THE SWISS STYLE
WORLD ECONOMIC FORUM
MEETING OF NEW CHAMPIONS
TIANJIN SPECIAL
FOCUS ON: CHALLENGES TO GLOBALIZATION
A “GLOBAL GREEN LIGHTING” MISSION »»» by Jules Landon
A “global green lighting” mission
M ore and more VCs and funds
have been focusing on
greentech investment, ie those
concerning the reduction of carbon
dioxide and power consumption.
Global missions in topics like
mitigation of climate change, energy
saving and self-sustainable slimcity
have become manifest at the World
Economic Forum.
Speaking at the Inaugural Annual
Meeting of the New Champions held
last year in Dalian, Premier Wen JiaBao
addressed the importance of the above
missions and said that, “China will
make relentless efforts on resource-
conserving and environment friendly
society” to tackle climate change and
set these obligatory targets for China’s
national economic and social
development plan.
Paving the way to a lighting revolution
Jeffrey Chen, Chairman and CEO
of NeoPac Lighting Group, attended the
Dalian meeting as a panelist in two
sessions: “New Frontiers in Green
Technology” and “SlimCity”. He
pointed out that artificial lighting
accounts for about 20% of global
demand for electricity and that an
effective way to save electricity is by
adopting energy efficiency LEDs
lighting technology globally. By taking
this measure, it is estimated that at
least 50% of the 20% consumed as
illumination – or the equivalent of up
… saving the Earth, lighting our future
to more than 10% of the entire man-
made energy – could be radically saved.
“Most importantly,” Jeffrey noted,
“NeoPac’s LEDs lighting technology is
actually ready for replacing conven-
tional lighting technologies in major
lighting applications.”
NeoPac’s LEDs lighting techno-
logy is not only the best fit with
alternative energy sources such as solar
panels and wind turbines, but is also
the right technology to boost the
paradigm shift of an illumination
revolution for the world. The century-
long lighting market is also prepared
to welcome the new LEDs illumination
era to come. Much more investments,
however, are needed to pave the way
toward strategic movements along this
trend.
Jeffrey Chen
Jeffery Chen is the first person
Chairman & CEO,
who successfully migrated from
NeoPac Lighting Group
thermal management technology for
computers to that for LEDs lighting. He
is also among the most important “LEDs Technology for
entrepreneurs in the LEDs lighting illumination is actually ready in
history having founded NeoPac NeoPac Lighting. Global direct
Lighting Group, comprising NeoPac investments or projects financing
Opto and NeoBulb Lighting, in Taiwan should become the driving force
and Hong Kong in early 2005 and which boosting adoption of LEDs
now has operations in China. In past illumination around the world –
years, he successfully invented a this is a global green lighting
revolutionary technology platform – mission.”
NeoPac Universal Platform (NUP) – for
opening the door to LEDs general installation of his branded “NeoBulb”
illumination. Examples of the exploita- products at the Badminton Stadium,
tion of his inventions include the Beijing Capital International »»»
55
Airport and Yue-Xiu Road alongside the
Tianjin Museum, which have
successfully footprinted NeoPac’s pride
in the LEDs lighting industry and in
the Beijing 2008 Olympic Games.
A dedicated campaign for all
Finding ways towards greener and
cleaner municipalities is seen unani-
mously as a necessary campaign for all
governments and statesmen. Indeed,
LEDs illumination can be the quickest
to stimulate and drive the momentum
to such savings. Applications of infra-
structure constructions such as street
lamps, tunnel lamps and outdoor
billboards are undoubtedly excellent
places for utilizing LEDs illuminations.
In joining WEF, it is Jeffrey’s hope that
a platform gathering statesmen and
business figures from major cities in
the world provides the means so they
can share solutions with one another
in attaining the mission by LEDs illu-
mination to “Saving the Earth, Lighting
56
our Future!”, as he had set forth for his
company after participating in the
UNFCCC (United Nations Framework
Convention on Climate Change) in Bali
last year.
The idea of a “Global Green
Lighting Mission” emerged in Jeffrey’s
mind after the 2007 Nobel Peace Prize
for global awareness of the environ-
ment was awarded to Al Gore and Dr
Rajendra Pachauri, and it has been his
inspiration since to a dedication to
campaign for environment protection.
The fast-growing and drastic demands
from the market embracing his
advanced luminaries towards power-
saving has also strengthened Jeffrey’s
belief that LEDs illumination should
be a mission far more profound and of
value beyond the business itself.
“A voice in my heart has made me
indulge in solving some technology key
issues for LEDs general lighting since
2004,” he says. Since then, Jeffrey is not
alone. More and more persons have
joined on the way. “But at WEF, I can
leverage and make the most of my
advantageous technology with enor-
mously powerful sources from the world
leaders.” Along the way, he is striving to
making the world brighter and cleaner
while remaining keen on every step
ahead him to “go green”.
“LEDs technology for illumination
is actually ready in NeoPac Lighting.
Global direct investments or projects
financing should become the driving
force boosting adoption of LEDs
illumination around the world – and
this is a global green lighting mission.”
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