JEANA L. CHUNG, ESQ. 150 W 56th St #4402, New York, New York 10019 jchung@gmail.

com (646) 567-0430 SUMMARY: Results-driven leader, resourceful problem-solver and charismatic team player with expertise in business development by creating strategic alliances, c orporate brands, unique events and a targeted communications strategy utilizing both traditional and social media platforms. Highlights: a Structuring the celebrity endorsement deal between Todas and Gwyneth Paltrow t o reflect proper usage of new media on the website and third party sites a Spotting opportunities in the marketplace exampled by launching the first Fash ion Business Management course at NYU geared towards fashion industry executives and entrepreneurs a Tailoring brand messaging to target demographic groups with specific expertise in helping retailers (Tiffany, Macyas, Shiseido) and financial institutions (Go ldman Sachs, Barclays) reach affluent Asian American professionals a Debuting the first live auction at the Asian Women In Business Gala, which net 20% of the proceeds a Juris Doctorate Degree and Member of the New York Bar EXPERIENCE: CORRADO MONTGOMERY/New York, NY 2007 present Law Firm specializing in the fashion industry, specifically corporate, contracts , intellectual property, real estate and labor ASSOCIATE a Created and executed firmas first website for branding, marketing and business development purposes a Structured and executed a high profile celebrity endorsement, specifically, dr afting clauses reflecting the initiation of advertising in new media such as vid eos, web content and internet advertising a Assessed and negotiated favorable terms for client marketing events including a Women in Business function at a flagship retail location and a celebrity photo graphy exhibit in conjunction with an urban fashion label with feedback on brand exposure, client building and revenue impact a Evaluated potential merger for public relations agency client to measure reten tion of current client roster, increased possibility of garnering new clients an d dilution of brand a Streamlined communications with clients, outside legal counsel and other vendo rs for efficiency and adherence to contract terms and deadlines with the formati on of an internal checks and balances system a Served as interim human resources director for a mid-size international luxury fashion company during a crucial restructuring period for continuity and suppor t between senior management and employees a Oversaw the management of paralegals and internship program including recruitm ent, training, employee review and retention of all support staff NEW YORK UNIVERSITY/New York, NY 2009 - present Fashion Business Management ASSISTANT PROFESSOR a Pioneered the first Fashion Business Management course at NYU including develo pment of lectures and course materials covering fashion industry trends, licensi ng, contracts and intellectual property a Collaborated with senior executives in the fashion industry (Fendi, Gucci) to create a compelling guest lecture program and additional course material for exp ansion into a textbook and masters program ASIAN WOMEN IN BUSINESS/ New York, NY 2010 - 2011

Non-profit organization focused on empowering Asian women entrepreneurs and deve loping Asian women corporate leaders DIRECTOR OF PROGRAMS a Developed and implemented multi-pronged fundraising strategy to increase corpo rate sponsorship and individual giving, cultivate membership, strengthen federa l grant support and create synergistic, strategic partnerships with consumer pro duct companies, financial corporations and law firms a Employed aggressive program schedule, reflecting a 50% increase of events comp rised of innovative conduits to promote networking and leadership development, e xemplified by the first ever all Asian women in Hollywood film screening and pan el discussion to celebrate and inspire Asian women participation in all aspects of the entertainment industry from acting, directing to writing and producing a Singlehandedly secured strategic multi-national sponsors (Tiffany, Sotheby, Ma cyas), increasing overall funding by 30% a Advanced targeted public relations and marketing strategy, leveraging traditio nal and social media outlets, specifically, creating the editorial voice of the website, drafting all press releases, marketing collateral and direct email camp aign to promote programs to over 20,000 sponsors and supporters a Identify and recruit speakers for programs, procure corporate partners, secure venue and in-kind product donations, invite and manage relevant press for natio nal and ethnic media coverage and coordinate staffing for overall seamless execu tion of both small and large scale events and galas a Implemented the first live auction including Sotheby auctioneer participation and securement of marquee donations resulting in 20% of the 2010 annual awards g ala fundraiseras total revenue intake RHI ENTERTAINMENT/New York, NY Summer 2006 Office of General Counsel SUMMER ASSOCIATE a Reviewed and drafted compelling memoranda of film scripts for potential copyri ght infringement and legal issues and presented recommendations of which project s to pursue to management TIME WARNER BOOK DIVISION/New York, NY Summer 2005 Office of General Counsel SUMMER ASSOCIATE a Evaluated firmas competitive author compensation strategy and developed a benc hmark to perform a comparative analysis of major publishers to retain and attrac t talent MEDIAVEST WORLDWIDE/New York, NY 2002 - 2004 Full service media and communications agency STRATEGIC MEDIA PLANNER a Formulated multi-media advertising strategies by evaluating competitive resear ch, consumer psychographics, and target audience media consumption habits, inclu ding a $25 million campaign for Continental Airlines targeting business traveler s a Led team to re-launch two Proctor and Gamble brands by utilizing market resear ch and consumer databases to target key demographics through effective product p lacement strategies and successfully negotiated terms with advertising outlets EDUCATION: Brooklyn Law School, Brooklyn, NY Juris Doctor, Admitted to the New York State Bar Wellesley College, Wellesley, MA Bachelor of Arts with Honors, English major, Psychology minor ADDITIONAL INFORMATION: Languages: Korean

Skills: Proficient in Microsoft Office Suite, including: Word, Excel, PowerPoin t, Outlook and Publisher Personal: New York Wellesley Club, Board Member; Luke World Mission, Secretary; Asian American Federation and Korean American Family Services Center, Benefit Co mmittee Member; New York Junior League Interests: Food aficionado, chocolate connoisseur, avid traveler, studio classic s and Victorian novels buff