SHANE W. FAWCETT 8445 Sugar Maple Drive, Unit #303 | Cincinnati, Ohio 45040 fs1275ec6@westpost.net | 513.446.

4642 NEUROMODULATION / NEUROSCIENCES SALES EXECUTIVE Exceptional 10+-year career aggressively driving sales of innovative implantable medical devices to address a broad range of neurological conditions and disorde rs. Ambitious and growth-oriented sales leader with exceptional expertise gaining en try into new and challenging markets through effective relationship building and networking. Leverage in-depth knowledge of patient flow and intra-specialty pat ient referral patterns regarding Spinal Cord Stimulation (SCS), Deep Brain Stimu lation (DBS) and InterStim. Offer mastery of all aspects of pre-sales, deal nego tiation, and post-sales account support. Engage with top providers, practice managers, implanting facility managers, and administrators to successfully promote devices and therapies, communicate produc t features and implanting techniques, and clearly distinguish products from comp etitor offerings. World-class ability to produce long-term revenue sources and a chieving top-ranking sales for innovative products and services. Core competenci es include: * Mastery of Newly FDA-approved Devices * Dynamic & Informative Group Presentations * Business Planning - SWAT & Forecast * Sales Team Mentoring, Coaching * Account Manager / Support Team Recruiting * State Formulary Experience * Patient Advocate & Corporate Culture Citizen * New Account(s) Development * Two-tier Price Point Goals * 100% Private-insurance Case Profitability * Customized Consulting & Advising * Health Educator & Certified Pain Specialists PROFESSIONAL EXPERIENCE BOSTON SCIENTIFIC (NYSE: BSX), Natick, MA 2008 * 2010 Directed $2M sales territory focused on cutting-edge nueroscientific devices to top hospital accounts for multibillion-dollar global manufacturer/marketer servi ng multiple areas of medicine and research. TERRITORY MANAGER Managed, operated and forecasted Implantable Products per 30-, 60-, and 90-day p lans. Produced and submitted weekly reports to Regional Business Managers and pa rticipated in feedback sessions using SWAT methodology. Led planning for new pro duct launches, cases, purchase order submissions, patient trouble shooting, prod uct upgrades. Accelerated sales of Spinal Cord Simulation (SCS) devices national ly through top-ten customers. * Recognized as trusted advisor to key accounts include St. Elizabeth Main, St. Elizabeth East, St. Elizabeth West, and Mayfield Center; grew SCS from 37% of To tal Surgical Cases in 2009 to 50% in 2010 and achieved 100% market share and gre w 2010 sales to $2.6M with remarkable record of only one SCS revision surgery in all assigned accounts. * Led territory to achieve highest number of implants and motivated team to achi eve #2 ranking in the US; personally completed 175 mandatory software upgrades o n-time and within requirements for 2009 and 2010. * Recruited and trained support team members, Account Managers, and hiring cardi ac nurse. * Negotiated 95% exclusivity deal from key client resulting in region's largest dollar-volume Phase I and Phase II contract mix in 2009 and 2010 (excluding Acco unt Rebate Programs). * Secured contract with Jewish Hospital by clearly demonstrating value of SCS th erapy; managed outsourcing efforts to provide reimbursement billing and coding t raining, developed case-by-case cost analysis and margins for SCS cases versus r eimbursement averages, and negotiated two pricing and SCS package options allowi ng open scheduling opportunity for all patients, including Medicare and non-Medi

care patients; earned recognition for "Partnering and Adding Value." * Directed comprehensive third-party audit of St. Elizabeth Main account resulti ng in findings of 100% accurate record keeping and zero occurrences per third-pa rty audit. * Initiated matching pricing contract with Mayfield Clinic and St. Elizabeth Hos pital to create partnership with The Linder Center of Hope to provide future ref erral opportunities. * Orchestrated market launch of FDA-approved implantable lead splitter and the l argest line of FDA-approved SCS leads and extensions; distinguished as top terri tory manager for newly approved devices and first to schedule and conduct M1 Lea d Connector Case. * Earned #1 Territory Manager in the Area for leading most surgeries in region. ELI LILLY AND COMPANY (NYSE: LLY) Indianapolis, IN 1999 * 2008 Earned multiple promotions with this leading pharmaceutical firm due to exceptio nal track record of success developing new business for breakthrough pharmaceuti cal first-in-class therapies and a reputation for expertly mentoring new team me mbers. SENIOR EXECUTIVE SALES REPRESENTATIVE, 2007 * 2008 EXECUTIVE SALES REPRESENTATIVE, 2004 - 2006 SENIOR EXECUTIVE SALES REPRESENTATIVE, 2002 - 2003 SALES REPRESENTATIVE, 1999 - 2001 Held accountability for $6M territory ranked as #1 for in the US for sales of mu ltibillion-dollar innovative medications treating depression, ADHD, and schizoph renia. Networked with providers and presented Eli Lilly products with a focus on medical outcomes and benefits. Formally served as internal trainer as needed. * Managed and monitored educational content of 100+ medical education programs; successfully developed four nationally recognized speakers and two global adviso ry members. * Established high-performing team recognized with territory and national awards , including mentoring two recipients of National Rookie of the Year awards. * Led territory to achieve top-tier sales results, including regaining 'Open Sta tus' for Zyprexa in Kentucky resulting in $4M dollars in sales. * Designated Six Sigma Training Project Manager tasked with improving revenue op portunities through improved patient tracking and segment-specific call goals. * Received accolades at National Sales Meeting as only sales professional to ear n promotion to Senior Executive Sales Representative within the minimum possible time. * Recognized with multiple awards, including 2007 Area and District Most Valuabl e Sales Representative, 2008 Area Leadership Award, 2005, 2004, and 2002 Distric t Most Valuable Sales Representative, 2004 and 2006 Nominee for National Sales R epresentative of the Year, 2003 and 2001 Top 10% National Portfolio Rank, and 19 99 National (ID School) Rookie of the Year. EDUCATIONAL BACKGROUND MIAMI UNIVERSITY, Oxford, OH Bachelor of Science in Education ~ Magna Cum Laude Bachelor of Science in Health and Sports Studies, Minor in Gerontology ~ Cum Lau de Certified Pain Specialist, American Society of Pain Education Technical Skills: Windows, Macintosh, Microsoft Office, Mobile Devices & Applications FDA-approved Observational Mechanical Gateway Technology (OMG) Neuromodulation Manufactured Leads Programming