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Summer Training Research Project Report On A study on Brand awareness and consumer preference of GODREJ office automation Product

Submitted in partial fulfilment of the requirement of Master of Business Administration, Mahamaya Technical University, Noida, GB Nagar (UP)

Faculty Guide: Name - Mr. Subhash Kumar MBA Faculty CET-IILM-AHL

Submitted By: Name Saurabh Kumar Enrolment No. 1015070094

Session- 2011-12 Department of MBA CET-IILM-AHL

IILM Academy of Higher Learning College of Engineering & Technology Greater Noida (U.P)

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DECLARATION
I Saurabh kumar declare that the project entitled A study on Brand and consumer is my preference original work of being GODREJ submitted office to the

awareness automation

Product

MAHAMAYA.TECHNICAL UNIVERSITY for the partial fulfilment of the requirement for the degree of the Master of Business Administration is my own endeavours and it has not being submitted earlier to any institute/university for any degree.

PLACE: GR NOIDA DATE:

NAME- SAURABH KUMAR ROLL NO-1015070094

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ACKNOWLEDGEMENT
I sincerely thank to Mr Nitesh ( Marketing Manager)who initiated us to do this project and without the help of whom this project would not have been possible and the project. We also thank our institution CET-IILM-AHL, to provide all the facilities and infrastructure which was a great support in completion of our project. In the end we thank all our friends, both within the group and outside, for all the effort and cooperation they have showed in helping us to make project Successful. THANKING YOU Dr Atul Jain(H.O.D-M.B.A) and Mr. Subhash Kumar( Faculty-M.B.A) for guiding me to complete

SAURABH KUMAR ROLL NO. 1015070094 [3]

PREFACE

The aim of every firm today is earning profit by satisfying its customers. The latest management policy starts with the desire of consumer and end with the satisfaction of consumer. Cut through out and turbulent competition in automation product in the market has prompted me to take up the present study.

It is the performance of a company which makes its growth; if the performance matches the expectation the end user is satisfied.

An attempt has been made by this project to know that up to what extent Godrej and Boyce Mfg. Co. Ltd has its impact in the market.

(SAURABH KUMAR) Roll No.1015070094

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Index

Sl.no.
Number

Topics To
Institutes certificate Companys certificate Acknowledgement Preface 4 5 7 9 10 11 12 19 36 73 75 80 101 104 107 109 112 118 [5] 18 35 72 74 79 100 103 106 108 111 117 119 11

Page From

1 Introduction About the topic Objective of the study Methods employed 2 Industry Profile 3 Company Profile Product profile Perception 4 Financial analysis of the company 5 Data analysis 7 Findings 8 Conclusions 9 Suggestion 10 Limitation of the study 11 Appendices 1. Questionnaires 12 Bibliography

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INTRODUCTION
We believe that the prime goal of the project is to know market and customer perception towards the product and service and to find out the weak sides of the product and services and work upon it to make it a strong contender in the market. In an age of rapidly-changing technological developments, global competition, generic marketing strategies & the proliferation of parity products, it is not sufficient for any product to only rely on the services they are offering but building their credibility is equally important.. Therefore the following points make this project important not only for GODREJ PRIMA but also for customers First of all for me it was a first lifetime experience which resulted as an eye-opener, & taught me all the benefits as well as hardships that are faced by customers. The project helped in discovering some important insights, which were the core reasons for lacking behind of GODREJ PRIMA It helped in educating the customers the benefits they would achieve from this company product. It helped godrej prima in creating a new trend in the market. It helped godrej prima to get a continuous market feedback. It helped godrej prima to know its weak point and a solution to remove it. It helped godrej prima to know the present market condition.

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About the topic

This project is undertaken for the partial fulfilment of MBA course from DEPARTMENT OF BUSINESS ADMINISTRATION. Someone has rightly said, Practical knowledge is far better than a classroom teaching. I would like to thank my college authorities for providing me the opportunity to work with one of the most prestigious organization this project is undertaken to study the brand perception of Godrej office handling products among companies, institutions and dealers. I have been given the object to know the awareness of office automation product in the market. Response rate expected by them in terms of improvement and betterment of office handling product. The perception of customers is the main source of improvement for any product. Moreover the market conditions being faced by them which in turn results in their Sales and credibility. The opinion of customers is very valuable for any product because it gives them the scope to improve and make themselves a better one. Brand perception will give a clear idea of the positives and negatives which they have in mind regarding Godrej; this will help to work upon the weak areas of the product to make it a good one so that it can give tough competition to its rivals. NOIDA and GAZIABAD city is a hub of around more than 12.5 crore people. Moreover there are around 1600 retailers in both the city. Therefore to establish a name between so many people is not an easy task & the most convenient way is knowing about the product from various customer category, getting there perception and analysing it to the need of product. So, Godrej (Prima Division) gave me this project to find out the present position of their products market. [8]

OBJECTIVE OF THE STUDY:Broad Objective


To determine the present awareness in market about the companys product. To know whether the customer are satisfied from the Godrej Prima product and prefer it over other competitors. To find out the attribute which are considered important by the customers while purchasing a office automation product. To determine the position of Godrej Prima product in the present competitive scenario.

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METHODS EMPLOYED
A) Research Design: A descriptive approach has been adopted in the study. The data has been generated through extensive study method. Sufficient time was given to each doctor.

B) Data collection method:

1. Primary data:

primary data is collected through interview and questionnaire.

2. Secondary data: The secondary data was collected from the Godrej Prima office,
NOIDA.

C) SAMPILING DESIGN: Sampling type: Sample unit: Sample size: Contact Method: Research approach: Research type: Scope:
Convenient Sampling Companies, Institutions and Dealers sample size was 100 Personal Interview Market Survey Descriptive NOIDA and GAZIABAD [10]

D) DATA ANALYSIS- Questionnaire has been compiled personally using qualitative


& quantitative method & consists of close ended questions.

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Industry profile
The global projection technology is passing through an exciting time. It was not so in the recent past. Now, there had been an array of pretty familiar players in the market, each touting the specific performance advantages provided by their much-vaunted products. However, with the arrival of liquid crystal display (LCD) and DLP (Digital Light Processing) during the 90s, the projector landscape has witnessed momentous changes which are truly mind-boggling. It can be said with certitude that the projector market space is one of the fastest growing segments in the technology industry worldwide. According to Mountain View, a Californiabased market research firm, Pacific Media Associates, a leader in demand-side marketing information on large-screen displays, the worldwide projector market grew by 19 per cent from 2004Q1 to 2005Q1. Of late, projectors have entered the mainstream. Prices on every technology, from plasma and LCD monitors to front and rear projectors have come down. This has seen an increase in the sales volumes of the projectors. As India is one of the fastest growing economies in the world, it is obvious that the country cannot remain untouched by this euphoria in the projector scenario. The second most populous nation, the country is one of the biggest marketplaces and is on the minds of many projector manufacturers. As per the industry estimates, the market for projectors grew by over 30% on a year-on-year basis.

Over the past couple of years, projectors have made major strides in both projection quality [12]

and to add innovative features that go a long way in making the task of making a presentation simple. There are many types of projectors serving different purposes LCD projectors, home theatre projectors, video projectors, film projectors and multimedia projectors, to name a few. While multimedia and digital projectors with high resolution are perfectly suited for PowerPoint presentations, a home theatre projector provides you the comfort of a real theatre experience in your own home. Last but not the least, a good projector is incomplete without a good screen. In order to experience a unique viewing experience, it is necessary to have both of them. Among the established manufactures of projector equipments, in Focus, Acer, Epson, Canon, Sharp, Epson, HP and NEC find a special mention. Each of them offers different sorts of projectors with interesting and useful features. These projectors take the viewing experience to an entirely new level.

In India, the total sales of projectors are expected to reach 40,000 units in 2000. This includes business and home projectors. DLP is almost 45 per cent of the total market. The Indian market has been growing at about 3040 per cent per year and we expect this growth to continue for the next two years. The proliferation of projectors in recent years in India is now a reality. These days, no business presentation is complete without the use of the product. Digital projectors are making their presence felt in the university and college lecture halls, and are moving into smaller classrooms. Schools as well as government agencies are also adopting projectors at a steady rate. Picture quality has been constantly improving even as projectors get smaller and more portable. Consequently, the market for projectors has opened up tremendously here in India. Earlier restricted only to large corporate, projectors are now within the reach of small and medium enterprises as well. Specific segments like education have also been responsible for [13]

driving the rapid growth in India. Home theatre projectors are also opening up as a market and are now ready to be tapped. There is still a fairly low concentration of trademarks in Indias projector market, and market shares are well dispersed.The projector market remains a highly fragmented market with 2030 players operating in it. These days, the consumer is spoilt for choices while buying projectors. The presence in the market of a wide number of models rich in features has contributed to this phenomenon. So, the customers have to make sure what features they simply must have. It makes an easy buying and equips the consumers with the satisfaction of getting the projector that will most likely meet their requirements. While projectors can be pricey, there are options that are relatively inexpensive. However, if you do not compromise with quality, then be prepared to spend a little extra. So, it can be safely said that when it comes to finding the right projector, prior homework is an absolute must. Purchasing a projector should not be taken lightly. So, knowing the requirements should be given paramount importance. The projector market is dominated by two prominent technologies: LCD and DLP. And the war between the two continues. Now, the obvious question arises: which one is better? A proprietary technology developed by Texas Instruments, DLP works quite differently than LCD. However, it must be said that both technologies have advantages, and both have their own share of weaknesses. Neither of them can claim to be perfect for everything. In this technological war, the consumer is the clear winner. Apart from these two, some companies including JVC and Hitachi are also developing a third light engine technology called LCOS (liquid crystal on silicon) which has been used in manufacturing some very outstanding home theatre projectors. Notwithstanding the competition among the three technologies, their effective differences are increasingly becoming less significant to the average home theatre viewer.

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The Indian market, LCD based projector still holds the lead over DLP technology. When it comes to giving presentations, LCD projectors make a good choice. Be it a business meeting or an academic programme, these projectors top the popularity chart. Being less expensive than the DLP projectors gives it that crucial edge. However, if brightness is taken into consideration, DLP fits the bill. If the consumer is to use a projector as a mobile unit, LCD is more suitable. However, if one is looking for a quality projector, DLP is the answer. LCoS projectors are characterized by high resolution, though with a low contrast. More pricey than LCD or DLP models, they are generally larger in size and manufactured by a small number of manufacturers. A report by the Pacific Media Associates suggests that projectors are moving out of the boardrooms and into living rooms. The Indian market is no exception to this rule. As a mater of fact, the home entertainment segment is also showing signs of growth. Home theatre projectors are opening up as a market and are now ready to be tapped. In India, there is also a market scope for sectors other than the emerging ones like home, SOHO and education. Entertainment, advertising in public places like railway platform and bus stand, training is a few other important areas. Entertainment is a big industry. The highend multimedia projectors are being used in cinema theatres in the metros as well as large video theatres in villages. The hotels and pubs are using these projectors to give its customers a unique experience in ambience as well as entertainment. Corporate, BPOs and government are buying projectors much more aggressively. The emerging middle class in India is also contributing to the growth of the projector business in India. With falling prices and quest for better lifestyles, people now look for having their own home theatre systems. So, the home market is also growing equally well, but still this is a small part of the overall market. This is in contrast to Plasma/LCD displays, [15]

where now consumer market is the driving force. Education segment is currently one of the bigger buyers for projectors and we expect this segment to drive the future growth. The total education infrastructure in India is very big and some states like Tamil Nadu have taken steps in this direction. It was not so long ago that projectors were sold by the audio-video resellers. However, this product category is becoming increasingly attractive to VARs. New entry-level models are entering the market and with low prices. The projectors are chartering into to ever-larger markets. As the digital projector market is hit by a plethora of new products at regular intervals and prices continue to fall, resellers should thoroughly aim to know the nitty-gritty of these feature-packed projectors. Integrating them into their customers networks should be the prime consideration for the resellers. Projector vendors in India are vigorously engaged in the partner engagement process. While growth in conference room projectors remains strong, there is a major trend, which is represented by the rising use of projectors for home theatres this has resulted from low prices. The advertisement has also played a significant role in increasing awareness and adoption in the consumer market. Of late, fierce competition among projector vendors has become characteristic of the Indian market. A technological battle is being fought among projector vendors. The reason for this is simple. The emergence of low-cost and high- performance projectors is driving the market. The leading manufacturers are always on the alert to come to terms with the newer, highperformance and low-priced products to remain competitive. What is of paramount importance to them is the right understanding of the requirements of the specific users.

The market in India will continue to grow rapidly. Data projectors will become de rigueur in every office conference room. Projectors will increasingly also enter the home as a preferred [16]

cinema viewing experience. Prices will come down further and the quality of picture will get better even as projectors get smaller. The amazing pace with which the Indian digital projector industry has evolved from a nascent, niche industry to its current state of early maturity is truly mind-boggling. The outlook for the projector market in India continues to be good. The products are moving towards systemization and planning. The application region of projectors is set to widen in the near future, thanks to the development of the product. Projectors are showing signs of gradual migration from business use to home applications. It can also be said with definiteness that the Indian projector market will keep its development momentum at a good speed. BenQ achieved No.1 position in the projector market in India, according to the Photo Marketing Association Q3 report 2008. BenQ has acquired 16 % of the market share in Indian projector market and has become the most preferred projector brand in India. BenQs strong performance in India is driven by booming demand for BenQs short-throw projectors MP512ST, MP522ST and MP771 models.

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COMPANY PROFILE

GODREJ Godrej and Boyce Mfg. Co. Ltd TYPE: PUBLIC-PRIVATE (SHARE NOT LISTED ON ANY STOCK EXCHANGE) FOUNDED: HEADQUARTERS: KEY PEOPLE: INDUSTRY: PRODUCT: 7th MAY 1897 MUMBAI J.N.GODREJ (Chairman&M.D.) GROUP OF INDUSTRIES CONSUMER AND INDUSTRIAL

MARKET CAPITAL: Rs50.8bn; US$1.1bn EMPLOYEES: SALES: REVENUE: WEBSITE: 10200(including 2000 in sales & service) 33,588,275,000 25Cr www.godrej.com

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J. N. GODREJ Chairmans Message:The corporate landscape is undergoing several sweeping changes and Indian companies across sectors have begun to pursue growth both within the country as well as overseas. Today, as India competes in an increasingly globalized economy, the Godrej Group is ready to play a major role in the Indian growth story.

GODREJ is today one of the largest engineering and consumer products company in the country having varied interests from engineering to personal care products. We are also one of the most respected corporate houses known for our philanthropy and initiation of labour reforms besides being recognized for our values of fair, transparent and ethical dealings. From high tech engineering solutions to world-class consumer products, we are an integral part of the lives of millions of Indians. Setting quality benchmarks and redefining customer satisfaction, as we enrich lives across boundaries. We are today one of the largest engineering and consumer products company in the country having varied interests from engineering to personal care products. We are also one of the most respected corporate houses known for our philanthropy and initiation of labour reforms besides being recognized for our values of fair, transparent and ethical dealings. At Godrej, we have always successfully competed with MNCs in India and abroad and kept the spirit of enterprise alive. This has been possible for various important reasons. The Godrej name is synonymous with trust. It is a well-documented fact that trust lowers transaction costs, corruption, and bureaucracy. Thus, trust is a source of significant competitive advantage to us. [20]

I firmly believe that our highest standards of corporate governance, modern management and use of cutting edge technology and long-term, performance-focused strategies will be the key drivers in future year

HISTORY
Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well entrenched foreign brands from the market. The word GODREJ, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed. With each new product Ardeshir changed perceptions of industry in India. He produced the first finest security equipment, and stunned the world by creating soap from vegetable oils. What started as a dream had become a movement, but it was left to another man to carry it forward. On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was retained for legal purposes. To know more about Godrej & Boyce Mfg. Co. Ltd. The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new generation of Indians. Ardeshir Godrej's relentless quest of self-reliance made him explore newer avenues of opportunities. Manufacturing Soap was one of them. In the year 1918, Godrej Soaps Limited came into being. In 1920, he revolutionized the Soap industry by manufacturing the first toilet soap purely from vegetable oils. Before that, animal fat was used in soap manufacture. [21]

For his achievement, Ardeshir Godrej was bestowed with praises from India and from foreign lands too. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001- certified) now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world. In April 2001, Godrej Industries was formed the consumer products division of Godrej Soaps Limited was de-merged to form Godrej Consumer Products Limited. In the same year, Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries expanded its portfolio of products. It added a slew of investments to its associate companies, while re-in forcing its existing businesses that include oleo chemicals, veg oils and medical diagnostic equipments.

Corporate Timeline: 1897 - Godrej & Boyce Mfg. Co. Ltd. was established. 1918 - Godrej Soaps Limited was incorporated. 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps. 1974 - Veg oils division in Wadala, Mumbai was acquired. [22]

1990 - Godrej Properties Limited, another subsidiary, was established. 1991 - Foods business started. Godrej Agrovet Limited was incorporated. 1994 - Transelektra Domestic Products was acquired. 1995 - Transelektra forged a strategic alliance with Sara Lee USA. 1999 - Transelektra was named Godrej Sara Lee Limited. 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited.

2002 - Godrej Tea Limited was set up. 2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited.

2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services.

2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited.

2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited.

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Milestones

As they say no guts, no glory. But at Godrej, we must say it has been a glorious 106 years of being the face of Indian industry. We have always set the trends, always defined the market place and always achieved our glory. Here is a quick preview of the various milestones we have crossed in the past 106 years.

1952 - Year of Inception as the Machine Tool Division, of Godrej & Boyce Mfg. Co. Ltd.

1952 - Commenced manufacture of Presses, Shears and Press Brakes, to mainly cater to Indian industries. 2002 - Evolves into Precision Engineering Systems Division for making complex equipment for Nuclear Plants

2002 - Diversified from machine tool business, and marked the evolution of "Precision Engineering Systems" Division.

2002 - Commenced manufacture of sophisticated, mission critical Equipments and Systems, of high complexity, for Nuclear Power Plants.

2003 - Executes India's first order for[24] manufacture and supply of umbilical fuelling & separation mechanism for PSLV / GSLV, for Indian Space Research Organization (ISRO).

BenQ MP 522 ST

Features:

Short throw lens (Ratio 0.9) XGA Native resolution 2000 ANSI lumens 4000 hours lamp life. 3D colour management Wall colour correction Standy D-Sub output Baud rate change 5W speaker x 1 Presentation timer Quick auto search Quick cooling Security password Resolution reminder Panel key lock Power saving Auto Off Power on/off tone 11 sets of picture mode

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BenQ MP 512 ST

Features:

Short throw lens (Ratio 0.9) HDMI connector x 1 5W speaker x 2 SVGA Native resolution 2200 ANSI lumens 2500:1 high contrast ratio 4000 hours lamp life 3D colour management Wall colour correction Standy D-Sub output Baud rate change Presentation timer Quick auto search Quick cooling Security password Resolution reminder [26]

Panel key lock Power saving Auto Off Power on/off tone 11 sets of picture mode

BenQ MP 522

Features:

XGA Native resolution 2000 ANSI lumens 4000 hours lamp life 3D colour management Wall colour correction Standy D-Sub output Baud rate change 5W speaker x 1 Presentation timer Quick auto search Quick cooling Security password Resolution reminder Panel key lock Power saving Auto Off [27]

Power on/off tone 11 sets of picture mode

BenQ MP 512

Features:

SVGA Native resolution 2200 ANSI lumens 2500:1 high contrast ratio 4000 hours lamp life. 3D colour management Wall colour correction Standy D-Sub output Baud rate change Presentation timer Quick auto search Quick cooling Security password Resolution reminder Panel key lock Power saving Auto Off Power on/off tone 11 sets of picture mode

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BenQ SP 831

Features:

10- Bit colour. Chroma & Luma transition enhancement Independent colour management Noise reduction Detail enhancement WXGA (1280 X 768) 4000 ANSI Lumens Split screen Digital Zoom Offline Cooling 2D keystone 100M Signal shuttle Various inputs

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BenQ SP 830

Features:

10- Bit colour. Chroma & Luma transition enhancement Independent colour management Noise reduction Detail enhancement WXGA (1280 X 768) 2500 ANSI Lumens Split screen Digital Zoom Offline Cooling 2D keystone 100M Signal shuttle Various inputs

BenQ SP 920

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Features:

Brightness 6000 ANSI Lumens DLP Technology by Texas Instruments 2000:1 Contrast Ratio Dual Lamp Control Design UNISHAPE Superior Image Projection Brilliant Colour Technology Independent 3D Colour Management Split Screen XGA (1280 X 768)

BenQ SP 870

Features:

The brightest projector with 5000 ANSI Lumens Advanced Brilliant Colour Technology. Better colour management for better personal viewing Wall colour correction [31]

Lamp Care Panel Key lock Presentation Timer Quick Auto search Multi function interface Full function remote control

BenQ SP 820

Features:

Extra bright projection lamp 4000 ANSI lm High contrast ratio of 2000:1 Enhanced colour wheel design Independent colour management Power on/off tone Transparent OSD Menu Convenient hand grip Five application modes Convenient foot adjustment Top access lamp door Full function remote with Laser pointer

BenQ MP 722
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Features:

3000 Lumens High contrast ratio of 2000:1 Advanced Brilliant Colour Technology. 3D colour management Wall colour correction Top access lamp door Security password Detachable keypad 4000 lamp hours Presentation timer 11 sets application mode Quick auto search Power on/off tone Panel key lock

BenQ MP 624

Features:
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3D colour management Advanced BrilliantColor Technology. 2500 lm brightness Blank ECO mode Quick auto search Time controller Presentation timer High altitude mode HDTV compatible Resolution reminder Macintosh compatible 11 sets of picture modes Wall colour correction Auto phase adjustment Quick start guide

VIDEO DISPLAY SOLUTION:-

Tablet Monitors 17'

Features

Display screen is anti-scratch protective glasses. [34]

Electromagnetic Handwriting Tablet Resolution: SXGA (1280 X 1024) pixels Number of colours 16.2 (RGB 6-bit +FRC) Brightness- 220 (cd/m) Data report rate: 200 reports/per second

Plasma 42" HD

Features

42 wide screen 15000:1 high contrast ratio Smooth, crisp motion images Faithful colours 4096 gradation steps 1,00,000 hours long service life 100% lead and mercury free Advanced multi screen capability Wireless presentation board Portrait zoom Power on delay function Seam Hides video off mode Multi AI control function Display ID control function Remote system monitoring Enhanced screen saver function [35]

Plasma 50" HD

Features

50 wide screen 15000:1 high contrast ratio Smooth, crisp motion images Faithful colours 4096 gradation steps 1,00,000 hours long service life 100% lead and mercury free Advanced multi screen capability Wireless presentation board Portrait zoom Power on delay function Seam Hides video off mode Multi AI control function Display ID control function Remote system monitoring Enhanced screen saver function

Plasma 58" HD
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Features

58 wide screen 15000:1 high contrast ratio Smooth, crisp motion images Faithful colours 4096 gradation steps 1,00,000 hours long service life 100% lead and mercury free Advanced multi screen capability Wireless presentation board Portrait zoom Power on delay function Seam Hides video off mode Multi AI control function Display ID control function Remote system monitoring Enhanced screen saver function

Plasma 50" FULL HD

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Features

50 Full HD 15000:1 high contrast ratio Smooth, crisp motion images Faithful colours 4096 gradation steps 1,00,000 hours long service life 100% lead and mercury free Advanced multi screen capability Wireless presentation board Portrait zoom Power on delay function Seam Hides video off mode Multi AI control function Display ID control function Remote system monitoring Enhanced screen saver function

Plasma 65" FULL HD

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Features

65 full HD 15000:1 high contrast ratio Smooth, crisp motion images Faithful colours 4096 gradation steps 1,00,000 hours long service life 100% lead and mercury free Advanced multi screen capability Wireless presentation board Portrait zoom Power on delay function Seam Hides video off mode Multi AI control function Display ID control function Remote system monitoring Enhanced screen saver function

Plasma 103" FULL HD

Features
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103 full HD 15000:1 high contrast ratio Smooth, crisp motion images Faithful colours 4096 gradation steps 1,00,000 hours long service life 100% lead and mercury free Advanced multi screen capability Wireless presentation board Portrait zoom Power on delay function Seam Hides video off mode Multi AI control function Display ID control function Remote system monitoring Enhanced screen saver function

ELECTRONIC COPY BOARDS:UB 5310 Panaboards

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Discover unlimited opportunities with our plug and play capabilities. Godrej brings to you the UB Series of panaboards. Enhanced with USB technology for easy-operation and maximum performance and loaded with several features.

Effortless file management process utilizing the exclusive Panasonic Document Management System software. Ability to save critical notes to a file for easy archiving and distribution. Impressive compact design includes wall-mounts or can be used with optional floor stand. Large, two-screen writing surface and printing capabilities. The thermal UB-5310 system includes security features, which are essential in confidential environments. Furthermore, all models come complete with TWAIN and Printer Drivers.

UB 5315 Panaboards

Discover unlimited opportunities with our plug and play capabilities. Godrej brings to you the UB Series of panaboards. Enhanced with USB technology for easy-operation and maximum performance. And loaded with several features.

Effortless file management process utilizing the exclusive Panasonic Document Management System software. Ability to save critical notes to a file for easy archiving and distribution. Impressive compact design includes wall-mounts or can be used with optional floor stand. Large, two-screen writing surface and printing capabilities. The UB-5315 series features extended wide-size panels to fit more information. Furthermore, all models come complete with TWAIN and Printer Drivers.

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UB 5815 Panaboards

Discover unlimited opportunities with our plug and play capabilities. Godrej brings to you the UB Series of panaboards. Enhanced with USB technology for easy-operation and maximum performance. And loaded with several features.

Effortless file management process utilizing the exclusive Panasonic Document Management System software. Ability to save critical notes to a file for easy archiving and distribution. Impressive compact design includes wall-mounts or can be used with optional floor stand. Large, two-screen writing surface and printing capabilities. The UB-5815 series features extended wide-size panels to fit more information. Furthermore, all models come complete with TWAIN and Printer Drivers. [42]

UB 8325 Panaboard

The UB 8325 can support your needs by opening your meetings and presentations to your business colleagues at locations around the world, thereby offering a cost effective global teleconference solution. By also serving as a projector screen, you can project images from your computer onto the board and control your applications for Windows. So whether your requirements call for training, global teleconferencing, or affordable brainstorming, the UB 8325 offers you the ideal solution.

Ideal for
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Meetings Scheduling Training Brainstorming Real-Time communication Creative Presentations

UB T780 Panaboard

Features:

Multi-functional electronic pen Easy push-and-press button Board designed for extra durability and reduced glare Easy operation of PC software Screen keyboard Video data support [44]

UB T760 Panaboard

Features:

Multi-functional electronic pen Easy push-and-press button Board designed for extra durability and reduced glare Easy operation of PC software Screen keyboard Video data support [45]

Ub 2315 C Panaboards

Features

Colour Scanning Capability SD Memory Card & USB Flash Memory 2-Panel Steel Whiteboard Colour LCD for Easy Operation Running Scanner Type Panasonic Document Management System Software

Ub 2815 C Panaboard

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Features and Benefits


Colour Scanning System SD Memory Card/USB Flash Memory Storage Colour Output with Recommended Colour Ink-Jet Printer USB PC Interface with Panasonic Document Management Software Automatic Date & Time

Integrated Audio Visual Solutions

As an Integrated Solution provider we offer the most appropriate technologies for various A V application be it for boards rooms, home theatre or any other premises wide implementation. Our design and implementation engineers would ensure that technology works seamlessly to provide absolute comfort for users. Our post sale team would help train you in the usage of the product, get the maximum return on investment and peace of mind over a long time. Our experience and expertise has been recognized by many Corporate, Educational institutions, Government establishment, IT companies etc and we have executed projects from small conference rooms to large turnkey solutions. Our tie up with internationally renowned companies such as Panasonic, Tandberg, BenQ, Polycom, Creston, Extron, Harmon pro etc., helps us bring you high quality products that form the part of the solution.

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Our services include

1. Pre-Project Consulting
Our team will conduct a formal need analysis to understand your requirement. The goal here isn't to decide on specific AV components, but rather to talk about all the ways in which you would like to use the room when it's finished. Once the needs analysis is complete, the project moves to the initial design phase.

2. Project Planning and Documentation


After the broad parameters of the project are agreed upon, design engineers are brought in for the full-scale design effort. Our engineers develop detailed layouts for the AV equipment and wiring. If you decide to upgrade the facility with new AV equipment in the future, a good set of engineering documents will provide a road map for any future additions and go a long way toward keeping the cost down. At this stage, we will customarily present a detailed cost analysis for the project.

3. Installation and Programming


We make sure that the project has been engineered correctly and that all the major components are in working order before they're transported to your facility. We would also programmed the systems where required.

4. Final testing and Handover


we make sure that the project has been engineered correctly and that all the major components are in working order before they're transported to your facility. We would also programmers the systems where required [48]

PERCEPTION

What is Perception:Perception is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment The world as it is perceived is the world that is behaviourally important. often, disagreement. In raw words, perception is the verdict of people toward any particular thing or person and it completely depends upon the persons personal opinion. It varies from person to person for the same thing or the person. However,

what one perceives can be substantially from objective reality. There need not be, but there is

Factors Influencing Perception:A number of factors operate to shape and sometimes distort perception. These factors can reside in the perceiver, in the object or target being perceived, or in the context of the situation in which the perception is made. In the following diagram, all the factors and sub-factors which are responsible for influencing perception are shown:

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Need for knowing perception:

To know what people think about the product or service provided by the company.

To understand the factors that may positively affect the sale of product.

To find out the ways to enhance the sales of the product.

It is the way to find out what people looking for about the particular product.

Knowing perception of people increases in production & consequently generates more employment.

It is very economical way to enhance the sales of the company.

[50]

[51]

Financial analysis of the company


Major Companies, Lines of Business and Annual Sales (including Excise Duty) For the Fiscal Year endedBusiness Profile of Godrej Companies:December 31, 2007 / March 31, 2008 1 Godrej & Boyce Mfg. Co. Ltd. 2 GODREJ INDUSTRIES LTD. (59%)(Listed on the Stock Exchange) Industrial Chemicals: Fatty Alcohol, Fatty Acids, Glycerine and Surfactants Others: Estate Management, Finance & Investments, and Edible Oils. 3 GODREJ INFOTECH LTD. (52%) InfoTech Services, ERP Practice and Software Development (ISO-9001, SEI-CMM Level 4 GODREJ (MALAYSIA) SDN. BHD., Malaysia (83%) Steel Furniture and Equipment 5 GODREJ (SINGAPORE) PTE. LTD., Singapore (59%) Steel Furniture and Equipment 77 1.6 345 7.2 Rupees (in US $ (in

millions) millions) 37,556 7,960 780.1 165.3

165

3.4

GODREJ AGROVET LTD. (75% held by Godrej Industries Ltd.) and its subsidiaries Animal Feeds, Agri-Inputs, Oil Palm, Processed Poultry Products and Rural Retailing

12,047

250.2

7 GODREJ PROPERTIES LTD. (81% held by Godrej Industries [52]

1,965

40.8

Ltd.) Real Estate and Property Development 8 GODREJ INTERNATIONAL LTD., Isle of Man (100% held by Godrej Industries Ltd.) International Trading 4,821 100.1

9 GODREJ CONSUMER PRODUCTS LTD. (59%) and its subsidiaries (Listed on the Stock Exchange) Personal and Household Care Products (Soaps, Detergents, Hair Colour and Toiletries) 10 GODREJ SARA LEE LTD. (49%) and its subsidiaries (A Joint Venture with Sara Lee Corp., USA) Household Insecticides 11 GEOMETRIC LTD. (27%) and its subsidiaries (Listed on the Stock Exchange) Engineering Services (ISO-9001), PLM technologies solutions, Software services (SEI-CMM Level 5) 12 GODREJ EFACEC AUTOMATION & ROBOTICS LTD. (50%) (A Joint Venture with Efacec Automacao e Robotica Portugal) Automated Storage and Retrieval Systems, and Warehousing Solutions Automated S.A., 157 3.3 and 4,858 100.9 11,330 235.3

7,042

146.3

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13 GODREJ HERSHEY LTD. (43%) Processed Foods and Beverages, Edible Oils and Vanaspati

1,756

36.5

14 MERCURY MFG. CO. LTD., SEZ, Chennai (50%) Steel Furniture and Office Equipment

224

4.7

15 GODREJ & KHIMJI (MIDDLE EAST) LLC., Oman (49%) Steel Furniture and Office Equipment 16 GODREJ (VIETNAM) CO. LTD., Vietnam (100%) Steel Furniture and Office Equipment TOTAL 90,658

202

4.2

151 1,883.0

3.1

Employees:10,200 (including 2,000 in Sales and Service) Sales - Subsidiaries and Affiliates:The Company is one of the largest privately-held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March 31, 2008, were about Rs. 90,000 million (US$ 1,900 million).

[54]

Sales (Unconsolidated):Sales including Excise Duty (Fiscal Year 2007-08): Rs. 37,556 million (US$ 780 million).

[55]

DATA ANALYSIS

GENERAL :Have you heard the name of GODREJ?

[56]

INFERENCE:

Most of the respondents answered in positive that is 97% respondents know the Godrej very well. While 3% respondents dont hear the Godrej name basically they are from remote areas. [57]

GODREJ is known for which of its product?

[58]

INFERENCE:

In a survey 49% respondents know the Godrej for its Refrigerator. While 29% known Godrej for its Almirah. 15% respondents say they know Godrej for its AC. 5% respondents say they know Godrej for its Type writer. Only 2% respondents know Godrej for its Conferencing Solution.

Do you know GODREJ is also deals in projectors, plasma display and conferencing products?

[59]

INFERENCE:

In a survey most of the people didnt know that Godrej deals in projectors, plasma display and conferencing products that are 91% respondents dont know. While 9% respondents said they know this bring some relief in survey.

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Do you know that GODREJ has tie up with Panasonic and BENQ for projectors?

INFERENCE:

This question also brings some shocking data that is 94% respondents dont know that GODREJ has tie up with Panasonic and BENQ for projectors. [61]

In survey 6% respondents also met who know this fact.

FOR COMPANY:Are you using projectors, plasma display or conferencing products?

[62]

INFERENCE:

In a survey of company, mostly company said that they are using projectors, plasma display or conferencing products that are 89% respondents are using. But in a survey there are 11% respondents which are not using these products. They are generally small companies.

[63]

Which brand you are using?

INFERENCE:
In a survey the brand which are used for the projectors is said to be SHARP that is 24% respondents using projector of this company. While PANASONIC brand is mostly used for plasma display.

[64]

In a survey only 4% respondents are found which are using GODREJ PRIMA products for conferencing solution.

Do you have a intent to try GODREJ PRIMA products in future?

INFERENCE:

23% respondents said that they have a intention to use Godrej prima products in future. In a survey most of the respondents are in dilemma that they may be used Godrej products in future and that is 67% respondents say that. [65]

While 10% respondents answered in negative.

FOR DEALER:Do you deal in office automation?

INFERENCE:
In a survey 78% dealers answered in positive.While 22% respondents said that they are not dealing in office automation.

[66]

According to you in the field of projectors, plasma display etc. which is the leading brand?

[67]

INFERENCE:
In a survey dealers said that in field of projectors BENQ is highly demanded that is 20% respondents goes in favour of it, while in a field of plasma display SANSUI is highly demanded that is it got 22% respondents favour due to its low cost and good picture quality. In a survey of dealers in conferencing solution products the GODREJ PRIMA has only get 3% respondents in its favour.

Are you satisfied with the selling of GODREJ products?

INFERENCE:

In this question 93% respondents said YES. with Godrej products. [68]

While there are also 7% respondents who said that they are not satisfying in dealing

Are the GODREJ product and services competitive?

INFERENCE:
76% respondents said YES to this question due to its goodwill in the market. While 24% respondents said that Godrej services are remain no longer competitive.

[69]

Are you able to get extra premium due GODREJ association?

INFERENCE:
97% respondents said that YES they are getting extra premium in selling Godrej products due to its market image. [70]

3% respondents answered in negative.

FOR INSTITUTE:Are you using projectors, plasma display in your institute?

[71]

INFERENCE:

In a survey of the Institutions 98% respondents answered in positive. While there are also 2% institutions not using any of the products in there Institute.

Which brand you are using?

[72]

INFERENCE:
In this question 25% respondents said they are using SHARPs projectors while 19% respondents said they are using SAMSUNG PLASMA display.

[73]

Do you want to change your brand near in future?

INFERENCE:

In survey 43% respondents answered in positive while 42% respondents are satisfied with their present brand and products. There are also 15% respondents who may change their brand and products near in future.

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Do you have a intent to try GODREJ PRIMA products?

INFERENCE:

While answering this question 37% respondents are eager to try Godrej products, while 21% respondents show no interest in Godrej products There are also 42% respondents who may try Godrej products near in future.

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FINDINGS
[76]

After completing the survey and analyzing the responses of the persons contacted. We came across the following facts: -

A large number of Government & Private Company and Institution are using office automation products and are unknown about Godrej products.

Majority of the respondents in the survey were found reluctant about giving details to us.

Existing customers of Godrej are satisfied with the performance of products and after sales services.

Customer think that brand name of the company can influence their purchase decision.

Company and Institution are very much using office automation products and used only established brands products.

Mostly Respondents were not much aware about brands available in the market for office automation products.

Respondents think that advertisement of such products should be done on large scale for prevailing awareness.

Population are increasing day by day of office automation users but the information available of such products are negligible in market.

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After hearing Godrej name in office automation many peoples show their intention for using its products.

Due to great goodwill of Godrej, many peoples show their intention to change their brand.

[78]

CONCLUSION
[79]

At the time of survey it was found that some of the Company and Institution using these office automation products and some are not. All the Company and Institution who are using any type of office automation products, they all are really appreciate the GODREJ office automation products and implemented in their places. I felt so wonderful to see the brand loyalty of the customer towards the product of GODREJ PRIMA. GODREJ office automation products were related to the upper segment. We found most of the customers who purchase this office automation products were highly satisfied with the performance of the product as well as services which are providing by the company. We found only few complaints regarding customer side. The demand of the office automation products is booming after the rise in the technology and rise in the standard of the society. After completion of analysis we come on conclusion that maximum respondents wants to secure their self from the various threats. On the basis of respondents I found that only manpower is not sufficient to prevent any kind of threats, so most of the respondents like to use both manpower and security equipment to secure their self. Most of hospital, religious & residential places still using both kinds of security measure against various threats. Majority of the respondents (91%) didnt no that Godrej also deals in office automation products and (94%) didnt no that Godrej has tie up with PANASONIC and BENQ companies. While many of the Companies and Institutions show their interest in Godrej office automation products and said they can use its product near in future. GODREJ PRIMA because the company is careful about their commitment; we also found that the company got tremendous response from the

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In survey with dealers, they have some problems due to Godrej miser nature about giving scheme and organising promotional campaigns. They also not offer any incentives to dealers and customer but then also dealers loyalty towards godrej brand is appreciable. When I asked to the respondents that what else to do for making famous Godrej in field of office automation products many said that advertisement should be done on high scale and high budget advertising should be done. Awareness camp should be organised for making aware about their products and new technology. Representatives should be sent to particular companies and institution for making information about their products available.

If we talk about others brand then in projectors BENQ is achieving top position in India due to its efficiency and technology and SANSUI, SAMSUNG and PANASONIC is almost same in plasma display field. SANSUI is due to its low cost and good technology while others two are due to their brand image and high technology. The project has been successfully completed and it is helped us to understand the mindset of the respondents and the ways that an organization should follow to always retain their customers. This project can help the organization to get clear insight about the customer taste and preferences. Thus helping the organization to exist successfully in the business environment.

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SUGGESTIONS

[82]

Godrej should develop new strategies and services for enhancing its image among the customers.

Godrej should introduce various promotional schemes for longer duration so that it may at least come into the notice of the customers.

Godrej should go for extensive consumer survey responses to know the perception and awareness about its product.

Proper advertising should be done and lower the price will also attracted the customer.

Company should highlight the features and specification of the products.

Company should do the high level advertising.

Exciting offer should be given to customers and good incentive should be given to dealers.

Promotional campaigns should be organised time to time and representatives should be sent to particulars companies and institutions.

[83]

LIMITATIONS

[84]

Every study conducted might have certain shortcomings and unfortunately my case may also be a similar one. Few errors might have crept despite of my best efforts to avoid them but it is expected that still my study and findings are very much relevant. My market research also suffered from several limitations during the survey and followings were the limitations which limited my study:

The survey was only confined to Noida and Ghaziabad city only. Unwillingness on the part of the respondent due to which it becomes a tough job to get the questionnaires filled.

Biased information by the dealers as they did not disclosed the actual facts. Few respondents were not confident while responding to some of the questions specifically it concern with the services, said they dont know about the services provided by the company.

As my study involved the market research using questionnaires, view expressed. By the respondent are confined to the element of the questionnaires only. Communication errors in the form of misinterpretation between the respondent and me may have also crept and thus might have added a very slight inaccuracy in the result.

Time limit is one of the major limiting factors of the study as the survey was very much time consuming as it was person to person interview.

While doing the survey many consumer and dealers were not cooperative .they were not ready to devote some time for filling the questionnaire.

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During survey many respondent kept the questionnaire with them for long, as a result the analysis work got delayed.

There was no literature as well as no material available related to my study so it took time to go around and collect relevant information from the respondent.

Some of the questionnaire were incomplete or were not properly filled so it was difficult to analyze them.

Sample size is not too large to know the perception of the consumer or the exact present market scenario.

Large number of problems due to insufficient money. The respondents are apprehensive about such surveys. Environmental condition like Temp-400 - 450 C were also not friendly. Scorching heat kept on decreasing my enthusiasm towards my work.

I had no previous experience of such type of study therefore at the starting of my study I faced numerous problems.

It is very big problems for me that respondent are having various brands therefore it is not easy to analyse the data by providing special references to Godrej.

I found less number of dealers of Godrej in Noida therefore I faced difficulty to find out the results.

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Appendices

[87]

QUESTIONAIRE:-FOR COMPANY
Q1. May I know your name? ___________________ Q2. Have you heard the name of GODREJ? ( ) YES ( ) NO

Q3. GODREJ is known for which of its product? ____________________ Q4. Do you know GODREJ is also deals in projectors, plasma display and conferencing products ( ) YES ( ) NO

Q5. Do you know that GODREJ has tie up with Panasonic for projectors? ( ) YES ( ) NO

Q7. Are you using projectors, plasma display and conferencing products? ( ) YES If yes Q8. Which brand you are using? ______________________ Q9. Do you have intent to change brand near in future? ( ) YES ( ) NO ( ) NO

Q10. Do you have a intent to try GODREJ PRIMA products in future? ( ) YES If no Q8. In near future do you have a plan for using these products? [88] ( ) NO

( ) YES

( ) NO

Q9. Do you have a intent to try GODREJ PRIMA products? ( ) YES ( ) NO

YOURS SUGGESTION, QUERY OR ADVICE PLEASE: __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________

QUESTIONAIRE:-FOR DEALER
Q1. May I know your name? ___________________ Q2. Have you heard the name of GODREJ? ( ) YES ( ) NO

Q3. GODREJ is known for which of its product? ____________________ Q4. Do you know GODREJ is also deals in projectors, plasma display and conferencing products ( ) YES ( ) NO

Q5. Do you know that GODREJ has tie up with Panasonic for projectors? ( ) YES ( ) NO

Q6. Do you deal in office automation? ( ) YES ( ) NO [89]

If yes Q7. According to you in the field of projectors, plasma display etc. which is the leading brand? _____________________ Q8. Are you satisfied with the selling of GODREJ products? ( ) YES ( ) NO

Q9. Are the GODREJ product and services competitive? ( ) YES ( ) NO

Q10. Are you able to get extra premium due GODREJ association? ( ) YES If no Q7.Do you have a intent to associate with GODREJ PRIMA? ( ) YES ( ) NO ( ) NO

Q8. Do you have prospect buyers? ( ) YES ( ) NO

YOURS SUGGESTION, QUERY OR ADVICE PLEASE: __________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________

QUESTIONAIRE:-FOR INSTITUTE
Q1. May I know your name? ___________________ [90]

Q2. Have you heard the name of GODREJ? ( ) YES ( ) NO

Q3. GODREJ is known for which of its product? ____________________ Q4. Do you know GODREJ is also deals in projectors, plasma display and conferencing products ( ) YES ( ) NO

Q5. Do you know that GODREJ has tie up with Panasonic for projectors? ( ) YES ( ) NO

Q7. Are you using projectors, plasma display in your institute? ( ) YES ( ) NO

If yes Q8. Which brand you are using? __________________ Q9. Do you want to change your brand near in future? ( ) YES ( ) NO

Q10. Do you have a intent to try GODREJ PRIMA products? ( ) YES If no Q8. In near future you have a plan for using these products? ( ) YES ( ) NO ( ) NO

[91]

Q9. Do you have intent to try GODREJ PRIMA products? ( ) YES ( ) NO

YOURS SUGGESTION, QUERY OR ADVICE PLEASE: __________________________________________________ __________________________________________________

__________________________________________________

[92]

BIBLIOGRAPHY

[93]

BOOKS:C K Kothari:- RESEARCH METHODOLOGY (New age international publisher second edition, 2004) Beri.G.C:- MARKETING RESEARCH (Tata MC Graw Hills, 4th edition) Kotler Philip: - MARKETING management (Pearson education 12th edition GODREJ-A Hundred Year By B K Karanjia

WEBSITES
www.godrej.com www.varindia.com www.ficci.com

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