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LELAND GRAHAM 1491Berkeley Lane , Atlanta, Georgia 30329 404-626-1213 , lg17c1678@westpost.

net MARKETING DIRECTOR , SALES MANAGER Highly productive and creative sales and marketing professional with accomplishm ents across a wide spectrum of leadership functions. Outstanding ability to eff ectively develop multimedia materials and instruct sales and marketing teams, st udents, instructional staff, prospective clients. Expertise in authoring manuals , texts and presentation materials, including catalogs and marketing packages. H ighly organized event planner with experience in strategic design and preparatio n for seminars, trade shows and international conventions. Creative marketing di rector with collaborative style to build relationships and leverage alliances fo r maximum exposure and achievement of long and short-term goals. Budgeting , Financial Analysis , Reporting , Change Management , Consulting , Pr oject Management Strategic Planning , Team Leadership & Motivation , Recruiting , Training & Deve lopment , Logistics Performance Management , Business Development , Account / Territory Management , Negotiations Client Relations , Sales Cycle Management , Negotiations , Market Analysis , Com puter Skills Presentations , Product Marketing , Sales Forecasting , Event Planning , Brandin g , Merchandising Internet Marketing , Public Relations , Procurement & Purchasing , Vendor Relati ons , Scheduling THE SCHOOL BOX, Marietta, Georgia , 4/1994 - 6/2011 Company with 15 retail store locations in two states, specializing in school and art supplies; publisher of two educational catalogs. Marketing & Sales Director Hired as a retail store manager to recruit, hire and train sales associates. Pro moted to marketing and sales manager. Planned and implemented numerous events, d eveloped flyers, workshops, donations and fundraising activities. Achievements: , Designed retail store from start to finish including location, layout, interio r design and display fixtures. Recruited and trained sales associates; increased sales by 30%. , Selected products for the DeKalb School System Summer Learning Kits resulting in additional $500K in sales and opening of new product niche in individual scho ols and/or departments. , Created and developed sales plans for reps and retail stores including flyers, brochures and catalogs resulting in sales increase of 22%. , Trained sales staff to cultivate relationships with purchasing agents from 42 school systems in Georgia and Tennessee by presenting kits, labs and technology equipment; increased sales by 45%. , Produced highly effective testing, reading and math workshops for instructiona l coaches in area school systems resulting in additional $78K in sales. ABC SCHOOL SUPPLY, INC., Duluth, Georgia , 6/1988 - 4/1994 Company acquired by School Specialty Company for its catalog business and outsid e sales staff. Retail Store Manager & Marketing Director

Recruited to manage retail store in Atlanta, then promoted to Marketing Director . Trained sales reps and associates on products in early childhood through 8th g rade educational market, working closely with in-house customer service staff on products to sell or promote; selected all children(tm)s books and teacher resou rce books for the two school supply catalogs. Presented workshops to employees, sales reps and schools. Coordinated logistics and execution of local, state and national exhibits and conventions. Achievements: , Increased business by 19% the first year and realized increases in subsequent years; provided thorough training and sales tools for many reps to far exceed th eir sales goals. , Recruited educational vendors to train ABC School Supply nationwide sales reps resulting in 30% sales increase nationwide. LELAND GRAHAM , Page 2 , lg17c1678@westpost.net , Provided math and reading product training for the telemarketing department, w hich increased sales by 18% the following quarter. , Developed and implemented sales training in targeting territories on presentin g workshops for administrators, teachers and child care centers resulting in sig nificant sales increases. , Created educational kits with teacher resource manuals for sales reps resultin g in sales increase of over $100K for the first year; proven success resulting i n kits being added to school supply catalog. CARSON-DELLOSA PUBLISHING INC., Greensboro, North Carolina , 5/1985 - 6/1988 Company continuing 30-year legacy of offering a wide array of products that are created by teachers for parents and teachers. Complete product line includes sup plemental books, decoratives, charts, games and manipulatives for school and ear ly childhood subjects. Southeastern Sales Manager Sold educational materials (pre-kindergarten through grade 8) in seven Southern states; presented training workshops on new products to retail owners, managers and sales associates. Achievements: , Increased sales in first year by 50% across territory by calling on every scho ol supply dealer in 7 states; received Rookie of the Year award for highest sale s increase. , Responsible for winning booth exhibit in 1988 at NSSEA (National School Supply & Equipment Association) convention in Orlando; selected booth space, designed layout; supervised booth construction and shipment, hired assembly crew, selecte d products and trained sales reps on presentation skills. , Planned and executed company-sponsored luncheon at NSSEA, inviting 600 dealers to showcase all new products so that dealers could easily see each new product. , Coordinated planning, logistics and execution of all local, state and national educational exhibits and conventions for all sales reps. Career Notes: Stevens School Supply, Metro Atlanta Sales Manager; Macmillan Publ ishing Company, Southeastern Sales Manager; Georgia State University, English In structor; Art Institute & Massey Business College, English Instructor and Direct or of Student Activities. EDUCATION

Doctor of School Administration Georgia State University, Atlanta, Georgia Master of Education in English Education Auburn University, Auburn, Alabama Bachelor of Science in Business Administration: Minor in English West Alabama University, Livingston, Alabama CERTIFICATIONS Georgia Lifetime Teaching Certificate Certificate in Creative Writing , Certificate in Research Writing PUBLICATIONS A Manual for Writing a Research Paper (for College Students), Addison-Wesley Author of 88 educational books for teachers and parents Author of one children(tm)s book (currently in editing stage)