INSTITUTE OF MANAGEMENT TECHNOLOGY

CENTRE FOR DISTANCE LEARNING

GHAZIABAD

End-Term Examinations December 2010

Subject Code : IMT-10 Subject Name: Business Communication
Notes:

Time Allowed : 3 Hours Max. Marks : 70

(a) Answer any FOUR questions from SECTION-A and CASE STUDY as given in SECTION-B. Each Question (SECTION-A) carries 14 MARKS and (SECTION-B) Case Study carries 14 MARKS. (b) For students enrolled before January 2008, the Question Paper would be treated for 50 marks instead of 70 marks. (c) No doubts/clarifications shall be entertained. In case of doubts/clarifications, make reasonable assumptions and proceed.

SECTION-A 1. 2. 3. 4. 5. 6. 7.

MARKS : 56

With the help of a suitable illustration describe the various parts of a business letter? Compose a letter to your bankers requesting for a loan for expanding your business? What are the advantages and disadvantages of oral communication? Explain the relevance of perception and reality in relation to communication? Explain the principles of effective business presentations? Describe the various elements related to voice and their importance in relation to business presentations. Discuss in detail the various inputs one needs in order to plan and conduct a meeting. Prepare a checklist for ensuring effective meetings. Discuss role of technology for effective communication. What are group discussion, discuss the dos and donts of group discussion? Explain the preparation of an effective CV. Why is it important to send a cover letter with the CV?

SECTION-B

(Case Study)

MARKS : 14

Mike Thornton was seething. Every time it looked as if he had finally straightened out his production supervisor, Steve Perkins, Steve managed to blow another situation with one of the workers. This time the worker had walked out, and the line had to be slowed down while a replacement was found. This was a critical time for Mike. The vice-president in charge of production was coming in from New York on an inspection tour of the southeastern plant. and Mike wanted everything to go right. His future with the corporation depended on it. For the third time he called in Steve to talk with him. Steve had better understand this time that he was really in trouble. Twelve years with the corporation gave him seniority, and the union would be difficult to handle if he fired Steve.Mike had to be sure Steve was impressed with the seriousness of the situation. When the secretary buzzed Mike that Steve was in the waiting room. Mike said, Let him cool his heels. Fifteen minutes later he asked Steve to come in the office. Mike did not raise his head and greet Steve, nor did he rise to shake hands as he would normally have done. Steve stood at his desk several moments before Mike looked up and said, Sit down The telephone rang, and Mike talked five minutes before putting down the receiver. He then turned to Steve, folded his arms, leaned back, and said, Well, tell me about this one. Steve was upset by the extremely negative attitude he felt from Mike. He dropped his eyes. Lifted his hands in a hopeless gesture, and said, Well, what can you do with some of these guys who think they know everything? Questions 1. 2. 3. Describe the negative nonverbal messages sent by Mike to indicate his displeasure with Steve. Describe the submissive nonverbal messages sent by Steve to Mike. Give a positive movement for each negative movement named. Page 1 of 1 IMT-10

ETE-Dec. 2010