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WH Smith Pedigree

WH Smith are Europes No. 1 retailer of English language books, newspapers and magazines
Founded in 1792 a unique 200+ year history WH Smith PLC is listed on the London Stock Exchange (SMWH) and is part of the FTSE mid 250 Index More than 1000 outlets globally Rapidly expanding globally, now present in 10 countries: UK, Ireland, France, Denmark, Sweden, Kuwait, Oman, Dubai, India & Australia Award Winning Bookselling Company of the Year 2009, UK Magazine Retailer of the Year3 years running, Convenience Retailer of the Year- 3 years running Travel Specialist with over 150 stores in 35 airports

Welcome to WH Smith Australia


It is our strategy: To always be the Number One retailer for News, Magazines, Books and Impulse products in travel locations through actively listening to our customers, people and business partners every day We currently have 5 outlets up and running, another 3 definitely opening in 2012 and many more proposed sites to be signed up as they occur Melbourne International Airport Terminal 2 Commenced Dec 2010, currently 2 outlets, 1 to come 2012 Sydney International Airport Terminal 1 Commenced Apr 2011, currently 2 outlets Melbourne Southern Cross Rail Station Commenced Nov 2011, currently 1 outlet, 2 to come 2012 Across these 3 transport hubs the combined number of travellers is over 50m a year, not to mention 2 of the current sites which have a high number of customers not travelling

Sydney International Airport


Sydney is the largest International hub in the Australasia region 5.7m international passenger arrivals into the country in 2010
(ahead of Auckland 3.3m, Melbourne 3.0m and Brisbane 2.1m)

Total Arriving and Departing Passengers 11.3m in 2010 Reported Growth in 2011 of 5%

Sydney International Airport


Year Passengers (in m) Growth YOY 2000 8.99 2001 8.66 -3.7% 2002 8.49 -2.0% 2003 8.31 -2.1% 2004 9.33 12.3% 2005 9.81 5.1% 2006 9.91 1.0% 2007 10.48 5.8% 2008 10.55 0.7% 2009 10.64 0.9% 2010 11.34 6.6%

Passengers (in m)
12

11

10

7 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

NB These numbers are arriving and departing passengers

Passengers (in m)

Sydney International Airport Passenger Profile


52% male, 48% female 14% : < 20 years old 30% : 21 35 years old 27% : 36 50 29% : 50+

Ave time spent in airport: before security 81 mins, after security 106 mins 53% : Leisure 27% : Visit Friends/Family 13% : Business 7% : Others

45% Australian 9% New Zealand 7% UK 6% USA 4% China 29% Others

Sydney International Airport


Store Location- Arrivals

McDonalds & Train station

Arrivals A/B

New WHS Site

Arrivals C/D

Sydney International Airport


Arrivals Shopfront

More pictures here: http://www.flickr.com/photos/banjosmutt/sets/72157626327246333/

Sydney International Airport


Store Location- Departures

Current Newslink Pier B Site

New WHS CTN Site

New Duty Free Precinct

Current Newslink Pier C Site

Sydney International Airport


Departures Shopfront

More pictures here: http://www.flickr.com/photos/67983285@N03/sets/72157627924529815/

Melbourne International Airport


MELBOURNE is the second largest International hub in Australia 3.0m international passenger arrivals into the country in 2010
(behind Sydney 5.7m, ahead of Brisbane 2.1m and Perth )

Total Arriving and Departing Passengers 5.9m in 2010 Reported Growth in 2011 of 14%

Melbourne International Airport


Year Passengers (in m) Growth YOY 2000 2.73 2001 2.99 9.5% 2002 3.36 12.4% 2003 3.41 1.5% 2004 3.28 -3.8% 2005 3.76 14.6% 2006 4.3 14.4% 2007 4.38 1.9% 2008 4.73 8.0% 2009 5.13 8.5% 2010 5.92 15.4%

Passengers (in m)
6

2 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

NB These numbers are arriving and departing passengers

Passengers (in m)

Melbourne International Airport Passenger Profile


54% male, 46% female 9% : < 18 years old 32% : 18 34 years old 41% : 35 54 18% : 55+

Ave time spent in airport: before security 69 mins, after security 125 mins 40% : Leisure 34% : Visit Friends/Family 18% : Business 8% : Others

43% Australian 11% New Zealand 6% UK 6% China 6% Malaysia 28% Others

Melbourne International Airport


Store Location- Departures CTN

Gate Lounges

Old Virgin LS Site

New WHS CTN Site

New Airside Duty Free Precinct

Melbourne International Airport


Departures Shopfront

Melbourne International Airport


Store Location- Departures Bookshop

Gate Lounges

Old Virgin Site

New WHS Bookshop Site

New Airside Duty Free Precinct

Melbourne International Airport


Bookshop Shopfront

More pictures here: http://www.flickr.com/photos/61939802@N03/sets/72157627396822963/

Southern Cross Rail Station- Melbourne


SOUTHERN CROSS is the 2nd busiest railway station in Melbourne, behind Flinders station Over 105,000 customers use the station each week day: 65,000 metro travellers, 30,000 regional travellers and 10,000 bus users. 20,000 local workers and residents within a 500m radius of the station 85 events in 2009 at the Etihad stadium including 60 AFL games Over 35m trips through the station in a calendar year

Southern Cross Rail Station Melbourne


All 3 Locations
WHS Bridge Site Opening Jun 12

WHS First Floor Opening Apr 12

WHS Ground Floor Opening Nov 11

Southern Cross Rail Station Melbourne


Ground Floor Location

Main Commuter Path to CBD

New WHS Site

Old LS Relay Site

Melbourne Southern Cross Rail Station


Ground Floor Shopfront

More pictures here: http://www.flickr.com/photos/67983285@N03/sets/72157628141919319/with/6398152303/

WH Smith are proud to be driving retail for our valued partners in travel locations, we welcome the opportunity to work with you soon
Please speak with the team to discuss further: General Manager- Craig Pring- 0410 342 082 Merchandise Manager Ben Smith- 0415 788 096 National Buyer Sharon Chan- 0410 652 907 Office Landline- 02 8338 0930

Current Location Summary


SYD T1 International Arrivals x1 SYD T1 International Departures x1 MEL T2 International Departures x2 Southern Cross Ground Floor x1