.No.

Standard of living No. of respondents of respondents
1

To look young 20 20
2

To look smart 69 69
3

To give prestige 11 11


Total 100 100


INTRPRETATION:
From the above table it is observed that 69 oI respondent say that to look smart Iashion
changes standard oI living.














CHART 8:
CHART SHOWING IN WHAT WAY FASHION CHANGES STANDARD OF
LI'ING















20
69

S1ANAk CI IVING
Lo look young
Lo look marL
Lo glve preLlge
TABLE 9:
TABLE SHOWING WHY DO THE RESPONDENTS LEA'E 1
ST
TWO BUTTONS
OF THEIR SHIRT

S.No.

Opened buttons No. of respondents of respondents
1

To stay cool 50 50
2

To look smart 23 23
3

To show chain 6 6
4

All oI these 21 21
Total

100 100


INTERPRETATION:
From the above table it is observed that to stay cool 50 oI respondents leave 1
st
two buttons
oI their shirt, 23 to look smart, 6 to show chain and 21 all oI these.












CHART 9:
CHART SHOWING WHY DO THE RESPONDENTS LEA'E 1
ST
TWO BUTTONS
OF THEIR SHIRT















0
23
6
2
CLNL D11CNS
Lo Lay cool
Lo look marL
Lo ow caln
all of Lee
TABLE 10:
TABLE SHOWING WHEATHER UPGRADING FASHION CHANGES LIFE STYLE
OF INDI'IDUALS

S.No.

Change in life style No. of respondents of respondents
1

Yes 95 95
2

No 5 5


Total 100 100


INTERPRETATION:
From the above table it is observed that 95 oI respondent say that upgrading Iashion
changes liIe style oI individual.














CHART 10:
CHART SHOWING WHEATHER UPGRADING FASHION CHANGES LIFE
STYLE OF INDI'IDUALS















9

CnANGL IN IIL S1L

ye
no
TABLE 11:
TABLE SHOWING WHY DO RESPONDENT THINK THEIR SHOULD BE
CHANGE IN FASHION

S.No.

Change in fashion No. of respondents of respondents
1

To attract others 46 46
2

To show your poshness 40 40
3

To copy Irom cine actor 14 14


Total 100 100


INTERPRETATION:
From the above table it is observed that 46 oI respondents think that their should be change
in Iashion to attract others, 40 to show their poshness and 14 to copy Irom cine actor.













CHART 11:
CHART SHOWING WHY DO RESPONDENT THINK THEIR SHOULD BE
CHANGE IN FASHION















46
40
4
CnANGL IN IASnICN
Lo aLLracL oLer
Lo ow your pone
Lo copy from clne acLor
TABLE 1:
TABLE SHOWING WHEATHER FASHION DIFFERENTIATE PEOPLE

S.No.

Differentiate No. of respondents of respondents
1

Yes 83 83
2

No 17 17


Total 100 100


INTERPRETATION:
From the above table it is observed that Iashion diIIerentiate people by 83 oI responses.
















CHART 1:
CHART SHOWING WHEATHER FASHION DIFFERENTIATE PEOPLE
















83

IIILkLN1IA1ICN
ye
no
TABLE 13:
TABLE SHOWING THE CHANGE OF ATTITUDE BASED ON FASHION

S.No.

Attitude No. of respondents of respondents
1

Think positive 27 27
2

To look young 22 22
3

To show standard oI living 36 36
4

Prestige issue 15 15


Total 100 100


INTERPRETATION:
From the above table it is observed that to show standard oI living Iashion changes your
attitude by 36.













CHART 13:
CHART SHOWING THE CHANGE OF ATTITUDE BASED ON FASHION
















2
22
36

A11I1DL
Llnk polLlve
Lo look young
Lo ow Landard of llvlng
preLlge lue
TABLE 14:
TABLE SHOWING WHEATHER FASHION IS NECESSARY IN TODAYS LIFE
STYLE

S.No.

Fashion No. of respondents of respondents
1

necessary 93 93
2

Not necessary 7 7


Total 100 100


INTERPRETATION:
From the above table it is observed that Iashion is necessary in today`s liIe style.















CHART 14:
CHART SHOWING WHEATHER FASHION IS NECESSARY IN TODAYS LIFE
STYLE















93

IASnICN
neceary
noL neceary
TABLE 15:
TABLE SHOWING WHEATHER PARENTS ACCEPT THE CHANGE IN FASHION
AMONG YOUTH

S.No.

Acceptance No. of respondents of respondents
1

Yes 31 31
2

No 17 17
3

Sometimes 52 52


Total 100 100


INTERPRETATION:
From the above table it is observed that 31 oI parents accept the change in Iashion, 17 oI
parents don`t accept and 52 oI parents sometimes accept change in Iashion.













CHART 15:
CHART SHOWING WHEATHER PARENTS ACCEPT THE CHANGE IN FASHION
AMONG YOUTH















3

2
ACCL1ANCL
ye
no
omeLlme
TABLE 16:
TABLE SHOWING WHEATHER UPGRADING FASHION MAKES THE YOUTH
FEEL ATTRACTI'E

S.No.

Attractive No. of respondents of respondents
1

Yes 90 90
2

No 10 10


Total 100 100


INTERPRETATION:
From the above table it is observed that 90 oI upgrading Iashion makes the youth Ieel
attractive.














CHART 16:
CHART SHOWING WHEATHER UPGRADING FASHION MAKES THE YOUTH
FEEL ATTRACTI'E















90
0
A11kAC1IVL
ye
no
TABLE 17:
TABLE SHOWING WHEATHER ATTRACTI'E LOOK IS NECESSARY FOR
FASHION

S.No.

Attractive look No. of respondents of respondents
1

Yes 91 91
2

No 9 9


Total 100 100


INTERPRETATION:
From the above table it is observed that attractive look is necessary Ior Iashion by 91.













CHART 17:
CHART SHOWING WHEATHER ATTRACTI'E LOOK IS NECESSARY FOR
FASHION













9
9
A11kAC1IVL CCk
ye
no
4. FINDINGS

Majority oI the respondents belong to the 3
rd
year and 22 oI respondents are Irom
post graduate.
PreIerence Ior Iashion is 89 and 11 are not preIerring Iashion.
Majority the respondent come to know that Iashion is necessary Ior a change.
Majority oI the respondent preIer casual type oI dress code and poor respondent Ior
Iormal dress.
Majority oI the respondent would like to wear branded products.
Majority oI the respondent`s response is that Iashion attract youth through advertising
media, displays and movies.
Majority oI the respondent are comIortable in warring casuals rather then Iormals in
this generation.
69 oI respondent think to look smart Iashion changes standard oI living.
Majority oI the respondent leave Iirst 2 buttons oI their shirt to stay cool and poor
percentage oI respondent to show chain.
Majority oI the respondent Ieel that upgrading Iashion changes liIe style oI individual.
46 oI the respondent think that to attract others there should be change in Iashion.
Majority oI the respondent Ieel that Iashion diIIerentiate people.
Fashion changes their attitude to show standard oI living by 36.
Majority oI the respondent Ieel that Iashion is necessary in today`s liIe style.
52 oI respondents parents sometimes accept change in Iashion among youth.
Majority oI the respondent say upgrading Iashion makes them Ieel attractive.
Majority oI the respondent Ieel attractive look is necessary Ior Iashion.





5. SUGGESTION

While preIerring the branded products, that improves the standard oI living oI people.

Attractive look is always necessary Ior Iashion.

Most oI the respondent leave Iirst two buttons oI their shirt to stay cool where as that
doesn`t get good impression.

While upgrading Iashion, it also change the attitude oI the persons.

Instead oI preIerring casuals, they might preIer semi-Iormals, which create a good
impression among the society.





















6. CONCLUSION

From the study I have learned that more than 80 oI the population preIer change in Iashion.
Nowadays Iashion has become necessary in today`s generation. In this generation youth
preIer casuals rather than Iormals because they Ieel comIortable in casuals. They wear
casuals only to attract others. I have come to know that Iashion attracts youth through
advertising media, movies, displays, especially through celebrities oI which the clothes they
wear. Youth try to wear clothes like celebrities to look like them.
Nowadays youths leave Iirst two buttons open oI their shirt to look
cool, but this doesn`t give good impression to others. This is due to celebrities who make
youth to dress like them. And by this we can say that Iashion diIIerentiates people. Through
this I can say that Iashion has become necessary in today`s generation. But they have to
choose the trends which suits them and also it should give good impression to others, where
as Iashion not only gives comIort and trendy but also creates personality oI a person.












BIBLIOGRAPHY

REFERENCE BOOK:
A dictionary oI costume and Iashion.
Fabric Glossary
Rock Hudson

WEBSITE REFERENCE:
O Wikipedia
O Project x
O LiIe style.com

SEARCH ENGINES:
www.google.com
www.yahoo.com





ANNEXURE

A STUDY ON YOUTH RESPONSE TOWARDS UPGRADING FASHION OF BOYS
WITH SPECIAL REFERENCE TO Dr.G.R.DAMODARAN COLLEGE OF SCIEN
QUESTIONNAIRS

1. NAME :
2. DEPARTMENT :
3. YEAR
a. 1
st
year b.2
nd
year c.3
rd
year d. Post graduate
4. Do you think Iashion is necessary
a. yes b. no
5. II yes why
a. Ior a change b. to attract others c. Ior prestige
6. Which dress would you like to choose
a. Formals b. Semi-Iormals c. Casuals
7. Do you like to wear branded products
a. yes b. no c. sometimes
8. Through what Iashion attracts youth like you
a. Advertising media b. displays c. movies d. all oI these
9. Which is more comIortable to you
a. Casuals b. Formals c. Semi-Iormal
10. In what way do you think Iashion changes standard oI living
a. to look young b. to look smart c. to give prestige
11. Why do you leave Iirst 2 buttons open oI your shirt
a. to stay cool b. to look smart c. to show chain d. all oI these
12. Does upgrading Iashion changes liIe style oI individual
a. yes b. no
13. According to you what is good dressing sense (rank them)
a. T-Shirt without collar ( )
b. low hip pants ( )
c. leave two buttons oI shirt ( )
d. Iolding the cuII ( )
14. Why do you think their should be change in Iashion
a. to attract others b. to show your poshness c. to copy Irom cine actors
15. According to you does Iashion diIIerentiate people
a. yes b. no
16. In what way Iashion changes your attitude
a. think positive b. to look young c. to show standard oI living d. prestige issue
17. In today`s liIe style is Iashion necessary
a. necessary b. not necessary
18. Do parents accept change in Iashion among youth
a. yes b. no c. sometimes
19. Does upgrading Iashion makes you Ieel attractive
a. yes b. no
20. Is attractive look necessary Ior Iashion
a. yes b. no
21. PreIerences Ior Iashion (rank them)
a. Hairstyle ( )
b. Watches ( )
c. cloths ( )
d. shoes ( )