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MANA GERIAL INFOR

MATIO N SYSTE

MIN CAFC

OFFEE DAY

[Type the documentsu btitle]

SUBMITTED BY: ANKITGULATIA

MITKUMARDEV ESHRI SRIVASTAVADIPI SHPAL CALLYHARISHA

NKERHEMLATA CHANDANI 1/27/2010

HISTORY OF CAF

COFFEE DAY
Caf Coffee Day is a division of

India's largest coffee conglomerate, Amalgamated Bean Coffee Trading

Company Ltd. (ABCTCL), popularly known as Coffee Day, A Rs.750 crore

ISO 9002 certified company. Coffee Day sources coffee from 5000

acres of coffee estates, the 2nd largest in Asia, that is owned by a sister concern

and from11,000 small growers. It is one of Indias leading coffee

exporters with clients acrossUSA, Europe & Japan.With its roots in the

golden soil of Chickmaglur, the home of some of the best IndianCoffees

and with the vision of a true entrepreneur nurturing it, Coffee Day has itsbusiness

spanning the entire value chain of coffee consumption in India. Its differentdivisio

ns include: Coffee Day Fresh n Ground (which owns 400 Coffee bean

andpowder retail outlets), Coffee Day Xpress (which owns 895 Coffee Day

Kiosk), CoffeeDay Take away (which owns 12000 Vending Machines),

Coffee Day Exports andCoffee Day Perfect (FMCG Packaged Coffee)

division.Caf Coffee Day (CCD) pioneered the caf concept in India in

1996 by opening itsfirst caf at Brigade Road in Bangalore. Till about the late

1990s coffee drinking inIndia was restricted to the intellectual,

the South Indian traditionalist and the fivestar coffee shop visitor. As

the pure (as opposed to instant coffee) coffee caf culturein neighboring

international markets grew, the need for a relaxed and fun hangoutfor

the emerging urban youth in the country was clearly seen.Recognizi ng the

potential that lay ahead on the horizon, Caf Coffee Day embarkedon a

dynamic journey to become a large organized retail caf

chain with a distinctbrand identity of its own. From a handful of cafs in six

cites in the first 5 years, CCDhas become Indias largest and premier retail

chain of cafes with 858 cafes in 134cities around the country.Enth used by the

success of offering a world-class coffee experience, CCD has

opened a Caf in Vienna, Austria and is planning to

open other Cafes in the MiddleEast, Eastern Europe, Eurasia, Egypt

and South East Asia in the coming months.

19961
st

Caf in 2001, owned a

Amalgamated bean coffee

2006Launch ed flavoured

MANAGERIAL INFORMATION SYSTEM IN CAF COFFEE DAY

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