2008 Sponsorship Proposal

Contents

3 Introduction2

4 Who is HUB RACING?

5 Roster & Results

6 City Bikes Criterium

7 Sponsors

8 Cycling Sponsorship & Demographics

9 Major Media and

Promotional Accomplishments

10 Sponsorship Levels

11 Conclusion
Introduction

Thank you for taking the time to review the 2008

Hub Racing Sponsorship Proposal. The purpose of
this proposal is to introduce ourselves and show
how sponsorship can benefit you.

Cycling is a great opportunity to generate

advertising exposure, increased public interest and
an enhanced public image through the sponsorship
of a professional cycling team.

Hub Racing is an organization which offers

involvement in a complete program that promotes
cycling and a clean healthy lifestyle.

Partnership with a respected, global company

such as yours will strengthen our success, while
promoting your brand across the U.S. The following
program offers an exciting concept and a very
promising opportunity.

Thank you for your time and consideration.

Shawn Blumenfeld
Team Director
bega@hubracing.com
(202) 345-1177
Who is HUB Racing?

“Hub Racing” is a Washington DC based USA Cycling

club dedicated to the fielding of an elite international
women’s road racing team as well as promotion of
cycling events in the National Capital Region.

The long list of individual championships held by Hub

Racing’s elite women riders includes three National
Champions from three different continents.

Hub racing also fields a messenger racing team

that has won 14 Cycle Messenger World and
Continental Championships.

Hub Racing hosts Washington DC’s only bicycle

race, the City Bikes Criterium, held for the past four
years at RFK Stadium.

Hub Racing is a proud supporter of the Doug

Gordon Memorial Easter Seals Fund as well as
being the ride leaders for WABA community rides.
2005, 2006, & 2007 Race Results

Top 25 in National Racing Calender Team

Standings
2007 Team Roster
Top 10 Team Standing in USA Criterium
Series
Sheba
2007 New Zealand National Championships Farrin
Silver Medal - Time Trial (Dale Tye) 2003 American
Criterium Series
Winner and
2007 USA Criterium Series 3 time Cycle
5th Place Overall in Series (Jenette Williams) Messenger World
Champion

2007 International Cyclig Classic

3rd Place Overall (Jenette Williams)

2007 International Cyclig Classic Dale Brooke Becky

Stage win - Whitnall Park (Jenette Williams) Tye O’Connor Broeder
2-time New Zealand 2-time 2004
National Time Trial Massachusetts Tour De Toona
2005 Univest Grand Prix Champion State Criterium Most Aggressive
1st place (Leeane Manderson) Champion Rider

2005 Bethesda Grand Prix:

1st place (Leeanne Manderson)

2005 Track Nationals

Qualifier (Nicole Raspa) Rebecca Leeanne Krystal
Jones Manderson Jeffs
2001 British 2003 Australian
2005 City Bikes RFK Criterium National National Champion
1st place (Brooke O’Connor) Champion, Flying 200m
25-mile Tandem and
Team Time Trial Former World
2005 Super Week Record Holder
3rd place GC (Brooke O’Connor)

2005 US Criterium National Championship:

12 Place (Brooke O’Connor)
Cory Michele Nicole
2005 Tour of Sommerville Bemis Bote Raspa
1996 2-time 2003 Espoirs
9th Place (Sheba Farrin) District 20 Pennsylvania State 500m
Criterium Best All Around National Champion
Champion Rider
City Bikes RFK Criterium

Hosted by HUB RACING, the City Bikes Criterium is

Washington DC’s only annual bicycle race. In 2006
and 2007 the race boasted a $5000 purse in the
Women’s Pro event.

The race is held on the Grand Prix Race Course

at historic RFK Stadium originally designed for the
Grand Prix Auto race series.

Begun in 2003 as part of the North American Cycle

Courier Championships, the City Bikes Criterium is
now a Show Case event on the MABRA calendar.

The City Bikes Criterium attracts racers from all

over the country and features one of the largest
prize lists in the region.

Portions of proceeds from the race are donated to

the Doug Gordon Memorial Easter Seals Fund and
the race serves as a platform for WABA, the local
bicycling advocacy organization.
HUB RACING Sponsors

Cannondale Bicycles Salsa Bicycle Components

Asylum Bar & Lounge

Adams Mogan, Washington DC
Serfas Cycling Products

The Reef Restaurant

Adams Mogan, Washington DC

Bell Helmets

City Bikes Bike Shop

Adams Mogan, Washington DC Results Gym
Chevy Chase, Maryland

Easton Bicycle Components

Boundless

MB Cycling Coaching
Australia

Timbuk2 Messenger Bags

Drinkmore Water

WABA-Washington Area
Bicyclist Association Bryson-Webb Web Services
Washington, DC Washington, DC SAAB/Salomon
 Cycling Demographics

Cycling is...

One of the most popular and fastest grow- Cycling Sponsorship Benefits Exposure Statistics
ing sports in the USA and the second most
popular recreational activity in the world.
Increase Company Visibility Events
65 million people attend professional cy- Cycling is a unique opportunity for increased -50+ race days
cling events annually corporate identification, exposure and brand
awareness. Race Results
90 million cyclists & enthusiasts in the U.S.
Victories
Including six million bicycle commuters in
Entertain Key Customers Team and Performance Awards
U.S.
Target preferred customers by encouraging General Classification (GC) Results
participation in races in select target markets, you Podium Finishes (1st – 5th)
Leisure Cyclists
can leverage team relationship and offerings.
85% are between the
Spectators (Live at Event)
ages of 25-54 Entertain Clients, Employees, etc. Major National or International Event
Reward top talent by involving team members in 30,000+ persons
63% are between the
ages of 25 and 44 employee events, give-always, etc. Also include National (NRC/UCI) Event
community partnerships and customer activities. 5000+ persons
55% are male Regional Event
45% are female Create a Positive Image in the Community
500+ persons
A study conducted by Georgia Tech showed that the
63% are Tour of Georgia attracted over 748,000 spectators.
professional managers Media Coverage
Television/Radio Coverage
A True Year Long Promotion
90% have Photographic Images
attended college Professional cycling runs from January to
Printed Advertisement
December. Depending on budget,
Newspaper Print
39% have
post-graduate degrees Value Charity Involvement
Pro cycling is one of the best values in arena of Internet Media
52% rate their International professional sports.
brand loyalty as high Additional Exposure Opportunities
Sponsored Athlete Appearances
Median household income is
(as requested)
$80,000
Promotion of charity drives and events
Team hosted race (City Bikes Criterium)
Major Media and Promotional Accomplishments

Features in the Washington Post and Bicycling Magazine

Photo on the front cover of Velo News

Syndicated radio piece, CBS News

National Geographic Explorer Special “Wheels on Fire” originally aired 1998 and replayed over 50 times since.
20 minute feature story about the 1998 Cycle Messenger World Championships which we organized and
promoted. Narrator Boyd Matson rode a Cannondale, our sponsor bike, through out the entire show.

Travel Channels “Weird Wheels” feature on our team’s trip to Edmonton for the North American Cycle Courier
Championships including showing our victory.

Washington Area Metropolitan Transit Authority’s “Bikes on Metro” program flyer features two of our riders
including sponsor equipment and logos. Over 1 million printed and distributed to date.

DC Department of Transportation “Safe Streets” flyer lists our website. Over 500,000 printed and distributed
to date.

Several feature article’s about us in the Washington Post including sectional front page photos.

CBS affiliate WUSA news promotion about our bicycle race, Washignton DC’s only bicycle race. Multiple ap-
pearances on local and national news programs in 2006.

Dccourier.com, the largest and most visited bicycle courier website in the world.
Sponsorship Levels

TITLE SPONSORSHIP
$100,000

• Team bears the sponsor’s name

• Primary Logo placement on uniforms,

vehicles and website

• Reference in media and collateral materials

• Team members available for Trade Events,

Media and Company functions

• Charity events executed by Hub Racing

in your company’s name

• Race day Hosting opportunities:

provided and scheduled with Hub Racing

• Marketing kit managed by Hub Racing

and your brand

CO-SPONSORSHIP

• Logo placement on team clothing,

vehicles and website

• Reference in media and collateral materials

Become a Part of Our Team

HUB Racing has a solid history of sponsor

satisfaction. We would like to have the opportunity to
meet with you and further discuss our partnership
and goals for the upcoming season.

Contact:
Shawn Blumenfeld
Team Director
bega@hubracing.com
(202) 345-1177
www.hubracing.com

Thank you for your time!