Cheryl Reifer, Ph.

D, RD/LD
(972) 335-9051 Home
(469) 853-2832 Cell
(214) 373-1921 Ofc

Hm: 4601 Cape Charles Dr
Plano, Texas 75024
Emails: creifer145@aol.com; cr11ccde4@westpost.net

BACKGROUND SUMMARY
Responsible for hiring, motivating, coaching and training employees. Highly moti
vated, self-starter - developed business and signed on clients from fortune 500
companies Contacted vendors and set up systems based on company needs. Responsib
le for hiring, motivating, coaching and training employees. Highly motivated, se
lf-starter - developed business and signed on clients from fortune 500 companies
Contacted vendors and set up systems based on company needs.
Background in designing, implementing, and overseeing clinical trials and proto
cols, from writing, implementation, to finalization---including final report, pu
blication, and presenting to companies, physicians, and other health professiona
ls. Responsibilities as VP of scientific affairs including for business develop
ment for Sprim practice areas of health marketing and communications, regulatory
and scientific affairs, research and clinical services, strategy and intelligen
t innovation, and issues in quality management. Background in food science and n
utrition, pharmaceuticals, including public speaking, teaching, media, professi
onal writing, development of continuing education materials with objectives, tes
t questions, etc. Skilled at policy and program development, training on food s
afety policies, and regulatory agency compliance. Leadership development, learn
ing solutions, evaluation, training, implementation, materials and curriculum d
evelopment, presentations - achieved at the director and VP management levels.
Conducted research and presented information to clients, and integrated informat
ion and results, next steps with the teams. Adjunct faculty for on-line teaching

EDUCATION
Doctorate of Philosophy, Ph.D., Health Studies, Texas Woman's University (Major
Focus Area: Health Promotion-Special Concentration in Nutrition & Health Scienc
es i.e. epidemiology & statistics - course work included curriculum design & dev
elopment, worksite health promotion programs, program evaluation
Masters of Science, M.S. Adult and Continuing Education, Texas A&M University (E
ast Texas)
Bachelor of Science, Home Economics, Food and Nutrition, Texas A&M University (E
ast Texas)
Graduate Studies include Food Science and Food Research coursework.
PROFESSIONAL EXPERIENCE
EMSI #287Health Services, Inc.-Consultant - 13111 N Central Exp #250, Dallas, TX
75243 1/2011-Present
(clinical trials, nutrition, health fairs, business development, development of
educational material, workshops, training). Family
SPRIM Box "Sprim" USA, Inc (Health Prevention Research Innovation Medical
) 6/2004-6/2008
Sprim Advanced Life Sciences
Dallas, Texas - Director of US Corporate Office
- VP, Scientific Affairs Sprim US - 6/2008-12/2010
Sprim Advanced Life Sciences - Consultant 1/2011-Present

Responsible for new business development, overseeing and supervising projects, h
iring, training, and coordinating interns and staff, nutrition research, marketi
ng projects, regulatory advisement to food corporations, food manufacturers, R &
D VPs, health promotion programs, marketing insights and trends of information,
Clinical Protocols and responsibility for client accounts. Responsible for assi
sting the clinical trial practice team, finalization of protocols and CRFs, over
see CRAs and scientific communications between clients and SPRIM internal office
s. Health-related projects include designing health-related programs and materi
als, planning health promotion activities, such as demos for certain trade shows
and attaining professional speakers
* Helped grow Sprim's business and brought on board 50% of the present clients,
including at least 20% of Fortune 500 companies
* Initiated and created Sprim's clinical trial program - developed job descripti
ons, titles, plan for the practice, information for clients, training of employe
es - Clinical trials is bringing in at least 50% of the business for the U.S.
* Responsible for business development for health promotion concepts and program
s, including proposal of ideas and budget, and developing business for regulator
y affairs and clinical trials
* Designing educational materials, culturally appropriate for clients; interacti
ng with our offices in 16 countries and with clients in Mexico, Europe, and Chin
a
* Responsible for motivating, coaching, hiring of employees - developed and prov
ided training information and materials. Developed questionnaires and needs ass
essments for clients.
* Responsible to develop idea for clinical protocol, devise outline, work with c
lient to signature/agreement of project final approval; then writing full study
protocol with study design, background, methodology, GCPs, etc. Assist in implem
entation of protocol; analyze results, evaluate study, write final report with s
ummary, conclusions, findings, discussion, statistician data; assist to publicat
ion and presentation to clients or client companies
* Responsible for assisting in the design, implementation, and evaluation of tr
ials, programs or studies
* Developed client base for Dallas/Fort Worth Metroplex and clients with interes
t in U.S. and other countries (established meetings of U.S. companies in Asia an
d Mexico)
* Assist in development of newly formed associations, including recruiting membe
rs, founding members, establishment of scientific research, developing segments
of information for website and brochure development, scientific congresses, KOL
s contacts, international connections (Ex: International Probiotics Association
- internationalprobiotics.org)
* Development of product portfolios for clients
* Development of nutritional databases, regulatory spreadsheets, and other infor
mation to assist clients
* Responsible for designing, implementing, monitoring, evaluating, and reporting
study protocols
* Responsible for establishing project budget and timelines and reporting study
results to clients - executives and PhD level researchers
* Responsible for project and program initiatives, communication of findings to
the appropriate audience, and future directions
* Development of internship program experiences
* Design contests for food companies to elicit research in the food industry and
attract talent
* Coordination and development of Nutritional Congress for DFW annual meetings -
including physicians, nutritionists, food companies
* Provide regulatory insights to companies utilizing information from FDA, USDA,
FSIS - advise additionally on export/import issues - including US, Mexico, Fran
ce, Canada
* Provide marketing insights and trends in terms of combinations of ingredients
including technologies toward products to develop per each localized market
* Responsible for health marketing projects and coordination
* Coordination and responsibility for nutrition-related advisory projects for fo
od companies, restaurants, research and development, and quality assurance depar
tments of corporations
SODEXHO USA, Irving, TX 2002 to 2004
Account at Children's Medical Center, Dallas, Texas - 800+ bed
Manager 2, Patient Services
Responsible for food safety audits and inspections, departmental training (patie
nt services, catering, production, sanitation, retail), JCAHO survey readiness,
and implementing room-service style program and training. Responsible for hiring
, firing, motivating employees; developed policies and procedures and team motiv
ational meetings.
MESQUITE COMMUNITY HOSPITAL, Mesquite, TX
Consultant 1999 - 2003
Clinical Nutrition Manager 1992- 1998
(Note: Hospital no longer exists)
TEXAS WOMAN'S UNIVERSITY, DENTON, TEXAS 2002-2003
* Adjunct Faculty - undergraduate nutrition program, evening classes i.e. Nutrit
ion through the Lifecycle and Community Nutrition
MECH PSYCHIATRIC ASSOCIATES, Plano, TX 2001 - 2004
Consultant
* Private practice practitioner - providing nutrition evaluation to clients
* Assist with research studies, clinical
LICENSES & PROFESSIONAL AFFILIATIONS
Member, American Dietetic Association; Member, Texas Dietetic Association; Chair
, Cancer Chapter, Dallas/Fort Worth Hospital Council (DFWHC); Board, Dallas Area
Coalition to Reduce Heart Disease & Diabetes (DFWHC);American Gastroenterologic
al Association;
Board of Directors, American Heart Association, Mesquite Texas Chapter; Member,
Dallas Dietetic Association;Member, SOPHE, Society of Public Health Education an
d SOPHE membership committee; Member, American Medical Writers Association; Heal
th and Nutrition Subpanel Committee member, Institute of Food Technology (IFT);
Member, Health Industry Council; Member, Dallas County Pharmacy Association (DCP
A); member, Texas Pharmacy Association (TPA), Asst. Newsletter Editor, Dietitian
s in Business and Communication (DBC), and reviewer/writer for Parlay Internatio
nal (diabetes and other health topics), food safety consultant - ServSafe certif
ied, Manchester's WHO's WHO, SOCAP member - Dallas, (Society of Consumer Affair
s Professionals); Member, American Society for Clinical Nutrition; Internationa
l Food Safety Council, Nation's Restaurant News subscriber, Dietitian Practice g
roup - Food safety; member, French-American Dallas Chamber of Commerce, Commissi
on on Dietetics Registration (CDR) - Registered Dietitian No. 804022
Served on Committee 2007 on Digestive Diseases for World Digestive Health Day (W
orld Gastroenterology Assoc)
Publications:
1. Li S, Deremaux L, Pochat M, Wils D, Mubasher M, Reifer C, and Miller LE. NUT
RIOSE dietary fiber supplementation improves insulin resistance and determinants
of metabolic syndrome in overweight men: a double-blind, randomized, placebo-co
ntrolled study. Applied Physiology, Nutrition and Metabolism 35: 773-782, 2010.
2. Ya W, Reifer C, and Miller LE. Efficacy of vaginal probiotic capsules for re
current bacterial vaginosis: a double-blind, randomized, placebo-controlled stud
y. American Journal of Obstetrics and Gynecology 203; e1-120.e6, 2010.
3. Gao XW, Mubasher M, Fang CY, Reifer C, and Miller LE. Dose-response efficacy
of a proprietary probiotic formula of lactobacillus acidophilus CL1285 and lact
obacillus casei LBC80R for antibiotic-associated diarrhea and clostridium diffic
ile-associated diarrhea prophylaxis in adult patients. American Journal of Gast
roenterology 105: 1636-1641, 2010.
4. Leyer GJ, Li S, Mubasher ME, Reifer C, Ouwehand AC. Probiotic effects on col
d and influenza-like symptom incidence and duration in children. Pediatrics 124
:e172-9, 2009.
Presentations and Posters:
1. Abstract Presentation (pending) Marketing Challenges pertaining to Probiotics
and Prebiotics Program: Nutraceutical, Functional Foods, and Dietary Supplemen
ts: Science, Methodologies and Applications) November 1-4, 2009 - Golden Gate H
oliday Inn (Van Ness Ave) San Francisco, CA - International Society for Nutrace
uticals and Functional Foods (ISNFF.org) - 2009 Conference and Exhibition
2. Poster Session: World Congress of Pediatric Gastroenterology, Hepatology, a
nd Nutrition (August 16-20, 2008)
Title: A randomized, controlled trial of probiotics on cold and flu-like sympto
m incidence and duration in children.
(publication pending - co-author for poster and publication)
3. Publication and Presentation: Presented at the LVMH Recherche Symposium VI
II - May 12, 2008 - Shanghai, China. Published in the Chinese Journal of Dermato
logy. Assessment of the effects of pollution, physiological aging and sun-expos
ure on skin-aging features of Chinese women.
4. Dissertation Study segment - African American Women and Diabetes - published
in Eta Epsilon 2005 peer-review honor's society journal. Nutrition in Clinical
Practice (April 2004, Vol 19, No. 2). Reviewer "The ABC Clinical Guide to Herbs
5. Diabetes in Women (2002) The Health &Science TV Network (HSTN) - aired nat
ionally; & KEOM radio/TV
Enteral Nutition: 2 programs (nasogastric and jejunostomy feeding) (2004) HSTN
- aired nationally
Nutrition and Pulmonary Disease (2002 - 2003) Nutrition based Continuing Educati
on programs for Pro-Med
6. Speaker's Bureau, Roche and Knoll Pharmaceuticals; Presenter for Primary Car
e Update XXI, CME, 1999 (300+ physician audience)