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MICHAEL PETERSEN 2353 Dogwood Circle Erie (Denver), CO. 80516 TEL: 303 882 2833 mp15a7b9e@westpost.

net PROFILE International sales and business development executive with over 10 years of exp erience developing and implementing business strategies that increase revenue an d market share for manufacturing, technology and distribution organizations. Ade pt at identifying and capturing new business opportunities, building and leverag ing strategic relationships with resellers, partners, and distributors, developi ng lucrative revenue streams, and establishing global brands. Expertise includes sales and sales management, business and channel development, key account manag ement, marketing and product positioning, pricing, promotions and incentives, pl anning and forecasting. Dedicated to building and motivating high performing tea ms that consistently close deals and exceed sales quotas. www.aboutmike.info EXPERIENCE INDUSTRIAL RESEARCH & DEVELOPMENT, Louisville, KY Director, Global Sales (2011 - current) Manufacturer of computerized test, measurement and analysis equipment for vertic al channels including power generation, public utility, turbine and motor, oil a nd gas, mining, and military and government. Hired on contract to provide specific deliverables including development of inte rnational distribution strategy and detailed reseller program, implementation of corporate sales process and pipeline management, identification and appointment of distributors. Providing performance and revenue improvement plan for 4 exist ing offices, as well as proposal of business structure, location, cost and staff ing requirements for 3 new international office locations. MELCO, Denver, CO Director, International Sales (2007 - 2010) Manager, International Sales Operations (2006 - 2007) A division of Swiss technology group Oerlikon that manufactures and supplies des ign and e-commerce software and personalization machinery for consumer and indus trial markets Responsible for implementing sales, marketing, promotions, and channel developme nt strategies and programs, creating marketing communication and standard operat ing procedures and best practices, overseeing sales, operational, and financial performance for regions outside of the U.S. * Managed staff, budgets and activities of 5 regional sales offices in Asia, Eur ope, India/Middle East/Africa, South America and NAFTA. Up to 8 direct reports a nd 20+ downstream * Led the strategy and team that increased sales by 42% from March 2006 to Decem ber 2008 and by 48% year-over-year through May 2010 for targeted regions *Generated sales with some of the world's largest apparel brand names and factor

ies through a network of regional sales directors and independent distributors * Identified, appointed and trained 23 new distributors and managed 60+ existing * Established key sales tools and processes, including a customer relationship m anagement system * Improved service, training and technical support at regional levels * Created a distributor-only website for one-stop internet-based training and ed ucation * Accurately maintained monthly, quarterly and annual plans, forecasts and budge ts VALOR INTERNATIONAL, INC., San Antonio, TX General Manager and Principal (2005 - 2006) Trading company that imported and sold security products, including safes and di gital door locks DETEX CORPORATION, New Braunfels, TX International Sales Manager (1998 - 2005) Manufacturer and distributor of electronic security, systems integration, and bu ilders hardware products Responsible for supervising sales and operations for the export division, increa sing international sales for five product divisions, managing independent rep ag encies and a base of 150+ active buyers, and developing and implementing sales, marketing, pricing, and supply chain strategies * Instituted discounting and specification incentive programs that doubled the n umber of active buyers, resulting in 24% export division sales growth the ensuin g year *Increased year-over-year sales by 25% in Latin America and Canada through aggre ssive rep management and in-territory product training seminars * Identified and captured business with over 40 accounts, including Home Depot, Lowe's, IBM, Panama Canal Authority, McDonald's, and the U.S. government LUMATEC INDUSTRIES, Austin, TX International Division Manager (1996 - 1998) Global manufacturer and distributor of lighting, gift, and promotional items for retailers and consumers Responsible for establishing a distribution channel network of wholesale distrib utors, retailers and promotional product resellers, developing sales and marketi ng campaigns, and overseeing export functions, forecasting, pricing, policies an d procedures, operations, facilities, logistics, and administration * Increased export sales by 56% from 1996 to 1997 and by 38% in the subsequent y ear

* Opened the European sales office and established distribution network across t he continent within six months *Proposed and launched a successful joint venture with a Japanese firm JBI/MAPEX-JUPITER MARKETING, Austin, TX Assistant International Marketing Manager (1992 - 1996) Global manufacturer and distributor of band and orchestral instruments Assisted in the introduction of two new musical instrument brands, Mapex Drums a nd Jupiter Band Instruments, to wholesalers, retailers, and end-users in 50+ cou ntries * Tripled international sales from $2 million to $6 million in three years * Assisted in negotiating and finalizing a key U.S. distribution deal with the G ibson Guitar Co. EDUCATION Bachelor of Arts, Marketing, 1992 Texas State University, San Marcos, TX PROFESSIONAL ASSOCIATIONS International Business Program Advisory Council, Texas State University Instructor, Texas State University - Basic and Advanced Exporting World Trade Organization District Export Council Other Industry Specific Associations Spanish fluency (read/write/speak) Frequent business travel to Asia, Europe, India, Middle East and the Americas. 8 0+ countries. www.aboutmike.info