Applications
Eugene Signorini
Vice President, Research
Mobility Applications and Infrastructure
esignorini@yankeegroup.com
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 2
Wireless Applications Are Being Influenced by
Numerous Forces
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 3
What Do Wireless Apps Look Like Today?
applications and
Bringing elements of the consumer web
information. to our IT strategies and business apps
33%
Percent of Respondents
Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 4
There Will Be No “Killer” Device in the Enterprise
devices, notebooks and 0% 5% 10% 15% 20% 25% 30% 35% 40%
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 5
What Does Open Access Mean for Apps?
A Historical Analogy…
Infrastructure • Devices:
– Appliances, consumer
electronics, heating/cooling,
transportation
• Standards:
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 6
…for a Future Perspective
Infrastructure • Devices:
– Consumer appliances,
consumer electronics,
heating/cooling, automotive
• Standards:
WiMAX
LTE
UMB
• Device Ratings:
Original Killer App Real Killer App
– Based on bits and data
consumption
• Bandwidth/latency/speed
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 7
Consumerization Will Drive Technology in the Enterprise
• Workers by and large feel How strongly do you agree or disagree with
more productive today than the following statements?
they were 2 years ago.
Percent of Respondents
Strongly Agree/Somewhat Agree
Somewhat Disagree/Strongly Disagree
n = 302
Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 8
The “Prosumer” Majority Will Influence Decision-Making
IT
p e
ch
o
ile
an
ob
n
el
M
The Enterprise
IT/LoB
Prosumer Manager
• Prosumers obtain mobile service • The company is liable for the bill.
themselves.
• IT or line-of-business manager
• This category includes corporate- controls the decision-making process.
sponsored users and workers who
• 33 million US subscribers in 2007
expense bills back to company.
• 34 million US subscribers in 2007
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 9
Wireless Applications Are Not Just About Software
• Back-end applications
• Middleware
• Multi-network
• Developer
• Roaming
environments
• Security
• Security
Software • Latency
• Bandwidth
• Form factor
• Operating
system Mobile Devices Networks
• User interface
• Power
consumption
• Security and
management
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 10
Wireless Application Architecture: No Universal Approach
Secure Browser
Packaged + Customization
(e.g., mobile platform, mobile database
with custom-built apps and workflows, Forms-Based
typically systems integrator)
Messaging/Query
Mobile Middleware/Gateway
SOA/Composite
with Front-End Application
(e.g., mobile software provider with pre-
Applications
“Packaged”
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 11
What Does the Future Hold for Mobile Apps?
Source: Yankee Group Anywhere Enterprise—Large: 2007 US Mobility and Business Applications Survey
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 12
Three Phases of Wireless Application Evolution
Collaborative and
Application Mashups
Maturity
Optimized Point
Solutions
Time
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 13
Q&A
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 14
Upcoming events
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 15
Thank You
Eugene Signorini
Vice President
Research Mobility Applications and
Infrastructure
esignorini@yankeegroup.com
Come and visit us at one of our upcoming events For schedules, please
or tune in to one of our free webinars. visit our web site:
www.yankeegroup.com
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. The Future of Wireless Business Applications September 25, 2008 Page 16