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Tiffany Paige 15 Abingdon Square #66, New York, NY 10014 646-535-1892 tiffanypaige@mac.com ilovepinkdots.

com

experience UNITED AIRLINES chicago, illinois Brand Identity and Design August 2007 - Present United Brand Management Maintained a clear, consistent vision of improving the customer experience and U nited's brand identity, always taking into consideration what is best for United and the operation. * Acted as main brand contact for initiating and managing all airport signage re quests. * Managed the design process with Pentagram and internal United clients for all design and brand-related projects. * Managed all inquiries about the United brand globally. Uniform Redesign Collaborated with fashion designer Cynthia Rowley and her team to research, conc ept and design new uniforms for all United uniformed employees. * Traveled with the Cynthia Rowley design team to United's fourteen domiciles wo rldwide to meet with employees, gather feedback about the current United uniform and generate suggestions for future state. * Compiled feedback research and met with Cynthia Rowley and Cintas to discuss f indings and begin concept development. * Acted as brand identity and design liaison in weekly conference calls as well as weekly face- to-face meetings in New York with Cynthia Rowley, United and Cin tas to specify fabric, color, trimmings, functionality, testing and garment deta ils. * Guided all sample fit sessions to ensure garments conveyed the look and feel o f United. * Maintained all necessary uniform functionality requirements while keeping spec ific job functions and employee research in mind, yet remaining true to the Cynt hia Rowley concept as well as the United brand. * Presented final fabrics, sample garments and accessories to both United and Co ntinental executives, select United and Continental employees and the Associatio n of Flight Attendant for production approvals. Brand Guideline Development and Management

Worked closely with Pentagram/ThinkSo NYC and United internal clients to collect , audit, revise and improve existing brand guidelines. * Performed an extensive audit of the airport signage catalog and created new gu idelines. * Responsible for managing Star Alliance branding in conjunction with the United brand. London Heathrow Terminal 1 Design Worked closely with Pentagram, the British Airport Authority, Star Alliance and United internal clients to conceive the best design possible for the brand, Unit ed passengers and the operation. New Station Start-ups and Terminal Moves * Negotiated United branding for the Guangzhou terminal with the Baiyun Internat ional Airport Authority in China. * Ensured brand compliance for the following station start-ups: Moscow, Singapor e, Dubai, Kuwait, Shanghai, Rome, Beijing and Madrid. In-House Concept, Naming and Design Art Direction, Concept and Design for United branded items, including: Choice Me nu, Dine Menu, WiFi Onboard Logo, Mileage Plus Logo, Airport Way-Finding Signs a nd Electronic Signs, and A++ Logo for the United sales team.

UPSHOT chicago, illinois Art Director September 2006 - August 2007 * Concepted, directed and designed print and web marketing materials for Proctor & Gamble brands such as Cover Girl, Max Factor, Olay, Pantene, Oral-B, Luvs, Pa mpers and Crest. * Art directed photo shoots, illustrators and copywriters for promotional campai gns while managing tight deadlines and leading the junior staff in a collaborati ve team environment.

DESIGNPAC INC melrose park, illinois Package Designer September 2005 - September 2006 * Researched trends, developed brand identity, designed and produced gourmet foo d and high-end specialty item packaging, labels and hangtags for clients such as Target, Marshall Field's, Macy's, Dillard's, Walmart, Costco and Sam's Club. * Photography, food styling and art direction for client photo shoots. ZAROBAN DESIGN chicago, illinois Contract Graphic Designer 2005 Designed and produced marketing materials for clients such as the Martini Bar, A BC Corporate Travel Services and the Midwest Independent Film Festival. JACOBS AGENCY chicago, illinois Graphic Designer December 2004 - July 2005 Developed, designed and produced ads, brochures, direct mail and newsletters for clients such as the Federal Reserve Bank, Elgin State Bank, Harris Bank, Joint Commission Resources, Illinois Mathematics and Science Academy and United Statio ners. MAGINNIS DESIGN INCORPORATED oak park, illinois Contract Graphic Designer/Production Manager 2004 Researched, developed and designed marketing materials, logos and package design s for clients such as Abbott Laboratories, American Lung Association and Baxter. THE ILLINOIS INSTITUTE OF ART chicago, illinois Contract Graphic Designer for Inspired Fashion Show 2003 Designed, art directed and provided photography for save-the-date postcards, inv itations, tickets and programs. EXPO DESIGN CENTER chicago, illinois Visual Merchandising 2002 - 2004 Designed and maintained signage, displays, windows and showrooms to drive sales and enhance customer experience. education BACHELOR OF FINE ARTS IN VISUAL COMMUNICATIONS The Illinois Institute of Art chicago, illinois june 2004 Savannah College of Art and Design savannah, georgia 1990-1993 honors The Illinois Institute of Art chicago, illinois * Best in Show for Portfolio Presentation Senior Portfolio Exhibit

* President's List * Juried Student Art Exhibit * Outstanding Student of the Quarter Scholarship Savannah College of Art and Design savannah, georgia * Second Place Juried Photography Show side projects * Two-Thirds Primary Polaroid project featured on filemagazine.com* Let's Get Sh irtfaced silk-screened t-shirts featured on Coudal.com * I Love Pink Dots handmade home goods shop on Etsy.com * Resident Artist participant at annual Pilsen Artist Open House * I Love Pink Dots vendor at De-partment DIY Craft Fair, Pitchfork Music Festiva l

proficiency Macintosh platform InDesign, Photoshop, Illustrator, QuarkXPress Microsoft Office

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