Communication 206 | Spring 2012

Communication 206: Social Media & Online Audiences

Lewis University Prof. Ben Eveloff Spring 2012 Syllabus Room: JP-009 Tuesday/Thursday: 11:00 a.m. to 12:15 p.m.

General Information: E-Mail: evelofbe@lewisu.edu Office: JP-002A Website: Facebook.com/ProfEveloff (Facebook Page) Course Hashtag: #Com_206 (Twitter) Course Description: This course introduces current tools in developing, maintaining, and capitalizing on an online audience. Not only will techniques and strategies for accruing a meaningful audience be analyzed, but also how these technologies can be used as a means for distribution of content. Readings: Various Readings will be given throughout the semester

Course objectives During the semester, students will be introduced to a variety of social media platforms and gain an understanding of how to use each platform to build an online audience. Learn best practices of online branding. Gain an understanding tracking web statistics using Google Analytics. Be able to optimize posts for Search Engine Optimization. Learn email marketing techniques. Have an overview of Social Media listening services. Be able to create a customer Facebook fan page Personal Grade Record: Use this sheet to track your progress in class and calculate your final grade. Assignment details and checklists will be given in class. Please pay attention to instructor demonstrations and be responsible in checking the class Web site for weekly announcements and updates. Assignment Facebook Page In Class Assignments About.me site Final Paper Final Presentation Misc Assignments Total Grading Scale A: 100 94; -A: 93 90; +B: 89 87; B: 86 83; -B: 82 80; +C: 79 77; C: 76 73; -C: 72 70; +D: 69 67; D: 66 63; -D: 62 60; F: 59 - 0 Point Value 100 160 (16 @ 10 pts each) 100 100 100 40 600 Points Earned

Communication 206 | Spring 2012

Flexible Course Outline (Subject to Change) Week 1 January 17 & 19 (Introduction) Jan. 17 Introduction (syllabus, instructor, and classmates) Jan. 19 What is social media? What is Web 2.0? Network effects/web overview Week 2 January 24 & 26 (Social Networks/Platforms) Jan. 24 Intro to Facebook Jan. 26 Creating a Facebook Fan Page Week 3 January 31 & February 2 Jan. 31 Creating a Facebook Fan Page Lab Time Feb. 2 Google+ Week 4 February 7 & 9 Feb. 7 LinkedIn, Ning & Path Feb. 9 Pintrest & Scribed Week 5 February 14 & 16 (Micro Blogging/Blogging as a Network) Feb. 14 Twitter Feb. 16 Twitter continued Sprout Social, HootSuite, Tweetdeck, etc. Week 6 February 21 & 23 (Social Blogging) Feb. 21 Tumblr, Posterous & other social aspects of blogging Feb. 23 (Social Media as Location Services) Foursquare & Facebook Places

Communication 206 | Spring 2012

Week 7 February 28 & March 1 Feb. 28 Social Media Case Study: Food Trucks (Guest Speaker (Alex Levine) March 1 (Social Bookmarking) Reddit, Stumblupon, Digg, & Delivious Week 8 March 6 & 8 (No Class: Spring Break) Week 9 March 13 & 15 (Online Video) March 13 (Web video platforms) YouTube, Vemeo, etc. March 15 (Live Web video platforms) LiveStream, Justin.TV, Shelby.TV, UStream Week 10 March 20 & 22 Mar. 20 (Social Media & TV) GetGlue, Bluefinlabs.com & SocialGuide.com Mar. 22 (Web, Social Media & Audio) SoundCloud, Pandora, Sportify, Last.fm & Turntable.fm Week 11 March 27 & 29 March 27 (Social Media as Location Services) Quora & Wikis March 29 No Class Week 12 April 3 & 5 April 3 (Social Media Analytics) Social media listening services (Guest Speaker: Gibson Patterson) April 5 No Class Easter Break Week 13 April 10 & 12 April 10 (Web Sites/Branding) About.me Sites April 12 (Web Analytics) Google Analytics Week 14 April 17 & 19 (Search Engine Optimization) April 17 Introduction to Search Engine Optimization

Communication 206 | Spring 2012

April 19 Search Engine Optimization continued Email Marketing Week 15 April 24 & 26 April 24 (Email Marketing) Alcohol Awareness Campaign Presentation (Guest Speaker: Zachary Hitchens) Email Marketing continued April 26 No class: Easter Holiday Week 16 May 1 & 3 May 1 TBA May 3 TBA Week 17 May 7 12 (Finals Week) Final Presentations and papers due