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Mohamed Shafraz
NO 4, Mugalan Road, Kirulapone, Colombo 06. SRI LANKA.

With the view of enhancing my career prospects and to obtain Diverse exposure in the market place...

Personnel Informations
Date of Birth : 1976-06-08 Sex : Male Contact Nos. : 0777660987 E-mail Addresses : Civil Status : Married. Nationality : Sri Lankan. NIC No. : 761601407V. Schools Attended : Carey Collage, Colombo 8.

General Certificate of Education (Ordinary Level) 1991 Results as Follows Results as Follows Sinhala English Mathematics Commerce Religion Science Arts Social Studies D D C C S S S S

Educational Qualifications

General Certificate of Education (Advance Level) 1994 Results as Follows

Commerce Economics Logic Accounting


Professional Qualifications
Master of Business Administration Successfully completed MASTER OF BUSINESS ADMINISTRATION (MBA) SIKKIM MANIPAL University of India under the consultation of ICBT CAMPUS OF SRILANKA (2004) Degree in Marketing Successfully completed Degree in Marketing Conducted by The London School of commerce, Conducted by the London Business School (LBS) Of Colombo (2000) The Chartered Institute of Marketing - United Kingdom (CIM) in 1996 Successfully completed Professional Certificate in Marketing. Professional Diploma in Marketing. Sales and Marketing Successfully completed Diploma in Sales and Marketing, Conducted by Department of Vocational Studies of Ladies Collage. Airline Ticketing and Reservations Successfully completed Diploma in Airline Ticketing and Reservations, conducted by International Airline Ticketing Academy of Sri Lanka. Supply Chain Awareness Successfully completed Diploma in Supply Chain Awareness.

Professional Experiences
Lanka Global Online (Pvt) Ltd Lanka Global Online (Pvt) Ltd is the pioneer in providing Data Communication and Internet Services in Sri Lanka, being granted the first ever communication operator license (license no 1) upon liberalization of the telecom sector in Sri Lanka. From August 1995 to November 2000, I was employed as a Business Development Executive.

Singer (Srilanka) LtdSinger has been in Sri Lanka since 1877, when the first Singer sewing machines went on sale at a Colombo store. Today, Singer (Sri Lanka) PLC. Is a large, diversified company with unmatched presence throughout Sri Lanka It remains a member of the worldwide franchise of Singer. Beginning with the sewing machine, Singers product portfolio has diversified to encompass a highly successful multi-brand strategy combining products of top world marques with the companys own products across a range of household, industrial and financial categories. I joined Singer (Srilanka) Ltd Assistant Product Manager (Home Appliances) in the year of 2000 to 2004

Jafex International Ltd. - 421/ 60, Darly Road, Colombo 10. Established in 1980, Jafax International. Is a fully diversified and Professionally, Managed business group with interests in, Consumer Products (FMCG), Consumer Electronics, Household Appliances, Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favorites including Tippo tip, Baby Dragon and mother care, to trusted local brands such as Hygiene Baby.

1) Building a Sales Force That Sells 2) Overseas Dealer Network (Middle East / Europe / South Africa / South Asia ) 3) Sales Planning and Forecasting 4) Time & Territory Management 5) Leading and Motivating 6) Dealer Networking (Provincial / Regional / Appointed) 7) Budget Planning 8) Brand Management 9) Developing effective media ( ATL & BTL ) strategies 10) Ensuring all brandings adheres to global brand Guidelines 11) Developing and executing grass root level marketing activities in locally and internationally. 12) Supermarket Channel Operations 13) Hotel Channels ( Srilanka / India / Maldives ) I joined Jafex International (Pvt) Ltd as a Sales & Marketing Manager in the year of 2004 to 2011

Present Employment: W.M.Mendis & Co. Ltd. is among the most renowned liquor manufacturers in Sri Lanka .It was a pioneer in the industry, and still ranks as one of the largest distillers. In fact, the finest arrack in the world is produced by us. We have over the years earned an enviable reputation for our wide variety of products, which comprises of pure coconut arracks, old arracks, blended arracks and foreign liquors. Many of these spirits are exported, and are increasingly becoming popular around the world Responsibilities

Instilling a marketing led ethos throughout the business Heading the Marketing Team. Researching and reporting on external opportunities Understanding current and potential customers Managing the customer journey (customer relationship management) Developing the marketing strategy and plan Management of the marketing mix Managing agencies Measuring success Managing budgets Ensuring timely delivery HORECA Channel operations Developing guidelines Making customer focused decisions International Marketing

I joined W.M.Mendis & Co. & Ltd. As a Marketing Manager in the year of 2011 February.

Non Related Referees Mr. J.M. Fazal Managing Director Jafax International Ltd P.O.Box 120 Colombo Tel:- (+94) (11) 2693703 Mr. Mohammed Nizam General Manager Marketing & Sales Gabo Travels Ltd 11, Bagatale Road Colombo 04. Tel:- (+94) (11) 2502310/2501162

I do hereby certify that the particulars furnished by me are true and accurate to the best of my knowledge. Thank you very much to spend your precious time on my Profile of Resume..!!! Sincerely yours,

Mohamed Shafraz
. Signature of Applicant