Digit Codes Leased Equipment Classification Operating Lease Finance Lease Prospective Customer Identification Customer Characteristics List Criteria (of customers prospect of doing business) Key Features (14 features)
Sales Force Re-Design Relocation New Tools & Processes Results Augmented Business ($300 M) Increased Sales Higher rate of Conversion (19% increase) Targeted Marketing Campaigns
Setting targets
Cisco Company Website Launched Access to Website Managers All Levels Between Managers & Account Executives Individual Account Executives
Information Provided Sales Performance by: Region Product Line Other Options
Reps Pipelines Information Size of Each Opportunity Technology Requirements of Customer Competitors
Forecasting Weekly Forecasts Monthly Forecasts Quarterly Forecasts Result Improved Forecast Accuracy (variation in quarterly forecasts within +1 to +2) Other Tools PDAs Custom Applications Online Personal Compensation Rate Calculator Results of Other Tools Productivity Enhancement Data Entry Acceleration
Increase in Reps Motivation Agreko Company Process Begin from the Top down Results ASM develop territories Accounts Quotas for individuals Approach of Goal Setting Gather Regional Data On critical Industry Level Set Goals for Growth
Process Ensure that Individuals Salesperson are In line With Corporate Objectives Stepping up productivity: Citigroups Global Wealth management division Targeted offering Focused on Two Things Growing its adviser and Banker Segmented its clients
Results: Generate an Average of $5.5 million per rep in revenue Optimized automation, tools and procedures Performance Management SAP Check the reps pipeline, time spent prospecting Outputs of the raps
Citigroup wealth management Provides professional development as rewards Agreko Company Reps involve in complex sales calls
Sales force development: Agreko north America Company Sales channels Telephone or internet Specialized sales reps are sent for large consultancy projects