OBJECTIVE To obtain a director or consulting position that utilizes my expertise in usabil ity/market research, management experience, and strategic

skills. QUALIFICATIONS * Strong background in designing usability and marketing studies of Internet po rtal designs and web-based services, interpreting results, and communicating rec ommendations for design changes * Excellent communication and documentation skills, including professional writ ing and editing; Research published in leading academic journals * Outstanding teaching/speaking skills; special ability to assess understanding , organize information, deliver clear and memorable presentations, and inspire c reative thinking * Strong interpersonal and supervisory skills; experience in team building, coa ching, counselor and supervisor credentials from the California Community Colleg es EDUCATION Master of Science/Doctor of Philosophy, Cognitive Psychology Princeton University, Full Tuition Graduate Fellowship Bachelor of Science, Psychology Georgetown University, Magna Cum Laude Danforth Graduate Fellowship Finalist and Rhodes Scholarship Nominee EXPERIENCE USABILITY/MARKET RESEARCH CONSULTANT, 8/2007- current TiVo, Alviso, CA * Coordinated focus groups, usability tests, and Webtrends analyses for website re-launch: site-wide look and feel and navigation; also conducted usability tes ts on TiVo applications for the iPhone and iPad Yahoo!, Sunnyvale, CA * Helped establish research program in Yahoo Open Strategy: Developer Network a nd Social Platform * Conducted usability and RITE tests; set up user database and recruitment meth ods Scientific Learning, Oakland, CA * Conducted heuristic evaluations, usability tests, online surveys, and focus g roups with children ages 5 - 13 and guardians; recommended design changes for we bsite and online educational games VP OF CUSTOMER RESEARCH, WeeWorld Ltd. (funded by Accel/Benchmark), London, UK, 8/2005 - 7/2007 * Developed research strategy for launching an avatar-based social networking c ommunity in the US and Europe (39 countries, 15 million users) * Supervised focus groups, online surveys, competitive analyses, card sorting s tudies to create appealing content and establish target audiences * Coordinated usability tests and heuristic evaluations of instant messaging an d mobile applications for partners: AOL, MSN, Skype, Motorola, Vodafone, and Jam ba USABILITY AND MARKET RESEARCH CONSULTANT, 3/2001 - 7/2005 eBay, San Jose, CA * Conducted usability studies, contextual inquiries, and log file analyses to d etermine different ways customers search for products, brands, and attributes on

eBay * Worked with Louis Monier's research development team to refine a new search e ngine prototype Yahoo!, Sunnyvale, CA * Conducted usability and RITE tests and recommended changes for several compon ents of the site: search, product search, product submit tool, music search, sav ed results and search management, bookmarks, blended results, Inside Yahoo, shor tcuts, yellow pages, news, maps, weather, and online dictionary TiVo, Alviso, CA * Worked with customer support, product marketing, user research, and engineeri ng teams to test and refine computer-based entertainment technologies Google, Mountain View, CA * Conducted usability tests and recommended changes for Ad-words select program for Japan and Europe (Germany, UK, Spain, France, and Italy), search result pag es, machine language translation, news, and white pages Virgilio (Number 1 portal in Italy), Milano, Italy * Started usability program: trained junior human factors engineers, establishe d in-house usability lab, secured relationships with recruiters, and created a u ser database * Directed user tests, heuristic evaluations, competitive analyses, and focus g roups SENIOR DIRECTOR OF USER EXPERIENCE, AltaVista, Palo Alto, CA, 9/1999 - 10/2000 * Created User Experience Group: interviewed, hired, trained and supervised 8 h uman factors engineers with diverse backgrounds to establish a strong multidisci plinary team * Established in-house usability lab and user database: designed lab layout, se cured relationships with recruiters, and created an on-line user research progra m * Set up company-wide user-centered design process * Supervised usability testing for AltaVista and AltaVista Europe (UK, France a nd Germany): design of usability tests, evaluation of test results, and presenta tion of key recommendations to upper management and the entire AltaVista communi ty * Coordinated usability tests, online surveys, market research in the field, an d customer support feedback * Worked with project managers, graphic designers, and IAs to create key compon ents of the August 2000 AltaVista site re-launch: site-wide look and feel, homep age, global and subsite navigation, directories, multimedia search, blended resu lts pages, entertainment centers, and registration * Supervised a swat team of 15 usability engineers, IAs, graphic designers, HTM L programmers, and engineers to fix usability bugs in October 1999 site re-launc h DIRECTOR OF USER RESEARCH, BigVine (Kleiner-Perkins funded B2B barter site), Red wood Shores, CA, 5/1999 - 9/1999 * Worked with business development and marketing teams to define target audienc e * Worked with IA and art design teams to create key components of the site: hom epage, global navigation, taxonomy, registration, search, transaction, accounts, and help * Devised usability tests and contextual inquiries, evaluated results, and made recommendations for design changes

SENIOR USABILITY ENGINEER, AltaVista, San Mateo, CA, 1/1998 - 5/1999 * Worked closely with production and marketing teams to modify and test global and subsite navigation, design of search results pages, on-line advertising, and integration of new features * Evaluated test results, presented findings, and recommended design changes * Coordinated usability tests, on-line surveys, and market research in the fiel d