Agricultural Development Trust,Baramati Bhimthadi Jatra 11

14th - 18th December 2011

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It is not how much we do, but how much love we put in the doing. It is not how much we give, but how much love we put in the giving. -Mother Teresa

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Mark & Make, 2011

Con en :
Welcome About Agricultural Developement Trust, Baramati. Overview Background Bhimthadi 2011 Sponsorship Benefits Financial Terms and Conditions Sponsorship Form Thank You.

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Mark & Make, 2011

Welcome

Presenting to you for the 5th time

Bhimthadi Jatra 11
A rural Carnival in Pune.

Bhimthadi is a no plastic zone.

Go green with Women Empowerment.

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Mark & Make, 2011

About Agricultural Development Trust,Baramati.

Established on 22nd June,71 the organization has been actively working for the socio-economic and educational empowerment of the labour class, farmers and their families in the remote area of the country. In 2006 it established the Sharda Mahila Sangh, which has been consistently working for the women s empowerment through activities like business-orientation seminars, workshops and bank related activities. Sharda Mahila Sangh has run more than 100 projects throughout the state and is planning to grow to achieve more than double of that this year. The organization is always looking for innovation and has reformed its functions and methodology as per contemporary needs.

Overview
Every Year Bhimthadi Jatra is held in Pune to advertise and sell goods produced by women. Over the last four years the fair has gained an impressive reputation and been applauded at the regional and national levels. This has enabled millions of women to be employed directly and indirectly helping them to earn a living. The following chart reflects the achievements of Bhimthadi Jatra.

Year 2006 2007 2008 2009 2010

Sale Rs 1.32CR Rs 2.25CR Rs 2.57CR Rs 3CR Rs 2CR

Customers 3 Lakh 3.5 Lakh 4 Lakh 4.2 lakh 2.5 Lakh

SHG s 510 725 1360 1380 650

Stalls 256 510 675 680 400

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 Background
Bhimthadi is a province on the banks of river Bheema, which derived its name from the King Bheemak. During the Peshwa era, it was ruled by Babuji Naik Joshi for a long time. Bhimthadi was famous for deer species called Chinkara and ponies/colts known as Bhimthadiche tatte, which were associated with the heroic deeds of the Peshwas. In the ancient times the village market fair used to be held along the river bank,this tradition has led to the evolution of the present day BHIMTHADI JATRA Bhimthadi Jatra held in pune every year to advertise and sell the goods produced by women.Over the last four years it has gained impressive response and crowd. It is a platform for the large scale sale of handlooms, handicrafts,packaged food items and authentic Maharashtrian food.

Bhimthadi Jatra 2011

Vision: To empower women socio-economically by imparting leadership skills and providing a platform for interaction with prospects, ensuring their success in business, and substantial contribution to the growth of the country. Mission: to educate and train women to start business ventures and provide them with the requisites in the endeavour. to groom them to be competent at national and international levels of business. to create a network among the women entrepreneurs. to develop an active platform for traditional and cultural progress. Aims and Objective to educate women about food processing, medicinal herbs and organic processing and organic farming to spread awareness among women about health care. to help women be self developed. to undertake study tours to provide the urban and sub urban market for the goods produced by women. Bhinthadi Jatra 2011-We are changing. Event details: *No. of stalls : 500 *Food Festival-100 stalls *Cultural Festival 5 days in the evening 6pm onwards.

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We are going national with stalls from all over the country. Opportunity to see and compare the products from other states. Cultural fair exhibiting national rural cultural and traditional heritage. Spreading awareness about garbage and waste management. The exhibition is a No plastic Zone. Why should you be a part of the event ? Number of growing customers each year. Bhimthadi Jatra is an established name for pune residents. growing popularity from state to national level. publicity in the state and national level electronic and print media growing attraction among youngsters and hence growth in participation.

Sponsorship Benifits
Our total budget for paid and promotional media is INR 10,00,000, and with that we have been able to negotiate INR 25,00,000 in media value. Television We are having our coverage of the event on channels like star mazza and IBN to increase the footfall on the venue.

Radio Partnership with radio one 94.3 to ensure that every hour there is a mention and major sponsors shall be benefited from these.

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Mark & Make, 2011

Ne spaper Sakaal Media house has partnerd with us to provide advertisements and promotions in the paper with reaches out to most of the people in pune. The promotions will start 7 days before the event and carry out throughout the duration of the event.

Signage 10 hoardings will be put up for the 15 days before and during the event in all the main spots of the city. The specifics of the hoardings will be put up on 25th Nov. On site hoarding shall be put up during the event and will be visible to 5 Lac people due to its positioning and location. On-Site Acti ities Stall will be at the disposal in the main area where a maximum of 1500 people can attend at one time. Cultural events can be sponsored adding to the value to the brand and its effect. Every evening a theme based cultural event shall be organised the likes of which have not been seen in pune. Sponsors shall have access to address or oversee the event and make use of the crowd. Stall details Stalls with flooring/matting. Separate generator facility. Separate light/power facility at every stall. All the required facilities and amenities are at the exhibition place.

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Mark & Make, 2011

Investment Options
Titanium Sponsor (INR 25,00,000)
Event Partner and presenter till end date of event. Television advertisements in association with Bhimthadi Jatra. Radio Advertisements that cover the span of 15 days, 15 mentions in a day. Sakaal Media Advertisements worth 15 lacs that will cover 15 days before and during the event. On site media and Billboard attention. Billboards in all the 10 locations to have design saying sponsor presents Bhimthadi Jatra. Stall space of 10m*10m in main area where 1500 people can be accommodated for launches and seminars.

Platinum Sponsor (INR 10,00,000)

Radio Advertisements that cover the span of 15 days, 15 mentions in a day. Sakaal Media Advertisements worth 10 lacs that will cover 15 days before and during the event. On site media and Billboard attention. Billboards in 10 locations with size 3inch or Level 1. Stall space of 5m*5m.

Gold Sponsor (INR 7,00,000)

Sakaal Media Advertisements worth 5 lacs that will cover 15 days before and during the event. On site media and Billboard attention. Billboards in 10 locations with size 2 inch or Level 2. Stall space of 3m*3m.

Silver Sponsor (INR 5,00,000)

Sakaal Media Advertisements worth 2 lacs that will cover 15 days before and during the event. On site media and Billboard attention. Billboards in 10 locations with size 1 inch or Level 3 Stall space to be 3m*3m.

Bronze Sponsor (INR 3,00,000)

On site media and Billboard attention. Billboards in 10 locations with size 1 inch or Level 3 Stall space to be 3m*3m.

Associate Sponsor (INR 1,50,000)

Billboards in 10 locations with size 1 inch Stall space to be 3m*3m.

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Sponsorship Form
Yes, we are interested in participating and sponsoring the above program and would be interested in the following: Sponsorship Package opted: .................................................................................................. Name:..................................................................................................................................... Job Title:................................................................................................................................. Organization:.......................................................................................................................... Address:................................................................................................................................. Telephone:.............................................................................................................................. E-mail:....................................................................................................................................

Payment Options Cheque/ Demand Draft drawn in favor of Agricultural Development Trust,Bramati.

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Mark & Make, 2011

Thank You
Thank you for taking the time and reading the proposal looking forward to meeting you and discussing further marketing options for the company and the brand. Please feel free to contact me at: +91-9175577711 Suraj Krishnan Head Business Developer

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Mark & Make, 2011