Assisted Radio Optimisation

Improve operational excellence now and in the future

27/04/2010 Lieven Vanthomme Mobile Network Performance, London

Mobile Telecoms Services & Software Solutions

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Telcofan introduction
Independent company founded in 2004, based in Belgium Services
Business Process Consultancy
Observation, Analysis, Re-engineering

Business Process Software Automation

Customisation, Integration, Implementation and Support

Other Services
Reorganisation, strategy, outsourcing, Smart services: radio planning, optimisation, network benchmarking,

Software Solutions
Radio Network Data Analyzer
Automated correlation of different data sources Creates KPIs, notifications and tickets Prioritizes the radio network problems Customization to your needs Allows workflow management Proven solution to increase efficiency Ensures a Customer centric focus 2

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Agenda
Analysing the optimisation processes Introducing Assisted optimisation Requirements for tooling Benefits

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Analysing optimisation processes

Objective & Methodology
Objective: Investigate current ongoing projects how money could be
saved while maintaining or improving on the quality of the existing processes

Shadowing day to day tasks Different engineering levels and regions Use of industry experts Check existing processes, targets and challenges Check Process Interfaces Note all tools used (Real) Timeline of activities Identification of potential bottlenecks
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Analysing optimisation processes

Results
Lots of manual operations
visual correlation of alarms, triggers, bad KPIs check Top 10-30 for XX KPIs without prioritisation manual report creation protocol or call trace export and scrolling loading drive test data for replay one by one typing results from one tool to the other

Lots of network data collected but mainly unused Not enough time/resources to solve all the issues
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Analysing optimisation processes

Results
Management unable to get insight and control Processes not known No uniform approach or lack of methodology Commercial tools not properly used to the full capabilities
bad implementation, not known, not customised, bad performance,

Lots of isolated internal build sheets, Access queries and desktop tools

Number of tools found typical 50-100 in Radio teams only

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1500 rows

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Analysing optimisation processes

Results
Several isolated systems processing the same data for similar or other purposes Each with their own GUI No correlation of data
What is the most important problem in the network today?
Test tools Reporting tools 2G, 3G, 4G voice/data Automation tools Analysis tools Visual tools Databases

Detailed data

Parameter configuration

Counters KPI's

Radio Planning tools

Process documents

Tasks & Projects

Trouble tickets

Performance objectives

No prioritisation of network problems

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Assisted optimisation
Definition Efficient optimisation using future-proof automated solutions that provide relevant prioritised issues including all required diagnostic information for quick resolution SON: Self-Optimising Networks (3GPP 32.500)

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Assisted Optimisation
Steps to Self Optimisation
Intelligence Data Sources Automation

Assisted Optimisation
Filtering Correlation Prioritisation Workflow

Self Optimisation ?

Enterprise Cloud Computing

Auto-loading Sharing data Automated reporting Excel/MSAccess ACP

Workgroup

Desktop

Time Systems 10

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Assisted optimisation
Why now?
Revenues growth is slowing or non-existent Costs <> Workload
Budget cuts Headcount cuts Workload doesnt just go away

Technology is increasingly complex

2G+3G+4G+

Outsourcing
Vendor management First automate then think about outsourcing

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Assisted optimisation
Example-Radio Network Performance Analysis Traditional
Manual No prioritisation Lots of KPIs/bad cells...
Next KPI / Bad Cell Daily Performance Checks TOP X KPIs Check Configuration Parameters

Check related Cell KPIs

Check SITE location

Check Site/Cell Open Trouble Tickets

Check site installed HW & plans

Yes

Known problem? No

Check Alarms

Check Other data (coverage, CDRs, )

Problem for RF to Solve? No

Yes

Create Trouble Ticket

Take Corrective actions

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Assisted optimisation
Example-Radio Network Performance Analysis Automated
Prioritised issues Reduced steps
Next Ticket/Task Receive Prioritised Ticket/Task Analyse Ticket Info

No

Take Ticket Yes

Problem for RF to Solve?

Yes

Possible today with Radio Network Data Analyzer

Ticket / Task Close/Assign/ On-Hold

No

Create Trouble Ticket

Take Corrective actions

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Assisted Optimisation
Requirements for Tooling
Correlate data to automate issue finding
Input data: any open data source

Correlation allows prioritisation and better diagnostics

Most important issues are addressed first

Filter to only relevant issues

Reduced overhead of data

Extreme data processing performance

Multi-processing, Cloud computing

Distribute network issues as tickets

allows workflow management

Reporting on ticket status, type of issues, per Engineer. One combined data warehouse bringing all data together
Cross-platform and open

Easy to use GUI Future proof and easy adaptable ->Customisable

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Assisted Optimisation
Requirements for Tooling
Alarms Perf. Data Config data Trouble Tickets Alarms Work Orders Probe data Drive Tests Mobile Agent

Filter

Prioritise

Correlate

Diagnostic info

Data Warehouse

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How to quantify possible benefits

Quantitative benefits:
Labour
Time spend optimisation resources on daily process-> Productivity Cost of external resources: contractors, drive test, managed services, Alternative for outsourcing

Maintenance of tools
Less tools less opex Including internal tools !

Process Cycle time improvements

Faster time to market or launch Better MTTR

Calculate savings and include in ROI

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How to quantify possible benefits

Example results
Processes
EFFICIENCY GAINS Analysis % 3G Site Verification 3G Pre-Launch Tuning 3G Post-Launch Tuning 2G Pro-Active Optimisation Daily Performance Management 36,00% 75,00% 75,00% 43,11% 50,00% Process % 6,00% 30,00% 30,00% 7,92% 25,00% Productivity % 0,5% 15,0% 12,0% 0,3% 9,4% TOTALS Mandays savings 31.680 456.000 300.890 18.969 660.000 1.529.720 POTENTIAL BENEFITS Drive test Other savings OPEX 0 100.000 80.000 0 0 180.000 NA NA 400.000 NA NA 400.000 TOTAL 31.680 556.000 780.890 18.969 660.000

GRAND TOTAL BENEFITS:

2.109.720

ROI Solution investment Benefits Net Cash flow

Year 0 400.000

Year 1 80.000

Year 2 80.000

Year 3 80.000

Total 640.000

Payback (months)

NPV

1.250.000 1.250.000 250.000 2.750.000 - 400.000 1.170.000 1.170.000 170.000 2.110.000 3,84 1.698.362

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How to quantify possible benefits

Qualitative benefits:
Alignment of business goals and priorities Faster implementation of new technology, guidelines, Can lead to increase in ARPU
Improvements in call-setup success rate Reduction in dropped calls

Customer satisfaction improvement -> reduced churn

Extra arguments not included in ROI

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Questions ?
Thank You for your attention !

For more information:

Tel. : +32 (0)486 50.70.25 Lieven.vanthomme@telcofan.com www.telcofan.be
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