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A STUDY ON CUSTOMER SATISFACTION TOWARDS SHRI KANNAN DEPARTMENTAL STORES WITH SPECIAL REFERENCE IN NAMAKKAL TOWN Research Guide:

Mr. K.Gunasekaran, M.Com. M.Phil. PGDBA. Head of the Department, Department of Commerce, Selvamm Arts & Science College, Namakkal. Research student: S.Rajeswari, Final year M.com, Selvamm Arts &Science College, Namakkal.

Questionnaire
1.

Name : Sex : a. Male [ ] b. Female [ ]

2.

3.

Marital Status:
a. Married

b. Unmarried

4.

Occupation: a. Government employees c. Students [ [ ] ] b. Private employees [ d. Agriculture [ ] ]

5.

Monthly income: a. Below 10000 c. 15001 to 20000 [ [ ] ] b. Rs.10001 to 15000 [ d. Above 20001 [ ] ]

6.

Educational qualification a. Illiterate c. Higher secondary level [ [ ] ] b. Degree holders d. Professional [ [ ] ]

7.

Where did you purchase on house hold products?


a.

Shri Kannan departmental store [ Kanna super market [ ]

] b. Srinivasa stores [ d. Others [

] ]

c. 8.

How do you know about the shri Kannan departmental stores?


a. Relatives

[ [

] ]

b. Friends d. Salesman

[ [

] ]

c. Advertisement 9.

How much amount spends on purchase of household goods per month?


a. Below 3,000

[ [

] ]

b. Rs.3, 000 to 4,000 [ d. Above5,000 [

] ]

c. Rs. 4,000 to 5,000

10.

Which type of product are you purchase? a. Stationary c. Household products [ [ ] b. Food production material[ ] d. Others [ ] ]

11.

Are you satisfied with product availability of Departmental stores?


a. Highly satisfied

[ [

] ]

b. Satisfied d. No idea

[ [

] ]

c. Dissatisfied 12.

How long months customer in Shri Kannan departmental stores? a. Below 2 months c. 4 6 months [ [ ] ] b. 2 or 4 months d. Above 6 months [ [ ] ]

13.

What do you feel about brand of Shri Kannan departmental store? a. Excellent c. Nice [ [ ] ] b. Good d. No idea [ [ ] ]

14.

Why did you select shri Kannan departmental store? a. Convenience to my home [ c. Delivery of goods [ ] ] b. Less price d. Good quality [ [ ] ]

15.

Are you satisfied with advertisement in Shri Kannan departmental stores? a. Highly satisfied c. Dissatisfied [ [ ] ] b. Satisfied d. No idea [ [ ] ]

16.

What is your opinion of suitable media for Shri Kannan departmental stores? a. TV c. Newspaper [ [ ] ] b. Ratio [ ] ]

d. Outdoor publicans [

17.

Are you satisfied with approaches of Shri Kannan departmental stores employees?
a. Highly satisfied

[ [

] ]

b. Satisfied d. No idea

[ [

] ]

c. Dissatisfied 18. Are you satisfied with the package? a. Yes 19.

b. No

If yes, what is your opinion regarding the packaging? a. Highly satisfied c. Dissatisfied [ [ ] ] b. Satisfied d. No idea [ [ ] ]

20.

Are you satisfied with following factors in stores? Satisfaction level factors Price Quality Quantity Transportation Durability Delivery Highly satisfied Satisfied Dissatisfied No idea

21.

If any suggestion in future development: