Anda di halaman 1dari 2

HERNAN ARANCIBIA, MBA H: 305-361-0904 C: 305-588-3007 E-mail: ha13cc9fa@westpost.

net SUMMARY Experienced in international business, (Latin America and Europe) Marketing & Sa les, product management and telecommunications. Focused on profit maximization and strategic planning. A passion for brands and marketing. MBA open to travel and / or relocation. Can read and write English, Spanish and French. PROFESSIONAL EXPERIENCE June-2008 - To Present MAQUIPAN INTERNATIONAL - DBA Pan & Plus Miami, Florida PARTNER / GENERAL MANAGER Was Instrumental in returning profitability to the company by restructuring asse t allocations and management strategies. * Restructured and redefined company policies and reorganized job description of labor force. * Eliminated marginally profitable offices in New York and Los Angeles. * Implemented new Business Plan to permeate major retail markets. * Initiated and supervised new cash flow control model through strict supervisio n. * Renegotiated the debt and payment terms with existing vendors. March-2007 - April-2008 LAURUS CORPORATION DIRECTOR OF BUSINESS DEVELOPMENT Los Angeles, California Laurus Corporation is an established real estate development firm that focuses o n first tier real estate markets. By coupling their expertise in the hotel and r esort industry, with their experience in the development of upscale residential, multifamily and gated communities. They have established a multifaceted busines s model, encompassing activities ranging from finance, design, out-of-the-box ma rketing concepts, to renovation & re-development of existing buildings and the p urchase of raw land for improvements and development. In summary, Laurus manage s development projects, creates entire concepts, and then completes the puzzle. * Managed the implementation of projects from conducting market analysis, feasib ility studies, due diligence, financing, pre-development, design review and ulti mately the construction of the project itself. * Acted as the bridge between architects, general contractors and city state off icials in local counties and neighboring countries, where development or project s are being established and taking place. * Assisted the corporate partners, developers, and investors in determining the optimum level of service options that Laurus could provide. * Sought out new opportunities to further grow Laurus while fulfilling the need of investors and developers. June 2002 - Jan 2007 MAQUIPAN INTERNATIONAL INC. MARKETING AND SALES DIRECTOR - USA OPERATIONS Miami, Florida Maquipan International Inc. Launches "PAN & PLUS HBC BRAND NAME in the USA bread market as a European hot bread center concept. By the year 2002, we launched th e USA National operation in major consumer markets: Florida, Puerto Rico, Los An geles and New York. * Responsible for developing local and national US Bread Markets through Latin C onsumers increasing revenues from $2MM to $9MM USD. * To date, (2007) Pan & Plus concept projected future sales of $12MM USD per yea r. * Responsible for all company purchases. (US$ 500,000/month).

* Responsible for growing and maintaining sales of European Bread through major Latin/USA consumers' markets in New York, Los Angeles, Puerto Rico and Florida. * Accountable for the everyday analyses of new product searches with global manu factures. * Analyzed potential demographic markets to identify trends to support revenue m anagement initiatives. * Aggressive management controls and monitoring of sales results. * Implemented a weekly route/visit to stores' system in order to maintain the pr oper merchandising and point of displays according to company policies. * Organized and directed the grand openings of new customers. * Oversaw corporate image, marketing, advertisement and sales of products.

September 1997 - April 2002 MANQUEHUE NET TELE-COMUNICATION CO. Santiago, Chile MARKETING MANAGER Manquehue is one of the principal telecommunication companies in Chile with more than 350 employees and sales of $40MM in 2001. * Managed the development and introduction of new marketing plan, increasing cus tomers by 55%, generating $15MM in revenue * Headed development and introduction of Business Plan. * Created new company Web Page with the support of the company's telecommunicati on department. * Responsible for the development of advertising strategies directly related to the sales department and customer service. * Conducted market research and assisted in product development. * Represented company in major national communication fairs and seminars. * Appointed Business Manager tasked with analyzing strategic business developmen t opportunities in the telecommunications industry. 1995 - 1997 Took time off to pursue MBA and complete a 6 month English Language Program in San Diego, California December 1992 - June 1995 INDUSTRIA DE ALIMENTOS DOS EN UNO - Santiago, Chile PRODUCT MANAGER Company is one of the leaders in the production of all varieties of candy in Chi le with more than 1500 employees and sales of over $100MM. * Successfully developed Candy line products for the domestic markets in Chile g enerating $7.3MM in sales and opening new lucrative accounts. * Grew profit gains with aggressive management controls and monitoring sales res ults. * Accountable for identifying potential Markets in the Retail Candy Industry in Chile. * Responsible for negotiating contracts with candy suppliers nation-wide. * Managed all marketing and advertising agency activities for constant exposure of product line in Market. EDUCATION * MBA, Universite Catholique de Louvain, Belgium. Specialization in Internationa l Management. 1997 * English Language Program, University of California, San Diego (UCSD). 1997 * Civil & Industrial Engineer, Universidad de Santiago, Chile. 1992 LANGUAGES TRI-Lingual; English, Spanish and French.

Anda mungkin juga menyukai