Anda di halaman 1dari 2

An expert marketing communications professional and project manager having manag ed all facets of marketing communications roles, from

writing to print productio n to software trainer and personnel management. A superior communicator and moti vator who works to make others, and the product, better. Understands full spectr um of roles and responsibilities across marketing communications teams with stro ng cross-team management skills and ability to work with all levels of team, fro m individual contributor to executive. Professional Experience 2001-2010 Fidelity Investments Boston, MA Fidelity Communications and Advertising Director of Workflow and Process Operat ions (2006-2009) Spearheaded implementation and agency-wide training of new, online workflow syst em (Aprimo) for Fidelitys in-house agency. Optimized work flow and work process design while simplifying the process to report on and measure all distribution channels. Also served as Creative Services Manager, evaluating and routing work to proper design resource. Customized work flow system training to all groups in the agency with content and documentation based on each groups role. Created all training documentation for launch of new workflow system. Clarified roles and responsibilities across the agency and worked with tech sup port team to accurately capture them in the new workflow. Developed and implemented best practices and procedures for new workplace envir onment. Triaged all Services design work and assigned to appropriate creative resource. Fidelity Communications and Advertising Studio Director/Analyst (2001-2006) Managed and reorganized a 26-person Production Studio supporting all advertising , marketing and collateral work developed for Fidelitys in-house agency. Impleme nted operations-based measurement and benchmarks to quantify productivity, quali ty and turnaround times. Consolidated two separate Studios into one and increase d efficiency by 55 percent. Prioritized work, managed service levels, set expect ations, and negotiated deadlines and deliverables with clients and creative team s. Guided staff of production artists and proofreaders through period of signifi cant change and reduction in force. Managed external vendor relationships for pe ak volume load balancing. Implemented new workflow policies to better leverage skill sets and improve eff iciencies. Measured and demonstrated improvement in productivity and delivery times Gained increased confidence of project managers resulting in almost $1 million worth of work moved from third-party vendors into the Studio. Managed disparate skill sets: Mac production, proofreading, online QA and junio r design. Headed agency-wide task force to redefine roles and responsibilities across FCA while creating and implementing process efficiencies. 1999-2001 Send.com Waltham, MA Creative Services Project Manager Coordinated the workflow for 12-person staff of designers, copywriters, editors, and developers. Managed requests for online content and graphics to support agg ressive e-commerce launch scheduling. Processed all project requests, developed departmental schedules and deadlines, and trafficked all work to relevant depart ments. Handled print production for all materials supporting sales, marketing, a nd packaging. Co-chaired task force to re-engineer workflow process across company. Achieved reduction in cost, time-to-market, and organizational inefficiencies. Maintained strategic partner relations for button, banner, cohosting, and email campaigns with Yahoo, Lycos, Egreetings, CNBC, MSN, and others. Project manager for major third-party gift certificate branding initiative targ eted at top-tier restaurants, golf courses, and spas.

1997-1999 MFS Investment Management Boston, MA Marketing and Communications Senior Print Production Project Manager Managed the scheduling, production, and distribution of marketing and sales mate rials for companys Insurance Products division. Coordinated with writers and des igners to develop and provide high-quality promotional pieces in an efficient, c ost-effective manner while handling from 30 to 50 active jobs at a time. Produced 4-, 6-, and 8-color print jobs. Approve on-press for color and quality . Oversaw production of all materials related to a new product launch in June 199 8. Worked in partnership with vendors to improve print turnaround time on projects . 1992-1997 Blue Cross and Blue Shield of Massachusetts Boston, MA Marketing and Product Management Production Manager Coordinated production and distribution of promotional and marketing materials d elivered to subscribing members. Handled from 75 to 125 print and mailing reques ts each month. Approved 2- and 4-color print jobs on press and worked with designers to ensure corporate quality standards were met. Handled all Marketing mailings to current and prospective customers. Coordinate d 5 to 10 monthly mailings. Extensive knowledge of postal requirements and regul ations. 1989-1992 New York Medical College Valhalla, NY Office of Public Relations Writer/Editor Primarily responsible for all writing, editing, photography and design of Newswi re, the bi-weekly College newsletter. Wrote numerous press releases, coordinated product ion of collateral, contributed to College magazines and handled press inquiries. Implemented beginnings of desktop publishing system, eliminating many outside d esign costs for brochures and journal ads. 1988-1989 Baldridge Reading and Study Skills, Inc. Greenwich, CT Education Department Lecturer Independently directed three-week reading and study skills seminar at such schoo ls as Johns Hopkins University, Trinity College and Clarkson University. Improve d students reading speed by 30 to 50 percent while directing programs of 80 to 1 00 students. 1986-1988 Crain Communications, Inc. Chicago, IL Crain News Service Associate Editor Edited 70-100 articles per week to distribute on Crain News Service. Chose artic les from Crains 28 trade journals and edited them for general readership. Distri buted stories through AP wire to American and Puerto Rican newspapers. 1985-1986 The Newtown Bee Newtown, CT Newsroom Reporter/Photographer Covered local government and police for weekly newspaper. Wrote five to 10 stori es each week and edited numerous community press releases for publication. Personal Elected to Maynard School Committee in 2007. Currently serving 2nd term Board member of The Boys and Girls Club of Assabet Valley Education St. John Fisher College Rochester, NY Bachelors Degree (BA) in Communication/Journalism. Concentration in English.

Anda mungkin juga menyukai