Madam Sumera
Marketing an Introduction Company and marketing strategy Marketing Environments Consumers market and consumer buying behavior
Target marketing
POST-MID TERM
Week 8: Week 9: Week 10: Week 11: Week 12: Week 13: Week 14: Week 15:
Product and services strategies New Product Development strategies Pricing strategies & Distribution Channels Retailing and wholesaling Integrated marketing communication strategy Advertisement and public relations Personal selling and direct marketing
REVISION
Marketing Contents
Madam Sumera
COURSE OUTLINE
CHAPTER CHAPTER HEADING
Marketing an Introduction Company and marketing strategy Marketing Environments Consumers market and consumer buying behavior
Target marketing Product and services strategies New Product Development strategies Pricing strategies & Distribution Channels Retailing and wholesaling Integrated marketing communication strategy Advertisement and public relations Personal selling and direct marketing
Marketing Contents
Madam Sumera
Week 1
Class 1:
CHAPTER 1:
Marketing: Managing profitable customer relationship. What is marketing Marketing management
Class 2:
Customer relationship management Marketing challenges
Week 2 CHAPTER 2:
Company and marketing strategy
Class 3:
Strategic Planning Types of strategic plans Companys mission statement Setting goals and objectives
Marketing Contents
Madam Sumera
Week 3
Class 5: Revision . Product /market expansion grid
Class 6:
The marketing process Quizzes and assignments
Week 4
Class7:
CHAPTER 3:
Marketing Environment The companys microenvironment.
Marketing Contents
Madam Sumera
Class 8:
The companys macro environment. Demographic environment economic environment natural environment technological environment political environment cultural environment Responding to the marketing environment
Class 10:
The buyer decision process The buyer decision process for new products
Marketing Contents
Madam Sumera
CHAPTER 5:
Segmentation, targeting and positioning. Market segmentation Revision Quizzes and assignments
Class 12:
Target marketing Positioning Chosing and implementing a positioning strategy
Marketing Contents
Madam Sumera