Betty De La Madrid Norcross, Ga.

Work Experience

bettymhr@yahoo.com 678 793 3785

Latin America Sales Representative Atlantix Global Systems. Atlanta, GA 09/2007 to 07/2009 Sold IT hardware to Latin American countries and recovered multiple clients lost to competitors. Expanded our Latin American book of business. Owner/operator MHR, Inc. Atlanta, GA 08/2002 to 03/2008 Successful home repair business. Sold services to home owners. Researched best material costs, negotiated pricing according to type of job, scheduled jobs according to crew availability, kept all state legal requirements up to date, expanded book of business approximately 100% by the third year, made sure customers were satisfied with jobs guaranteeing repeat business. South East Sales Manager Groupex, S. A. Atlanta, GA 10/2001 to 11/2002 In charge of expansion in the Southeast region. Customer satisfaction, sales, constant support to clients, making sure everything worked as planned. Product exported to several Latin American countries. International Sales Representative/Coordinator Excel Corp/Cargill Foods. Wichita, KS 10/1998 to 08/2001 Accomplished sales, delivery and logistics of products to other countries, including Mexico, Argentina, Peru, Venezuela, Brazil, Spain, and Russia. Effectively handled all customers' needs such as billing, product research, order entry, delivery delays and translation of documents. Negotiated pricing of product according to contract size. Improved forecasting of customers' accounts status. Managed invoicing and collections of South American customers. Formulated monthly customers' performance reports. Reviewed documents regarding governmental regulations. Import/Export business owner Valdez y Asociados, LLC. Los Angeles, CA 03/1996 to 08/1998 Exported fresh produce to Mexican supermarkets and restaurants. Made sure all import and export documentation was in order before merchandise arrived to customs department for viewing, avoiding unnecessary delays. Latin America Marketing Representative Sodak Gaming, Inc. Rapid City, SD 04/1993 to 02/1996 Developed and implemented training system for South American employees to facilitate marketing and newspaper ad creation with the purpose of increasing sales. Created a telemarketing system to attract more business. Improved South American customers' perception of doing business with United States companies. Analyzed profit and losses of South American casino ventures, preparing results into readily understood reports for the CEO, COO and Vice presidents. Perpetuated constant search for customer satisfaction regarding products and services through constant follow-up of new casino ventures. Actively participated in the research of South American marketplaces, market targets, and prospective associates' backgrounds. Maintained constant communication with Peruvian, Ecuadorian and Brazilian casino managers to keep them informed of contract and policy changes.

Webster University Friends University South Dakota Institute

Education Master of Business Administration Bachelor of Human Resources Management Associate of Business Management and Marketing Languages

Spanish 100% written and spoken Portuguese 50% written and spoken