EGYPTIAN TOURISM PROMOTION AUTHORITY

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EGYPT COUNTRY PARTNER

in ITB Berlin 2012
been developed to maximize coverage and promotion, before, during and after the event. The marketing approach, in collaboration with German Tour Operators, includes intensive advertising campaigns through non-conventional and conventional advertising channels, as well as a public relations strategy that has been launched The ITB Berlin hosts around 170,000 visitors, since the beginning of 2011. The campaign and is considered the largest international focused on wide participation in all major congregation for experts in the tourism touristic and cultural events, the launching industry.This prime event provides Egypt with of press conferences and workshops. an ideal platform and a unique opportunity In 2011 and during the rst months of 2012, to present its diverse touristic portfolio , which makes it one of the worlds most attractive the Egyptian Tourism Authority has, and will holiday destinations all year round to the promote Egypt as a country partner in the ITB Berlin in all exhibitions and international German and international markets . forums, such as the IMEX held in Germany In this respect, a marketing strategy has in May 2011, and the WTM held in London Egyptian tourism will be witnessing a prime event during 2012, as Egypt has been named Country Partner in the ITB Berlin 2012, which will take place during the period from March 7th to March 11th, 2012. Egypt will be the rst Arab Country to be hosted as a Country Partner in the ITB Berlin.

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in November 2011. Besides, a promotional of advertising to support Egypts media campaign for the event is set on the ofcial presence, starting January 2012. website of the Egyptian Tourism Authority www.egypt.travel and also through various Also, The Egyptian Tourism Authority will be organizing several events, in Egypt social networks. and Germany, to promote this important Furthermore, the Egyptian Tourism Ofce occasion, which includes a press conference in Frankfurt has been participating in on the 20th of December to announce the all important events taking place in the event, and will also sponsor a number of various cities of Germany, especially the artistic events such as the concert of Sama3 Tutankhamen exhibition in Wiesbaden held Band to be held in January in one of the in June 2011, the World Equestrian Festival churches in Berlin, whereby a message of held in August 2011, the Berlin International love and peace will be sent from Egypt Economics Conference held in September to the whole world. A second press 2011, the Global Forum for the Development conference will be held in Berlin in February and Enhancement of Communication 2012 to promote Egypt as a key partner in between the air carriers and airports in ITB, besides other cultural and artistic events, October 2011, as well as, the 4th Annual conrming Egypts presence as a prime Golf Tournament, initiated in Germany touristic destination. and was ended in Hurghada, Egypt, with a closing ceremony at Habo Temple in Luxor On another note, Egypts Pavillion will be in December 2011, in the presence of a held at Hall No. 23A of the International huge media coverage. The Egyptian Tourism Congress Center in Berlin in an area covering Ofce in Frankfurt, also exploited all major 2526 m with the participation of 120 travel events held by the German Chamber of agencies and hotels. The Unique Fusion Commerce to promote this event , as well and All-Round Welcome will be the as other cultural activities across Germany. main themes further expressed through the design of the Egyptian Hall where the Ankh Over and above, intensive advertising iconic symbol of life, one of the Pharaonic campaigns, aiming the Trade sector, were icons of ancient Egypt will be the consistent launched in major German publications visual cue for Brand Egypt in the ITB, over specialized in tourism and travel, as well and above exhibiting touristic products in as, organizing a number of trips for major Egypt and a model of an Egyptian bazaar German tour operators and travel agents, will be set, displaying handicrafts products perhaps the most important was a trip and folkloric activities, to reect the true in cooperation with the Turkish Airlines in Egyptian spirit, offering tourists a unique and Germany and with Sun Express for charter lively experience of an old Egyptian souk. ights. The event will also witness the launch of In terms of advertisement aiming the the new advertising campaign, We Are public, the Egyptian Tourism ofce in Egypt, a message of peace and hospitality Frankfurt prepared an intensive campaign to sent by the people of Egypt to the whole cover the fair before, during and after, using world, inviting them for an unforgettable all traditional and non-traditional means experience.

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