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Curriculum Vitae PERSONAL DETAILS Name: Bibi Sameera SOYFOO Date of Birth: 27.08.

1982 Address: Royal Road Terminus, Triolet, Mauritius Email: ssameera2708@yahoo.com Home: (230) 261 6090 Mobile: (230)773 2708 ID No. S2708824602929

PROFILE An enthusiastic self motivated individual who always strive a high standard in w hatever is undertaken. A conscientious punctual and hardworking person capable of working a lone or in team. Offers the ability to motivate others, proven leadership ability with team environments and extensive experience. I can adapt to any environment.

EDUCATION . Postgraduate - Masters in Business Administration (MBA) Marketing &Advertising Gr ade A - LONDON (Feb 2006 October 2007) . Graduate - University of Mauritius BSc (Hons) Management (Aug 2002 Aug 2005) . Diploma in Software Application City & Guilds (January 2001 August 2001) . Certificate in Spreadsheet Processing Techniques Intermediate Level First ClassCity & Guilds (January 2001- April 2001) . Certificate in Practical Data Processing Intermediate Level First Class City & G uilds (April 2001 August 2001) . Certificate in Word Processing Techniques Intermediate Level Pass City & Guilds (January 2001 April 2001) . Certificate in Airlines Reservation & Automated Fares in Amadeus Multiwings Trav el Academy (January 2009 August 2009) . Certificate in Training Analysis By University of Technology (25 November 23 Dec ember 2009) . Certificate on Train the Trainer by Mauritius Institute of Training & Developmen t (EX-IVTB) (19 27 February 2009) .

Certificate in Logistics Management by University of Mauritius (January 2009 Apr il 2009) . Proficiency Certificate on Trade Documentations & Finance By Freight Academy ( O ctober 2008 December 2008) . Certificate for successfully completing English Course at Intermediate and profe ssional level London ( Feb 2006 October 2007) . Trainer Certificate Field of Competency Management MITD ( Expiry: December 2011) . Teaching Licence - Economics, French, Mathematics, Account, Business Studies, Ad ditional Mathematics PSSA (since June 2002) . Cambridge University A Level (1999-2001) . Cambridge University O Level (1994 - 1998) Grade 1

PROFESSIONAL SKILLS

Logistics International Trade, Joining International Trade, Parties involved in Internatio nal Trade, carriers and Freight forwarders, types of Import & Export, calculation of taxes and dutie s, Dangerous goods regulations, Trade Documents (bill of lading, permits etc..), airport & se aport operations, customer care, Handling Complaints, Prevention of Corruption Act, Customs Code r egimes, HS code, corruption, marine cargo insurance, Effecting Insurance, Freeport, sear fr eight and air freight Import/Export Process, manifest, International Trade, MRA, Customs & Exc ise Department, Transport and Safe Handling & Handling of Dangerous Cargo in the Por t Area, Port Operation, Vessel Operations , Airport Operations, Airliftment Operations , Ware house Management, Air Freight Import Process, Air Freight Export Process, Sea Freight Import Process, Sea Freight Export Process, Mode of Payment & Fund Transfer Human Resource Managing Performance and Reward, Leading Team, Training, Training Needs and Asse ssment, Selection and Recruitment, International Human Resource Management, Employees Development and motivation, Developing Employees questionnaire and taking action after analysing feedback

Advertising & Marketing Environmental Analysis Internal and External, Marketing strategy, Evaluation and control, Carry Research, Developing Customer survey questionnaire, Customer Satisfaction, customer loyalty, customer value, customer care, Customer retention and Customer Relation ship Management, Marketing Information system, Database , Management, Marketing Plan, Business Analysis, Advertising Strategy, Brand Management

Accounting Preparing Financial Report, Financial Statement, Bank Reconciliation, Financial Accounting

Operation Management Logistics, supply chain management, Inventory management

IT Management Information System, Database Management, Software application, HTML, Visual Basic, Microsoft Office, Basic Java Knowledge

WORK EXPERIENCES

08 August 2011

now

Position: Marketing Executive & Student Recruitment

Tasks and Responsibilities . developing, implementing and maintaining marketing and communications policies and strategies in conjunction with staff ; . protection, development and management of the University s brand and visual iden tity to support the growth of the University s reputation in local, national and internati onal markets; . providing strategic advice to units to facilitate a coordinated and consistent approach to marketing across the University; . Providing advice on internal communications opportunities & challenges; and le ading the implementation of strategic advertising. . Programme Coordinator- Liaising with Tertiary Education Commission for Program me Accreditation, filling application forms . Organising workshop - researching markets to identify opportunities for events ; . liaising with clients to ascertain their precise event requirements; . coordinating venue management, caterers, stand designers, . planning room layouts and the entertainment programme, scheduling workshops an d demonstrations; . coordinating staffing requirements and staff briefings; . preparing delegate packs and papers; . promote the event through marketing and advertising . work out brochures, prospectus and adverts . act as student counsellor to guide students throughout their studies

11.11.2008

06 August 2010 (on contract of 22 months)

Position: Development Manager and Trainer (Freight Academy) I am responsible to analyse the business and seize opportunity to increase busin ess profitability. My works are mainly on Project Management. . researching new business opportunities, carrying out company analysis, identif ying likely

sales points, developing strategic plans and sales strategies, and undertaking p resentations, corresponding, report writing and negotiating with prospective customers and par tners. . marketing the courses to existing and new clients, designing artworks and broc hures for the courses . liaising with Partners to get membership or affiliation on International level . networking with businesspeople to establish a support group, attending worksho ps, trade shows, and seminars to keep up-to-date on changes in the industry. . designing and developing training and development programmes based on both the organisation's and the individual's needs such as UCP 600; . monitoring and reviewing the progress of trainees through questionnaires and d iscussions

. ensuring that statutory training requirements are met and kept up-to-date with National Qualification Framework; . involving in getting affilitation from international bodies to dispense intern ational courses . working on new project Diploma in Logistics and Operations Management in partn ership with Industrial and Vocational Training Board (IVTB) and Chartered Institute of Logistics and Transport (CILT) . Preparing notes and test papers for students. . Analysing and preparing student s evaluation reports . Liaising with Directors . Data Management . developing and understanding the customer's objectives and decision making pro cesses . Working closely with new and existing clients to determine their present and f uture needs and proposing new demands from customers and upgrades in order to maintain and g row revenue for the organization . Collecting latest marketing information and trends for analytical purpose . Identifying, target and gain new clients through a sustained program and follo wing up referrals/leads and keeping abreast of competitor's Sales strategies. . Attending educational conferences to gain new clients. . Carrying Cost-Benefit Analysis (CBA) for each project . Liaising with stakeholders . Participating in Education s Fair, Seminars, Exhibitions . Designing adverts for Freight Academy such as adverts in Newspaper, Mails, bro chures, leaflets, Newsletter . Keep up to date with National Qualification Framework (NQF) by Mauritius Quali fication Authority

Trainer: Instructor of Documentary Credit and Application of UCP 600

Skills gained: International Trade, carriers and Freight forwarders, types of Im port & Export, calculation of taxes and duties, Dangerous goods regulations, Trade Documents (b ill of lading, permits etc..), airport & seaport operations, warehouse management, customer car e, Customs Code regimes, HS code, corruption, marine cargo insurance, Freeport, sear freigh t and air freight Import/Export Process.

Achievements till now with Freight Academy 1. Project Manager of UCP 600 - affiliation from International Chamber of Commer ce

2. Project Manager Assistant for IATA Travel & Tourism, Cargo and Aviation 3. Project Manager of Viasinc Airline Reservations in Amadeus 4. Project Manager of International Maritime of Dangerous Goods from Exis Techno logies

07.07.2008 10.11.2008 (Cyber-Rite) Position: Development Manager (training for 3 months) As a Business Development Manager, I am responsible to analyse the business and seize opportunity to increase business profitability. I am responsible for all departm ents

Task and responsibilities

. Ensure high quality procedures are in place, which are in line with legislative and company policy governing recruitment and selection. . Build on existing systems to create HR tools including job descriptions, compete ncy profiles and appointment letters to improve efficiency and develop uniformity ac ross the organization. . Develop and implement contemporary recruitment methods to attract top quality candidates appropriate to the position and company needs . Increase sales through marketing and advertising strategies. . Attending educational conferences to gain new clients. . Planned scheduling of appointments ensuring that all new customers are given a presentation . Efficient fulfillment of those appointments, ensuring that sales opportunities f rom scheduled appointments are fully optimized

Oct 2007 till 20.06.08 (Kaira Mauritius) Position: Brand Manager (Training for 3 months) As a Brand manager am responsible for the development of mid-term plans and fina ncial analyses. I was responsible for the Logitech, Altec Lansing and SanDisk brand ac tivities, including advertising, new concepts, forecasting, budget management, and sales a nalysis for specific portfolio.

04 Feb 2006

30 Sept 2007 (Somerfield) - London

Position: Supervisor I have worked with one of the top Hyper Market named as Somerfield which offers different services. It has over 100 branches within UK. My duties were: . To delegate and communicate with a team of 20 members, within departments and re port to the manager. . People management, performance management and time management .

Dealing with customer complaint, assessing the service failures and service reco very. . Opening and closing the store, cash balancing at the end of the day. . Supporting SSM/ESM promotional tasks . Carry market survey . Investigating the gaps in the store and take appropriate remedial action where n ecessary. . Advice how to improve the store to satisfy both customers and employees. . Conducted market research to understand buyer behaviour

21 July 06

30 Sept 2007 CECOS London College - London

Position: Administration Officer I have worked as the Administration Officer in CECOS London College (CLC). CLC i s a private college offering certificate, diploma, undergraduate and post graduate course in IT and Management. My duties were . Updating student files . Marketing international students . Designing advert for both local and international students . Enrolling student, providing letters, attending calls, dealing with student quer ies.

. Preparing teachers attendance sheet, sign in/out sheet, planning for new course, time tables and modules, . Working with the principal in promoting student welfare and liaise with the cons ultants. . Carry researches to improve student s life and planning for trips outside London s uch as France, Amsterdam, Scotland and other places. . Lecturing - lecturing Corporate Finance, Marketing, Human Resource Management, Management Information System and Organisation Behaviour (ABE diploma and advanc ed diploma course.)

13 May -14 July 06 - Health Informatics Service - London Position: IT Training Administrators and Administrative Assistant I have worked in Health Informatics Service which is a department of NHS where t he IT department develop programs for Doctors and nurses to keep record of patients wi thin UK. My duties included: . Complex diary management, scheduling meetings and ensuring the Manager is runnin g to time and schedule, . Meeting organisation and management, and minute taking as required, . Managing all incoming and outgoing correspondence for the office and Manager, in cluding drafting correspondence, . Acting as a point of contact for the office, and acting as a communication link between the team and Manager, Organisation of conference calls, . Managing the team members to check the status of their objectives and chase for information as required, . All travel and accommodation arrangements, . Prepare Management presentations in PowerPoint. . Dealing with clients queries, attending calls, scheduling IT training course, wo rking in team, . Preparing IT manuals (WORD). . Prepared the questionnaire to gather information for programmers.

Feb

Dec 05 Madad-Ul-Islam Girls

college - Mauritius

Position: Education Officer Madad-Ul-Islam is a private college and I have worked there as education officer teaching subjects: Principle of Accounts, Business Studies and Commercial Studies. My mai n responsibilities were: . To cover the topics on the expected time for the Form III, Form IV and SC studen ts. . Preparing notes and practising the exam papers.

Aug 05 Dec 05 JUMBO (Part-time) - Mauritius Position - Trainee General Manager JUMBO is a hyper market whereby the system is in French. My main objective to go for this job as part timer was to improve my practise and get more experience while working w ith such a big company. During my training I have learned about the function of each depart ment and the general activities. I have learned about the ordering and stock control, billing s and Human Resource activities.

Dec 04

May 05 COMPUTRA Centre - Mauritius

Position - Marketing Officer Computra Centre is a centre where courses such as Word, excel, access, hardware and programming are offered. I was responsible to: . develop Marketing plans . setting goals, objectives, strategies and standards . Lead team members to main target . create motivation, team leader, employees survey . Planning, Leading, Organising and controlling . Prepare reports, presentation, recommendation and Provide feedback

Dec 01

Jan 03 Computra Centre

Position - Administrative clerk and IT Course Trainer I was providing training for Word, excel, Access, Power point and Internet & Ema il. I was handling general administration tasks.

TRAINING

April 2011

July 2011

Training Administrator (3 months Training)

. Planning training events and activities . Scheduling personnel and instructors for classes and coordinating the facilities and materials to support the training activities . Maintains training records and compiles reports and statistics for review by the Director . Liaise with collaborators of the Company . Producing training materials for in-house courses . Assist in the design and development of training and provide instructional mater ials such as visual aids, students handouts and reference materials .

Ensuring that statutory training requirements such as MQA, HRDC and So on . Liaise and coordinate with candidates and their sponsoring companies . Prepare reports for Management on training budgets and outcomes . Conduct such other cognate duties as may be assigned

December 2010

March 2011

Marketing Officer (3 months Training)

. Branding activities . Supervising the tasks is completed as per the schedule . Liaising with supplier . Prepare report for Management . Liaise and coordinate with international agents

Dec 03-Jan 04 Human Resource Assistant at MAURITIUS PORT AUTHORITY As a trainer I was responsible to learn: . How to process leave application; . Computing of vacation leave; . Updating of personal files; and

. Routinize with Administrative procedures

May 03

July 03 Administrative Assistant at MAURITIUS PORT AUTHORITY

As a trainer I was responsible to learn: . Registry works such as receipt of incoming mail, despatch of outgoing mail, prop er filling, making tender . Preparing Tender for stationary for whole company

Dec 01

Jan 03 Administrative Clerk at Computra Centre

As a trainer I have learned about accounts handling, counselling, advising and m arketing. I have also performed administration tasks. Other skills Set up Training Centre Design Website for Freight Academy, visit www.freightacademy.com Set up Database Management System for Cyber Rite Co.ltd Set up Customer Recovery Service Procedure at Somerfield UK Design Questionnaire for students/Employers/Managers - Marks & Spencer - UK Guide for Europe Tours for Students Presentations on project to American University (IMPACT University)

LANGUAGES SPOKEN: French, English, Urdu, Hindi INTERESTS Listen to Music, read newspapers, studying various international marke t, participate in social works Driving Licence In Progress (Learner) Test next month

Trainer s Certificate for GDS Fares and ticketing still pending by MQA

PROJECTS AND RESEARCH WORKS DONE - Attended seminar on National Qualification Framework - Carry out training needs analysis for Silverline Services Limited - Evaluating and improving Somerfield after implementing new strategies in July 2007 - Design new product and creating awareness through advertising and designing in ternet web

page. - Managing Stress in a company - Marketing Plan, New Product development for Luggage Bags - Evaluating Training at Marks & Spencer London - Improving Food and Nutrition through Social Marketing, Marketing Research, - Evaluation of training at Maritime Hotel, - International Marketing strategies for a local product. - Ratio analysis of ADSA ( Agricultural department of State Of America) - Human Resource strategies and HR Development in TESCO (Hyper market in London) - Dissertation : Assessing customer Satisfaction of BA Lady Policy at British Am erican Insurance in Mauritius Grade A

REFERENCES

1. Mr. Brambhanand Jeerakun Trio Road Triolet Mob: 782 2446 - Tel: 261 6443

2. Mr Dharmesh Gobin Lecturer at University Of Mauritius Rduit Tel: (230)2503848

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