Maureen E.

Hall
Philadelphia, PA 19103-1002 215.990.6411 me.hall@verizon.net

VP, DIRECTOR OF MARKETING

Award-winning Marketing Executive & Digital Strategist Focused on Connecting People & Health
Award-winning, goal-centric agency executive specializes in leading teams to build brands, drive revenue, educate consumers and cultivate relationships for pharma and health care leaders: Aventis, BMS, Cephalon, Elsevier, GSK, Quest Diagnostics, Wyeth Cancer Treatment Centers of America, Childrens Hospital of Philadelphia, Wills Eye Hospital; NHS Human Services, Taking Control of Your Diabetes; Comprehensive ad agency and digital marketing expertise, in both creative and account leadership roles. Versed in all channels and marketing disciplines, including market analysis, branding, strategic planning, PR, event management, CRM and ROI metrics. Noted for creativity and innovation; tailoring communications strategies and programs to business needs; meeting or exceeding desired objectives; building high-performing, cross-functional teams. Winner of 35+ awards, including ADDY Gold, FREDDIE, PRSA Pepperpot, WebAward of Excellence.

Competencies
Deep understanding and passion for connecting people and health

Results
Hands-on knowledge of e-health, m-health solutions; developed and forged projects for patient and physician education, chronic disease management / self-care, disease awareness and prevention Cancer Treatment Centers of America | Cephalon Childrens Hospital of Philadelphia | Elsevier | TCOYD

Strategic Digital Marketing Leadership

Led digital strategy and innovation at Hall Media Productions for 15 years, consistently producing breakthrough ideas that transformed brands and built market share Aventis-Pasteur | Bristol Myers Squibb | Cephalon NHS Human Services | Quest Diagnostics Childrens Hospital of Philadelphia | Wills Eye Hospital

Classically Trained Consumer Marketer

Soup to nuts experience in growing new and established products/brands with comprehensive competitive analysis, innovative positioning, and customer-centric marketing strategies. Alpo | Beech-Nut Baby Food | Taking Control of Your Diabetes NHS Human Services | Wills Eye Hospital

Skills: Exceptionally strong writer, influencer and presenter. Engaging public speaker. Deductive and intuitive problem-solver. Highly personable with a collaborative leadership style that brings people, departments and ideas together. Adept at building, mentoring and inspiring highperformance teams, and managing complex, multi-channel projects, resources and timelines from ideation through execution.

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PROFESSIONAL EXPERIENCE
CANCER TREATMENT CENTERS OF AMERICA, Philadelphia, Pennsylvania 2010-Present Leading edge cancer treatment based on personalized, whole person care model, offering advanced treatment options at hospitals in Chicago, Philadelphia, Tulsa and Phoenix. Digital Communications Consultant Conceived and directed innovative patient, caregiver and hospital stakeholder communications program utilizing QR Codes and video to deliver information and guidance at the point of care. Based on the success of this initiative, now being adopted corporate-wide.

HALL MEDIA PRODUCTIONS, Philadelphia, Pennsylvania 1995-2010 Award-winning digital marketing company, specializing in making complex information simply compelling. Offered strategic, creative, and production of video and digital marketing, including websites and online marketing, interactive kiosks, trade shows / events, social media, mobile apps and integrated digital programs. Founder / President and Creative Director Spurred growth from startup to $2M in annual revenues by successfully establishing brand, forging lasting client relationships and insuring exceptional client service. Charged with negotiating contracts, analysis of client business needs, formulation of strategic vision and plan, oversight of project scope/budget, and the management of large multi-functional teams including external partners / vendors, clients and internal personnel. Provided results-oriented metrics, consistently surpassing client goals. Sold company to The ODM Group in 2010. Aventis-Pasteur Conceived and executed patient and provider campaign of education, interactive sales tools, video and CMU in aggressive 3-month timeline. Met all deliverable and budget goals and won multiple awards. Cephalon Spearheaded virtual reality disease awareness program driving 10% increase in NRx. Pioneered mobile detail aids (pre-Smartphone) via iPod-delivered video testimonials.

Childrens Hospital of Philadelphia Partnered with senior leaders and researchers to devise first-in-class, WebAward-winning patient intervention website to help children recover from trauma. Quest Diagnostics Employer Solutions Jumpstarted new product awareness and sales with lead-generating online needs assessment. Saved millions in training costs with an interactive multimedia e-learning center. Taking Control of Your Diabetes (TCOYD) Created FREDDIE Award Winning video and PSA campaign boosting community awareness and corporate funding for 1000+ patient education conferences to date. Wills Eye Hospital Developed rebranding and TV campaign that boosted awareness and prompted so many 800# responses that additional lines had to be installed.

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Campbells Soup, International Paper, Okidata, Rhone-Poulenc Rorer 1990-1995 Corporate communications consultant for global consumer, pharmaceutical and B2B brands Writer, Producer, Director Established reputation for delivering creative solutions to both short and long-term business needs. Excelled at translating highly technical information into compelling customer benefits. Wrote and directed award-winning corporate marketing videos, managed sales meetings and trade shows for new product launches, and increased sales effectiveness through targeted sales training and motivation programs. Completed projects within aggressive time and budgetary constraints. Select Marketing Achievements: Conceived pre-construction fundraising video for National Constitution Center and built awareness through National Constitution Day events across US; brought all living past US presidents onto honorary board. Created award-winning video and live traveling road show launching new Okidata printer/fax product to North American dealers, resulting in initial orders exceeding client expectations by 10%. Earned special commendation from VP, Director of Marketing for Campbells Soup for exemplary direction of annual sales meetings for 3 consecutive years, effectively managing multiple project demands and attaining rigorous deadlines. Facilitated launch of new anticoagulant therapy brand and attainment of #2 rank in sales within 2 years via integrated program of sales meetings, sales training and patient education. Weightman Advertising, Inc. 1983-1990 #1 consumer brand ad agency in Philadelphia, specializing in national broadcast TV campaigns VP, Associate Creative Director Drove sales of leading consumer goods and services, including ALPO, Beech-Nut, Ginos Restaurants and Tarkett. Progressed rapidly through Copywriter, Group Head, and Associate Creative Director to become youngest VP in agencys history. Earned a CLIO and honored in Whos Who in Advertising. EDUCATION Immaculata University, PA PROFESSIONAL AFFILIATIONS & MEMBERSHIPS Board Member of Greater Philadelphia Chapter of Healthcare Businesswomens Association, (2007-2010) driving advertising, brand awareness and social media marketing campaigns resulting in 225%+ membership growth within 4 years. Member of Mobile Monday- Philadelphia, Philadelphia Ad Club, Philadelphia Direct Marketing Association (PDMA) and Philadelphia Interactive Marketing Association (PhIMA) SOCIAL MEDIA

LinkedIn Profile: http://www.linkedin.com/in/maureenhall Blog: http://maureenhall.wordpress.com Twitter: http://twitter.com/hall_mediamaven