Hakuna Matata Restaurant-Bar

Business Plan

Submitted by:
Marano, Michael John Reyes, Gerica May Panaligan, Zesly

Submitted to:
Miss Eunice Miel Carino

February 21, 2011

Hakuna Matata Restaurant-Bar I. Marketing Objectives

A. General Objective
To be able to serve excellence and satisfaction to our valuable customers at an affordable price.

B. Specific Objectives
1. To be able to cater the Filipinos favorite lifestyle (eating), adding class and great taste.
2. To be able to produce and showcase new dishes and improve

old ones for our customers satisfaction.

3. To be able to branch out our business after five years.

II. Introduction

A. Profile of the Business

The idea of putting up the business was brought about by thinking of the Filipinos nature of love for eating. It was also the idea that food business never gets out of date, the only problem is to how to improve the business to satisfy the customers needs through time. Our interest for putting up this business is by thinking of a way to get everybody a chance to have a full entertainment at a very affordable price. During our student life one of our problems those days was thinking of a place where we could hang-out and have fun without spending too much.

That is why we taught of a solution for this problem that is by building a business that can satisfy our needs and to our possible customers, The name of our business was drawn from the film The Lion King, from our childhood, which means no worries. A famous line from Timon and Pumba. Its very nice to hear and very eye catchy. So we guess it can be good enough to be a name for our business.

We are planning to put up the business in a busy area, so that many can see our shop and be able to experience our good service. We are planning to build the shop until second floor, so that spaces cannot be a problem and more customers can be accommodated. A room for the operations, for the customers dining, storage, etc. Although this business may be old but still it clicks, especially to Filipinos who have the passion for eating especially great meals.

B. Situational Analysis

The location of ones business always matters it should be strategic, meaning where many can see it and go through/pass by it but with regards to the customers comfortability/convenience. Great examples are malls, schools, offices, terminals, etc. But one problem is that can your business cope up with the competition in the area. That is why the situation of ones business is a very delicate matter. That is why we plan to build/start out our business in a mall to be easily known by many. But before that we will first make sure that our shop has the capability to cope up with bigger names within the industry. But still the upbringing of ones business really matters.

C. Product Background

Filipinos by nature are food lovers. Based on our experience we always allot a portion of our money for eating. The shop intends to provide well prepared foods for the customers satisfaction. The shop also intends to attend the customers needs for an event place like hosting for a birthday party, wedding reception, baptismal receptions, and other more celebrations for very affordable prices with full entertainment at the same time.

III.Target Market

Our shop will cater to the needs of everyone with those looking for entertainment without putting at risk their budgets. Our restaurant-bar will cater to families, barkadas, to different units of the society looking for hang out places for them to celebrate different occasions like parties and reunions intended to have fun.

IV.

Management Aspect
Our business will be considered as a partnership. Consisting of our barkada investing in it (three of us). One will take charge regarding the managerial and financial aspect. One will take charge with the production. And one is taking charge of purchasing and marketing. There will be one master chef or cook in charge of the overall operations inside the kitchen, three waiters/waitresses in charge of serving the customers with satisfaction, two dishwashers in charge of cleaning the dishes in the right manner, two janitors in charge of the overall cleanliness of the restaurant-bar, one bartender in charge of serving the customers with satisfaction regarding their drinks, and especially a manager which will be the one in charge to take over the whole shop/operations for us and will be the one responsible for it.

V. Financing Aspect
An initial capital of six hundred thousand pesos (600, 000) will be allotted for this venture. This will come from our own savings and from different loans. Each will give a capital investment for the shop of two hundred thousand pesos (200, 000) for the upbringing of the shop. The said money will be allocated as follows:

1. Improvement of the Shop

Php 175, 000.00

2. Equipment/Facilities

Php 200, 000.00

3. Raw Materials

Php 125, 000.00

4. Delivery Vehicle

Php 100, 000.00

Php 600, 000.00

Specific Costing of the Project:

A. Salaries and Wages:

1. Chef / Cook

Php 13, 000.00

2. Waiter / Waitress (3)

Php 30, 000.00

3. Dishwasher (2)

Php 16, 000.00

4. Janitors

Php 8, 000.00

5. Manager

Php 20, 000.00

6. Bartender

Php 10, 000

Php 97, 000.00

B. Equipment/Facilities:

1. Equipments -freezers, blenders. etc.

Php 50, 000.00

2. Kitchen Utensils -stove, oven, pots, pans, etc.

Php 30, 000.00

3. Dining Utensils -spoons, forks, knifes, plates, glasses, etc.

Php 35, 000.00

4. Furniture / Fixtures

Php 60, 000.00

-tables, chairs, etc.

5. Draperies -curtains, table napkins, table mats, etc.

Php 25, 000.00

Php 270, 000.00

C. Raw Materials:
1. Ingredients -vegetables, fruits, (poultry, beef and mixers, etc. meats pork), Php 70, 000.00

2. Wines -both imported and local

Php 55, 000.00

Php 125, 000.00

D. Pricing (Output of Products)

The pricing of the output products/goods will be depending upon the prices of the materials needed/used for the finished product. Any increase/decrease from the materials needed, surely will affect the pricing of the said finished product. But our restaurant-bar promises an affordable price for everyone to enjoy. Estimating, our price would start at maybe eighty-pesos (Php 80. 00).

Table I

Budget for the First Year

Capital Investment

1. Initial Capital Investment

a. Shop Improvement b. Equipment/Facilities c. Raw Materials d. Delivery Vehicle Php 175, 000.00 Php 200, 000.00 Php 125, 000.00 Php 100, 000.00

Php 600, 000.00

2. Operating Expenses

a. Salaries b. Fuel c. Electricity d. Water e. Rentals f. Miscellaneous

Php 100, 000.00 Php 25, 000.00 Php 135, 000.00 Php 63, 000.00 Php 130, 000.00 Php20, 000.00

Php 473, 000.00

Table II

Budget for the Second Year

Estimated Income

Gross Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Php 510, 000.00

Operating Expenses

a. Salaries b. Raw Materials

Php 100, 000.00 Php 125, 000.00

c. Gasoline d. Electricity e. Water f. Miscellaneous

Php 25, 000.00 Php 135, 000.00 Php 63, 000.00 Php20, 000.00

Php 468, 000.00

Net Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Php 42, 000.00

Rate of Return Investment

ROI = net income Php 42, 000.00 = 0. 09%

Capital

Php 468, 000.00

Table III

Budget for the Third Year

Estimated Income

Gross Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Php 545, 000.00

Operating Expenses

a. Salaries b. Raw Materials c. Gasoline d. Electricity e. Water f. Miscellaneous

Php 105, 000.00 Php 130, 000.00 Php 25, 000.00 Php 135, 000.00 Php 65, 000.00 Php20, 000.00

Php 480, 000.00

Net Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Php 65, 000.00

Rate of Return Investment

ROI = net income Php 65, 000.00 = 0. 14%

Capital

Php 480, 000.00

Table IV

Budget for the Fourth Year

Estimated Income

Gross Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Php 583, 000.00

Operating Expenses

a. Salaries b. Raw Materials c. Gasoline d. Electricity e. Water f. Miscellaneous

Php 105, 000.00 Php 130, 000.00 Php 25, 000.00 Php 135, 000.00 Php 65, 000.00 Php20, 000.00

Php 480, 000.00

Net Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Php 103, 000.00

Rate of Return Investment

ROI = net income Php 103, 000.00 = 0. 21%

Capital

Php 480, 000.00

Table V

Budget for the Fifth Year

Estimated Income

Gross Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Php 605, 000.00

Operating Expenses

a. Salaries b. Raw Materials c. Gasoline d. Electricity e. Water f. Miscellaneous

Php 107, 000.00 Php 130, 000.00 Php 25, 000.00 Php 140, 000.00 Php 70, 000.00 Php20, 000.00

Php 492, 000.00

Net Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Php 113, 000.00

Rate of Return Investment

ROI = net income Php 113, 000.00 = 0. 23%

Capital

Php 492, 000.00

VI.

Promotions
This type of business needs big amount of promotions. Maintaining and improving the quality of our products will be our best advertisement and so promotion will be word of mouth. Flyers will be given to different areas (malls, sidewalks, schools, offices, churches, etc.) containing our location, our menu, our different offers including promos, etc. Streamers and billboards as well are very strategic for these types of business. As well as advertisements from different artists in the television, radio, newspapers, magazines, etc. The relationship with customers is very important that is why the personnel and different staff members should be taught to be accommodating and patient with fickle minded clients, so that the business name cannot be put into danger/risk.

VII. Conclusion
After five years or so our restaurant-bar as we see it will be accumulating about more than 55% of our investment. With these vast coming of money to our business we can actually come up with the growing competition of the industry. Also with the vast entering of money hopefully we can branch out our restaurant bar to another place to gain more profit and provide more excellence and satisfying services to our valuable customers. We should always be reminded of taking care of the business and not turning back to our objectives. With these business we contribute a lot to the economy due to the fact that we will be needing more employees, staffs, crew meaning creating more jobs, especially to Filipinos.

Restaurant-Bar 1st-Floor Layout

Restaurant-Bar 2nd-Floor Layout