PROFILE Accomplished district sales manager with an eight-year sales track record of ach ieving goal-surpassing results.

Talent for identifying and developing high-calib er employees. Innovator of best practice strategies while motivating and coachin g sales teams to gain necessary knowledge on market management. EXPERIENCE DISTRICT SALES MANAGER Brands Within Reach, LLC Mamaroneck, NY September 2010 - Present Manage within New York, New Jersey and Connecticut a team of up to 7 territory managers and 4 marketing brand managers for a private company, which provides di stribution services of beverages. Led the division, overseeing sales, expenses, hiring, and employee discipline. Recruited employees and promoted sales professionals to larger territory status. Reduced manager turnover rate by developing and implementing a comprehensive tr aining and sales program. Transformed an under-producing sales team, immediately resolving long-standing issues, and instituting incentives that elevated performance while building mora le and motivation. Ramped region sales 208%+ in under 6 months. Opened a completely unworked territory, surpassing all sales goals in spite of challengers associated with the lack of general marketing budget. SALES REPRESENTATIVE Phoenix Beverages Long Island City, NY July 2009 August 2010 Directed the On-Premise channel of a pervasive beer, wine & spirits portfolio w hich included Heineken USA, MillerCoors Brewing Co., Presidente, Feudo Antico wi nes, Don Nacho Tequila among others in the region of the Bronx. Increased overall volume sales of wine and spirits by 27% and led distribution by 33% consecutively by 5 months; overseeing most improved sales region for 2nd quarter of the year. Developed innovative promotions and media awareness in order to increase brand recognition and awareness in key accounts. Implemented four steps of a sales presentation in order to gain interest of cli ents and secure a sustainable amount of volume and distribution. SALES REPRESENTATIVE Manhattan Beer Distributors Bronx, NY June 2006 April 2009 Responsible for the AOM sales of an extensive beer, wine and non-alcoholic port folio including Crown Imports, MillerCoors Brewing Co., Boston Beer Co., Chateau Diana, and Nestle Water of North America as a few within the upper Manhattan te rritory while sustaining overall distribution growth of 33%. Successfully maintained and exceeded annual territory surplus of 120,000 CEs (c ase equivalent) in a saturated market. Outstanding success in building and maintaining relationships with key decision makers, establishing large volume, high profit accounts with excellent levels o f retention and loyalty. Strategically maintained relationships with lost accounts by utilizing a consul tative approach to meet client challenges and provide innovative solutions. STORE MANAGER Wireless To Go New York, NY September 2004 May 2006 Managed a team of 3 sales representatives in the lower east side of Manhattan f

or a Verizon Wireless retailer, which promoted wireless services and accessories . Transformed employee understanding and offerings in data and accessory sales, b oosting the store rating from companys 6th to the most profitable within 6 month s. Set high obtainable goals for team members and rewarded them in order to sustai n motivation and momentum in the workplace. Conduct new product training for the sales force including providing test units to 4 other locations for use in demonstrations. SALES REPRESENTATIVE Wireless To Go New York, NY March 2003 August 2004 Initiated my sales experience by becoming top sales representative after 5th mo nth, which led to the consideration of becoming store manager. Executed the distribution of exhibit point of sale, organized the development o f displays and merchandised wireless products to promote existing and upcoming p roducts. Review product pricing and gross margin goals for existing products annually an d establish new product pricing. Consistently applied the process of elimination in order to determine the clien ts specific wireless and accessory needs while suggesting data solutions to enha nce their wireless experience. EDUCATION ADLAI E. STEVENSON HIGH SCHOOL Bronx, NY High School Diploma June 2003 SKILLS Networking & Relationship Building Training & Staff Development Consultative & Solution Sales Key Account Management Team Building & Supervision Direct Sale & Reseller Partnerships