Alexander W.

Meja Fremont, CA 510-449-9796

am1ae09bc@westpost.net

Qualifications for Marketing Management Strategic marketing developer and leader who offers over thirteen years of exper tise, introducing innovative campaigns and materials to enhance product, service and company visio n. Provide teams with the guidance and motivation to exceed organizational goals. Marketing teste d, production ready. Areas of Expertise Corporate Marketing Search Engine Optimization (SEO) Lead Generation Direct M arketing Customer Relationship Management (CRM) Campaign Management Supply Chain Manage ment Corporate Contributions Crafted a targeted lifecycle plan, resulting in nearly a 50% lift in revenue fr om $3 to $5.6 million. Developed an integrated email and Search Engine Marketing (SEM) program focusin g on Organic campaigns, generating 15% qualified leads returning nearly $10M in sale s. Established a Green Technology corporate differentiating strategy rebranding t he company. Assisted in orchestrating a major international event, hosted by the countrys P resident. Coordinated the sales lifecycle of a Warehouse Management System (WMS), increas ing revenue generation from $333K to $1.2M annually. Shortened Return on Investment (ROI) cycle and built top performing marketing, vendor teams. Professional History Symantec Corporation 2009-Present Director of Marketing: Developed and managed effective segmentation strategies a nd campaigns, increasing conversion and improving customer experience resulting in nearly a 5 0% lift in revenue. Forecasted and managed a 2.5 million dollar marketing-spend budget. Produced an email lifecycle with varying call to action (CTA) treatments from d elivery to loyalty. Optimized the design, content and layout of all acquisition and retention email communications. Glacier Bay, Inc. 2008-2008 Director of Corporate Marketing: Created Green Technology company image and vent ure capitalist strategy. Formed high-level messaging strategy. Proposed minimum 750K budget. Or chestrated an international trade show and briefing agenda. Managed and mentored marketing tea m. Revamped the marketing collateral library, including an arsenal of brochures an d product sheets. Spearheaded public relation activities, including press releases increasing co

mpany recognition. Initiated high-level brand-image campaign, leveraging CNN national network and local networks. Sanmina-SCI Corporation 2006-2008 Corporate Marketing Manager: Cultivated a lead generation and ROI program. Launc hed an email and SEO campaign, establishing benchmark and control group metrics coupled with A/B/ Multivariate testing and monthly evaluations, targeting search engines like Google, Yahoo! an d MSN. Assisted in orchestrating a plant grand opening in Latin America, securing Mexicos President as keynote speaker. Created subsidiary marketing plans, websites and collateral including brochures , data sheets and presentations resulting in a cohesive corporate image. Resume Continues Alexander W. Meja Page Two 510-449-9796 am1ae09bc@westpost.net Professional History-Continued Managed the largest global, lower-cost country (LCC) division, Mexico. Utilized research analysis to create a differentiating, integrated messaging strategy that helped increase sales revenue to $3B. Developed novel sales kits, including a Lean Six Sigma brochure and billboard c ampaign. Managed biweekly e-marketing internal communications campaign, Newisys Flash, r eaching nearly 100K customers, while maintaining tight deadlines. Sage Software (ACCPAC Division) 2002-2006 Senior Product Marketing Manager: Orchestrated the development of external/inter nal marketing programs, including trade show selections, campaign management, collateral, web content and the introduction of sales strategies, as well as training tools. Championed all sup ply chain initiatives. Negotiated and solidified a modular WMS channel OEM agreement/contract with Rad io Beacon Inc., trained the business partner community and visited customer and business p artner sites. Conducted introductory and technical level training, leveraging on-site visits, Web presentations and tradeshows. Delivered outstanding tradeshow results averaged 70+ qualified leads per show. Chaired the WMS/EDI team: Quality Assurance, Technical Support and Professional Services. Oracle Corporation 2000-2001 Senior Marketing Product Manager: Directed presales communication for the CRM te lecommunication vertical. Introduced family-level collateral, including static demos and present ations. Delivered training sessions to dedicated sales team and managed the CRM website , internal links. Integrated the e-Business Suite, encompassing db, ERP, CRM and Foundation appli cations.

Hewlett-Packard Company 1997-2000 Marketing Program Manager: Coordinated a $1.8B Enterprise Software Solution, Ope nView, ensuring the quality delivery of integrated e-Services, e-Learning messages while delive ring executive briefings. Introduced marketing strategies and procedures for delivery by cross-functional teams. Secured and administered an initial $500K e-Learning budget. Supply Chain Product Manager/Analyst: Spearheaded the allocation of a $500K soft ware application, i2. Developed procedures for the rollout of a legacy platform to a state-of-theart SAP platform. Built cross-functional teams, managed supply chain models and introduced alloca tion processes. Established reserve quantities (CAPS), approved incremental requests and minimi zed inventory. Education/Technical Skills Master of Business of Administration (MBA) in Marketing and Management: Universi ty of Illinois at Urbana-Champaign (UIUC), Allied Signal Fellow, Completed 15 of 20 months MBA, UIUC Study Abroad Program: ESADE University at Barcelona, Spain, 2nd year o f B-School Bachelor of Science (BS) in Marketing - Summa Cum Laude: Golden Gate University (GGU), GGU Scholastic Scholarship Proficient in MS Office Suite, Apple SW, email ESP, Yahoo! Index Tools Analytics , WMS, EDI, i2, Goldmine, Visio, Intranet, Internet Fluent in Spanish