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Tony Crouthamel 422 Spring Valley Lane Altamonte Springs, FL 32714 Cell 407-810-7338 E-mail tc1292fa8@westpost.

net ________________________________________________________________________________ _________________________________PROFESSIONAL Upper level sales management p osition in the medical industry. OBJECTIVE ________________________________________________________________________________ _________________________________ SUMMARY OF * Proficient sales management career in the medical industry with e xperience in the acute, LTC, homecare and QUALIFICATIONS physician markets. Sales emphasis and focus also incl udes all major GPO's, IDN's and C suite contacts. Developed and maintained selling partnerships with Distributors and Inde pendent Sales Rep Groups. * Ten years of successful sales management experience in a highly competitive medical industry with a proven track record of outstanding performance as a sales representative during 23 years of medical sales. * Success in developing and building top producing sales organizations thro ugh strategic planning, tactical sales and key account management, working in tandem with Corporate and C linical Specialists team. * Outstanding record of accomplishments in account and contract negotiation s at all levels of the sales process. * Demonstrated achievements in: *Corporate Budgeting and Forecasting *Understanding Busin ess Acumen to achieve results *Sales Training and Development * Pricing and Margin Analysis Management *GPO/IDN Strategic Planning *Leading and motivating others to ach ieve objectives ________________________________________________________________________________ ______________________________________________ EXPERIENCE Regional Sales Manager, Southeast, Stryker Medical (Formerly Gaymar Industries) Jan 2007- Jan 2011 Represented manufacturer of therapeutic support surfaces used for the treatment and prevention of pressure ulcers, temperature management systems utilized for warming and co oling patients, and blood/ fluid warmers associated with OR procedures. * Responsible for $16 million sales budget in 15 state SE Region, 7 direct and 4 independent reps. * Formulated regional business plans and sales strategies to achieve goals and objectives. * Recruited, trained and developed new sales representatives and implemente d performance goals for success. * Co-traveled with sales team on routine basis to assure corporate strateg ies were presented in a professional, consistent and effective manner. Accomplishments: * Increased sales by $4 million from 07 to 09 thru incre ased focus on core disposable and capital products. * Increased disposable product sales from $5.6 million to $8.5 million du

ring four year period. * Implemented field sales CRM initiative with 100% compliance and accounta bility. * Successfully recruited new sales reps and implemented sales training program to achieve corporate goals. Regional Sales Manager, Southeast, Medical Specialties Distributors Aug 2006-Dec 2006 Represented leading national supplier of healthcare products, rental equipment, and biomedical services to the alternate care, acute care and national home healthcare companies. * Responsible for $15 million sales budget in 10 state SE Region with 8 di rect sales reps. * Directed Sales team to secure long term distribution agreements with acco unts, initiate formulary development, and design equipment management and tracking systems. * Co-travel with sales team on routine basis to assure corporate strategie s are presented in a professional, consistent and effective manner. * Consistently achieved 100% of sales budget during tenure with company. Regional Vice President of Sales, Southeast Region, Huntleigh Healthcare (Now A RJO) Nov 2000-May 2006 Represented worldwide manufacturer and market leader of DVT pneumatic compression devices, medical ultrasonic diagnostic systems, pressure support surfaces and patient bed frames * Responsible for $15 million sales budget in 12 state SE Region, 13 sales re ps and 2 district sales managers. * Utilized economic, financial, and industry data to accurately diagnose busin ess strengths and challenges, identifying key issues, to accurately develop corporate strateg ies and business plans. * Developed the field sales organization and structure to achieve both short-t erm and long-term objectives of the sales representative and company. * Developed monthly/quarterly regional sales and inventory forecasts to suppor t the sales and business unit objectives as specified in the annual corporate business strategy. * Analyzed sales territories, complete margin analysis reports, and trend sale s results to assure profitable sales within the regional and corporate budget guidelines. Accomplishments: * Awarded "Regional Sales Manager of the Year" in 2001. * Promoted from TSD Eastern Regional Sales Manager to Acute Regional Sales Manager in January 2003. * Promoted from Acute Regional Sales Manager to Regional VP of Sales in Nov ember of 2004. * Consistently achieved 100% of regional sales budget during six year perio d. (107% through Q1 2006) * Increased regional sales revenue by 30% ($3 million) over 2 year period ( 2004 to 2006).

Medical Sales Consultant, Syncor International (Now Cardinal) Feb 1999-Nov 2000 Coordinated sales and distribution of radioactive isotopes used for myocardia l perfusion imaging studies and other nuclear medicine scans. * Responsible for $9 million sales territory in Central and North Florida with

market focus on hospitals, outpatient clinics, physician groups, nuclear technologists, GPO's and I DN's. * Initiated and presented customer business reviews, cost justification ana lysis, contracts and Value Added Service Programs to CFO's, COO's, administrative executives and medical directors of hospitals and clinics. Accomplishments: * Generated $1.5 million of New Business revenue in first year by signing 16 new contracts, while securing existing business in competitive nuclear imaging industry. * Achieved #1 ranking in company as Price Adjustment Leader in 1999. Medical Manufacturers' Sales Representative, Benner & Associates (Now Respiro nics) Mar 1993-Jan 1999 Represented several leading manufacturers of respiratory, wound care and dura ble medical equipment. * Generated sales to all segments of medical industry, primarily home care dea lers, with cross selling to hospitals, LTC facilities, physicians and home health care nursing agen cies. * Secured new business through 100% cold calling activity while maintaining customer base of 300 plus accounts in Central and North Florida territory . Accomplishments: * Increased annual sales revenue from $1.1 million to $2.5 million during first year in territory. * Achieved "Century Club Award" four consecutive years based on outstanding sales results. * Income based on 100% straight commission and responsible for all expenses . Medical Sales Representative, Mountain Medical Equipment Mar 1992-Mar 1993 Generated sales and leasing of oxygen concentrators, medical nebulizers, and other respiratory products primarily for homecare patients . * Responsible for $1 million sales territory which included Central/North Florida, Southeast Georgia and State of Alabama. Primarily contacted homecare dealers and hospitals. Medical Sales Representative/Sales Trainer, Medifloat, Inc Jan 1989-Mar1992 Contracted sales of pressure support surfaces used for the treatment and prev ention of pressure ulcers. * Established new business in the State of Florida through 100% cold calling a ctivity. * Organized and presented in-service programs directly to nursing staff thr oughout hospital. * Implemented sales strategies for new product launches to be incorporated into company product line. Accomplishments: * Increased sales revenue by $1.2 million, from $380K to $1.6 million during three year period. * Secured signed contracts or initiated product evaluations in 23 of 31 hos pitals contacted in first 18 months. * Developed sales training program for new reps and implemented and coordin ated field training process.

Medical Sales Representative, Dow Hickam, Inc. Jan 1987-Jan 1989 Represented line of "Granulex" topical dressing used for the treatment and pr evention of pressure ulcers. * Established and maintained 244 accounts in Central/North Florida calling primarily on LTC and Hospitals. * Conducted clinical and educational wound care programs for nursing staff for CEU requirements. Accomplishments: * Finished in top five of sales force for dollar volume increase in 1988 and recognized as "Sales Leader". * Increased territory sales revenue by 44% from 1987 to 1988. * Successfully participated and completed the Professional Selling Skills ( PSS III) Program. Medical/Corporate Account Representative, Lanier-Harris Business Products Dec 1984-Dec 1986 Responsible for sales of image processing systems in medical and corporate ma rkets through 100% cold calling activity. Compensation based on 100% commission and responsible for 75% expe nses. Accomplishments: * Achieved "Great with Eight" status five times and awar ded" Salesman of Mini-Blitz" sales contest two times. * Successfully participated and completed 3M Basic Sales School. EDUCATION * Bloomsburg University of Pennsylvania, Bloomsburg, PA May 1984 B.A. Co mmunications Studies with emphasis in Public Relations, Advertising and Journali sm Financed 100% of college expenses through student loans and employment.