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Executive Summary We are five entrepreneurs in a group, who really think that hard work for innovative ideas

can bring success. We are here for introducing you with our new product NIMORI AFTER SAVING LOTION for all. We know most of the persons demand those types of aftershave which provide the 100%comfotness of skin in a very unique way. For them we are going to introduce our new product NIMORI AFTER SAVING LOTION which is natural, alcohol free and neem base shaving lotion. So the good news is, this NIMORI AFTER SAVING LOTION will make shaving easy and color. A young boy, a busy business man or Job holder or a naughty kid will be encouraged to use it. It is totally new product in the market so now we have no competitors. We think we can get our target market very soon

Mission Every company has a mission to its on. Mission is a short time goal which a company wants to achieve. So as a company like other we have also a mission to achieve. Our mission is to achieving the number of brand image in Bangladeshi market. To implement our mission we will do many effective works. A mission statement is a statement of the purpose of a company.

Vision In the first place, there is the vision - the dream. It's where you want to go, what you want to be. It's perfectly appropriate for your dream to be unattainable, to be just out of reach. It's what you reach for. The vision statement is where you describe this dream for your business. Vision is the main goal and target of a company. Every company works to achieve their own vision. Our company will run for a vision. Our vision is exporting our product to foreign market.

Discover the Power of Neem while SAVING: If you want to have soft, smooth, younger looking skin, after shaving then use NIMORI AFTER SAVING lotion. The following information is offered to help protect and moisturize your skin and reduce born damage. Exposing your skin to intense sunlight for an extended period of time may result in sunburn, which you always want to avoid. Sunburned skin is more susceptible to damage and may age more quickly. During the hottest hours of the day, typically this is between 10 a.m. and 2 p.m., be sure to limit your sun exposure by wearing a wide-brimmed hat or other protective clothing, particularly during the summer months. Using sunscreen is not a good way to limit your sun exposure; in fact, sunscreen is one of the LAST things you want to put on your body. Sunscreen is a toxic chemical that can cause problems in your system and increase your risk of disease. Remember that sunlight is not something to be avoided. You need sunlight in order to stay healthy. The key is to gradually build up your resistance to the sun by going out slowly in the beginning of the season, perhaps 10 minutes at a time to start, and always avoid getting burned. Using NIMORI AFTER Lotion as you would any lotion is an ideal way to protect and heal your skin. Not only does it prevent the formation of damaging free radicals and protect against them, but also it can help to keep the skin from developing liver spots and other blemishes caused by aging and overexposure to sunlight. Neem Oil Lotion keeps the skins connective tissues strong and supple, which helps to prevent sagging and wrinkles, and in some cases it might even restore or heal damaged or diseased skin. Neem Oil Lotion will not only bring temporary relief to the skin, but it will aid in healing and repairing, unlike most lotions. Neem Oil Lotion can help bring back a youthful appearance to your skin by removing the outer layer of dead skin cells, making the skin smoother. The skin will become more evenly textured with a healthy "shine." And the Neem oil will penetrate into the deeper layers of the skin and strengthen the underlying tissues. Neem

Disclaimer: These products are not intended to diagnose, treat, cure or prevent any disease. Neem should not be taken internally (i.e. capsules) by anyone who is pregnant or trying to conceive (male or female). It also contains compounds similar to those in aspirin and should not be used to treat children with fevers. We do not recommend taking neem oil internally.

Marketing Audit: A marketing audit can be defined as a systematic, periodic and a comprehensive procedure of checking out the marketing activities of a concern. It is an analysis of the external marketing environment or a company's internal marketing goals, objectives, operations, and efficiency. An external marketing audit covers issues such as economic condition or the general business environment (like the budget passed for this year, the parliament allowed the government to allocate BDT 1, 89,995 core from supplementary fund to finance all activities).political, infrastructure, technological, and consumer perspectives; market size and structure; and competitors, suppliers, and distributors. An internal marketing audit covers aspects such as the company's mission statement, goals, and objectives; its structure, corporate culture, systems, operations, and processes; product development and pricing; profitability and efficiency; advertising; and deployment of the sales forces.

SWOT Analysis:

One of the most important tools of marketing audit is the SWOT or Strengths, Weakness, Opportunities and Threats analysis. This tool is of a lot of help to the marketers and is used at the beginning of the marketing.

Strengths: End-user sales control and direction Right products, quality and reliability Superior product performance vs. competitors Better product life and durability Direct delivery capability Product innovations ongoing Management is committed and confident

Have customer lists Innovative new product elements Value pricing

Weaknesses: No direct marketing experience Need more sales people Delivery-staff need training Customer service staff needs training Limited budget Management cover insufficient Customer lists not tested Lack of brand awareness and image

Opportunity: Could develop new products Local competitors havent this type of products Profit margins will be good End-users respond to new ideas Could extend to overseas New specialist applications Can surprise competitors Support core business economies

Could seek better supplier deals

Threats: Legislation could impact Environmental effects would favor larger competitors Existing core business distribution risk Downward pricing pressure Possible negative publicity Compressed product life cycle

PEST analysis:

This is the analysis of the various factors that have an effect upon the marketing process. The organization undergoing a marketing analysis should be taking into consideration all the environmental factors and give it a thorough analysis. These environmental factors may be internal or external. The internal factors compromise of the staff and queries related to them. The external would be the external customers and the various distributors connected to the concern and the political and economic factors are also taken into consideration.

Political: ecological/environmental issues current legislation home market future legislation European/international legislation regulatory bodies and processes government policies government term and change trading policies home market lobbying/pressure groups international pressure groups wars and conflict

Economic: home economy situation home economy trends overseas economies and trends general taxation issues taxation specific to product/services market routes and distribution trends interest and exchange rates

international trade/monetary issues

Social: lifestyle trends demographics consumer attitudes and opinions media views law changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models major events and influences buying access and trends ethnic/religious factors advertising and publicity ethical issues

Technological: competing technology development research funding

associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications technology legislation technology access, licensing, patents global communications

Marketing objective: We have to set aggressive but achievable objective for the first & second year of the market entry.

Issues : Our major issues is the ability to establish a well regarded brand name linked to a meaningful positioning. We will have to invest heavily in marketing to create a memorable and distinctive positioning. We will have to invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, qualities, and value. We also must measure awareness and response so we can adjust our marketing efforts as necessary. Targeting the customer/consumer who wants to buy the aftershave

Create a big market for our products in our country as well as all over the world Promoting the good aftershave in the market by using attractive color, good fragrance with antiseptic ingredients Promoting a new brand in the existing market Continuation of development on our products with customer needs and demands MARKETING RESEARCH STRATEGY: Selecting a target market A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target and the marketing mix variables of product, place(distribution), promotion and price are the four element of a marketing mix strategy that determine the success of a product in the market place. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market. First we have to select our target, who will buy our product. Our target market is higher, lower, &middle class people Developing a marketing mix Marketing mix means the combination of four things product, price, promotion and distribution. We have developed the marketing mix properly. We develop this for that a consumer can buy our product from the right place in right price. We give many promotional things to attract the customer and we distribute the product rightly


Marketing research Marketing research involves more than just collecting data. We must take in how to collecting data, interpret the result, convert the data into decision-oriented information, and communicate those results to managers for use in decision making. Marketing research is "the function that links the consumer, customer, and public to the marketer through information information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Obtaining marketing research data First we have developed questionnaires and we give many ideas to the consulting firm and we also give many data to them. After answering the questionnaires we get some feedback and then we finally obtain the marketing research data. Applying marketing research data


After the research work which we identify that we again research separately for identify which is right or wrong. Then we will apply our effective data to the market and we will get the right feedback from the market. Data mining Data mining (the analysis step of the Knowledge Discovery in Databases process a relatively young and interdisciplinary field of computer science, is the process of discovering new patterns from large data sets involving methods from statistics and artificial intelligence but also database management. In contrast to for example machine learning, the emphasis lies on the discovery of previously unknown patterns as opposed to generalizing known patterns to new data. Marketing segmentation Market segmentation is the identification of portion of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers. We segment our market like the below chart


Geographic segmentation As we are new in market so we will sell our product in specific market place. we sell our product only in the city like ( Dhaka, Chittagong, Rajshahi, Shylet, Barisal. ) Demographic segmentation Its totally gender related segmentation. In this segmentation we provide shaving neem freshness for mens. Objectives & Issues Analysis At first, we will develop a brand image by proving maximum promotion (Huge pilot testing and advertising in every possible media) and setting a premium price. Secondly, we will achieve mind share of all the actual and potential customers and then for the first year we will go for at least 5% market share. Our target is to be the market leader in the juice industry with our different juice product lines within 5 years. As we will be vertically integrated, so we will be able to produce our product with quality but in low cost. It will also help us to provide good quality product with high quality assurance. Value innovation: Nimori aftershave is the new aftershave lotion for the men. It will be a unique lotion for Bangladesh. We made Nimori Aftershave by the basis of smell. Therefore we provide three different smells for different ages men. For the (18 to 25) mens we try to use combination of rough and smooth smell for their demand so the person who use this lotion and 1\2 feet far people will get green chili smell and 1 feet far people get black rose smell. For the (26 to 35) mens we try to use rough smell for their demand and personality. For the (36 to 50) mens we try to use smooth smell.

Branding: Brand name A great brand name is one of the most powerful forces in branding, marketing and advertising. It is at once the story about what makes you different from your

competitors and the emotional tug that connects you with your audienceall in one or a few words. A brand name that wields that much power can only come through a powerful positioning strategyone that keys in on the kind of appeal that can touch the hearts and minds of your market in a way the world may have never seen. A great brand name can do this and own the talk of an industry. As you can see, theres quite bit in a brand name. Brand names always represent a specific product.

We have also selected a unique name Nimori. Which is the unique name in Bangladesh. So it represent our product.



Logo :


red, black, Light Packaging:

Slogan: Always Fresh & Sizzling


100 mg 3.4 FL OZ


Holistic Selling Proposition:


Value pricing: We made the price according our quality. Our markup price is

per aftershave = 375. Because our Variable cost is per aftershave = 250 Fixed cost = 10, 00000 And expected unit sales 100000 So the unit cost = variable cost + fixed cost/Expected unit sales 30 = ---------------------- = 0.3 100

FC VC = VC + --------------------US

10, 00000 VC = Tk.250 + ----------------100000 VC = Tk.250+ Tk.10 VC = Tk.260



Markup price = ------------------------------------------1- Desired return on sales

Tk.260 => MP = --------------------------------------1-0.3

MP = Tk.371.428 + Tk.3.572

Profit = Markup price Unite cost P = (Tk.371.428+3.572)-Tk.260 P = Tk.375-Tk.260 P = Tk.115

Markup price Unit cost So, Profit Margin = ------------------------------------- * 100 Unit cost

Tk.375 Tk.260 PM = -------------------------- * 10 Tk.260


Tk.115 PM = --------------------------- * 100 Tk.260 So, PM = 44 Percent Mainly this is the markup price but for social responsibility (tree plantation) we add 3.571. Therefore the price goes up at 375. For the first time we allowed some discount for the agent that is quantity discount. It means if any one perches 500 aftershaves he have to pay Tk. 375 per aftershave. If it is more than 500 then he has to pay Tk. 370 per aftershave Monthly marketing expense budget: Web site Advertising Printed material Total expense tk25000 tk20000 tk1000 tk46000

Break even volume =fixed cost/price-VC =10, 00000/375-25 =28600


Value delivery: We set pathways for our new product after production that can reach our product to the end user. We follow five players in our distribution system. Those are given below in a diagram.

1. Manufacturer 2. Agent 3. Wholesaler 4. Retailer 5. Customer


Corporate office


Companys Factory

Companys ware house

Every division agent




Rajshah i


Chittagon g

District agent



Customer 21


Advertising Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. We also give many advertisements.

Programmed advertisement Television Newspaper Magazine Radio Internet

percentage 45% 20% 15% 10% 10%


WHY CONSUMERS PURCHASE NIMORI AFTER SAVING LOTION Aftershave is a lotion, gel, balm, powder, or liquid used mainly by men after they have finished shaving. It may contain an antiseptic agent such as alcohol to prevent infection from cuts as well as numb damaged skin, a perfume to enhance scent, and a moisturizer to soften the skin. An alcohol-based, fragrance-free astringent can be used as an aftershave. It is said that the alcohol in the aftershave closes pores in the skin and prevents irritation


Conclusion: In the competitive market there are different kinds of aftershave. But all are not purchasable to the upper mid level customer. Some aftershaves are very high price, some aftershaves do not match with skin, and some aftershaves fragrance does not good and some aftershave containing alcohol. This kind of problems is very much affected to the customer minds. We are launching a new after shave in the competitive markets which contains customers value and satisfaction. We will try to give better quality of aftershave with a reasonable price to the customer. Hopefully we will try to our level best to entire the market situation. Bibliography: