The effects of humor on attention in magazine advertising

Thomas J Madden; Marc G Weinberger Journal of Advertising (pre-1986); 1982; 11, 000003; ABI/INFORM Global pg. 8

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.