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Team Details
Team Leader Name: E-Mail ID: Alternate E-Mail ID: Contact Number: Postal Address:

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Below are outlined some of the topics of a general Business Plan. Please keep in mind that this is not the comprehensive format and any additions and changes as per your requirements are welcome. This document merely to serves as a guideline.

Table of Contents:
I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. Executive Summary Company Summary Products and Services Market Segmentation and Summary Demographics Strategy and implementation SWOT analysis Competitive Landscape Industry Analysis Revenue Forecast Personnel Forecast Risks and Mitigation

Some of these topics have been briefed below for your reference.

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1. Executive Summary
Business plans should be summarized into a short 3 to 4 page synopsis called the executive summary. The summary is used to capture the essence of the plan and generate interest so the reader further studies the full proposal. It is the most important section of the business plan and should eventually be written last, ensuring that only vital information is included.

2. Company Overview and Business Concept

In this section state what the vision and mission of your business will be. One should fully describe the reason for founding the company and the general nature of the business. The investor must be convinced of the uniqueness of the business and gain a clear idea of the market in which the company will compete. The entrepreneur's vision for the company's future production and operations strategy should also be described. An investor needs to be assured that the company is built around more than a product idea. The entrepreneur needs to demonstrate that a profitable business can be built based on the strategies detailed in the plan.

3. Products and Services

Provide a short description of the product or service and highlight why it is unique. Discuss any barriers to entry that prevent further competition (e.g., patents). Mention the product's direct or indirect competition. If possible, briefly mention future product development plans such as upgrades or product line extensions in order to show the investor that the venture is not a one-product/service company.

Novelty of the Idea

Has this idea been tried before? If so, how is your idea any different? How are you improving on the existing structure? This section deals with the aspects of your technology that you will sell to the market. If you are making a product the business plan must convey to the reader that the company and product truly fill an unmet need in the marketplace. The characteristics that set the product/ service and company apart from the competition need to be defined. It is also important to describe each of the end-user segments that will be targeted. A full profile of the end-users and the key potential applications of the product will demonstrate to an investor that the entrepreneur has done his/her marketing homework.

Technological Details
Here, you explain your technology, what is behind your product. Explain why it is innovative. Why does your technology work?

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4. Market Analysis and Segmentation

Many good products are never successfully commercialized because their inventors don't understand the market or they not assemble the management team necessary to capitalize on the opportunity. This section of the business plan will be scrutinized carefully; market analysis should therefore be as specific as possible, focusing on believable, verifiable data. Market Research should contain a thorough analysis of the company's industry and potential customers. Industry Data should include growth rates, size of the market, recent technical advances, government regulations and future trends. Customer Research should include the number of potential customers, the purchase rate per customer, and a profile of the decision-maker. This research drives the sales forecast and pricing strategy, which relates to all other strategies in marketing, sales and distribution. Finally, comment on the percentage of the target market the company plans to capture.

5.Demographics
All relevant and recent statistics.

6. Market Strategy and Implementation

In this section, you will outline the strategy for implementation of your product or service. Who are the target customers? What is your strategy to fulfill the niche, and gain visibility for the service or product?

7. SWOT Analysis
A detailed analysis of your business or product ventures: Strengths Weaknesses/ Limitations Opportunities Threats It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieve that objective.

8.Competitive Landscape
Competitive Landscape analysis identifies your competitors online and offline. It involves a systematic analysis of the current environment and what they are doing in the organic search space.

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9.Industry Analysis
An analysis of the industry your product/service caters to. This involves primary and secondary market research.

10.Revenue Forecast
Realistic financial forecasts within the business plan are important to attract investors and retain their interest to participate in future rounds of financing. The financials must accurately reflect the various product developments, marketing and manufacturing strategies described in each section of the plan.

11.Personnel Forecast
Forecasting of workload and required staff. Forecast of the personnel (Administrative, Technical etc) required when your company is set up.

12.Risks and Mitigation

The identification, assessment, and prioritization of risks and the followed by coordinated and economical application of resources to minimize, monitor and control the probability and impact of these risks. The plan of action in case of realization of any of these risks.