Promotion As the Export Promotion Bureau is an organization with an objective to promote export, so the main emphasis is given on the

promotional activities. Various methods are being used in order to boost exports. Here are some kinds of the tools that are generally used by the organization in order to boost and promote products exports. Export Promotion Bureau (EPB) is the primary agency of the Government of Pakistan engaged in promotion and boosting of country's exports. Since its inception in 1963 as an attached department of the Ministry of Commerce, EPB continues to facilitate the exporters in overcoming difficulties faced by them on the supply and demand side of our exports.

History of (EPB) Export Promotion Bureau EPB has its headquarters in Karachi with 14 regional offices all over the country. The regional offices mostly perform facilitation and regulatory functions as well as providing supply side and marketingassistance to the exporters.On the demand side, EPB helps exporters to participate in exhibitions abroad and sends delegations to export markets with a view to explore new markets and develop the traditional markets. On supply side, EPB has established over 32 training institutes and projects in various export sectors to train necessary manpower that can manage the export trade and industry, professionally, meeting the requirements of the export markets. Export promotional activities are carried out in co-ordination with trade bodies at home and Pakistan's trade missions abroad. EPB has its head office in Karachi, which is also the main industrial and commercial center and the major export outlet of the country.

Vision Providing Leadership, Direction, Pro and Re-active Facilitation, to an aggressive national drive for maximization of sustainable growth of Pakistan's Foreign Trade. STRUCTURE OF EPB Export Promotion Bureau is headed by the Chairman who is usually from the private sector with the status of the Minister of State. The Vice Chairman who is a senior civil servant of the country assists him. Total number of employees in EPBis 1311, out of which 316 are in executive and 995 in non-executive cadres. Witha view to make Export Promotion Bureau an effective trade promotion and development body of the country, it has recently been expanded, restructured, and reinforced with employment of experts from the private sector.Now EPB has 9 Divisions that are :1. Geographic and Regional Trade Alliances 2. Export Supply Management (Textiles and Agriculture)

3. Export Supply Management -II (Other than Textile) 4. Quota & Regulatory Management 5. Planning, Policies and International 6. Communications 7. Human Resource, Finance & Administration 8. Information Technology 9. Skill Development OBJECTIVES OF EPB: Export Promotion Bureau is under the department of the Ministry of Commerce andwas established in 1963 with the main objective of promoting and supporting sustained growth in exports of goods and services both in terms of volume and value.OBJETIVES Assist the govt. in formulating and administering export policy Formulate export targets and monitor exports Recommend production for export and establishment of export oriented industries. Receive and disseminate market intelligence Sponsor incoming and outgoing trade delegations Participating international trade fairs Settlement of trade disputes Markets studies, seminars and workshops Registration of export houses abroad Training of officers and businessmen Export of services

Role of Export Promoting Bureau Of Pakistan: To gear-up export promotional activities and adopt such measures which could help in obtaining our due share in international market the old organization of EPBhas been re-structured on functional basis with distribution of functions and responsibilities into mainstream by products and by territories. The objective isto achieve specialization by products and by geography.EPB has been divided into the eight divisions. The functions of these divisionsas well as names of the head of the divisions are as follows:-Geographic & Regional Management Division Based on feedback from Pakistani Commercial Officers in foreign countries regarding demand and performance of various products it provides strategic guidance toexport and supply management divisions for both textile and non-textile products mix.

 The division also identifies and plans availing of opportunities from regional trade alliances. Exhibitions and delegations abroad are also planned and managed by the Division.Mr. Rahat-ul-Ain, Director GeneralExport & Supply Management Implementing programs such as Export Vision, etc . Work towards meeting international demand by constantly adapting and upgrading existing products. Launching new products. Implement campaigns for marketing and product up-gradation. Proactive interaction with trade and supply chains by providing market updates and product reports developed in close collaboration with Geographic Division, Technical Skills Development division, SMEDA, BIO and Trade Association. Export Promotion Bureau can assist the exporters in the following ways: (1) Get in touch with the Information and advisory centre of Export Promotion Bureau whose functions include introducing foreign buyers to Pakistani exporters. (2) Export Promotion Bureau has a database of foreign importers that include themost updated information gathered by trade Commercial Counsellors/Commercial (3) EPB has also updated its database on exporters porfile within the country. (4) Visit EPB is Information and advisory Centre has a specialised internationaltrade library where references of company directories, yellow pages and trade journals from all over the world are available. (5) Sending offer letters on your products to the companies listed in such directories and journals is one way to approach buyers. (6) Visit foreign market, as a member of trade missions, and/or as an exhibitorin the trade fairs and exhibitions. (7) Get information from the Commercial section of foreign embassies or trade promotion organizations stationed in Pakistan. (8) Check the inquiry letter sent by foreign buyers to the local chamber of commerce offices.